This presentation will provide details of all the management functions i.e. how these functions are used by Navjivan Automobiles.

1. Year : 2012-2013

2. Sr. No.
Name
Roll. No.
1
Govind Singh
126
2
Chintan Tank
132
3
Sheetal Tamkoria
136
4
Sudhir Yadav
147

4. Sr. No.
Topic
Slide No.
1
Introduction
1
2
Mission & Vision
2
3
Human Resource Management
3
4
Finance Management
4
5
Production Management
5
6
Marketing Management
6
7
Findings
10
8
Conclusion
12
9
Suggestions
13
10
Bibliography
14

5. NAVJIVAN is the small scale unit.
The Navjivan motors pvt. Ltd (hero) is well established in Surat, it was set up in
2007, under companies’ act 1956.
NAVJIVAN AUTOMOBILES (HERO HONDA) began operations in 2007 under the
leadership of Mr. Hitesh Gajjar.
They are providing service department, accident department, advantage
department with a diversified product range and a reputed market presence.
1

6. Mission
We at Navjivan motors pvt. Ltd. has identified the following
objectives in pursuit of our quality policy: - To increase the number of customers
at least by 40 percent from our existing every year. - To execute all the servicing
within agreed time-frame. - To update the skills of employees by providing 20
hours training regularly on yearly basis.
Vision
To be a leading automobile dealer in Gujarat in the forthcoming years and
maintaining the level of quality service and implementing the concept of KAIZEN.
2

7. Recruitment:
Basically for the recruitment of the new staff, there is no such procedure.
In Navjivan recruitment is done on the basis of reference.
Firstly the employee is recruited as a temporary staff, and then after 5-7
month he became permanent.
The total no of worker in the Navjivan group is around (500) and the no. of
worker in this branch is (75).
Internal mobility:
In Navjivan employees can be moved from one branch to another branch, but
except this there is no such internal mobility.
3

8. Ratios of two years:
Particulars
Gross-Profit Ratio
Net-Profit Ratio
Operating Profit Ratio
Operating Ratio
Current Ratio
Quick Ratio
Return on Assets
Proprietary Ratio
Stock Turnover Ratio
Fixed Assets Turnover
Ratio
2010-11
17.48%
1.43%
14.38%
85.62%
6.28 : 1
10.35 : 1
0.0143
0.021
26 days(approx)
2011-12
19.19%
2.26%
16.08%
83.92%
9.73 : 1
9.37 : 1
0.022
0.022
24 days(approx)
29.64
34.96
4

9. Material handling:
In Navjivan more emphasis is given to material handling, so that
customer get more satisfaction.
As there is no movement of raw material in Navjivan auto mobile they pay more attention
to the quality of finish product.
Warehousing:
They are usually large plain building use to load and unload goods from
trucks. Navjivan has warehouse capacity of 1200-1300 no of bikes.
Purchase function:
As they deal with the finished product directly, they wouldn’t purchase
raw material. They place order directly with the manufacturing unit using online software
(S.S.G.C) specially designed for Navjivan group. Order should be place before a month age
and it should be of minimum 70 lakh.
5

10. Product Mix:
Two wheeler
Product length and width
•Passion xpro
•Ignitor
•Maestro
•Impules
•HF Dawn
•HF Deluxe
•Pleasure
•Splendor plus
•Splendor NXG
•Passion pro
•Super splendor
•Glamour
•Splendor pro
•Glamour PGM Fi
•Achiever
•Xtreme
•Hunk
•Karizma
•Karizma ZMR
6

11. Product depth:
Passion
•Xpro
•Pro
Splendor
•Plus
•NXG
•Super
•Pro
Where,
No of items (length):19
Glamour
•Glamour
•PGM Fi
No of lines (width):01
No of items (depth): 09
Karizma
•Karizma
•ZMR
7

12. Methods of Pricing:
Navjivan Hero is follows Cost oriented method or cost based methods of pricing:
Navjivan are following these factors:
Ex. Showroom prices
+
RTO charges
+
Insurance charges
+
Road Tex
=
On Road Price
+
Optional cost (GL+ACC)
=
Total price
8

13. Place
Level:
HERO MOTOCORP
NAVJIVN HERO
CUSTOMER
Warehouse:
Navjivan Automobile has very large warehouse which can store 1200-1500 bikes or scooters.
Promotion
Consumer promotion tools:
•Coupons
•Premiums (gifts)
•Free trails
•Product warranties
•Cash refund offers
•Exchange fair
9

14. Following are the other important findings of the study:
•Age:
Majority of the customers falling under the age group of 20-30
•Mileage:
Majority of the customer prefer mileage as an important influencing factor.
•Price:
Most of the customers were influenced by the price of the bike.
•Product features:
Most of the customers were influenced by the product features of Hero’s bike.
•Technology:
66% customers were influenced by the technology of the Hero’s bike.
10

15. •Parts and service availability:
Most of the customers (58%) were influenced by the parts and service availability
of the Hero’s bike.
•Experienced users:
It is important note that experienced customer become an important influencing
factor behind a number of purchases.
11

16. After studying the whole organizational processes and procedures we have rated the
firm 6.5/10.
The below given suggestions will improve the organization’s development.
We have learned from this training that how to influence the customers, various
marketing techniques, etc.
12

17. Suggestions which would be beneficial for the organization:
•Selection Procedure:
The firm has to plan an effective selection procedure, so that the firm gets the
appropriate employee.
•Temporary Employees:
The firm has to decrease the number of temporary employees because every
time firm has to recruit a new employee, when any employee left the job.
For this the firm has to increase the job satisfaction of the employees.
•Means of advertisement:
The firm has to increase the means of advertisements i.e. through radio
channels, local TV channels and local newspapers.
This will increase the sales of the firm.
13

18. •Books
Financial Management –by I M Pandey
Marketing Management –by Philip Kotler
Human Resource Management –by P. Subba Rao
Production Management –by K. Ashwathappa
•Internet:
www.wikipedia.com
www.businessdictionary.com
www.navjivanmotors.com
www.heromotocorp.com
14