The document discusses how parent bloggers can build a successful business through blogging. It recommends developing confidence, focusing efforts on the most impactful tasks, and taking strategic risks. Specific tips include refining one's focus, starting small with low-cost ideas, creating diverse income streams through passive content and services, and treating blogging like a professional business. The overall message is that parent blogging can be a serious industry when approached with goals of respect, money-making tactics, and an entrepreneurial mindset.

1. Parent Bloggers Mean Business Building Success, Respect, Confidence and Income Kelby Carr @typeamom #BWELA

2. The Parent Blogger? (Disclosure: the above are not real people. They are cartoon people.)

3. The Real Parent Blogger Stacey Ferguson @justicefergie Mom Blogger FTC attorney Conference organizer David Binkowski @dbinkowski Dad blogger Marketer Past WOMMA board member Kristie McNealy @kristiemcnealy Mom blogger Politician MD

4. Building Respect Have confidence Don’t obsess over competition Get paid for work Don’t be a brand groupie Behave like a professional and treat your blog like the business it is

5. Confident

6. Focus

7. Pareto Principal You get 80% of profits/impact/results from 20% of efforts Conversely, that other 80% of effort yields only 20% of results You need to find your 20% sweet spot Eliminate, automate or delegate the rest

8. Refine Your Focus

9. Strategic Risk Taking

10. “ We must walk consciously only part way toward our goal, and then leap in the dark to our success.” - Henry David Thorough

11. How to go for it wisely Market test your idea Focus on ideas that require very little time and money to launch Start small and build as you gain success Create a business plan first

12. Make Money

13. Tactics for making a living Passive income like eBooks, books, digital products and evergreen content that monetizes daily or seasonally Figure out what you do best and love to do, and market that service Diversify your income

14. Income Options

15. Parent Blogging is an Industry And we mean business…

16. Parent Bloggers Mean Business Building Success, Respect, Confidence and Income Kelby Carr @typeamom #BWELA