Getting high ranks on SERP is a wish of any site owner. And link building is one of the approaches that help to grow positions and make a website visible to more people. There are so many tactics to choose from. Yet, you need to know the ones you should definitely avoid. Here is a list of seven link building tactics you should get rid of. Don't use them if you don't want to fall under the search engine's penalties.

1. 7 Types of
Bad Backlinks
to Get Rid of
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2. We know that not all
backlinks are equal. Yes, you
have to build them in order to
grow your ranks, increase
brand awareness, and attract
new customers to your
business. Nevertheless, some
types of backlinks can even
harm your site.
Today we will name seven
kinds of backlinks you need to
get rid of.

3. 1. Links from
link networks
Links from networks can bury your SEO efforts.
That’s because search engines see the acquisition
of these links as a kind of manipulation.
Links from random sites not related to yours, won’t
give you any value. Also, if the content is poor on the
source that links to you, you also won’t get any link
juice.
Forget about this tactic, and leave it in the 2000-s
when everything only started to form.

4. 2. Sitewide
links
Back then when search engines
cared about link quantity, not
quality it was possible to rank
higher thanks to sitewide links.
These kinds of links will not
also give any value to your
site.
After noticing that many
site owners tried to
manipulate the rank with
this technique, Google
introduced Penguin.
Yet, there is only one case
when sitewide links are safe
to build.
This tactic became obsolete.
Moreover, you risk falling under
penalties for having too many
sitewide links.
It is when you identify a site’s
designer or development company,
or privacy policy links.

5. That’s another approach from the
2000-s. SEO specialists used to leave
lots of comments with links to sites in
the comments section. The volume
was so big that search engines
introduced the ‘nofollow’ attribute.
That was the measure to help site
owners fight spammy comments. That
showed that this site does not relate to
or allow giving out any value to the
linking site.
Nofollow links can still be beneficial for
your site. Yet, don’t just randomly put
links on the questionable blogs’
comment sections.
3. Links from
blog
comments

6. 4. Directory links
Earlier building directory links was a norm for SEO
professionals. Basically, directories were actually the
early-stage internet.
At some point, some specialists tried to hack the
system to get more links. So, they started to automate
the process to get lots of backlinks at once. Search
engines noticed this and created mechanisms to fight
this.
This way, building most of the links from directories
will look suspicious and you might end up under
penalties.

7. 5. Links with
over-optimized
anchor texts
Your links should have anchor text. That’s a normal
practice. But over-optimized anchor texts are a
definite no. If you have too many of them you can
also look suspicious for search engines.
They will see this as spam. They will also consider
these texts as manipulations and try to hack the
system.
So, your goal is to have balanced anchor texts for your
backlinks.

8. 6. Links within
lousy or
duplicate texts
Text to which the link is attached plays a huge role too.
If you build links from sites with poor-quality content that is
unrelated to your industry won’t do any good for your site.
Don’t expect to build weighty links and improve your site
ranks if the donor sites have duplicate content. This also
won’t help your site appear on the first SERP page.

9. 7. Links from
unrelated
locations
You should keep this in mind especially if you target
the local market. This way, if all of your links will
come from the wrong locations, they won’t benefit
your site.
So, if you concentrate on a specific service area,
ensure you build links within your country. If it’s
possible get also some from your state’s and
city’s sites.

10. Then you should manually check the links based on various parameters (DA,
Spam Score, etc.). Moz provides an awesome guide on this.
In most cases, link removal means contacting the website owner and
politely asking to remove the link. If this doesn’t work, you can disavow the
unwanted link.
Use a backlink checker of your choice
to see who links to you. Form the list
and download it in CSV format.
1. Collect your backlink
data.
Most possibly, you will find bad
links that could possibly harm
your rank. So, you definitely need
to know how to get rid of them.
2. Detect harmful backlinks.
3. Remove bad links.
How to get rid of bad backlinks

11. If you want your backlink profile to look
healthy and don’t have any problems
with search engines, keep it balanced.
Don’t use tactics that were popular 10
or more years ago.
Always keep an eye on Google’s
updates and what SEO industry experts
are saying.
Use white hat link building techniques
(e.g. guest posting) to get the link juice
and climb higher on SERP.

12. Contact Us
Do you want to build quality links
safely? Adsy is here to help you.
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