Britpop was a music genre that emerged in the UK in the 1990s, influenced by British rock bands of the 1960s and 1970s like the Beatles, Rolling Stones, and The Who. Key Britpop bands included Blur, Oasis, Pulp, Suede, and Supergrass who celebrated British musical heritage and achieved mainstream success. These bands rejected American grunge and hip hop, incorporating British rock influences into melodic, guitar-driven songs often focused on everyday life in Britain. Britpop coincided with a period of renewed national pride and the rise of New Labour under Tony Blair.