1. National audience-kingsspeech-use of posters.
Viral marketing.(whiplashandPrometheus,social media)
Use of mainstreamfilmdistributiondeals.
Use of filmfestivalsforthe independentfilms./Bothwhiplashandkingsspeechdominated
Americanfilm festivals.
Prometheususedsynergyable togatherina worldwide audience.
Box office results- alienandPrometheus. 285million, 51million,
Subject matter and synergy- niche market/global
“Mediaproductionis dominatedby global institutions,whichsell theirproducts and servicesto
national audiences.” (Kingsspeechnational (subjectmatter),whiplashworldwide,Prometheus
worldwide) To what extentdo you agree withthis statement? (peel)
Both of my films,the king’sspeech(2011) and Prometheus(2012), were able to acquire a
financiallysuccessful boxoffice through differentmediumsoffilm.Withthe king’s speech,itused
the independentmethod ofcreatingfilmwhereasPrometheuswas able to use the Hollywood
system.
The king speechwas able to acquire an overwhelminglyboxoffice resultof285 milliongrossedon
a 10 millionpoundbudget.The filmwas able to acquire a large distributiondeal globallydue to it
beingdistributedby the WeinsteinCompany.The WeinsteinCompanyisindependent,yethas
beensuccessful due to buying out independentfilmsandreleasingthemto mainstream
audiences.Thismeans that due to previoussuccesses,the WeinsteinCompanywere able to create
a global audience rather than a national one for the king’sspeechMeaningthe filmwas able to
receive a global box office.This showsthat filmsare targeting international rather than national
audiencesevenifit is independent,asthe production company wants to create as much as
possible sothey are able to investin otherindependentpropertieswhichcan replicate the same
success,whilstfurther conveyingthat a filmdoesn’thave to use a global institutioninorder to
create a global audience.Thiscan be furtherdisplayedby another independentfilm,whiplash,as
it was able to gross 16 times itsproduction budget,with 35 millionofits 48 grossedcoming from
the international market. This therefore demonstratesthat productioncompanieswant to
capitalise on any buzz that is surroundingg the film,especiallyconsideringwhiplashwasgivena
larger distributiondeal due to international consumerdemand.
This can also be seenthrough Prometheuswas able to bringin a global audience as shown by how
it was able to acquire 420 millionon a 130 milliondollarbudget at the box office.Through the
oligopolycompany fox,it was able to acquire a global distributiondeal due to the horizontal
integrationof the filmbeingproducedby 21st
centuryfox whilstbeingdistributedby 20th
century
fox. Thisshows that Prometheuswas able to bring in an audience because itwas made within the
Hollywoodsystem and was able to be presentedtoan audience.Prometheus wasable to use a
global institutionto itsbenefactorso it was able to target a global audience to bring in more box
offices.
The filmwas also able to bank on the successof previousfilmsthat followedalongthe same
subjectmatter. Films like the queenand many period dramas such as pride and prejudice were
able to gather in global distributiondealsmeaningthey were able to acquire global box office
2. results.This means that a filmlike the kingsspeechwas able to bring in a worldwide audience
despite beingable to target British audiences,as it was able to exhibitedtoconsumersdue to the
multiplexesknowledge offilmgoersinteresttothese typesof filmsdue to the success of the
previousfilms. This means the through the conveyedinterestshownby the consumers for the
product the filmaimedfor a global audience inorder to bank on the trend shown by the audience
of thembeinginvestedin perioddramas, particularly British ones.
This is shownsimilarlyby Prometheus, asit wanted to capitalise on the successgeneratedby the
alienfranchise.
