Avatar was highly successful in its use of social media marketing, gaining over 1 million fans and followers across Facebook, MySpace, Twitter, YouTube, and Flickr. Its use of social media helped create an engaged fan community and brand. The film was also groundbreaking in its use of 3D technology and visual effects, spending $237 million to create a stunning cinematic experience. Primary market research found the target audience for an action-comedy film to be males aged 18-25 who are students and have lower incomes.
The document outlines Lydia Hill's plans for producing promotional materials for a new horror film, including a teaser trailer, film poster, and magazine cover. It details the various stages of planning, such as researching film certification, developing logo designs, storyboarding the trailer, and creating rough designs for the poster and magazine cover. Time management and evaluations are also mentioned. The overall brief is to create a promotional package for the new film including a teaser trailer, magazine cover, and poster.
\n\nThe document outlines Mathew Allison's time management plan for a film project over 11 weeks. It includes tasks such as analyzing film trailers and magazines, identifying the target audience, planning production elements, creating a film teaser, poster and magazine, editing the teaser, gathering audience feedback, and uploading the final teaser online. The plan shows the progression of tasks from initial research to completion of the project within the 11 week timeframe.
This document discusses the effectiveness of combining a main film product with additional promotional materials like a poster and review page. It analyzes how the characters are represented in the short film "Forgetting" and how this is shown on the poster. The poster uses individual pictures of the characters to represent their emotions and the relationship. The review page focuses on happier times rather than violence shown in other materials. While the genre may seem unclear from mixing romantic and mysterious elements, the different products work together to narrate the same story and promote the film in a cohesive way.
A2 Media Presentation - Advertising in GamingPsyMeserim
Advergaming refers to using games to advertise products and involves three main types: games on company websites to attract audiences, general games solely made for advertising and sold commercially, and in-game advertising embedding products directly into games. Examples include Candy Stand promoting Wrigley's confections, the Call of Duty series as commercial games, and upcoming Driver 3 featuring many real car brands in-game. Critics argue it can mislead children who can't distinguish advertising from games and companies should standardize notifications about in-game advertising.
Molisa Muyembe plans to create a 5-minute documentary as a solo project about university life. The documentary will follow a first-year law student named Tenay Edwards and document her experience adjusting to life away from home for the first time, including coping with campus life, lectures, budgeting, and living in dorms. Molisa will film Tenay's journey from her family home to starting her first week of university to give viewers insight into the realities of university life.
1) The document provides an overview of key film industry terminology and concepts, including definitions and examples of terms like high concept films, blockbusters, specialist cinemas, and film genres.
2) It discusses topics related to the business of film like government support of the industry, film distribution, and the impact of digital technology on distribution and exhibition.
3) The prompt sheet covers analytical approaches like Todorov's narrative theory and iconography, as well as current issues such as combating piracy and the effects of market domination by a few large companies.
The document provides information about the AS Media Studies exam, which has two sections. Section A focuses on analyzing representations in a TV drama extract, while Section B examines issues related to the film industry, including institutions, audiences, ownership, marketing, and technology. Key concepts discussed include concentration of media ownership, cross-media convergence, synergy, viral marketing, changing models of distribution, and the impacts of new technologies. Disney is used as a case study to illustrate synergy and how a major media conglomerate leverages its various subsidiaries and platforms.
The document provides information and advice for a Media Studies exam, including:
- The exam is worth 25% of the final grade and has two sections - theoretical evaluation of productions and contemporary media issues.
- Section A asks students to describe and evaluate the development of their skills over their AS and A2 production work, focusing on areas like digital technology, creativity, research and planning, and post-production.
- Advice is given on what to discuss for each skill area, with examples of how skills have progressed. Higher grades require evaluating the impact and importance of skill development rather than just describing it.
The document outlines Lydia Hill's plans for producing promotional materials for a new horror film, including a teaser trailer, film poster, and magazine cover. It details the various stages of planning, such as researching film certification, developing logo designs, storyboarding the trailer, and creating rough designs for the poster and magazine cover. Time management and evaluations are also mentioned. The overall brief is to create a promotional package for the new film including a teaser trailer, magazine cover, and poster.
\n\nThe document outlines Mathew Allison's time management plan for a film project over 11 weeks. It includes tasks such as analyzing film trailers and magazines, identifying the target audience, planning production elements, creating a film teaser, poster and magazine, editing the teaser, gathering audience feedback, and uploading the final teaser online. The plan shows the progression of tasks from initial research to completion of the project within the 11 week timeframe.
This document discusses the effectiveness of combining a main film product with additional promotional materials like a poster and review page. It analyzes how the characters are represented in the short film "Forgetting" and how this is shown on the poster. The poster uses individual pictures of the characters to represent their emotions and the relationship. The review page focuses on happier times rather than violence shown in other materials. While the genre may seem unclear from mixing romantic and mysterious elements, the different products work together to narrate the same story and promote the film in a cohesive way.
A2 Media Presentation - Advertising in GamingPsyMeserim
Advergaming refers to using games to advertise products and involves three main types: games on company websites to attract audiences, general games solely made for advertising and sold commercially, and in-game advertising embedding products directly into games. Examples include Candy Stand promoting Wrigley's confections, the Call of Duty series as commercial games, and upcoming Driver 3 featuring many real car brands in-game. Critics argue it can mislead children who can't distinguish advertising from games and companies should standardize notifications about in-game advertising.
Molisa Muyembe plans to create a 5-minute documentary as a solo project about university life. The documentary will follow a first-year law student named Tenay Edwards and document her experience adjusting to life away from home for the first time, including coping with campus life, lectures, budgeting, and living in dorms. Molisa will film Tenay's journey from her family home to starting her first week of university to give viewers insight into the realities of university life.
1) The document provides an overview of key film industry terminology and concepts, including definitions and examples of terms like high concept films, blockbusters, specialist cinemas, and film genres.
2) It discusses topics related to the business of film like government support of the industry, film distribution, and the impact of digital technology on distribution and exhibition.
3) The prompt sheet covers analytical approaches like Todorov's narrative theory and iconography, as well as current issues such as combating piracy and the effects of market domination by a few large companies.
The document provides information about the AS Media Studies exam, which has two sections. Section A focuses on analyzing representations in a TV drama extract, while Section B examines issues related to the film industry, including institutions, audiences, ownership, marketing, and technology. Key concepts discussed include concentration of media ownership, cross-media convergence, synergy, viral marketing, changing models of distribution, and the impacts of new technologies. Disney is used as a case study to illustrate synergy and how a major media conglomerate leverages its various subsidiaries and platforms.
The document provides information and advice for a Media Studies exam, including:
- The exam is worth 25% of the final grade and has two sections - theoretical evaluation of productions and contemporary media issues.
- Section A asks students to describe and evaluate the development of their skills over their AS and A2 production work, focusing on areas like digital technology, creativity, research and planning, and post-production.
- Advice is given on what to discuss for each skill area, with examples of how skills have progressed. Higher grades require evaluating the impact and importance of skill development rather than just describing it.
This document contains a time management table for Lauren Johnson's A2 Media coursework. It lists various tasks related to her coursework and their due dates, including case studies, research, filming, editing, and evaluations. It also includes analyses of teaser trailers for films like The Dark Knight Rises, Taken, and The Bourne Supremacy to learn conventions of the genre. Further, it reviews the marketing campaign for the film The Black Swan, examining the theatrical trailer, website, posters, magazine features, radio/TV interviews, viral campaigns, and magazine front covers to understand effective promotional strategies.
The document discusses conducting research on a target audience of students aged 16-24 to create a soap opera trailer. A questionnaire found that most watched soaps and in what format. The target channel of E4 was chosen as it is the most watched among 16-24 year olds and known for fun programming. Feedback on a created trailer was positive about shot types and understandability but identified room for improving the storyline. Overall audience feedback informed using a TV trailer, magazine, and billboard to effectively advertise to the target audience.
The document outlines Jennifer Shutter's time management plan for her Media A2 coursework over 14 weeks. It includes analyzing film marketing materials, creating her own teaser trailer, and gaining audience feedback. The plan shows filming will take place weeks 7-9, editing in week 10, and evaluation in weeks 11-13 before exporting the finished trailer in week 14.
The document discusses teaser trailers, providing examples and analyzing two teaser trailers - "Taken" and "Tinker Tailor Soldier Spy". It also discusses marketing campaigns, mentioning how the film "Cloverfield" used a teaser trailer, website, posters/billboards, magazine features, radio/TV appearances, and viral campaigns to advertise. The document concludes by stating this research will help in creating marketing materials for a teaser trailer and poster.
The document discusses the evaluation of forms and conventions used in soap magazines and a soap opera called Ivy Wood. It describes choosing E4 as the broadcasting channel since it targets younger audiences. Color schemes and styles were based on the E4 style guide. Characters in Ivy Wood and their representations in promotional materials were designed to match the target 16-25 age range audience. The evaluation suggests the main soap and additional promotional materials are effective because they maintain consistency in characters, colors, and conventions from real soap operas.
\n\nThis document contains an evaluation of a student's media production project creating a soap opera trailer. It includes the student's responses to evaluation questions about how their trailer used or challenged conventions of real soap operas, how effective the combination of media elements was, and what they learned from audience feedback. The student describes conventions of soap operas they researched and how their trailer incorporated elements like close-ups, lighting, costumes, and storylines. They compare similarities and differences between their trailer and real soap operas, and explain how they used media technologies like a blog to organize their planning, research, and finished project elements.
\nMedia institutions attract local and national audiences through targeted marketing strategies while navigating various issues. Technological convergence has impacted production, distribution and consumption patterns. Ownership and partnerships influence a film's national identity and use of technologies in serving audiences globally.
1) The document discusses the branding and conventions used across different media products for a fictional soap opera, including a billboard, television magazine, and trailer.
2) Key branding elements like fonts, colors, characters, and narrative styles were kept consistent to clearly identify the products as being from the same soap opera brand.
3) Location and regional representation was also important, with the trailer identifying its setting through references to a specific street and surroundings evoking Manchester like Coronation Street.
The document provides information about the marketing campaign for the 2007 film The Bourne Ultimatum. It discusses the various marketing methods used, including teaser trailers, posters, websites, viral campaigns, and film festival appearances. It analyzes several teaser trailers for other films and discusses conventions of teaser trailers such as length, inclusion of genre and plot details. The document also provides terminology for print media marketing and analyzes the poster for the film Inception.
The document outlines a magazine advert research plan. It analyzes two existing magazine adverts for music albums, annotating and highlighting key information like the band name, album name, release date, additional tracks, quotes, and links to websites and downloadable content. Based on this research, the plan is to include the band name, album name, release date, details of singles or tracks, and a link to the band's website in the custom magazine advert being created.
This document provides an analysis and summary of the design elements of a magazine cover and contents page. It identifies key elements such as the masthead, cover lines, images, use of font sizes and colors. Specific techniques are examined like the placement of images and text to create balance and guide the reader through the materials in an organized manner. Design choices are assessed for how they would attract readers and highlight important information.
The document discusses feedback received on a student's soap opera trailer project. The feedback identified several areas for improvement, such as shots that lingered too long, unclear storylines, shaky footage, and a lack of title cards. The student incorporated these suggestions, editing shots, reordering storylines, adding stabilization and sound effects, and including introductory and concluding title cards. Providing as well as receiving feedback helped the student strengthen the trailer by viewing it from the audience's perspective.
The document discusses the roles and responsibilities of a production company and film distributors. It summarizes that the production company Baller Productions, named after the surnames of its members, would fund and produce the film. As an independent film, it would be distributed in select small cinemas like the Corner House in Manchester and Tyneside in Newcastle, similar to the distributions of other independent films "Outside the Law" and "Farewell".
This document discusses how the company Tuesdays can help businesses establish and grow their online presence through social media marketing and engagement. They offer services like content creation, community building, analytics and reporting to help brands connect with customers and measure the results. Tuesdays claims their personalized approach and focus on measurable ROI sets them apart from other marketing agencies.
1. The Amul butter campaign launched in 1967 introduced a mascot, the Amul girl, to humanize the brand and establish a livelier image compared to competitors.
2. The campaign utilized humorous billboards commenting on current events to connect with consumers and enhance the brand image.
3. Over 40 years, the campaign has been highly successful in increasing Amul butter sales from less than 1 million rupees to over 5 billion rupees annually while spending less than 1% of revenues on advertising.
Making a commercial success of new products and services dec 11Paul Fileman
An overview of the theory and practice of go to market planning for breaktrough products and services. Based on "Crossing the Chasm" by Geoffrey Moore with added elements around Value Proposition.
The document discusses creating a brand identity for an artist's music. Key points:
- The artist uses themes and scenes from their music video in the album artwork and advertisements to create continuity across products.
- Images are edited in Photoshop and text added in Illustrator to design the CD cover and poster. Consistent fonts are used that fit the genre.
- Color, layout, and visual elements are deliberately chosen to make the products cohesive and eye-catching representations of the artist's brand.
The document discusses planning and creating a magazine cover for a television magazine. It provides examples of different television magazine covers focusing on genres like trashy television. The student then discusses their practice magazine covers, choosing a picture of a murderer in black to represent how sinister and secretive the character is for their final magazine cover product.
\n\nThis document discusses the conventions of soap operas and how the student's media product for a soap opera trailer does or does not follow these conventions. It outlines several conventions including continuous storylines, theme tunes, working class characters, short scenes, close-ups to convey emotion, and matching cuts to music. It then explains how the student's trailer uses conventions like young villains, glamorous costumes, and higher class settings while developing some conventions like teenage casts and ignoring conventions like jobs for characters. Overall, the document asserts that the trailer uses conventions of real soap operas more than developing or challenging them.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This document contains a time management table for Lauren Johnson's A2 Media coursework. It lists various tasks related to her coursework and their due dates, including case studies, research, filming, editing, and evaluations. It also includes analyses of teaser trailers for films like The Dark Knight Rises, Taken, and The Bourne Supremacy to learn conventions of the genre. Further, it reviews the marketing campaign for the film The Black Swan, examining the theatrical trailer, website, posters, magazine features, radio/TV interviews, viral campaigns, and magazine front covers to understand effective promotional strategies.
The document discusses conducting research on a target audience of students aged 16-24 to create a soap opera trailer. A questionnaire found that most watched soaps and in what format. The target channel of E4 was chosen as it is the most watched among 16-24 year olds and known for fun programming. Feedback on a created trailer was positive about shot types and understandability but identified room for improving the storyline. Overall audience feedback informed using a TV trailer, magazine, and billboard to effectively advertise to the target audience.
The document outlines Jennifer Shutter's time management plan for her Media A2 coursework over 14 weeks. It includes analyzing film marketing materials, creating her own teaser trailer, and gaining audience feedback. The plan shows filming will take place weeks 7-9, editing in week 10, and evaluation in weeks 11-13 before exporting the finished trailer in week 14.
The document discusses teaser trailers, providing examples and analyzing two teaser trailers - "Taken" and "Tinker Tailor Soldier Spy". It also discusses marketing campaigns, mentioning how the film "Cloverfield" used a teaser trailer, website, posters/billboards, magazine features, radio/TV appearances, and viral campaigns to advertise. The document concludes by stating this research will help in creating marketing materials for a teaser trailer and poster.
The document discusses the evaluation of forms and conventions used in soap magazines and a soap opera called Ivy Wood. It describes choosing E4 as the broadcasting channel since it targets younger audiences. Color schemes and styles were based on the E4 style guide. Characters in Ivy Wood and their representations in promotional materials were designed to match the target 16-25 age range audience. The evaluation suggests the main soap and additional promotional materials are effective because they maintain consistency in characters, colors, and conventions from real soap operas.
\n\nThis document contains an evaluation of a student's media production project creating a soap opera trailer. It includes the student's responses to evaluation questions about how their trailer used or challenged conventions of real soap operas, how effective the combination of media elements was, and what they learned from audience feedback. The student describes conventions of soap operas they researched and how their trailer incorporated elements like close-ups, lighting, costumes, and storylines. They compare similarities and differences between their trailer and real soap operas, and explain how they used media technologies like a blog to organize their planning, research, and finished project elements.
\nMedia institutions attract local and national audiences through targeted marketing strategies while navigating various issues. Technological convergence has impacted production, distribution and consumption patterns. Ownership and partnerships influence a film's national identity and use of technologies in serving audiences globally.
1) The document discusses the branding and conventions used across different media products for a fictional soap opera, including a billboard, television magazine, and trailer.
2) Key branding elements like fonts, colors, characters, and narrative styles were kept consistent to clearly identify the products as being from the same soap opera brand.
3) Location and regional representation was also important, with the trailer identifying its setting through references to a specific street and surroundings evoking Manchester like Coronation Street.
The document provides information about the marketing campaign for the 2007 film The Bourne Ultimatum. It discusses the various marketing methods used, including teaser trailers, posters, websites, viral campaigns, and film festival appearances. It analyzes several teaser trailers for other films and discusses conventions of teaser trailers such as length, inclusion of genre and plot details. The document also provides terminology for print media marketing and analyzes the poster for the film Inception.
The document outlines a magazine advert research plan. It analyzes two existing magazine adverts for music albums, annotating and highlighting key information like the band name, album name, release date, additional tracks, quotes, and links to websites and downloadable content. Based on this research, the plan is to include the band name, album name, release date, details of singles or tracks, and a link to the band's website in the custom magazine advert being created.
This document provides an analysis and summary of the design elements of a magazine cover and contents page. It identifies key elements such as the masthead, cover lines, images, use of font sizes and colors. Specific techniques are examined like the placement of images and text to create balance and guide the reader through the materials in an organized manner. Design choices are assessed for how they would attract readers and highlight important information.
The document discusses feedback received on a student's soap opera trailer project. The feedback identified several areas for improvement, such as shots that lingered too long, unclear storylines, shaky footage, and a lack of title cards. The student incorporated these suggestions, editing shots, reordering storylines, adding stabilization and sound effects, and including introductory and concluding title cards. Providing as well as receiving feedback helped the student strengthen the trailer by viewing it from the audience's perspective.
The document discusses the roles and responsibilities of a production company and film distributors. It summarizes that the production company Baller Productions, named after the surnames of its members, would fund and produce the film. As an independent film, it would be distributed in select small cinemas like the Corner House in Manchester and Tyneside in Newcastle, similar to the distributions of other independent films "Outside the Law" and "Farewell".
This document discusses how the company Tuesdays can help businesses establish and grow their online presence through social media marketing and engagement. They offer services like content creation, community building, analytics and reporting to help brands connect with customers and measure the results. Tuesdays claims their personalized approach and focus on measurable ROI sets them apart from other marketing agencies.
1. The Amul butter campaign launched in 1967 introduced a mascot, the Amul girl, to humanize the brand and establish a livelier image compared to competitors.
2. The campaign utilized humorous billboards commenting on current events to connect with consumers and enhance the brand image.
3. Over 40 years, the campaign has been highly successful in increasing Amul butter sales from less than 1 million rupees to over 5 billion rupees annually while spending less than 1% of revenues on advertising.
Making a commercial success of new products and services dec 11Paul Fileman
An overview of the theory and practice of go to market planning for breaktrough products and services. Based on "Crossing the Chasm" by Geoffrey Moore with added elements around Value Proposition.
The document discusses creating a brand identity for an artist's music. Key points:
- The artist uses themes and scenes from their music video in the album artwork and advertisements to create continuity across products.
- Images are edited in Photoshop and text added in Illustrator to design the CD cover and poster. Consistent fonts are used that fit the genre.
- Color, layout, and visual elements are deliberately chosen to make the products cohesive and eye-catching representations of the artist's brand.
The document discusses planning and creating a magazine cover for a television magazine. It provides examples of different television magazine covers focusing on genres like trashy television. The student then discusses their practice magazine covers, choosing a picture of a murderer in black to represent how sinister and secretive the character is for their final magazine cover product.
\n\nThis document discusses the conventions of soap operas and how the student's media product for a soap opera trailer does or does not follow these conventions. It outlines several conventions including continuous storylines, theme tunes, working class characters, short scenes, close-ups to convey emotion, and matching cuts to music. It then explains how the student's trailer uses conventions like young villains, glamorous costumes, and higher class settings while developing some conventions like teenage casts and ignoring conventions like jobs for characters. Overall, the document asserts that the trailer uses conventions of real soap operas more than developing or challenging them.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
2. Case study of Avatar
marketing campaign
Avatar became the highest grossing film of all time in 2009 when it registered Box
Office profits in excess of two and a half billion dollars. The film made use of new
market space to advertise in social media and created an interactive product that had:
• 1,300,000 fans on Facebook
• 800,000 friends on MySpace
• 25,000 followers on twitter.
• 11,000,000 views on YouTube
• 1,000,000 photo views on Flickr
The films use of social media was phenomenally successful and helped create an
Avatar brand with a community created that could interact with each other about the
product and feel more involved. Social media is largely used by young people which
inhibits older consumers from elements of the overall product that Avatar offered
however the majority of cinema-goers are in the teenage to young adult age
demographic therefore Avatar succeeded in effective marketing on this front.
3. Case study of Avatar
marketing campaign
Avatar was dissimilar to other films released in that same year. This can be
seen in Box Office figures from the year 2009 which show Avatar nearly
doubled the nearest competitors overall gross profit. The films producers
clearly understood consumer concerns over the levels of enjoyment a
cinema experience involves and issues with interactivity with the film as a
product.
The film was the first film to dedicate large amounts of money to a 3D film
product with £237 million spent on creating a beautiful cinematic
experience which made it one of the highest film budgets of all time. With
all the colours involved in the world of Pandora, the 3D element of cinema
became a marketing point. The film would offer a visual experience and
interactivity that audiences had never seen before.
4. Case study of Avatar
marketing campaign
Avatar used an interactive website named
Pandorapedea containing character bios and a
fan made wiki of information.
Avatar also had an interactive trailer that
had integrated links to social media along
with 11 points of interactions that
provides viewers with access to character
information. The trailer allowed for a
more exciting and fluid experience and
an option to purchase tickets at the end
of the trailer
5. Analysis of Teaser trailers
PULP FICTION- http://youtu.be/m_Arvus_5wg
• Action scenes - help audience understanding of genre. (thriller)
• Titles, ‘Miramax Films’. (film producer), ‘A film by Quintin Tarantino’, ‘Pulp
Fiction’ ‘Panavision, Dolby Digital, Sony Vegas + Miramax’
• Fast paced music to excite audience.
• Shot transitions consist of simple quick
• cuts to excite audience
• Shot of syringe, signifies a drugs themed plot to
• the film.
• Shots of more violence and sexual suggestion.
• establishes themes and genre.
• Actors (Samuel L Jackson and John Travolta)
• used as a selling point for the film.
6. Rush Hour 2 -
http://youtu.be/LzJEMPM08jU
• Shows relationship between two characters.
• Establishing shots of the films setting (China)
• Shots of action, bright lights, explosions and fighting establish the action
side of the genre to audience
• Shots of relationship between the two characters aids the establishment
of the comedy side of genre to the audience.
• Music used to create atmosphere
• Exciting use of colour to excite audience.
• Sound bridge used
• Quick cuts
• Titles - ‘New Line Cinema’ (production company),
‘Chris Tucker’ followed by shot of actor in cart’,
‘Jackie Chan’ followed by shot of actor kicking out,
‘Rush Hour 2’ and ‘See you this summer’ cut to link
to website ‘www.rushhour2.com’
7. Analysis of magazine front covers
Main Image
Magazine
Name, Masthea
Coverline in d
box Actor used as
unique selling
point
Coverlines on
Barcode with
film products
price and issue
number
Screamer,
attention
Coverlines grabbing
mentioning
features
8. Analysis of magazine front covers
Magazine Film products
name, Mast used as selling
head points in
coverline
Coverline
Coverlines
Main image
Screamer
Barcode and Issue
number
9. Analysis of film posters
Actors/ Actresses
used as a unique
selling point Strapline with title
of film
Tagline (slogan)
Image of Actors/
actresses
Release date
Billing block
10. Analysis of film posters
Tagline (slogan)
Image of protagonist
Danny Trejo is used as a
Strapline with title unique selling point of
of film film
Production company.
Billing block
11. Planning for film poster
From looking at the posters of films with a
similar genre and general primary research I
discovered that film posters consistently had
the following:
• Shot of character/ characters.
Costume, props and body language to aid
identification of genre.
• A slogan
• Actor’s/ Actresses used as a selling point
• Film title in recognisable font to aid
branding.
• Billing block
• Release date
• Production company information
I also want to include links to a Facebook page
and website.
Based on this information I designed a draft film
poster that I would produce at a later date using
Microsoft Publisher and a digital camera.
12. Planning for Magazine front cover
From looking at magazine front covers
I discovered that they consistently
had the following conventions that
I would use:
• Masthead with magazine title
name
• One image of focus related to
strapline
• A number of coverlines giving a
brief idea of stories inside
• Barcode and issue number
I decided I would also have a coverline
in a circular box with an additional
feature to draw attention.
13. Primary research
My primary research survey will consist of the questions to
establish the following demographics:
Age
Preference of film genre
Similar products consumed
Preference to action/ comedy genre
Gender
In education or not.
British Citizen or not
Income
Cine-literacy
14. Primary research results
The following slides are a display of my primary
research results using pie charts. They will convey
the answers given to me by a group of 14 people
chosen at random to help establish what the target
audience for my action-comedy product should be.
Age
15-17
The average person that I interviewed
18-21
was under between the age of 18-25. I
22-25 believe this will be the best target
26-30 audience to aim for.
31-35
36-40
15. Primary research results
Gender
8 of my participants were male and 6
Male were female. Therefore I believe my
product should be predominately
Female
aimed at males.
Occupation 9 of my participants are in education
while another 5 were in education and
had employment. 2 participants were
In education in full time work and none were
Working unemployed. From this I can take that
Both my product should be aimed at the
lower end of the jicnar scale and mostly
Unemployed
at students as this group also proved
favourable to the action-comedy genre.
16. Primary research results
Income
5 of my participants had no income and
None another 5 had little income. 4 participants
Little had and adequate income and the other 2
had a comfortable income. Therefore I can
Adequate deduce that my audience will be on levels
Comfortable C1, C2, D and E of the Jicnar scale
British Citizen
All 14 participants in my primary research
Yes classed themselves as British Citizens.
Therefore I can deduce that my target
No
audience will be British citizens.
17. Primary Research results
Favourabilty to Action-Comedy
Genre 9 of my participants were favourable to
the action-comedy genre while another 4
were passive and had no opinion of the
Favourable genre. Only 1 participant did not like the
Passive action-comedy genre. The ones that were
unfavourable or passive were older
Unfavourable
participants thus I deduce my product
should be aimed at 18-25 year olds
Cine-literate
12 of my participants considered
themselves cine-literate while only 2 did
Yes not think that they were cine-literate. Thus I
No can deduce that my target audience will be
cini-literate.
18. Primary Research results
This chart shows the number of
participants that had seen a
number of action-comedy genre
14 Sean of the films. I picked Zombieland and
12 Dead Pineapple Express as they are less
Pineapple well known. I wished to prove
10
Express that the action-comedy genre was
8
Hot Fuzz popular among the age brackets
6
of 18-25 and the results have
4 Zombieland proved that. The only anomalies
2 were largely those of older
0 Charlie's participants. This justifies picking
Angels the action-comedy genre as it is
Participants
well known among people of the
18-25 year age group that will
give me feedback at a later stage
in this project.
19. Secondary Research
This chart taken from the UK Film Council
research into audiences illustrates that
Action and comedy genres are very
popular so would definitely make the
action-comedy genre a good choice to get
feedback on as my audience will most
likely be aware of the conventions of the
genre.
20. Secondary Research
• This chart from UK Film Council research into
audiences displays the fact that comedy
genres are very popular among males and
females however action films are more
popular among men. I believe this means I
should target my film at a male audience due
to the conventions of the action genre I plan
to use in my trailer
21. Target Audience
I examined existing films of similar genre such as ‘Pineapple Express’ and
‘Men Who stare at Goats’ to get an idea for what my target audience
would be as well as combining this with my primary and secondary
research.
I decided that my hypothetical audience member would have the following
demographics:
• Male
• 18-25
• Educated/ in education
• Jicnar scale of betwenn C1 and E.
• British
• Cini-literate
22. Prop list
• I will use a multipack of crisps for comic effect in my teaser trailer with the
protagonists addiction to crisps key to the narrative.
• I will use a replica gun. This will help the audience understand the
narrative in the trailer in which the protagonist chases someone down and
shoots them. This prop will also contribute to the audience’s
understanding of the genre and deciding whether or not they would like to
see the film.
• I will use a mobile phone to illustrate the importance of a phone call in
trailer to the narrative previously discussed.
• I will use a car to help establish the genre and help the audience
understand the character.
• A number of objects will be punched in the trailer which are purely part of
the trailers narrative.
23. Location Scout
• There is a disused railway path that I explored has plenty of varied locations for
different shots.
• There is a bridge that offers a great deal of opportunity for camera movement for a
shot of the protagonist of my trailer to run across. Underneath this bridge there is a
brick wall covered in graffiti that I can get a more intimate shot of my protagonist on
the phone. The location fits in with the action/ comedy genre and traits of my
character.
•There is an alleyway a short distance away
that presents the opportunity to film a
montage of punches that also contains much
graffiti which will aid the trailer for the same
reasons. This is near a risen platform that offers
an opportunity to film another part of this
montage.
•A shot of the protagonist in bed with a
number of props key to the narrative of the
trailer can be filmed in my bedroom.
•I have an issue in that I do not drive and need
a car in my trailer however this can be resolved
by using the road parallel to the college to film
a car and applying a sound effect and speeding
up the clip to create the correct effect.
24. Costume design
My protagonist will wear casual clothes in keeping with
the comedy side of the genre. The on screen action
will aid the audiences understanding of the action that
takes place in the trailer.
Sean will wear a striped cardigan with a plain top
underneath and jeans. He will wear a flat peaked
baseball cap synonymous with gang culture so the
audience realise the connections he may have with that
culture although on the hat are the words ‘X-MEN’ which was a comic book series to show
a childlike vulnerability the character.
In the photo for the film poster Sean will wear a full suit for promotional purposes with
sunglasses and a cheesy facial expression. A smart look is essential when promoting a
product and so it is necessary to smarten up for the photo. The cheesy grin counteracts the
smart attire.
I will wear a flat cap and plain top for the magazine front cover while smoking a cigarrete
and drinking port and pointing. This is to give the look of a bossy arty type of character as
my character is that of both and actor and director. The body language in the shot should
invoke some curiosity when mixed with the accompanying headline
25. Casting
My brother Sean will aid me
in terms of actors. He is of
the age of the protagonist I
created for my teaser trailer.
The character will aid audience appeal to the trailer
through the way that young
audiences relate to characters
of similar ages. He has
experience of performance from studying drama
which makes him ideal. I plan to take photos of him
that I can use for my film poster. I will pose for the
magazine front as actor/ director of the film.
26. Risk Assessment
• A shot that will take place next to the road
parallel to the college will mean that I have to be
aware of passers by and endangering them as
well as myself and the equipment in light of the
busy traffic.
• The shots filmed around the disused railway path
will mean that I have to be careful of the uneven
terrain in possession of the equipment. I must
also look out for dangers to pedestrians who use
the area as a result of my filming process.
28. Audience Feedback
My class spent a lesson watching the trailers that we produced and then completed and
audience feedback sheet to determine information about the trailer. The following slides
document the results of this primary research. 13 people took part in my research..
Genre of teaser trailer
92% of the participants in my
Action Comedy audience feedback understood that
Comedy the intended genre was action
Drama comedy. The remaining 8% believed
Horror it was a comedy. I deem the
Romance conventions used in a trailer a
Adventure success as the audience was able to
Fantasy successfully identify the genre of my
trailer.
29. Audience Feedback
Action Comedy genre 92% of the participants in my audience
feedback were favorable towards the action
comedy genre thus having a good
knowledge of what to expect from the
Favourable genre and only 8% were not. This shows
further success of the establishment of
genre within the trailer as the majority of
Unfavourable
the audience recognised the intended genre
and the majority understood the
conventions of that genre well.
30. Audience Feedback
Enjoyment of trailer
100% of my participants enjoyed the trailer. I
Yes take this as a success. The trailer made the
No audience laugh as expected and I believe a
large factor in this particular result was the
success of the of props and sound effects
fulfilling the forms and conventions .
31. Audience Feedback
100% of my participants found the trailer
amusing therefore I presume that it
fulfilled the conventions of an action/
Was the trailer funny? comedy trailer.
Yes
No
32. Audience Feedback
Memorable
100% of my feedback participants said
Yes that they would remember the film if
they had seen the trailer which I deem to
No be a success of the trailer.
Would you watch the film?
100% of my feedback participants also
said that they would watch the full film
Yes after seeing the trailer which also shows
No the success of the trailer in exciting the
audience and inspiring curiosity in the
product.
33. Audience Feedback
Levels of excitement I asked my participants about their levels of
excitement while watching the trailer.
Six Higher scores represented excitement and
low scores represented boredom. All
Seven participants gave a score of 6 or above with
Eight 84% giving the trailer a score of 8 or above
Nine which I deem to be a success. I managed to
excite my audience which fulfills
Ten
expectations of an action/ comedy film
trailer.
34. Audience Feedback
My participants again gave me positive
results for their level of understanding
Level of understanding while watching my trailer. I asked them
to give me a rating out of ten with low
scores representing low levels of
Six understanding and high scores
Seven representing high levels of
understanding. 61% of participants gave
Eight the trailer a rating of eight or below. This
Nine means that 39% gave the trailer a score
Ten of seven or below which could do with
improving. To ammend this I may target
my titles more effectively by changing
the text.
36. Link to final teaser trailer
http://www.youtube.com/watch?v=-
jcQUTuZfEk
37. Final film poster
Amusing Protagonist
Tagline of trailer.
congruous Costume
to and prop
narrative show genre
Strapline
Release
date
Billing
Production
block
company
38. Final Magazine Front Cover
Masthead with
date and Issue
Screamer in
box Screamer
Main
Coverline
Main Image
Coverlines
Coverline Barcode
Editor's Notes
Revise using terms learnt in class. MASTHEAD STRAPLINE ETC