Vertigo Films is a British independent film company that produces around 4 films per year. Though large for an independent British company, it is still much smaller than major studios like Warner Bros. Vertigo finances its films through various partnerships and co-productions. It has worked with companies like the BBC, MySpace, and Warner Bros to produce and distribute its films. Vertigo also leverages pop culture and new media technologies to promote its films and attract younger audiences. Examples include using Britain's Got Talent contestants in StreetDance and releasing films in 3D formats and for online streaming and purchase. This strategic use of synergy and cross-media convergence helps Vertigo find audiences and success despite its smaller size compared to Hollywood

1. VERTIGO FILMS
By Millie Wheeler

2. MEDIA OWNERSHIP
 Vertigo films is a British independent film company.
 Despite being large for an independent British Film
Company, its remains minute in comparison to
Media giants such as warner brothers as they have
an aim of producing only 4 films a year.
 The company finances or co-finances films for a
variety of budgets. It is co-owner of Protagonist
Pictures, although its films are not exclusive to the
company. Vertigo also has a successful post
production company in Berlin, The Post Republic.
 „Child‟ of Vertigo Records.

3. SYNERGY AND CROSS MEDIA CONVERGENCE
 Vertigo have worked with many other companies in the past in
production of their films such as BBC1 films, E1 entertainment and even
Warner Bros.
 Warner Bros distributed „The Firm‟ with Vertigo films.
 In 2008, Faintheart was released by Vertigo Films, and was the first
production to be created using input from an online site
-The film was a result of an collaboration of MySpace, Film 4
and Vertigo Films; this was then named MyMovieMashUp.
They aimed to connect the talents of the online community and
to enable them to be involved in the film-making process.
Various cast and crew members were picked from MySpace to
work on the project/ This was a new and unique tactic in the
film-making industry. Although the casting and soundtrack
were assembled with the help of MySpace , the screenplay was
written by UK-based writer David Lemon.[
-Professional Viking re-enactors from UK-based company "The
Vikings" formed part of the cast alongside Britannia Romano-
British society. Also a specialist stunt team from East 15 Acting
School. took part in filming the large battles under the Fight Direction of
Richard Ryan.

4. MORE SYNERGY AND CROSS MEDIA
CONVERGENCE
 StreetDance starred Britain's Got Talent stars
George Sampson and Diversity and Flawless.
 The soundtrack to the film was written and
performed by alternative acts N-Dubz, Tinie
Tempah, Lightbulb Thieves and Chipmunk.
 The film is a production of Vertigo Films in
association with BBC Films.
 N-Dubz composed the official soundtrack. The song
“We Dance On”, featuring “Bodyrox” and was sent
to music stations on 22 April.
 On 28 May 2012, Phase 4 films has acquired the
US rights for the film, along with its sequel,
StreetDance 2.

5. WHAT DO THESE EXAMPLES OF CROSS MEDIA
CONVERGENCE AND SYNERGY TELL US ?
 The combination of talent show acts, musicians and
Universal Studios in order to produce and distribute
the films shows that to an extent the company relies
on the synergy with such companies in order to
promote their films.
 The cross media convergence Britain's got Talent,
use of 3D, MySpace and various other forms
reveals their modern approach to technology and
aims of attracting a wider and younger audience.

6. FILM AND NEW MEDIA TECHNOLOGIES
 StreetDance 3D remains one of the most
successful British Independent films of all
time, taking nearly $60million at the worldwide box
office. This shows how the advance of 3D impacted
the success of the film.
 The DVD and Blue-ray came out on 27 September
in the UK which had 2 discs (one 2D and one
3D), also came with 3D glasses.
 This makes buying the DVD more appealing as it
offers a more unique experience to the usual DVD.

7. FILM AND NEW MEDIA TECHNOLOGIES/ THE
SPREAD OF TECHNOLOGY
 There is opportunity
on Vertigo Films website
To buy „The Children‟ on demand for only 99p. This is
quick, easy, and cheap and a great way of interesting audiences.
Due to the spread of
technology, regardless of
money or personal
ownership the majority of
people have access to a
computer. This means
that online opportunity to
watch films can prove
extremely helpful for
companies such as
Vertigo.

8. TECHNOLOGICAL CONVERGENCE
 On Google play there is opportunity to purchase
films including StreetDance as a permanent
downloaded film.
 This allows fans/viewers to keep the film on their
Phone which is easily transported and appealing to
the younger viewer.
 This helps smaller companies such as Vertigo Films
to re-distribute their films as opportunities such as
this provide opportunity to experience the films in
new ways.

9. BIG INDUSTRIES TARGETING BRITISH
AUDIENCES.
 Phase 4 films has acquired the US rights for „StreetDance‟.
 StreetDance3D- Box Office: 11 million.
- Distributed By Universal Studios and
Vertigo Films.
- Studio: BBC Films,E1 Entertainment,
HMV, Phase 4 Films
 Bronson -Box office Grossing; $2.260,712
-Distributed: Vertigo Films and Magnet releasing
- Studio : Vertigo Films, Aramid Entertainment,
Str8jacket Creations, EM Media ,4DH Films, Perfume
Films.

10. MY MEDIA CONSUMPTION
There are many ways in which I have consumed
media/ have media accessible to me. I have decided
to show this in expressing what ways I have watched
various films since 2013 (using the most recent if
above 5).
Cinema : The Hobbit and unexpected journey.
DVD: The Hobbit, Breaking Dawn Part 2, Taken 2, 10
things I hate about you, The Blues Brothers.
Demand/ Television: SkyFall, Totally Undercover ,
The Kings Speech.
Sky On Demand (PC) : many films available.
Phone/Android: The Hobbit (DVD comes with a UV
card enabling you to upload the film to your phone.)