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How Brand Can Drive Your Business
- 1. How BRAND Can DRIVE YOUR BUSINESS AMY WICK | Principal & Strategist WICK MARKETING | Austin, Texas
- 2. Top 5 Brands That Come to Mind. Go.
- 3. Logo?
- 11. • Is in it for the long haul • Knows itself • Invents or reinvents an entire category • Taps into emotions • Is a story that's never completely told • Has design consistency • Is relevant • Says something no one else can say A Great Brand… SOURCE: Webber, Alan M. "What Great Brands Do." Fast Company. 31 Aug. 1997.
- 12. A well-built brand stands out against its competitors. The best brands have no competitors.
- 13. A marketing-related intangible asset… intended to identify goods, services or entities… creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits/value. Brand Finance
- 14. “A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner, Former CEO, Disney
- 19. So, how does brand drive business?
- 20. A Well-Built Brand… …stands out from the competition
- 21. A Well-Built Brand… …makes an emotional connection
- 22. A Well-Built Brand… …is a 360-degree experience
- 23. A Well-Built Brand… …leads the customer from awareness to loyal advocate
- 24. And, the very best brands have no competition.
- 25. Brand can drive your business. We can help. AMY WICK | Principal & Strategist WICK MARKETING amy@wickmarketing.com wickmarketing.com facebook.com/wickmarketing @wickmarketing 512.479.9834