Rebecca Caroe's talk to the Australian tech conference DIG (Design, Interactive and Green-Tech) Oct 2013.
Summary of what native advertising is, how it's affecting brand marketers and newspapers. Who's making it work successfully and challenges for early adopters.
The Publisher’s Guide to eCommerce: Case StudiesDamian Radcliffe
The COVID-19 pandemic has dramatically affected most industries, including the publishing and media sectors. Arguably, the advertising downturn associated with the pandemic makes it clearer than ever that companies need to diversify their revenue streams.
Facing an "extinction event," as the current crisis has been called, may encourage publishers
to look again at eCommerce and its potential.
In doing this, it makes strategic sense for publishers to identify propositions which build on their existing relationship with audiences; and which play to their strengths. Audience data and insights, coupled with trust and name recognition, are valuable commodities which can be harnessed to support eCommerce activities.
Historically, as BuzzFeed CEO Jonah Peretti noted at the start of 2020, media companies have not done a good job of this. “….A longstanding problem in the media industry where content creators provide the inspiration to buy a new product, go on a vacation, or watch a new show–but don’t capture much of the economic value created," he argued. "This is sometimes referred to as the “attribution problem,” where Google and other middlemen end up capturing value they didn’t create. We see a real opportunity for us to reclaim some of that profit.”
Peretti, as this new report shows, is not alone in this optimism. If publishers can further understand, and anticipate, the user journey - including the role of content as a driver for purchase decisions - then this remains a firm foundation on which eCommerce products and properties can be built.
Think Beyond The Label & Wirestone Keynote at USBLNPaul Marobella
Keynote given at the 2010 USBLN conference sharing the Think Beyond The Label advertising and marketing campaign. Focus is on helping businesses understand the value of hiring workers with disabilities.
The Publisher’s Guide to eCommerce: Case StudiesDamian Radcliffe
The COVID-19 pandemic has dramatically affected most industries, including the publishing and media sectors. Arguably, the advertising downturn associated with the pandemic makes it clearer than ever that companies need to diversify their revenue streams.
Facing an "extinction event," as the current crisis has been called, may encourage publishers
to look again at eCommerce and its potential.
In doing this, it makes strategic sense for publishers to identify propositions which build on their existing relationship with audiences; and which play to their strengths. Audience data and insights, coupled with trust and name recognition, are valuable commodities which can be harnessed to support eCommerce activities.
Historically, as BuzzFeed CEO Jonah Peretti noted at the start of 2020, media companies have not done a good job of this. “….A longstanding problem in the media industry where content creators provide the inspiration to buy a new product, go on a vacation, or watch a new show–but don’t capture much of the economic value created," he argued. "This is sometimes referred to as the “attribution problem,” where Google and other middlemen end up capturing value they didn’t create. We see a real opportunity for us to reclaim some of that profit.”
Peretti, as this new report shows, is not alone in this optimism. If publishers can further understand, and anticipate, the user journey - including the role of content as a driver for purchase decisions - then this remains a firm foundation on which eCommerce products and properties can be built.
Think Beyond The Label & Wirestone Keynote at USBLNPaul Marobella
Keynote given at the 2010 USBLN conference sharing the Think Beyond The Label advertising and marketing campaign. Focus is on helping businesses understand the value of hiring workers with disabilities.
Helpful advice on how to grow your business using social media marketing. Covering planning, defining your audience, creating content and some useful time hacks and time saving tips.
It was the worst of times, it was the best of timesSteve Buttry
These are my slides for APME NewsTrain at Texas Christian University Oct. 12-13. I was asked to give an overview presentation on the opportunities facing front-line editors in these turbulent times in the news business.
Karraker, Strand and emerging companiesGregKarraker
We have worked for companies as large as Dell, Intel, and Microsoft, but there’s a special satisfaction that comes from helping startups move up a level or two.
This presentation is all about money. Well, more specifically, the ways that publishers and independent bloggers can combine a sharp focus on serving their market, with the latest ad models, to start making a profit from their internet news operations. The hyperlocal news model is one that certainly appeals to journalists in this market, since they are flooded with national and international news by a government that is attempting to distract the people from the wretched mismanagement and corruption occurring right under their noses...
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
A presentation about Printcasting.com, a new Web site for democratized magazine publishing, made possible by The Bakersfield Californian and the Knight News Challenge. Updated as of May 1, 2009.
Helpful advice on how to grow your business using social media marketing. Covering planning, defining your audience, creating content and some useful time hacks and time saving tips.
It was the worst of times, it was the best of timesSteve Buttry
These are my slides for APME NewsTrain at Texas Christian University Oct. 12-13. I was asked to give an overview presentation on the opportunities facing front-line editors in these turbulent times in the news business.
Karraker, Strand and emerging companiesGregKarraker
We have worked for companies as large as Dell, Intel, and Microsoft, but there’s a special satisfaction that comes from helping startups move up a level or two.
This presentation is all about money. Well, more specifically, the ways that publishers and independent bloggers can combine a sharp focus on serving their market, with the latest ad models, to start making a profit from their internet news operations. The hyperlocal news model is one that certainly appeals to journalists in this market, since they are flooded with national and international news by a government that is attempting to distract the people from the wretched mismanagement and corruption occurring right under their noses...
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
A presentation about Printcasting.com, a new Web site for democratized magazine publishing, made possible by The Bakersfield Californian and the Knight News Challenge. Updated as of May 1, 2009.
Magazines, newspapers, TV stations, radio stations and online publishers – let’s call
them media companies – have been producing news content to attract an audience for
years.
Some might say that media companies were the original content marketers.
And no matter if that content was published on paper or broadcast over a signal;
people are attracted to that content to learn about the day’s breaking news and to stay
in the know.
The State of Local Marketing - Midwest Foodservice Expo PresentationBrandmuscle
Brandmuscle local marketing expert and Chief Strategy Officer Clarke Smith helped restaurant owners and managers boost their local marketing efforts with this presentation of practical advice from the company’s 2016 State of Local Marketing Report at the Midwest Foodservice Expo on Tuesday, March 8, 2016 in Milwaukee, Wisconsin.
Monday.com -- A Digital Marketing Playbook. Advertising, Conversion & Fast G...Marc Parrish
Monday.com is defining B2B marketing for start ups in a new way. They call it H2H, or human to human. I call it successful. As a spin off from the technology within wix.com, the company is now successful in its own right. Based in Tel Aviv, and marketing the product worldwide, they are a textbook case showing that deep understanding of both traditional advertising channels and measured digital marketing can make you a technology unicorn.
Business social media details the evolution and impact of communication, educating readers on initial changes in Twitter, Facebook, and Youtube, while addressing the real business need of communicating with a target audience.
Social Media Sales
Legal
Marketing
Recruiting
Public Relations
Investor Confidence
Internal Project Teams
Executive Communication
Stock, Reputation, Brand Value
Cluster Project 2 report on Improving the New York TimesKristopherJones
This is the final draft of my group\'s project 2 report. The project charge was to find a way to keep the New York Times in business and to improve revenue.
SearchLove San Diego 2017 | Tom Critchlow | The State of ContentDistilled
It’s time for a look at the landscape of content in 2017. Tom has worked with content businesses large and small, and will walk through the trends and technologies that shape content distribution today. Looking at different platforms, business models and influencers, there will be insights for anyone who publishes content to the web.
Systems Thinking for Masters Rowing - Creating a pathway for masters into com...Rebecca Caroe
Ways for rowing to improve age inclusivity.
Masters' needs are different; clubs and federations need to adapt.
Solutions to the "athlete pathway" for masters are suggested.
Watch the presentation by Rebecca Caroe - 20 minutes.
https://fastermastersrowing.com/a-pathway-for-masters-rowing/
We surveyed masters from around the world - how is their rowing? frequency, coaching, equipment, annual spend, novices, camps, land training and more!
How do you compare?
Read the full analysis
https://fastermastersrowing.com/the-state-of-masters-rowing-2022/
The State of Masters Rowing 2022 | Faster Masters RowingRebecca Caroe
A survey of masters rowers from around the world. How do they row?Land train? How much money do they spend on rowing each year? How has covid affected clubs? All questions answered in this comprehensive review of the sport by Faster Masters Rowing.
Setting a strategy for your rowing clubRebecca Caroe
Sports clubs need goals, to fulfil the wants and needs of their members and to set a framework for acceptable behaviours. This presentation is from the Virtual Rowing Club management webinar from Faster Masters Rowing https://fastermastersrowing.com/courses/rowing-club-virtual-management/
Power in Rowing Symposium: Lotte LintmeijerRebecca Caroe
In search of effective feedback variables.
The full video and audio presentation are on www.rowing.chat podcast network.
Lotte Lintmeijer finished her research master in psychology at Utrecht University. In 2013, she decided to leave her comfort zone and apply for a phd position at the Human Movement Sciences department at the Vrije Universiteit Amsterdam (VU), on a project at the interface of sports performance, biophysics and motor learning, and all that in the context of rowing. Even though she did not meet the job requirements in a strict sense, she was hired. Now, she has successfully finished her PHD. In the coming months she will start as a sports data scientist at the TU Delft on the project: “Sport Data Valley”.
Power in Rowing Symposium: Harjo de PoelRebecca Caroe
Crew Rowing Analysis beyond individual crew members
The full video and audio presentation are on www.rowing.chat podcast network.
Harjo de Poel did his PhD research at Human Movement Sciences at the Vrije Universiteit Amsterdam (VU). He is now an assistant professor at Department of Human Movement Sciences, at UMCG Groningen. His research is about movement interaction, both within and between persons, in particular in the context of cyclical movements such as rowing. In recent years he has published several papers on this topic.
Power in Rowing Symposium: Stephen SeilerRebecca Caroe
Power, Pulse rate and Perception as a telling trinity in training monitoring of endurance athletes.
The full video and audio presentation are on www.rowing.chat podcast network.
Stephen Seiler received his doctoral degree from the University of Texas at Austin. He is past Vice-Rector for Research and Innovation and past Dean of the Faculty of Health and Sport Sciences at the University of Agder in Kristiansand, Norway. Currently, he is working as a full professor at the same institution. His research interests include exercise physiology and training adaptations, particularly to endurance training for cyclists, rowers, XC skiers, orienteers and distance runners.
Customer engagement and marketing - what's the link?Rebecca Caroe
If you are struggling to make marketing that delivers engagement this presentation will help you 1 - Psychology of your customer 2 - Brand values alignment 3 - Customer Relationship Management 4 - How to do it.
Social Media Tactics for Business in 2018Rebecca Caroe
For Te Wananga O Aotearoa class of owner-managed businesses. How to set up keywords, tie SEO into your website and social media and grow an audience who is engaged.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. Native advertising is a web
advertising method in which the
advertiser attempts to gain attention
by providing content in the context of
the user's experience
19. Embrace change.
“The media industry is bifurcated into two
distinct worlds: the struggling traditional
segment that longs for a simpler, more
profitable past that will never return; and
the vibrant, entrepreneurial segment that
is reinventing the industry before our eyes.
The simple act of choosing to live on the
new, wide-open frontier is a powerful step
toward success.”
21. Sources
How Justin Smith fixed the Atlantic http://paidcontent.org/2013/08/02/how-justin-
smith-remakes-media-companies-and-why-the-atlantic-will-be-fine-without-him/
Netflix versus newspapers http://charman-anderson.com/2013/08/23/newspapers-
versus-netflix-adventures-in-the-attention-economy/
Native advertising is the opposite of porn
http://mashable.com/2013/09/25/native-advertising-porn/
Yahoo’s native advertising
http://www.thedrum.com/news/2013/07/19/native-advertising-will-bridge-search-
and-display-never-says-yahoo-head-search#DhtBr1FkoXuH3B5M.99
A primer on Native Advertising
http://www.businessinsider.com.au/a-primer-on-native-ads-2013-9
Edelman Report – Sponsored content an ethical framework
http://www.edelman.com/p/6-a-m/sponsored-content-an-ethical-framework/
22. Sources…2
The Atlantic apologises over Scientology mis-
labelinghttp://mediadecoder.blogs.nytimes.com/2013/01/15/the-atlantic-
apologizes-for-scientology-ad/?_r=0
Mashable Native advertising is the opposite of porn
http://mashable.com/2013/09/25/native-advertising-porn/
Digiday How top publishers handle sponsored content
http://digiday.com/publishers/how-top-publishers-handle-sponsored-content/
Justin Smith’s welcome email to staff at Bloomberg Media
http://digiday.com/publishers/bloomberg-justin-smith-modern-media/
Creative Agency Secrets blog posts on Native Advertising
http://creativeagencysecrets.com/category/native-advertising/
23. Newspapers for sale
Jeff Bezos…
Orange County Register – new owner Aaron Kusher
In 2012 he tried to buy the Boston Globe
“The real question, he adds, is, "How do we grow our way to prosperity?" The
answer: Give Orange County more.
While it's early in the game, Kushner says there are signs the strategy is paying off.
"We're starting to see as we give the community more, they are engaging more
with us and spending more money with us," he says. Both circulation and ad
revenue are up”:
http://webcache.googleusercontent.com/search?q=cache:http://www.usatoday.co
m/story/money/business/2013/02/11/orange-county-register-hiring/1897035/
Charging for digital content, long considered anathema, has given many news
outlets an important new revenue stream. Legendary investor Warren Buffett, who
as recently as 2009 said he wouldn't buy newspapers "at any price," has started
scooping them up. Last week, he added the Greensboro News & Record in North
Carolina to his stable.
24. Labeling
How to show what type of content you are producing
The Atlantic Labeling for Scientology article , Kimberly Lau (VP & Digital Manager
“Lau corrected her, saying, "No, if it's done well, they don't care."
David Miscavige Leads Scientology to Milestone Year" on its site in January.
Commissioned by the Church of Scientology, the article was labeled as advertising
Huffpo has a tag http://www.huffingtonpost.com/news/sponsored-content/
HuffPost Partner Studio is a team of talented writers, editors, designers and
strategists dedicated to helping our partners create quality branded content on The
Huffington Post.
The staff at HuffPost Partner Studio work directly with brands to ensure that
custom content reflects the brands’ goals while also maintaining the standards and
voice that HuffPost readers know and love.
Through a guided process that relies heavily on analytics and experience, HuffPost
Partner Studio helps brands to craft shareable content that resonates with HuffPost
readers, increases brand visibility and drives the social conversation.
Editor's Notes
When it started2012 was the first yearWhat it’s notFake reviewsProduct shotsSpecial offer prices
Flips from interruption to enabling attention through compelling contentFormats for Native advertisingVideosImagesArticlesMusicNewspaper articlesPromoted TweetsPromoted Facebook postsLive stream conference Linked In promoted articles
Twitter
Readers want sharable content – 75% of BuzzFeed’s readers come with the intention of finding something to shareReaders are happy to consume interesting articlesIn the past 7 years we’ve learned to share sociallyWho’s been on a social media site today and shared or re-shared or commented on something?Editorial journalism and native content writers have the same mindset
Upworthyhttp://www.upworthy.com/Most media companies, when they’re trying to decide about the quality of their content, they hire an editor they really trust to make a judgment. Here, it’s like, ‘Let’s build a tool.’ It just shows our very different mindset of building a virality machine here.Peter Koechley, co founder of Upworthy quoted by Jeff Bercovici in ForbesAt best, things online are usually either awesome or meaningful, but everything on Upworthy.com has a little of both. Sensational and substantial. Entertaining and enlightening. Shocking and significant.
BuzzFeed
MashableBrandSpeak labelinghttp://mashable.com/category/brandspeak/BrandSpeak is a program that gives voice to Mashable advertisers' best content.
Linked In
Todd Handy, vice-president of digital business development and advertising products at Deseret Digital Media, said there are four ways to measure native advertising success:Story impressions: The number of times the story has been viewed online or in social mediaStory reads: The number of people who have read the storyDisplay ad impressionsTime spent on the story (i.e. engagement)Yahoo has introduced In-Stream native ads across its platform in the US and is already seeing higher CTRs as a result, according to Jones.“In-Stream ads drive 7 times higher CTRs than regular display ads, are biddable and better targeted."
Issue of human creation versus machine purchased adsThe future of programmatically purchased ad space online is that there’s an end point of speed to purchase that can’t improveBut human created content innovates and can have an edgeSlate http://innovate.slate.com/#/customThink of us as your creative publishing partner. Working with the industry's best wordsmiths, moving-picture makers, story ideators, and social media wizards, we create engaging, branded content—from articles and events to custom applications and video — that connects with digital influencers.People don’t want to be sold to.They want to be shared with.They don’t want to be influenced, they want to be informed and entertained. At Digiday Content Studio, we can help your business and brand find a voice that connects with your customers. As trained journalists, editors and strategists, we know what stories resonate with people and how to tell them effectively. We use editorial, audio, video and more to tell your story across media and in a way that meets Digiday’s high editorial standards.http://digidaycontentstudio.com/manifesto/ProgramsThe Atlantic's Integrated Marketing team delivers sponsor experiences that connect your brand with what our brand does best. This native approach places our partners at the center of smart content and experiences that appeal to our user community. http://advertising.theatlantic.com/programs/