The document outlines Jennifer Shutter's time management plan for her Media A2 coursework over 14 weeks. It includes analyzing film marketing materials, creating her own teaser trailer, and gaining audience feedback. The plan shows filming will take place weeks 7-9, editing in week 10, and evaluation in weeks 11-13 before exporting the finished trailer in week 14.
Media Evaluation A2 coursework Horror Trailer 'The Intruder' Katie Greaves
The document discusses how the author used new media technologies in researching, planning, constructing, and evaluating their media project, including using a blog to share research materials, a digital camera to film footage for their trailer, Movieplus software to edit the trailer, and Paint.net to create ancillary products like a poster and magazine cover. The author learned from audience feedback that led them to switch from Moviemaker to Movieplus for improved editing capabilities. Overall, the author found online research and new media tools helpful at various stages of their project.
My Evaluation 'The Intruder' A2 Coursework Katie Greaves
The document is a student's evaluation of their A2 media coursework. It discusses the research, planning, construction and evaluation process for creating a teaser trailer, magazine cover, and film poster.
For research, the student conducted audience surveys and analyzed existing horror film trailers and posters to understand conventions. Planning was presented on a blog. A digital camera was used to film the trailer, and editing software was used to construct it. Paint.net was used for the magazine cover and poster. Feedback helped improve the work. The student learned to be more efficient in research, receive direct audience feedback, and felt more passionate choosing their own topic rather than being assigned a genre.
The document discusses the filmmaker's process in creating a thriller film for their foundation portfolio. They researched conventions of the thriller genre by analyzing films like American Psycho and I Spit on Your Grave. Key conventions they implemented included using a female victim protagonist, settings like a mental facility, low key lighting, a build up of intense non-diegetic sounds, and themes of innocence and paranoia. Their film followed Todorov's structure of beginning, middle, end while also incorporating some unconventional scenes to add confusion and mystery. Overall, the filmmaker aimed to develop genre conventions learned from other thrillers to effectively create tension and engage their audience.
The document discusses how the media product uses conventions of the thriller genre. It builds tension through camera angles like close-ups showing a distressed character, and a shaky railing shot adding mystery. Editing merges scenes and transitions smoothly. The dark, derelict setting with locked doors and trapped characters builds unease. While following conventions, it also challenges them by cutting between two character storylines to steadily increase tension until their paths cross. Contrasting black-and-white and color cinematography reflects a split personality. Lack of dialogue engages the audience's imagination.
The document discusses how color palettes are used in films to convey moods, themes, and separate storylines. It provides examples of how specific films used color:
1) The Hours used different color filters and hues to separate the time periods and characters, giving Virginia Woolf's scenes a sepia tone, Julianne Moore's a pastel yellow, and Meryl Streep's a cold blue.
2) Munich defined each location with a specific color to orient viewers, with Beirut in blue-green, Rome warmer, Paris less saturated, and New York grainy.
3) Traffic used a blue/orange complementary scheme, with Mexico in orange and Ohio in blue.
The document details the process of manipulating an image and composing a horror film poster. Key steps include:
1) Removing the background from the main image and adding a solid black background using Photoshop tools.
2) Blending the foreground character into the new background using smudge and blur tools to create unity.
3) Adjusting color, saturation and lighting to create a cold, eerie aesthetic reflective of the horror genre.
4) Composing all poster elements like text, logos and images in InDesign based on research of film poster conventions.
The document discusses conventions of form and genre for film trailers and ancillary products such as posters and magazines. It outlines various cinematography, editing, sound, and other technical elements that are commonly used to effectively represent the horror genre and create tension. These include fast pacing, jump cuts, low lighting, ominous music, and the colors black and red. The conventions aim to attract audiences and give a sense of the film's tone and content without revealing too much of the plot.
How does our product challenge conventions and howLiamW5
The document discusses how a student film project challenged conventions of the horror genre. It used classic horror themes like costumes, props, and an abandoned setting with minimal lighting to create tension. The narrative follows three reckless teenage boys who receive a mysterious note and go to an abandoned house, where they are stalked by a killer clown. During production, the student filmmakers made changes to improve the story and scare the audience, like making the clown an active killer rather than a ghost. Overall, the document analyzes how the film used genre conventions and character representations to create an effective short horror film.
Media Evaluation A2 coursework Horror Trailer 'The Intruder' Katie Greaves
The document discusses how the author used new media technologies in researching, planning, constructing, and evaluating their media project, including using a blog to share research materials, a digital camera to film footage for their trailer, Movieplus software to edit the trailer, and Paint.net to create ancillary products like a poster and magazine cover. The author learned from audience feedback that led them to switch from Moviemaker to Movieplus for improved editing capabilities. Overall, the author found online research and new media tools helpful at various stages of their project.
My Evaluation 'The Intruder' A2 Coursework Katie Greaves
The document is a student's evaluation of their A2 media coursework. It discusses the research, planning, construction and evaluation process for creating a teaser trailer, magazine cover, and film poster.
For research, the student conducted audience surveys and analyzed existing horror film trailers and posters to understand conventions. Planning was presented on a blog. A digital camera was used to film the trailer, and editing software was used to construct it. Paint.net was used for the magazine cover and poster. Feedback helped improve the work. The student learned to be more efficient in research, receive direct audience feedback, and felt more passionate choosing their own topic rather than being assigned a genre.
The document discusses the filmmaker's process in creating a thriller film for their foundation portfolio. They researched conventions of the thriller genre by analyzing films like American Psycho and I Spit on Your Grave. Key conventions they implemented included using a female victim protagonist, settings like a mental facility, low key lighting, a build up of intense non-diegetic sounds, and themes of innocence and paranoia. Their film followed Todorov's structure of beginning, middle, end while also incorporating some unconventional scenes to add confusion and mystery. Overall, the filmmaker aimed to develop genre conventions learned from other thrillers to effectively create tension and engage their audience.
The document discusses how the media product uses conventions of the thriller genre. It builds tension through camera angles like close-ups showing a distressed character, and a shaky railing shot adding mystery. Editing merges scenes and transitions smoothly. The dark, derelict setting with locked doors and trapped characters builds unease. While following conventions, it also challenges them by cutting between two character storylines to steadily increase tension until their paths cross. Contrasting black-and-white and color cinematography reflects a split personality. Lack of dialogue engages the audience's imagination.
The document discusses how color palettes are used in films to convey moods, themes, and separate storylines. It provides examples of how specific films used color:
1) The Hours used different color filters and hues to separate the time periods and characters, giving Virginia Woolf's scenes a sepia tone, Julianne Moore's a pastel yellow, and Meryl Streep's a cold blue.
2) Munich defined each location with a specific color to orient viewers, with Beirut in blue-green, Rome warmer, Paris less saturated, and New York grainy.
3) Traffic used a blue/orange complementary scheme, with Mexico in orange and Ohio in blue.
The document details the process of manipulating an image and composing a horror film poster. Key steps include:
1) Removing the background from the main image and adding a solid black background using Photoshop tools.
2) Blending the foreground character into the new background using smudge and blur tools to create unity.
3) Adjusting color, saturation and lighting to create a cold, eerie aesthetic reflective of the horror genre.
4) Composing all poster elements like text, logos and images in InDesign based on research of film poster conventions.
The document discusses conventions of form and genre for film trailers and ancillary products such as posters and magazines. It outlines various cinematography, editing, sound, and other technical elements that are commonly used to effectively represent the horror genre and create tension. These include fast pacing, jump cuts, low lighting, ominous music, and the colors black and red. The conventions aim to attract audiences and give a sense of the film's tone and content without revealing too much of the plot.
How does our product challenge conventions and howLiamW5
The document discusses how a student film project challenged conventions of the horror genre. It used classic horror themes like costumes, props, and an abandoned setting with minimal lighting to create tension. The narrative follows three reckless teenage boys who receive a mysterious note and go to an abandoned house, where they are stalked by a killer clown. During production, the student filmmakers made changes to improve the story and scare the audience, like making the clown an active killer rather than a ghost. Overall, the document analyzes how the film used genre conventions and character representations to create an effective short horror film.
The document discusses how the media product challenges and develops conventions of horror film trailers and marketing. Specifically:
1) The trailer uses unconventional music and flashbacks to set tone and provoke emotion. Shot types like close-ups are used deliberately.
2) Marketing incorporates social media hashtags and online clips to create buzz around the film in a way atypical for horror genres.
3) Ancillary products adopt some atypical conventions like a black and white magazine cover presenting the main character, and landscape posters differing from the usual portrait style. Overall, the media product challenges genres conventions in its narrative techniques, marketing strategies, and ancillary product designs.
The trailer for The Woman in Black uses various film techniques to create an unsettling atmosphere and build tension. It introduces the dark and isolated Victorian setting through point-of-view shots and long shots. Unease is generated through the use of children's toys and a nursery rhyme in the voiceover. Fast editing, minimal sound, and dark lighting are employed towards the end to rapidly build tension without resolution. The trailer aims to attract audiences to the horror film through mystery and a sense of entrapment and looming threat.
The document discusses various codes and conventions used in soap operas that the author employed or developed in their own soap opera trailer. It describes shots like mid-close ups and two shots that focus on facial expressions to convey emotion. It discusses using edits like cuts and fades to add tension and drama. Sound effects of crashes and rings were used to make scenes more realistic yet dramatic. Conventions like background music changing to build tension were also used. Posters and magazine covers from real soaps provided examples for formatting branding, images, and information to promote the author's soap opera.
The document discusses conventions of camerawork, editing, mise-en-scene, sound, color, language, layout, typography, and images that are commonly used in film trailers and promotional products for the horror genre. Some key conventions mentioned include the use of close-ups to convey emotion, fast-paced editing to create tension, low-key lighting to establish a dark atmosphere, colors like black, red and white to denote danger, and a central image to attract audience attention. The document also notes that consistent application of these technical elements helps communicate the horror genre to audiences and make them feel engaged.
In what ways does your media product use, develop or chalenge forms and conv...Rosielw
The document discusses conventions used in horror/thriller genre media products and how the student's production employed or challenged these conventions. Specifically:
1) The production used conventional white titles on a black background but challenged conventions by not using red titles and giving away less information to add unease.
2) Camerawork employed some conventions like tracking shots but mostly kept the camera fixed on a tripod, challenging expectations. Angles were used based on the scene rather than character representation.
3) Mise-en-scene featured dark surroundings and costumes like conventions but was mostly filmed in daylight, challenging expectations. It added unease through an empty street and run-down buildings.
The trailer for The Woman in Black uses various film techniques to build mystery and intrigue around the thriller genre. It begins by establishing the dark and isolated setting through point-of-view shots. Unsettling close-ups of toys and a child's ominous nursery rhyme voiceover create an atmosphere of suspense. As the trailer progresses, it ramps up tension through fast editing, minimal sound, and ominous music and weather. These techniques leave just enough unanswered to encourage viewers to see the film.
How effective is the combination of your mainlouispring
The document discusses the production of a trailer for a film. It analyzes how the trailer applies various film theories to engage the audience, such as creating equilibrium and disruption without resolution per Todorov, including standard character archetypes like the hero, princess and villain according to Propp. Ancillary materials like a poster and website were produced with a similar dark, mysterious theme to promote intrigue for the film. Mise-en-scene and camera shots were chosen to convey a suspenseful, thriller tone through techniques like chiaroscuro lighting and not showing a character's face.
How effective is the combination of your mainhassankhan95
The document discusses the production of a trailer for a film. It analyzes how the trailer applies various film theories to engage the audience, such as creating equilibrium and disruption without resolution per Todorov, including standard character archetypes like the hero, princess and villain according to Propp. Ancillary materials like a poster and website were produced with a dark theme to match the mysterious, thriller tone of the trailer and promote the film. Shots were chosen and lighting, camera angles and page layouts were designed to further convey this unsettling atmosphere.
Textual analysis of 2 soap opera trailersJudeMunday1
This document analyzes two soap opera trailers - one for Hollyoaks and one for Emmerdale. It discusses the use of verbal codes like dialogue, non-diegetic sound effects, and music to build drama. Technical codes like shot types, camera angles and movement are examined to show character emotions. Non-verbal codes like setting, lighting, facial expressions and characters are discussed. The analysis finds that both trailers use techniques like sound effects, music and facial expressions to convey emotion and drama. It would exploit these techniques in a new soap opera trailer to attract an audience seeking dramatic diversity.
Lighting is an important element in horror film trailers. Common lighting techniques used include ambient lighting to create realism, profile lighting to show two sides of a character, and backlighting or underlighting to generate suspense through silhouettes or ghostly effects. The document discusses how lighting in horror emphasizes darkness and the unknown to build fear and tension in viewers. It also notes that the film The Conjuring effectively uses dark and limited lighting in its basement scene to leave what may be lurking in shadows up to audience imagination.
The document analyzes the Woman in Black film and trailer through several film techniques. It discusses how the trailer follows conventions like showing important plot points without revealing too much. It also builds tension through fast editing during scary scenes and changes shots each time bells chime in the soundtrack. Camerawork and mise-en-scene like a disturbing doll help set an unsettling atmosphere and engage audiences in the film's mystery.
The document analyzes the mise-en-scene, cinematography, and performance elements of the opening sequence of a film. It describes the dull, dark costumes and limited setting that suggest a modern or futuristic thriller. Shots like close-ups are used to convey emotion while establishing shots introduce the underwater setting. Diegetic sounds like bubbles add realism while non-diegetic music builds tension. The main character's scared facial expressions imply a troubling past experience.
The document discusses how the media product challenges or develops conventions from real media. It analyzes conventions in areas like titling, camera movement, framing of shots, camera angles, mise-en-scene, editing, sound, and actor positioning/movements. For the media product, it uses conventions like ominous red titling, medium close-ups to convey emotion, and a mix of diegetic and non-diegetic sound. However, it challenges conventions by keeping the camera stationary, not using high/low angles, and focusing on character isolation over fast pacing.
The document discusses how the media product challenges or develops conventions from real media. It analyzes conventions in areas like titling, camera movement, framing of shots, camera angles, mise-en-scene, editing, sound, and actor positioning/movements. For the media product, it uses conventions like ominous red titling, medium close-ups to show emotion, and diegetic/non-diegetic sound mixtures. However, it challenges conventions by keeping the camera stationary, not using high/low angles to imply superiority, and letting the audience decide characters' superiority.
Lawreeta Grant filmed her horror trailer in local woods to take advantage of the setting's creepy atmosphere. She used conventions of the horror genre like low-key lighting and camera angles to build suspense. By analyzing other horror trailers, she selected an appropriate soundtrack with a tense, unsettling tone. For her poster and magazine cover promoting the film, she featured the protagonist in the woods and used design elements like fonts, colors and imagery to clearly communicate the film's genre and storyline.
This document analyzes the genre, mise-en-scene, cinematography, and sound design of the short horror film "The Midnight Man". It discusses how the film uses a dark, gloomy setting at night to create tension. Various camera shots like point-of-view are used to make the audience feel like they are experiencing what the main character sees. Scary sound effects and music are employed effectively throughout to emphasize frightening moments and surprise the audience. The target audience is older teenagers and up since it contains scary scenes and may aim to deter night driving.
The document provides an analysis of a student media project evaluating how it uses and develops conventions of real media products. It summarizes the genre as a thriller/horror and how it was influenced by films like Inception. It describes the plot about a boy who can make his dreams come true. The opening sequence aims to be enigmatic through editing, effects, and following thriller conventions. It represents teenagers and challenges gender roles by portraying a vulnerable yet strong female protagonist. An industrial film distributor would be best suited to widely distribute the mainstream project. Throughout production, the students utilized various software and technologies for planning, filming, editing, exhibition, and audience research.
Mise en scene refers to everything presented within the frame of a film, including settings, costumes, lighting, and positioning of characters and objects. These elements are deliberately chosen by filmmakers to convey meaning and influence audience perception. For example, a tree can be made to look threatening through lighting, weather, and added elements, or non-threatening by showing children playing beneath it on a sunny day. Filmmakers also use mise en scene elements like settings, costumes, lighting, and character positioning to establish genre expectations and mood, provide clues about characters, and guide audience attention within a scene.
The document discusses how the media product uses conventions from real horror movies and media. It includes a shot from the movie "Drag Me To Hell" as an example of conventions used, such as a medium shot showing suspense. The media product also uses setting, ambient music, voiceovers, and pacing to develop tension and build suspense, mirroring conventions of horror trailers. Posters and magazine covers were also created using similar conventions and layouts from real examples to make the products feel authentic. Overall, the media product aims to use conventions of pace and tension from real horror works to create a realistic and engaging teaser trailer.
The document discusses negative stereotypes of drum and bass (DnB) fans as being "chavvy", referring to a British slang term meaning a loud and aggressive working-class youth. It notes that DnB is often viewed as a genre for "chavs" due to the use of MCs at live shows, though the genre actually has no lyricists. The stereotypical DnB fan is thought to be a thief, drunkard, drug addict and thug, but most actual fans are loyal followers who enjoy the live music experience. The representation and identity of DnB fans in media often exaggerates negative stereotypes, misportraying fans as drug-obsessed teenagers and affecting how fans
The document discusses British stereotypes and what it means to be stereotyped as British. Some common stereotypes of Brits include drinking tea, having bad teeth, and speaking in a posh accent. However, the author notes that these stereotypes do not accurately represent most British citizens. The stereotypes are largely portrayed in British media like soap operas. The author analyzes how these stereotypes can influence our identities and how we present ourselves through theories like Goffman's self-presentation and Cooley's looking glass self. In the end, the author concludes that while stereotypes can be a shorthand, they do not fully capture one's identity or experience as a British citizen.
The document discusses teaser trailers, providing examples and analyzing two teaser trailers - "Taken" and "Tinker Tailor Soldier Spy". It also discusses marketing campaigns, mentioning how the film "Cloverfield" used a teaser trailer, website, posters/billboards, magazine features, radio/TV appearances, and viral campaigns to advertise. The document concludes by stating this research will help in creating marketing materials for a teaser trailer and poster.
The document discusses how the media product challenges and develops conventions of horror film trailers and marketing. Specifically:
1) The trailer uses unconventional music and flashbacks to set tone and provoke emotion. Shot types like close-ups are used deliberately.
2) Marketing incorporates social media hashtags and online clips to create buzz around the film in a way atypical for horror genres.
3) Ancillary products adopt some atypical conventions like a black and white magazine cover presenting the main character, and landscape posters differing from the usual portrait style. Overall, the media product challenges genres conventions in its narrative techniques, marketing strategies, and ancillary product designs.
The trailer for The Woman in Black uses various film techniques to create an unsettling atmosphere and build tension. It introduces the dark and isolated Victorian setting through point-of-view shots and long shots. Unease is generated through the use of children's toys and a nursery rhyme in the voiceover. Fast editing, minimal sound, and dark lighting are employed towards the end to rapidly build tension without resolution. The trailer aims to attract audiences to the horror film through mystery and a sense of entrapment and looming threat.
The document discusses various codes and conventions used in soap operas that the author employed or developed in their own soap opera trailer. It describes shots like mid-close ups and two shots that focus on facial expressions to convey emotion. It discusses using edits like cuts and fades to add tension and drama. Sound effects of crashes and rings were used to make scenes more realistic yet dramatic. Conventions like background music changing to build tension were also used. Posters and magazine covers from real soaps provided examples for formatting branding, images, and information to promote the author's soap opera.
The document discusses conventions of camerawork, editing, mise-en-scene, sound, color, language, layout, typography, and images that are commonly used in film trailers and promotional products for the horror genre. Some key conventions mentioned include the use of close-ups to convey emotion, fast-paced editing to create tension, low-key lighting to establish a dark atmosphere, colors like black, red and white to denote danger, and a central image to attract audience attention. The document also notes that consistent application of these technical elements helps communicate the horror genre to audiences and make them feel engaged.
In what ways does your media product use, develop or chalenge forms and conv...Rosielw
The document discusses conventions used in horror/thriller genre media products and how the student's production employed or challenged these conventions. Specifically:
1) The production used conventional white titles on a black background but challenged conventions by not using red titles and giving away less information to add unease.
2) Camerawork employed some conventions like tracking shots but mostly kept the camera fixed on a tripod, challenging expectations. Angles were used based on the scene rather than character representation.
3) Mise-en-scene featured dark surroundings and costumes like conventions but was mostly filmed in daylight, challenging expectations. It added unease through an empty street and run-down buildings.
The trailer for The Woman in Black uses various film techniques to build mystery and intrigue around the thriller genre. It begins by establishing the dark and isolated setting through point-of-view shots. Unsettling close-ups of toys and a child's ominous nursery rhyme voiceover create an atmosphere of suspense. As the trailer progresses, it ramps up tension through fast editing, minimal sound, and ominous music and weather. These techniques leave just enough unanswered to encourage viewers to see the film.
How effective is the combination of your mainlouispring
The document discusses the production of a trailer for a film. It analyzes how the trailer applies various film theories to engage the audience, such as creating equilibrium and disruption without resolution per Todorov, including standard character archetypes like the hero, princess and villain according to Propp. Ancillary materials like a poster and website were produced with a similar dark, mysterious theme to promote intrigue for the film. Mise-en-scene and camera shots were chosen to convey a suspenseful, thriller tone through techniques like chiaroscuro lighting and not showing a character's face.
How effective is the combination of your mainhassankhan95
The document discusses the production of a trailer for a film. It analyzes how the trailer applies various film theories to engage the audience, such as creating equilibrium and disruption without resolution per Todorov, including standard character archetypes like the hero, princess and villain according to Propp. Ancillary materials like a poster and website were produced with a dark theme to match the mysterious, thriller tone of the trailer and promote the film. Shots were chosen and lighting, camera angles and page layouts were designed to further convey this unsettling atmosphere.
Textual analysis of 2 soap opera trailersJudeMunday1
This document analyzes two soap opera trailers - one for Hollyoaks and one for Emmerdale. It discusses the use of verbal codes like dialogue, non-diegetic sound effects, and music to build drama. Technical codes like shot types, camera angles and movement are examined to show character emotions. Non-verbal codes like setting, lighting, facial expressions and characters are discussed. The analysis finds that both trailers use techniques like sound effects, music and facial expressions to convey emotion and drama. It would exploit these techniques in a new soap opera trailer to attract an audience seeking dramatic diversity.
Lighting is an important element in horror film trailers. Common lighting techniques used include ambient lighting to create realism, profile lighting to show two sides of a character, and backlighting or underlighting to generate suspense through silhouettes or ghostly effects. The document discusses how lighting in horror emphasizes darkness and the unknown to build fear and tension in viewers. It also notes that the film The Conjuring effectively uses dark and limited lighting in its basement scene to leave what may be lurking in shadows up to audience imagination.
The document analyzes the Woman in Black film and trailer through several film techniques. It discusses how the trailer follows conventions like showing important plot points without revealing too much. It also builds tension through fast editing during scary scenes and changes shots each time bells chime in the soundtrack. Camerawork and mise-en-scene like a disturbing doll help set an unsettling atmosphere and engage audiences in the film's mystery.
The document analyzes the mise-en-scene, cinematography, and performance elements of the opening sequence of a film. It describes the dull, dark costumes and limited setting that suggest a modern or futuristic thriller. Shots like close-ups are used to convey emotion while establishing shots introduce the underwater setting. Diegetic sounds like bubbles add realism while non-diegetic music builds tension. The main character's scared facial expressions imply a troubling past experience.
The document discusses how the media product challenges or develops conventions from real media. It analyzes conventions in areas like titling, camera movement, framing of shots, camera angles, mise-en-scene, editing, sound, and actor positioning/movements. For the media product, it uses conventions like ominous red titling, medium close-ups to convey emotion, and a mix of diegetic and non-diegetic sound. However, it challenges conventions by keeping the camera stationary, not using high/low angles, and focusing on character isolation over fast pacing.
The document discusses how the media product challenges or develops conventions from real media. It analyzes conventions in areas like titling, camera movement, framing of shots, camera angles, mise-en-scene, editing, sound, and actor positioning/movements. For the media product, it uses conventions like ominous red titling, medium close-ups to show emotion, and diegetic/non-diegetic sound mixtures. However, it challenges conventions by keeping the camera stationary, not using high/low angles to imply superiority, and letting the audience decide characters' superiority.
Lawreeta Grant filmed her horror trailer in local woods to take advantage of the setting's creepy atmosphere. She used conventions of the horror genre like low-key lighting and camera angles to build suspense. By analyzing other horror trailers, she selected an appropriate soundtrack with a tense, unsettling tone. For her poster and magazine cover promoting the film, she featured the protagonist in the woods and used design elements like fonts, colors and imagery to clearly communicate the film's genre and storyline.
This document analyzes the genre, mise-en-scene, cinematography, and sound design of the short horror film "The Midnight Man". It discusses how the film uses a dark, gloomy setting at night to create tension. Various camera shots like point-of-view are used to make the audience feel like they are experiencing what the main character sees. Scary sound effects and music are employed effectively throughout to emphasize frightening moments and surprise the audience. The target audience is older teenagers and up since it contains scary scenes and may aim to deter night driving.
The document provides an analysis of a student media project evaluating how it uses and develops conventions of real media products. It summarizes the genre as a thriller/horror and how it was influenced by films like Inception. It describes the plot about a boy who can make his dreams come true. The opening sequence aims to be enigmatic through editing, effects, and following thriller conventions. It represents teenagers and challenges gender roles by portraying a vulnerable yet strong female protagonist. An industrial film distributor would be best suited to widely distribute the mainstream project. Throughout production, the students utilized various software and technologies for planning, filming, editing, exhibition, and audience research.
Mise en scene refers to everything presented within the frame of a film, including settings, costumes, lighting, and positioning of characters and objects. These elements are deliberately chosen by filmmakers to convey meaning and influence audience perception. For example, a tree can be made to look threatening through lighting, weather, and added elements, or non-threatening by showing children playing beneath it on a sunny day. Filmmakers also use mise en scene elements like settings, costumes, lighting, and character positioning to establish genre expectations and mood, provide clues about characters, and guide audience attention within a scene.
The document discusses how the media product uses conventions from real horror movies and media. It includes a shot from the movie "Drag Me To Hell" as an example of conventions used, such as a medium shot showing suspense. The media product also uses setting, ambient music, voiceovers, and pacing to develop tension and build suspense, mirroring conventions of horror trailers. Posters and magazine covers were also created using similar conventions and layouts from real examples to make the products feel authentic. Overall, the media product aims to use conventions of pace and tension from real horror works to create a realistic and engaging teaser trailer.
The document discusses negative stereotypes of drum and bass (DnB) fans as being "chavvy", referring to a British slang term meaning a loud and aggressive working-class youth. It notes that DnB is often viewed as a genre for "chavs" due to the use of MCs at live shows, though the genre actually has no lyricists. The stereotypical DnB fan is thought to be a thief, drunkard, drug addict and thug, but most actual fans are loyal followers who enjoy the live music experience. The representation and identity of DnB fans in media often exaggerates negative stereotypes, misportraying fans as drug-obsessed teenagers and affecting how fans
The document discusses British stereotypes and what it means to be stereotyped as British. Some common stereotypes of Brits include drinking tea, having bad teeth, and speaking in a posh accent. However, the author notes that these stereotypes do not accurately represent most British citizens. The stereotypes are largely portrayed in British media like soap operas. The author analyzes how these stereotypes can influence our identities and how we present ourselves through theories like Goffman's self-presentation and Cooley's looking glass self. In the end, the author concludes that while stereotypes can be a shorthand, they do not fully capture one's identity or experience as a British citizen.
The document discusses teaser trailers, providing examples and analyzing two teaser trailers - "Taken" and "Tinker Tailor Soldier Spy". It also discusses marketing campaigns, mentioning how the film "Cloverfield" used a teaser trailer, website, posters/billboards, magazine features, radio/TV appearances, and viral campaigns to advertise. The document concludes by stating this research will help in creating marketing materials for a teaser trailer and poster.
Being the youngest child means lacking power to influence older siblings but receiving attention. As the youngest, traits include being outgoing, sociable, and affectionate but also spoiled and immature. While being youngest has advantages like attention, it also means being manipulated by older siblings and having to give to younger relatives as the person ages. As the youngest matures, they must adopt responsibility and independence despite still living with family.
The document summarizes what it is like to be the eldest son and family hero in a Ghanaian family. As the oldest son, he serves as a role model and mouthpiece for the family. He has power and authority over his younger siblings and is seen as responsible for them and his parents. Being the family hero comes with great responsibility to make wise decisions and provide for the family, but also stress when things do not go as planned and all blame falls on him.
The document discusses different types of movie trailers and provides examples. It analyzes two trailers - one for The Hangover Part 2 and one for The Rocky Horror Picture Show. It then discusses the case study of marketing for The Hangover Part 2 through its website, posters, and trailers. Terminology used in marketing is defined. The BBFC film rating system is also briefly explained.
The document outlines Lydia Hill's plans for producing promotional materials for a new horror film, including a teaser trailer, film poster, and magazine cover. It details the various stages of planning, such as researching film certification, developing logo designs, storyboarding the trailer, and creating rough designs for the poster and magazine cover. Time management and evaluations are also mentioned. The overall brief is to create a promotional package for the new film including a teaser trailer, magazine cover, and poster.
The document provides information about the marketing campaign for the 2007 film The Bourne Ultimatum. It discusses the various marketing methods used, including teaser trailers, posters, websites, viral campaigns, and film festival appearances. It analyzes several teaser trailers for other films and discusses conventions of teaser trailers such as length, inclusion of genre and plot details. The document also provides terminology for print media marketing and analyzes the poster for the film Inception.
This document contains a time management table for Lauren Johnson's A2 Media coursework. It lists various tasks related to her coursework and their due dates, including case studies, research, filming, editing, and evaluations. It also includes analyses of teaser trailers for films like The Dark Knight Rises, Taken, and The Bourne Supremacy to learn conventions of the genre. Further, it reviews the marketing campaign for the film The Black Swan, examining the theatrical trailer, website, posters, magazine features, radio/TV interviews, viral campaigns, and magazine front covers to understand effective promotional strategies.
\n\nThe document outlines Mathew Allison's time management plan for a film project over 11 weeks. It includes tasks such as analyzing film trailers and magazines, identifying the target audience, planning production elements, creating a film teaser, poster and magazine, editing the teaser, gathering audience feedback, and uploading the final teaser online. The plan shows the progression of tasks from initial research to completion of the project within the 11 week timeframe.
Avatar was highly successful in its use of social media marketing, gaining over 1 million fans and followers across Facebook, MySpace, Twitter, YouTube, and Flickr. Its use of social media helped create an engaged fan community and brand. The film was also groundbreaking in its use of 3D technology and visual effects, spending $237 million to create a stunning cinematic experience. Primary market research found the target audience for an action-comedy film to be males aged 18-25 who are students and have lower incomes.
The document analyzes the codes and conventions of teaser trailers. It then discusses the author's process of choosing to create a horror/thriller film trailer. Finally, it analyzes the teaser trailer for "Paranormal Activity 2" focusing on how it uses techniques like camera work, sound, mise-en-scene, and editing to scare audiences.
\nMedia institutions attract local and national audiences through targeted marketing strategies while navigating various issues. Technological convergence has impacted production, distribution and consumption patterns. Ownership and partnerships influence a film's national identity and use of technologies in serving audiences globally.
The document discusses creating a brand identity for an artist's music. Key points:
- The artist uses themes and scenes from their music video in the album artwork and advertisements to create continuity across products.
- Images are edited in Photoshop and text added in Illustrator to design the CD cover and poster. Consistent fonts are used that fit the genre.
- Color, layout, and visual elements are deliberately chosen to make the products cohesive and eye-catching representations of the artist's brand.
The document discusses conducting research on a target audience of students aged 16-24 to create a soap opera trailer. A questionnaire found that most watched soaps and in what format. The target channel of E4 was chosen as it is the most watched among 16-24 year olds and known for fun programming. Feedback on a created trailer was positive about shot types and understandability but identified room for improving the storyline. Overall audience feedback informed using a TV trailer, magazine, and billboard to effectively advertise to the target audience.
Through carrying out audience research on production work, the author was able to understand the strengths and weaknesses of their draft work and how to create similarities between products. The audience commented that similar images of the main characters in the ancillary products showed they were the focus of the narrative. They also noticed a clear color theme of red, black and white that tied all the products together. Overall, the audience feedback highlighted that fonts signify the genre, similar images capture the narrative, layouts are uncluttered, locations signify romance, and edits like sound and split screens are effective storytelling techniques.
The document discusses the roles and responsibilities of a production company and film distributors. It summarizes that the production company Baller Productions, named after the surnames of its members, would fund and produce the film. As an independent film, it would be distributed in select small cinemas like the Corner House in Manchester and Tyneside in Newcastle, similar to the distributions of other independent films "Outside the Law" and "Farewell".
GCSE Film Studies: Evaluation examplesBelinda Raji
The document provides an analysis of the different stages of film production, including pre-production, production, and distribution. In pre-production, the student learned about creating an effective pitch, including key details like the genre, narrative, actors, and similar previous films. For production, the student created a storyboard demonstrating different shot types and transitions. They also explored effective marketing and distribution methods for films. Posters were a key focus, and the student was pleased with the four posters they created, which established genre through imagery of guns and violence. Overall, the student gained valuable insights into the film production process.
There are two types of TV magazines - trashy magazines that appeal to soap opera audiences or more serious publications. The document discusses creating a trashy magazine to suit their target audience and represent the genre of soap operas. The magazine would use colorful mastheads, headlines, and tabs to attract readers and promote shows in an engaging way without revealing details. It would also leverage social media and websites to build the brand and allow digital access.
The document discusses different types of film openings and their purposes. Film openings are meant to entice audiences and introduce key elements like main characters, genre, and setting. They indicate the genre through credits, titles, and establishing shots. Titles are important for engaging audiences and creating intrigue or suspense. Different types of openings include titles on a blank screen, titles over a still image with music, titles integrated into moving images to metaphorically present the tone and story, and animated or motion titles which are more complex and costly but became popular in the 1990s.
The document discusses the use of various technologies like Blogger, Photoshop, Final Cut Express, and Nikon cameras in creating a music video and accompanying materials. Blogger was used for research, planning, and documenting progress. Photoshop was used to design packaging and take high quality photos. Final Cut Express enabled various editing techniques for color correction, filters, and organization. Precautions like backups were taken to prevent data loss or errors from affecting the project. Overall, the technologies allowed for efficient and ambitious planning and production of high quality final products.
Question 5: How did you attract/ address your audience? Russell Dewing MediaReepham College
Through audience research, the filmmakers found that mystery and suspense are most important for thriller openings. They addressed this by including an enigmatic antagonist in a hood and leaving the protagonist's fate ambiguous. A coastal setting and realistic teenage characters and costumes helped attract audiences by appealing to genre conventions and feelings of familiarity. A variety of shots were used to convey emotion and power dynamics. The film will be promoted on social media and released digitally to appeal to technology-savvy younger audiences.
A promotional package includes various media products and contents created to attract audiences to a media product. Promotional packages for films typically include film posters, trailers, magazine reviews, premiers, and social media marketing. Trailers give audiences a glimpse of the plot without revealing too much and are intended to generate interest. Film posters provide key information visually and are an important way to make audiences aware of a film's existence. Premiers are large launch events that create significant buzz and media coverage. Promotional strategies can vary between major studio films, which typically have larger budgets for promotions like premiers, versus independent films.
Final helena lopez a2 research-planning_2010-11HelenaLopez21
This document contains a student's media studies portfolio project which focuses on creating a teaser trailer for an urban drama film called "One Shot". The student discusses their target audience, details of the film genre and title, and provides screenshots and explanations of shots from the teaser trailer. The student also discusses feedback received on the teaser trailer from their media studies class and online viewers. Additionally, the portfolio includes details on the student's two ancillary projects - a film magazine cover and film poster. Examples of professional film magazine covers are provided and analyzed, and one attempt at a magazine cover by the student is critiqued based on audience feedback.
The document discusses feedback received on a student's soap opera trailer project. The feedback identified several areas for improvement, such as shots that lingered too long, unclear storylines, shaky footage, and a lack of title cards. The student incorporated these suggestions, editing shots, reordering storylines, adding stabilization and sound effects, and including introductory and concluding title cards. Providing as well as receiving feedback helped the student strengthen the trailer by viewing it from the audience's perspective.
The document discusses the author's experience with dieting as a teenager in an effort to fit in and look like models portrayed in the media. This started innocently but became an obsession, making the author very ill. Others' negative reactions to her weight loss affected her self-esteem badly. She learned that changing her appearance changed how others treated her. In the end, prioritizing health and accepting herself was more important than unhealthy dieting or changing for others' approval.
This document outlines a media production project to create promotional materials for a new film, including a teaser trailer, film magazine cover, and poster. It discusses research conducted on film marketing campaigns and conventions. A planning process is described involving storyboarding, filming, editing, and gathering audience feedback. Technologies like iMovie, PowerPoint, and online resources were used at different stages of the process. Feedback from test screenings is presented, showing positive reception of the teaser trailer and suggestions for improvement.
This document discusses the marketing campaign for the film Inception, including teasers, trailers, websites, posters and magazine features promoting the film. It also provides analysis of the teaser trailers for Inception and Fast Five, discussing conventions such as logos, images and taglines used. Examples of posters and magazine covers are presented and evaluated for their effectiveness.
The document discusses key concepts of identity and representation as they relate to being British Asian. It defines representation as the construction of aspects of reality, such as cultural identities, in various media. The document notes that cultural products like dress codes, languages, food and entertainment represent people's ethnicity and help them identify with their nationality and culture. Others then identify people through attributes like dress, speech and behavior.
This document discusses pop music and what it means to be a fan of pop music as part of mass culture. It touches on several key points:
1) Pop music is seen as mainstream and appealing to a general audience rather than a specific subculture. The lyrics often focus on universal themes of love and relationships.
2) Pop music is considered popular culture or mass culture, produced for mass consumption, whereas high culture refers to the culture of the elite.
3) Being a fan of pop music can be seen as a way for people to present themselves and feel socially accepted as part of the mass audience for pop music.
4) Theories of sociologists like Goffman and concepts like
This document summarizes the experiences of a young mother dealing with stereotypes and judgments from others. It provides statistics on teen pregnancy rates over time. It also shares responses from a questionnaire where people gave both positive and negative views of teenage mothers. The document discusses two theories about the development of identity and how people's reactions and comparisons with others can impact one's sense of self. As a young mother, the presenter found her view of herself changed based on how others perceived her in different situations. The conclusion is that everyone faces judgment no matter what they do.
The document discusses how a dog's breed can influence people's perceptions of it as dangerous, even if the individual dog is not aggressive. It provides an example of how the owner's Doberman Pinscher, Cindy, is seen as threatening by some due to negative stereotypes about the breed, though within her family she is affectionate and playful. The document analyzes how body language and context are important for accurately interpreting a dog's behavior and emotions.
Me as a mentor: What it means to help others. The document discusses mentoring from the perspective of the author as a mentor. It defines key concepts of mentoring like representation and power. It discusses how the author's mentoring skills have helped others and quotes inspirational leaders on power and making change. The author believes mentoring involves aspects of leadership and guiding others in the right direction.
The document discusses what it means to be a hybrid identity as both African and British. It explores key concepts of identity and representation through various frameworks. As an African person now living in Britain, the author feels their public self has become British in terms of behaviors, but their private self remains strongly African when spending time with family. Having a hybrid identity can provide advantages but also difficulties, such as feeling like one does not offer something in interactions with peers from only one culture. Goffman's theories of performance, roles, scripts, and signs are referenced in relation to projecting different cultural fronts.
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Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
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Dwayne Johnson: From The Ring to The Big Screen
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In the early 20
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Leonardo DiCaprio House: Malibu Beachfront Retreat
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His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
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Privacy and Seclusion
Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
Design and Amenities
The Hollywood Hills house is a mid-century modern gem characterized by its sleek design and floor-to-ceiling windows. The open-concept living space is perfect for entertaining. while the cozy bedrooms provide a comfortable retreat. The property also features a swimming pool, and outdoor dining area. and a spacious deck that overlooks the cityscape.
Environmental Initiatives
The Hollywood Hills house incorporates several green features that are in line with DiCaprio's environmental values. The home has solar panels, energy-efficient lighting, and a rainwater harvesting system. Additionally, the landscaping designed to support local wildlife and promote
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2. Time Management
Week 1 Monday 5th September 2011 Week 7- 9 Monday 17th – 31st October 2011
• Case study of film marketing campaign • Filming for teaser trailer
• Analysis of teaser trailers • Creating production company logo
Week 2 Monday 12th September 2011 • Editing trailer
• Analysis of film magazine front covers Week 10 Monday 7th November 2011
• Analysis of film posters • Gain audience feedback
Week 3 Monday 19th September 2011 • Make changes in response to audience feedback
• Identify target audience, using demographics Week 11 – 13 Monday 14th – 28th November 2011
• Carry out primary and secondary audience • Evaluation
research Week 14 Monday 5th December 2011
Week 4 Monday 26th September 2011 • Export and upload finished trailer
• Storyboard • Attach link to trailer on PowerPoint
• Location scout
• Risk assessment
• Casting
• Prop list
• Costume design
Week 5- 6 Monday 3rd – 10th October 2011
• Film magazine front cover
• Film poster
• Taking any needed photos
3. Teaser Trailers
A teaser trailer is a short version of a trailer which is
made to gain the interest of the audience and to get the
audience excited. This is the main difference between a
teaser trailer and a theatrical trailer. Teaser trailers can
be released up to a year to 18 months before the film is
released. Teaser trailers include short cuts of filming
from the end product as the hole film my not be finished
at the point. A teaser trailer lasts from 30 seconds to a
minute and a half long. Teaser Trailers are normally
used for big budget films rather than low costs films and
the information they include is the month the films is
released and who is staring in the production.
4. Teaser Trailers Analysis
Genre- Thriller/Action
Taken: http://www.youtube.com/watch?v=WTCDX28cbZs
Layout- The layout of this teaser trailer was very good as it flashed up all the most imported images from
the film. The images were not in the same order as they come in the film but this made the teaser
trailer more exciting. There was also title pages which came up in between the flashing images from
the film which stated main actors names and along with the sound gave an indication into what the film
is about.
Font- The font was very simple but affective, quite small but clear to read. The font and writing also flashed
over moving images from the film what look very effective.
Colour- The colours used in this teaser trailer were quite dark colours that connoted the dark aspect from
the film, also gave the genre of an action/ thrilling film from the black and flashes of colours used.
Images-I A very good selection of images had been chosen for this teaser trailer. Even though it is only a
teaser trailer it still gave a good idea into what the film is about which is good to help define the target
audience the film has been produced for.
Language- The language used (English) has been made to sound like whispering but also shouting. This
gave a good contrast between each. The whispering made the film sound mysterious and to make
people watch the film while the shouting related the film back to its action/ thriller genre.
5. Teaser Trailers Analysis
Genre- Thriller/Action
Inception: http://www.youtube.com/watch?v=G70HCL2FENE
Layout- The layout of this teaser trailer is very random for example the spinning top and the slanted water
in the glass this gave no indication into what the film was about but because of this it engaged with the
audience and makes them want to watch it. The teaser trailer had the company names at the beginning
and also title pages with the directors and cast members names on it.
Font- The font throughout was very plain but clear to reader. The font used at the end for the name of the
film looked like a maze which gave an indication into the film about mind games which could be used to
define the target audience for the film.
Colour- The colours used were dark which indicated the film was an action but also the different colours of
coldness and blue indicated the film has a sci-fi element too.
Images- The images used were very random but as some were moving around buildings it gave the
impression the film was taking the audience on a journey which gains audience attention to watch the
film.
Language- The was no speech in this teaser trailer, this leaves the audience in suspense to what the film
may bring. There is a constant sound playing which sounds excited to help gain an audience.
6. Case Study: Marketing Campaign
• Film: Taken
The thriller Taken by Pierre Morel was released in 2008 and stared Liam
Neeson, Maggie Grace and Famke Janssen. The main plot of the film is
that an ex spy uses his known skills to rescue his daughter who has been
forced on to drugs and into the slave trade which is based in France.
• Teaser Trailer: http://www.youtube.com/watch?v=WTCDX28cbZs
Part of Taken‟s marketing campaign was a teaser trailer. The teaser trailer
is very gripping, exciting and does the film justice. The teaser trailer
includes fast flashes of the main parts of the film, this allows the audience to
see an indication of what‟s to come. It also includes thrilling music and the
main one liners from the film. Overall the teaser trailer was a very good part
of Taken‟s marking campaign.
7. Case Study Continued: Adverts
Here is an examples of The Sun‟s
website advertising the film
Taken. The advert has been
located at the top and down the
side brightly and boldly against
the main colour red. This has
been done to catch the eye of
the reader and to gain an
audience to see the film. It has
been advertised on the sun to
gain the allocated target audience
of young adults/ adults.
This poster was used to advertise the film.
The poster includes the famous quote
from the film which also gives an
indication on what the film is about. It also
includes the main character holding a gun
which connotates the target audience and
the genre being a thriller of the film.
8. Facebook (social networks)
are becoming one of the most
successful ways of advertising
to a large audience. Here fans
Case Study Continued:
can join by
liking, learn, comment and
Viral campaigns
message other fans of the
film. This has become very http://www.facebook.com/pages/Taken-
successful viral marketing. film/110982308925838
This was the main advert produced for Taken. It shows
the film is set in France due to the background and the
French language. The connotation of the colours used
red, black and blue indicate the film is dark and has a
scary element. It has been used here so it is easy to
recognise by the audience.
9. Print Media Key Terms
• Masthead- is a graphic image or a text title which is located at a top of
a web page or magazine.
• Strapline- is a subheading under any advertisement or image in a
magazine also a slogan.
• Cover Lines- are catchy phases on a magazine which gives people
an interest on what is in the magazine.
• Screamers- are distinctive headlines that demands audiences
attention.
• Billing Block- contains the words at the bottom of the media text
(poster) which contains the production company, writers and
producers.
• Tagline- is a unforgettable catchy phase that sums up the picture
attached or tone of the media text for example, on a poster.
10. Analysing Print Media- Poster
• The main colours used in the Inception film poster are
black, blue, white and red. These colours connote
danger and allow the reader to no that the genre is a
thriller. For example the man is dressed in all black
indicating he is dangerous while the red writing connotes
the name of the film bring another element of danger as
it is the colour of blood.
• A symbol in this poster is the gun the man is holding this
allows the audience to decode from the text that the
man can bring danger and cause physical harm to
someone or something.
• The main figures of this poster is the man (who could be
the main character,) the skyscraper background and the
water he is standing in. These are all represented
graphically to show the high level of technology used to
create the film.
• The messages decoded from the reader of this film
poster are primarily visual as it consists of mostly
images.
11. Poster Analysis Continued
• The intended audience for this print media are men (as
the colours connote manly colours.) Also the age for
the intended audience are teenagers and adults as the
poster will not attract children.
• The poster has used persuasive techniques to gain an
audience by making the man look mysterious against
an exciting background.
• The genre conventions which have been referred to
are sci fi due to the colours and thriller and action due
to gun and setting.
• The tagline and billing block have been used to again
an audience by naming the actors and engaging in
leaving the audience wanting to know more.
• The poster is very effective as it has an element of
mystery behind it. This allows the poster to grab
audiences attention.
• The poster communicates very effectively with the
audience as the genre and target audience is
projected.
• Finally the only issue with this poster is the gun used in
the mans hand. This could be seen as offensive but it
is also decoded by the audience that if you are
offended by this that you should not watch this film.
12. Analysing Print Media- Poster
• The main colours used in the poster are black,
grey and blue. These colours connote danger
and violence which is also enforced by the tinge
of red used in the background.
• A tagline has been used with the title of the film
“Before adulthood comes...KIDULTHOOD.” This
indicates to the audience that this film is a sequel
to the previous film adulthood. This also indicates
the target audience would be the same as the
previous film, urban youth. The 5 stars at the top
of the poster are very significant to the audience
as it shows the potential of the film to interested
viewers.
•The main figures used in the poster are the main characters from the film. It allows the
audience to see the characters personalities and friendship groups within the production. This
is the foreground of the poster which has been presented photographically where as the
background which would have been put on before graphically.
•The messages in the poster are visual apposed to verbal as most of the poster is a image.
This allows the reader a strong insight into the film being advertised.
•The intended audience of the film is late teenagers to young adults. This is because of the
attitude given from the poster and the font of the title which give a youthful look.
13. Poster Analysis Continued
• The most persuasive technique used to gain
an audience from this poster is the strip
along the top which states “Powerful,
moving and unforgettable- kicks the door off
its hinges” This is persuasive as it is positive
and gives the audience an opinion of
someone else which makes them to go and
see the film to gain their own opinion.
• The genre conventions which have been
referred to are action (due to the baseball
bat and aggressive given from the
characters) and romance (due to how close
the opposite members of sex are presented.
•The unique selling points of the poster are the 5 stars which are used at the top and the urban
feel of teenagers as this is new as there are no other films which just concentrate on youth.
•Attention had been gained through the film poster being so different from other films for
example just using teenagers in an urban environment.
•The poster is very effective as it is eye catching and give an mystifying feel to go and watch it.
•The poster is offensive as it shows teenagers on the streets portraying violence but this can
be effective as it shows real life urban gangs to audiences who do not no the youth culture in
urban environments.
14. Analysing Print Media- Film
Magazine Front Cover
• The main colours used in this issues of Empire magazine are
white, red, grey and blue. These colours connote a range of
connotations for example, horror (red) and sci fi (grey and
blue) but altogether it shows these shall be in the magazine
and an action genre is represented with the „action‟ woman
bending around the colours.
• The symbols of the tattoos and leather trousers picked from a
paradigm have been used as this gives a sexual and action
indication which helps define the target audience issued for
this magazine type.
• The main figure on this magazine front cover is the woman
and she has been presented photographically so the
magazine is shown to include real life issues.
• The messages on the front cover are both visual and verbal
as there is eye catching text to read and a four images which
have been used to give an indication on the magazine.
• The intended audience for this magazine is portrayed to be
teenaged or young men as of the provocative image
displayed as the main product on the front of the cover.
15. Film Magazine Cover Analysis
Continued
• The main persuasive technique which have been used to
make people buy this magazine is the bold text which
states „Megan Fox‟ this is because she is recognised
globally from the Transformers films. Megan Fox will help
the magazine sell as she is attractive to men and an icon
to women and people who are interested in her will want
to find out more inside the magazine. This is also because
the word „hot‟ is in the same font which connotes Megan
Fox to the audience.
• Attention gained for the magazine comes from the semi
naked woman as she brings a sexual aspect to the cover.
• The strapline works by gaining a buyer as it states „the
worlds biggest movie magazine.‟ under the title Empire. It
works by the audience believing the strapline and buying
it because of the „worlds best.‟
• The screamer is the words „Megan Fox‟ as it stands out
and grabs audiences attention.
16. Film Magazine Cover Analysis
Continued
• The main graphic used is the revealing woman which is
representing women in a sexual nature. The denotation of
the woman is that she has tattoos, long brown hair, no top
on and leather trousers where as the connotation is that
she is giving a provocative view on the magazine being
with out all clothes on. The mystery from her eyes and long
hair with leather trousers connotes danger and action. The
women's pose is as she is hiding something but having no
top on contradicts this as she is revealing and also the
magazine is revealing its content. This targets a specific
audience of men stereotypically interested in women.
• The connotations of the title „Empire‟ is as the colour red
has been used it suggests a type of danger while the font
connotes a more relaxed side to the magazine.
• The cover is laid out with the women in centre right with the
text and other pictures placed around her. This is effective
as everything stands out.
• The images and words fit together as the words
compliment the pictures they are situated next to.
17. Analysing Print Media- Film
Magazine Front Cover
• The colours used on this magazine front cover are grey,
black, red and yellow, these colours connote the genre
action. This is because the black is the same colour as
the gun and with the yellow it is the colour of „caution‟
tape which also connotes with the red, danger.
• A screamer of „gangsters special‟ has been used to help
define the target audience for the magazine. A bold title
and barcode with the addition of the magazine and the
price also helps to sell to consumers.
• The main figure used is a suit dressed man which has
been presented photographically. This allows the reader
to believe it is more real also with the clothing relating to
readers.
• The messages on the cover are both visual and verbal.
This is different from a poster as they are mostly visual.
Both have been used here to catch readers eyes and to
be able to relate the pictures to the writing.
• The intended audience for the magazine are men this is
because of the man used and the font of the text which
is more appealing to men than women.
18. Film Magazine Cover Analysis
Continued
•This magazine has used the persuasive technique to make
readers purchase it because of the „gangsters special‟
screamer. This allows the readers to see that the magazine
contains one off material which shall persuade them to buy it.
•Attention for the cover has been gain from the use of a gun
which interests stereotypically men.
•The denotation of the man used is a man in a suit holding a
gun but the connotation of this is a man dressed in a suit
mysteriously in a hiding position holding a gun. From this it is
showing the man brings the genre action to the cover and a
danger aspect which selects a specific audience of men.
•The connotations of the magazines title are quite boring
from the font chosen but the other text and photo make the
cover more exciting.
Critical Evaluation for both...
•Both front covers work very well in defining a target
audience and attracting attention for readers to buy.
•The picture use and the type of font chosen can either make
a cover successful or not.
19. BBFC
• What is the BBFC?
The British board of film classification
• What different certificates are there?
20. BBFC continued taken from…
http://www.bbfc.co.uk/classification/guidelines/intervention/
• What are the main issues they are concerned with?
Exposing the younger audience to content which is to old for their age for
example sexual scenes, violence and drug use, nudity, horror, imitable
behavior and language
• What possible ways could the BBFC intervene?
Cuts for categories “If the submitted work is suitable for classification, but only
at a category higher than that requested by the submitting company, the
BBFC will consider whether a lower category could be achieved through
relatively minor or simple changes. If so, the BBFC may offer the submitting
company a choice of accepting the higher category or making defined
changes to achieve a lower category.”
Compulsory cuts “If a submitted work raises issues or concerns that cannot be
addressed by classification at a particular category, cuts or other changes
may be required as a condition of classification.” for example material that
may promote illegal activity.
Rejects” If a central concept of the work is unacceptable (for example, a sex
work with a rape theme); or if intervention in any of the ways noted above is
not acceptable to the submitting company; or if the changes required would
be extensive or complex; the work may be rejected, ie refused a
classification at any category.”
22. Classification of my media product
As the BBFC decides what certificate to allocate to a film
I will not be able to allocate one to my film but from the
content I am going to be using I would classify my media
production of a teaser trailer as a 15. I have chosen a
rating of 15 as I do not want to restrict my audience. If I
had allocated it as an 18 because of the content I would
have been loosing out on my potential audience as they
will not be able to see my production at the cinema but
wait for the film to be released. This would results in
loosing capital for cinema release of my film. Because of
this I shall be rating my production as a 15.
23. My Target Audience
The demographics to decide my target audience are of
the following.
Age: Teenagers and adults due to the genre of a thriller
and the content used within my teaser trailer.
Gender: My production would mostly appeal to the male
audience due to the content I shall use but also I hope to
attract the female audience as well from the excitement
hopefully given from my teaser trailer.
Class/ Status: My teaser trailer would mostly apply to the
working or lower class population. This is because they
shall be able to relate their personal lives with my media
production.
Religion: My teaser trailer may go against certain religions
but will attract most of the population.
24. The Difference Between Primary
and Secondary Reaserch
The difference between Primary and Secondary research is that primary
research is carried out by the actual researcher for example:
• questionnaires
• Interviews
Whereas secondary research is research which has already been taken
out for example:
• Information of websites
• Published texts
25. Primary Research
For my primary research I have
Are you male or female?
constructed a questionnaire to help
me find out my target audience I shall
What religion are you?
be making my media package for. I
shall hand out this questionnaire to a
How old are you?
wide range of people to get validity in
the results to help my teaser
How often do you go to the cinema?
trailer, film, poster and magazine front
cover appropriate for the audience I
What‟s your favourite genre?
am gaining to indicate to.
Do you go to multiplexes or specialist cinemas?
Did you enjoy kidulthood and fast and furious?
What are your views on drug taking?
Do you find street racing thrilling?
Do you think watching violent films promotes
violent behaviour?
26. Questionnaire Results
Are you Male or What Religion do
Female you follow?
None
Male Christianity
Female Muslim
How often do you go to
How old are you? the cinema?
13- 15
once/ twice
16- 18 month
19 - 21 once every
two months
21+
once a week
27. Questionnaire Results
Continued
Whats your Do you go to
favourite film multiplexes or
genre? specialist cinemas?
Mulitplexe
Horror s
Action Specialist
Romance
Did you enjoy
Kidulthood and Fast What are your views on drug
and Furious taking?
„It‟s wrong and unnecessarily.‟
„Should only be done for health
Yes and medical issues.‟
No „I like watching films featuring.‟
28. Questionnaire Results
Continued
Do you find street racing thrilling?
These results show the
„Yes! I love watching street races.‟ answers from 10 people
„I love cars featuring in films, films I asked my
do watch the
Law doesn't allow.‟
questionnaire to, to
define my target
Do you think watching audience using
violent films promotes demographics. To
violent behaviour? conclude these results
they show that the lower
Yes
class male from the age
No
of 16 would be the
target audience for my
media production.
29. Secondary Research
I did research into audience demographics by using the uk
film council web site :
http://www.ukfilmcouncil.org.uk/audiences
On the following slides I have included tables from the web
site which includes data about audiences from gender,
ethnicity, favourite public genres. From these tables I have
learnt how successful my type of film will be in public.
30. Secondary research
The percentages of male
and female audiences
for my specific genre
type .
The percentages of ethnicity and sexuality, diverse
audiences of what they enjoy watching.
31. Secondary research
I have chosen the genres of action
The genres that and thriller/ suspense as these
genres are pretty high up in the
my media product favourite genre ratings and amost
will reflect/ men. Along with this teaser trailers
normally also represent theses
represent. genres.
33. Location Scout
• My first location choice was to film my teaser trailer in
Ashridge woods. I chose this place as my target
audience (teenagers) would relate to this location. This
location would also be suitable for the genre of my
trailer being an action / thriller. The benefits of this
location is that its fits in with my target audience and
genre however the limitations of the location is that I
shall be filming in the dark and there is little/ no street
lights or light in the woods at night.
• My second location choice is Tring Train Station
car park this is because it also relates to my
target audience as this is a popular place for
social groups to gather at. As I am making my
teaser trailer a mix between Kidult hood and
Fast and Furious I thought that this location
would fit into my plans. The benefits of this
location is that I shall be able to film at night due
to the car park lights and that it gives an urban
vibe to my trailer but on the other hand I shall
need to be aware of other people and other cars
that shall be around when I film.
34. Risk Assessment
The hazards that surround this location where I have chosen to film include:
- As this is a train station car park there is the hazard of the train track which could be very
dangerous if anything was dropped on it or a person went on it. To overcome this hazard
I shall only be filming in the car park and will not cross over the fence which divides both.
- There shall be pedestrians and other cars which can be seen as a hazard as I am using
cars in my filming and the risk of running someone over or colliding with another car could
occur. To over come this issue I shall only film when other pedestrians which are not my
actors are not around and also I shall only film away from other cars and also when the other
cars are stationary.
- Another risk factor is the type of
weather there will be on the day of
filming for example lightning or heavy
rain can cause this location to be
hazardous specially when filming
moving cars and using filming
equipment. To overcome this issue I
shall film on an dry evening.
35. Casting and Costume Design
My main actor I have casted for my teaser trailer,
poster and the selling point of my magazine front
cover is 19 year old Lewis Wright.
Costume Design
The costumes I shall be using for my actors to
wear are normal youth full clothes to relate to
my target audience, this includes jeans and
hoddies. I have also chosen this way of dress to
for fill the stereotypes made about teenagers.
The clothes picked will be dark colours as this
connotes danger and action which for fills the
genre for my teaser trailer.
36. Prop list for filming
• Peugeot 106 – this car will be used to reinforce the typical „boy
racer‟ stereotype which I want to portray in my film.
• Ford Puma - this car will also used to reinforce stereotypes
• Smoking equipment- these items will be used to connote a „drug
usage‟ vibe to my trailer and to pursue what the film will be about.
• A Joker Playing Card- will be used to connote the characters in my
trailer as „jokers‟ as teenage boys think they are. Also the card will
show gambling to match my title “ would you follow the crowd?”
which is also featured on my magazine front cover and film poster. I
will have the card burnt with the prop of a lighter and this will
significant as it show the rebbelness of the characters.
How the card will
look while burning
37. Production Company Logo
I have decided to name my production
company STORM. I decided this because I
wanted a picture of a lightning bolt to make a
stand for my production company and from
this I got the name STORM.
38. My Film Magazine Front Cover
To the right is my first draft of my film magazine front cover. I
chose to call the magazine Grim&Grime because my film has an
urban feel to it and I thought this name would be an appropriate
magazine to advertise my film. I added the dice in the top corner
to connote my film to have a risk taking theme to it. I chose the
text to be sliver against a black background to also give an
urban feel it to. To make this look like a magazine I followed the
conventions of a magazine front cover which included the
barcode, the title, the tagline, the price, the main actors name
shown and the type of genre the film is.
I then saw that the colours on main stream
magazines were not all the same so I change my
front cover to have an accent of light blue to go
with the grey to make my front cover look more
professional.
39. My Film Magazine Front Cover
I then asked people my friends and other media students
what they thought of my magazine front cover and most
of the reactions were that it did not look professional
enough and that you could tell a student made it. I then
followed these comments and looked up a more
professional magazine front cover font and changed the
name of my magazine to reflect the film industry. I also
added images to help promote the urban feel of my action
film and changed the colour scheme to compliment the
pictures. I also added “magazine of the year” above the
title to follow more magazine conventions.
Finally I then wanted the picture to feature my main actor
from my film so I took pictures under a bridge which had
graffiti over it and chose the best one to feature as my main
image but to still give my film the urban „look.‟ As my main
picture had the colour orange as the featured graffiti I
changed my colour scheme to grey, orange, black and white
this connotes an urban vibe but also with the font chosen it
also connotes action to promote my film and I finally had my
finished film magazine front cover.
40. My Film Magazine Front Cover
http://www.flickr.com/photos/71649445@
N05/6476152015/in/photostream/
Please click on the link to view my
Film Magazine front cover
41. My Film Poster
My first film poster to choose from two has a picture
of a „engine start‟ key ring which I took myself to
advertise my film being about cars. This is a simple
background but effective as it leaves mystery to the
audience to want to go and see the film. I have made
my own billing block to follow film poster conventions
and I have also added a release date for the film and
the title of the film. The connotations of this film
poster are from the colour black leaving a mystery
element of the unknown which could also be seen as
a danger to the audience.
I created my Billing Block from a normal
text box using the font Myriad Pro Cond
and changing the character spacing
settings.
42. My Film Poster
I have also produced the following film poster to choose between this
and the previous one. I took a photo of my main character leaning
against a car while holding a cigarette for my whole background. I did
this as the picture connotes what my film is about cars, drug taking and
boys stereotyped to hang around in social groups. I have also followed
the film poster conventions by applying my Billing Block with the
release date of my film, my films title, a tagline (which is also on my
magazine front cover) and a 5 star rating saying what my film magazine
has quoted for the film. I have also added my film company logo
STORM. To the poster to also follow the conventions from film posters.
In conclusion I shall used this poster as the feedback from both is that
this one is more effective and promotes the meaning from my film.
43. My Film Poster
Please click on the link to view my Film
Poster
http://www.flickr.com/photos/71649445@N05/647
6152087/in/photostream
45. Audience Feedback –
Questionnaire
1. Are you male or female?
2. What genre do you think this teaser trailer is?
3. What age do you think my target audience is?
4. What did you think of the sound used?
5. Were the clips of footage appropriate?
6. Did the titles work well with the footage?
7. What did you think of the way the footage went in reverse?
8. What do you think/ have I used the appropriate conventions?
9. What do you think I should change for the better?
10. What do you think out of 10? 10 being the highest 1 being the
lowest
46. Audience Feedback- Results
1.Are you male or female? 2. What genre do you think this teaser trailer is?
Drama
Male
Female Action/Thriller
Other
3. What age do you think my target audience
is?
4. What did you think of the sound
15+ used? “Effective.”
12+
18+ 5. Were the clips of footage
appropriate? “Yes, but could have
more „naughty‟ shots.”
6. Did the titles work well with
the footage? “Yes, but the font
could be bigger.”
47. Audience Feedback- Results
7. What did you think of
10. what do you think out of 10? 10 being the
the way the footage
went in reverse? highest 1 being the lowest
“Really good,
gripped the 6
audience.” 7
8
8. What do you
9
think/have I used
10
the appropriate
conventions? “yes”
9. What do you think I
should change for Overall I shall take all the results into consideration
the better? “ more and change my teaser trailer accordingly for the
camera shots.”
better. These results are valid as the sample I used
was my target audience so the changes I make will
benefit my trailer. I shall make the changes now so my
final will be at the best standard it can be made to.
48. Evaluation
In what ways does your media products use, develop or
challenge forms and conventions of real media products?
I have used a green
band to conform with
real trailers conventions
as I was aiming to make
my teaser trailer look as
professional as I could. I
chose a restricted band
due to the content in my
film
I have also followed the
conventions of real teaser
trailers by including my
company logo at the
beginning of my trailer.
This looks professional as
I found real teasers did
this.
49. Evaluation
In what ways does your media products use, develop or challenge
forms and conventions of real media products?
As I have used title screens
in my teaser trailer to make
it look like a real trailer I
have conformed with real
teaser trailers.
I have also followed
conventions by having “A
FILM BY JEN SHUTTER”
on a title screen but also my
film release date follows
conventions by being
released on a Friday which
was traditional for a film to
be released. This is so my
film can make thee most
money on the opening
weekend.
50. Evaluation
In what ways does your media products
use, develop or challenge forms and conventions of
real media products?
I have also followed
conventions of real media
products as I have included
my billing block from my film
poster on the end of my trailer.
I think this makes my teaser
trailer more professional
against real media products.
Overall I have followed conventions on my
teaser trailer as I wanted to make my teaser
trailer look as real and professional against real
teaser trailer as possible. I have not challenged
conventions also because of this reason.
51. Evaluation
In what ways does your media products use, develop or challenge
forms and conventions of real media products? Continued
I have included the following film magazine conventions :
• The use of a strap line “magazine of the year.”
• The type of font used which is similar to real film
magazines.
• The use of one main image ,my main actor for my teaser
trailer only ,on the front of my cover like real magazine
covers.
• The use of coloured bands used across my cover with
writing inside them. I have used these as real magazines
do to give my magazine a professional edge.
• The use of “urban edition” as it makes my magazine
limited which I used to increase sales.
• Including a barcode , date and price.
• I have used screamers such as “action” and “Lewis
Wright” to attract audience to my film and magazine.
• I have also used the tag line of “would you follow the
crowd?” which connects to my title, Herd as a play of
words from sheep following each other where this is
represented in my film as people following and copying
each other.
I have used these conventions to follow and make my
magazine front cover look as professional as possible . I
haven't challenged the conventions as I did not want to take
the risk of my magazine front cover not looking real.
52. Evaluation
In what ways does your media product use, develop or challenge forms and
conventions of real media products? Continued
I have used the following conventions
of real film posters in my film poster:
• I have used the tag line “would you
follow the crowd?” to make my film
poster look professional and to link to
my title.
• I have used a billing block like real
film posters also along with the
release date to make my poster look
real and also allow the audience to
know information about the making of
my film.
• I have used an image of my main
character and the main car used in
my trailer.
• I've put a 5 star rating in the top
I have used these conventions to make my film right hand corner to express how
poster look as real and professional as possible. I good my film is which will hopefully
haven't challenged conventions of a film poster as I attract audience.
did not want to risk the final „real‟ look of my film • I also put my production company
poster logo on the poster “storm” as real film
posters do to.
53. Evaluation
How effective is the combination of your media
product and ancillary texts (i.e. magazine
cover/ poster?) – please click the link below
http://www.youtube.com/watch?v=ojzhrUPzGWg&f
eature=related
54. Evaluation
What have you learned from
your audience feedback?
http://www.youtube.com/user/flissaylesbury#
p/a/u/0/uKPM787VC4E
Please watch the voice over, click on the link
above. I have already mentioned my
audience feedback results previously but
this clip shows what I have changed for the
better.
55. Evaluation
How did you use media technologies in the construction
and research, planning and evaluation stages?
I used the social network
Facebook as part of my I used You Tube as a
Taken Case Study as a media technology in
way of using media my construction and
technologies research for my teaser
trailer analysis and the
case study marketing
campaign.
I used the internet to Research
find and analyse
print media of film I used the sun paper
posters and online to see how they
magazine front advertised the film
covers. Taken as part of my
http://www.bbfc.co.uk/clas Case Study.
sification/guidelines/interv
ention/
This web site was used
for age classification to
identify the age of my
target audience
56. Evaluation
How did you use media technologies in the construction
and research, planning and evaluation stages?
I used Imovie on the Apple Mac
computers to produce my trailer media
I used the internet to get
product. I did this as I have confidence to
good quality images for my
use this programme and it gives a
location scout by putting my
professional finish.
locations in a Google
I used my Blackberry smart search.
phone as media
technology to take a Planning and
picture of my storyboard Construction A digital recording camera
and to up load it and to
was used to film my teaser
take pictures of the
trailer as it was compatible
different stages of my
with the editing software
poster and magazine cover
and gave a clear picture.
being developed
I used a computer and mini book I used a digital camera to
laptops to use Microsoft publisher to take pictures for my
create my film poster and magazine magazine front
cover. I did this as I felt confident in cover, poster and casting.
using this programme to produce the
best media texts I could.
57. Evaluation
How did you use media technologies in the
construction and research, planning and
evaluation stages?
Please click on the following link for a video
http://www.youtube.com/watch?v=D5E2Z0J
GEjI&feature=youtu.be