This presentation will teach you the core components of effective communications, negotiating skills and sales, and how the brain works to process your message.

1. “ First Brain” Preconscious Instinctual Fight or Flight survival responses Emotional Center Cerebral Cortex Advanced, rational and intellectual thought. Memory, language, planning, decision making and creativity. External Stimuli: -Sight - Sound - Touch -Smell -Taste Brain Stem

2. Negotiating Skills for Executives

3. We must be believed in order to have impact. Believability and trust predominantly occurs in the “first brain”

5. “ First Brain” Preconscious Instinctual Fight or Flight survival responses Emotional Center Cerebral Cortex Advanced, rational and intellectual thought. Memory, language, planning, decision making and creativity. External Stimuli: -Sight - Sound - Touch -Smell -Taste Brain Stem

6. The closer these 3 elements are in harmony with each other, the more believable the speaker and the message.

7. “ What you do speaks so loud I can’t hear what you say.” — Ralph Waldo Emerson

8. “ Perception is Reality” People will perceive you the way you present yourself: The way you look The way you talk The way you connect with them

9. Of all the sensory input the brain registers to size someone up, it’s the visual input that makes the greatest impact.