24. Google have sent a
number of waves of
unnatural link
warnings
There is now a much
more formal
procedure to get the
penalty removed
They are still
sending them
25.
26. Timeline:
Unnatural
Link
Warning
You’re
expected
to
clean
up
2-‐3
weeks
later
Manual
penalty
applied
42. YOU HAVE TO MANAGE EACH ONE
EVERY LINK HAS RISK
43. Validate every link opportunity!
Only buy link building services if
the company can demonstrate
that they know what risk is and
how they handle it!
Be realistic in your link risk
exposure !
58. We needed to try understand what the link risk was of every
link we had placed or were going to place
59.
60. Google have hidden
what they consider a
bad link well
To rank you have to
build, but you have to
manage the risk far more
61. MANAGING THE RISK OF LINK BUILDING
1. 2. 3.
Have someone audit your
links with experience
Audit what you have
Determine what is risky
and what to remove
62. Removing is almost as bad as not
removing!
If you determine what the problem
links are, out of every 100 links you
identify as bad Google probably
only thinks 20 are bad!
Removing all 100 is as bad for
your rankings as getting penalised
in some cases!
72. far higher % of on anchor!
higher % of sitewides!
higher % of suspect cctld!
more links that 40x or 50x!
73. What makes a link
problematic?
Reason for
the site!
Commercial
Anchors again
and again!
Poor link metrics
(Majestic / Moz / PR)!
No Social Activity
on a site (Twitter /
Facebook)!
Banned
Words!
Links to bad
places!
No interaction
on the site!
Wrong
CCltd!
107.
#
example.com
removed
most
links,
but
missed
these
hSp://spam.example.com/stuff/comments.html
hSp://spam.example.com/stuff/paid-‐links.html
#
Contacted
owner
of
shadyseo.com
on
7/1/2012
to
#
ask
for
link
removal
but
got
no
response
domain:shadyseo.com
108.
www
is
not
the
same
as
non
www
to
Google
disavow