This document discusses personal branding and using social media as a tool for building one's brand. It provides examples of how individuals and companies have successfully used social media, especially Instagram, to grow their personal or company brand. Emily Weiss is highlighted for using her blog and Instagram to launch the successful beauty brand Glossier. Ariana Huffington is also mentioned for co-founding the Huffington Post, an early pioneer in new media journalism that engaged readers through comments and conversations on articles. The key to successful personal branding highlighted is focusing on customers, telling your brand's story through quality content, and building customer relationships through consistency and engagement on social media.