We needed to try understand what the link risk was of everylink we had placed or were going to place
Google have hiddenwhat they consider abad link wellTo rank you have tobuild, but you have tomanage the risk far more
MANAGING THE RISK OF LINK BUILDING1. 2. 3.Have someone audit yourlinks with experience Audit what you have Determine what is riskyand what to remove
Removing is almost as bad as notremoving! If you determine what the problemlinks are, out of every 100 links youidentify as bad Google probablyonly thinks 20 are bad! Removing all 100 is as bad foryour rankings as getting penalisedin some cases!
far higher % of on anchor! higher % of sitewides! higher % of suspect cctld! more links that 40x or 50x!
What makes a linkproblematic?Reason forthe site!CommercialAnchors againand again!Poor link metrics(Majestic / Moz / PR)!No Social Activityon a site (Twitter /Facebook)!BannedWords!Links to badplaces!No interactionon the site!WrongCCltd!
# example.com removed most links, but missed these hSp://spam.example.com/stuﬀ/comments.html hSp://spam.example.com/stuﬀ/paid-‐links.html # Contacted owner of shadyseo.com on 7/1/2012 to # ask for link removal but got no response domain:shadyseo.com
www is not the same as non www to Google disavow