The document discusses potential film distributors and chooses Universal and Lionsgate. Universal is chosen because it has been successful with horror and apocalyptic films, filling a gap in its genre portfolio. Lionsgate is chosen despite being newer, as it has found economic success internationally through franchises like The Hunger Games. Both companies globally distribute through subsidiaries and exhibit films through national chains to reach broad audiences.

1. What kind of
institution
would distribute
your product
and why?

2. Different Distributors
 When I researched different films of my
chosen genre, there was an array of
different companies.

3.  I chose Universal as my distributor as 20th Century Fox
was more related to the science-fiction sub genre of
apocalyptic films.
 Another reason is because in the past 5 years they have
created very successful horror films (The Wolfman, Devil,
The Thing, Mama) as well as apocalyptic, dystopian
films, some recently and others from the past (The
Purge, The Purge :Anarchy, Doomsday, Dawn of the
Dead). It seems there was a gap in the market of this
genre from Universal which was another reason why I
chose to use this distributor.
 Even their ideology is bringing films to life, using an array
of different subsidiary companies in the development,
production and distribution process.
 They have also had success in 2014 in terms of film,
earning $861 million from the top 100 films only.

4.  I also chose Lionsgate as, despite being a
new contender in the film industry –
making it’s first debut in 1997- they have
had economic success in the global
market within the past 5 years. One of
their most famous franchise is The Hunger
Games (dystopian, sci-fi), earning over
$2.3 billion from the first three films alone.
Since then, they have increasingly rose to
fame, continuing on to distribute the
Divergent franchise, overall winning the
company 20 Academy Awards.

5.  I used both Universal and Lionsgate logos
at the beginning of my piece so that the
audience knows of the production and
distribution team involved in my piece. I
didn’t include my own logos as Universal
and Lionsgate are well known Hollywood
companies and when the audience sees
their logos, it is instantly recognisable.

6. Production & Distribution
 Typically Universal would either producer and
distribute their films or hand over distribution rights
to small subsidiary companies (Working Title, Focus
Features) from different parts of the world in order
to reach the full global market, increasing their
profits and revenue.
 Lionsgate works in a similar way and in the past
recent years, they have produced and distributed
their own films on account of their increasing
revenue from recent movie successes.

7. Exhibition
 Cinemas fall into 1 of 2 categories: national chains; and
independent exhibitors. The specific programming will
depend on the target audience, with large chains often
filling their multiplexes with blockbusters and individual
independents more likely to cater to art-house crowds.
 Lionsgate and Universal both exhibit their films in
national chains to increase admissions and reach as
many of their target audience as they can as they both
distribute blockbusters rather than artistic films

8. Sites Used
 Imdb.com
 Wikipedia.com
 Boxofficemojo.com