This presentation discusses business negotiation. It defines negotiation as a process where parties with different needs and goals discuss an issue to find a mutually agreeable solution. Some keys to successful negotiation include knowing what you and the other party want, being patient, knowing your limits, finding win-win opportunities through compromise, and documenting any agreements. The presentation also provides tips for getting a better deal, such as sharing information, prioritizing needs, knowing target prices, making the first offer, and using counteroffers. It concludes by noting the "free beer" mention was a tactic to grab attention for the presentation.