SlideShare a Scribd company logo
Audiences and Institutions- area 6
EXAM QUESTION: “Mediaproduction is dominatedby global institutions,whichsell their
products and servicesto national audiences.” To what extentdo you agree with thisstatement?
Jan 2010
 Hollywoodisdominant.Americancinemachainsshow Americanmovies.
 Britishindependentfilmdoesn’thave the budgettocompete withthe moneyspenton
‘talent’,SFXandmarketing
 However,since the digitalisationof camerasandprojectors,Britishcinema canoperate ina
more cost effectivewayandtargetnational audiences.
 Cinemaslike Hollywoodblockbustersbecause theywill bringinrevenue.Cinemasonlymake
moneyfromsalesof extras(popcorn drinksetc.),sotheywantto screenfilmsthatwill
guarantee anaudience.
 WorkingTitle,anindependentarthouse productioncompanywhoare subsidiaryto
oligopolyconglomerateUniversalStudios,producedanddistributedthe 2013 film“The
World’sEnd” bydirectorEdgar Wright.
 All Britishfilmsmust,to acertainextent,tryto secure some level of successoverseas.
 Nowthat Universal Pictureshave amajoritystake,thisisperhapsparticularlytrue of
WorkingTitle. Theyhave notenjoyedhuge successinthe USA,butit issignificantthatWE ,
playson a particulartype of Britishness.
 Americanaudiencesare perhapsparticularlydrawntoBritishfilmswhichseemto
corroborate theirownsense of Britishness.
 It isnotable thata filmlike WEactuallyfeaturesmanyof the TRADITIONALPERSPECTIVESOF
BRITAIN,the village life,cobbledstreets,andthe traditional pubs.
 Gettinginternationalaudiencestowatcha Britishfilmisnotalwayseasy.Perhapsthe best
wayis to make sure that the filmisseentobe insome wayquintessentiallyEnglish.
 While itmaynot have the multimediaexperience thatPrometheususedforits
advertisementcampaign,ithadaverystrong marketingcampaign.Due tothe franchise
nature of the “cornettotrilogy”,the marketing campaignwas able toplayoff of this.
 For instance, the firsttwofilms(“Shaunof the Dead”and“Hot Fuzz”) were shownonFilm
Four inanticipationof “The World’sEnd”beingreleased. Thisalsoworkswell asWorking
Title oftenworkinpartnershipwithChannel 4filmssothere wasan alreadyestablished
relationshipbetweenthe twocountries,makingthe arrangementscheaperandeasier.
 A summerrelease forafilmisveryimportantaspeople lackthe time togo see filmsduring
termtime.The summerrelease didnothelpWorkingTitle make theirmoneyon"The
WorldsEnd" howeverasthere wasa heatwave duringone of the twoweeksitwasbeing
exhibited,thusshowinghoweventhe climate canaffectthe moneyafilmmakes.
 Developmentof technologyhasmade productioncostscheaper. WEwas able touse
CGI/expensivecameraequipment,etc.tomake a filmthatwas aestheticallypleasing.
 The trilogyappealstolocal and national audiencesbecause of the trilogy –example
there were 2 differentadsmade,one foran Americanaudience and2ndfora British.
They wantedto ensure theyappealedtobothtypesof audiences,therefore gaininga
widerreachintermsof audience.
 FILM4 IS PARTOF TV ANDFILM theyare connectedto the trilogy. Theyshowedthe
other2 filmsonthischannel before the release of the film. Thistype of media
convergence ensuresanaudience forthe thirdfilm.
 Both indie filmsWhiplashandWorldsEndcan attemptto compete withthe majors
because of the developmentof technologyandthe changingownershippatterns.

More Related Content

What's hot

Film Exhibition and Consumption
Film Exhibition and ConsumptionFilm Exhibition and Consumption
Film Exhibition and Consumption
Naamah Hill
 
Unit 8 task 1 Getting to grips with the industry
Unit 8 task 1 Getting to grips with the industryUnit 8 task 1 Getting to grips with the industry
Unit 8 task 1 Getting to grips with the industry
Varshini1999
 
Section b key information
Section b   key informationSection b   key information
Section b key information
Nick Crafts
 
Ghdsr;
Ghdsr;Ghdsr;
Ghdsr;
jakeandrews1
 
Exhibition and Exchange
Exhibition and ExchangeExhibition and Exchange
Exhibition and Exchange
keshaathakrar
 
Exhibition and exchange
Exhibition and exchangeExhibition and exchange
Exhibition and exchange
ellyshakular
 
Exhibition and Exchange
Exhibition and ExchangeExhibition and Exchange
Exhibition and Exchange
hollyetty123
 
Big 6 Homework
Big 6 HomeworkBig 6 Homework
Big 6 Homework
CoombeMedia1
 
Film exhibition and consumption final
Film exhibition and consumption finalFilm exhibition and consumption final
Film exhibition and consumption final
Naamah Hill
 
02 g322 section b film industry introduction 2014
02 g322 section b   film industry introduction 201402 g322 section b   film industry introduction 2014
02 g322 section b film industry introduction 2014
Alleyn's School Film Studies Department
 
Audience Experience, CGS
Audience Experience, CGSAudience Experience, CGS
Audience Experience, CGS
filmcgs
 
Revision 2
Revision 2Revision 2
Revision 2
ecclestona
 
Film consumption
Film consumptionFilm consumption
Film consumption
Naamah Hill
 
Distribution and exhibition
Distribution and exhibitionDistribution and exhibition
Distribution and exhibition
ksomel
 
Three consumption
Three consumptionThree consumption
Three consumption
sparkly
 
Talk 'Cinema on Demand' at Lucania Film Festival 2017
Talk 'Cinema on Demand' at Lucania Film Festival 2017Talk 'Cinema on Demand' at Lucania Film Festival 2017
Talk 'Cinema on Demand' at Lucania Film Festival 2017
Alessandro Masi
 
Unit 8 – assignment 1 task 2
Unit 8 – assignment 1   task 2Unit 8 – assignment 1   task 2
Unit 8 – assignment 1 task 2
Belinda Raji
 
Distribution
DistributionDistribution
Distribution
hayleysizer
 
Filmby fateha
Filmby fatehaFilmby fateha
Filmby fateha
haverstockmedia
 
Film by fateha
Film by fatehaFilm by fateha
Film by fateha
haverstockmedia
 

What's hot (20)

Film Exhibition and Consumption
Film Exhibition and ConsumptionFilm Exhibition and Consumption
Film Exhibition and Consumption
 
Unit 8 task 1 Getting to grips with the industry
Unit 8 task 1 Getting to grips with the industryUnit 8 task 1 Getting to grips with the industry
Unit 8 task 1 Getting to grips with the industry
 
Section b key information
Section b   key informationSection b   key information
Section b key information
 
Ghdsr;
Ghdsr;Ghdsr;
Ghdsr;
 
Exhibition and Exchange
Exhibition and ExchangeExhibition and Exchange
Exhibition and Exchange
 
Exhibition and exchange
Exhibition and exchangeExhibition and exchange
Exhibition and exchange
 
Exhibition and Exchange
Exhibition and ExchangeExhibition and Exchange
Exhibition and Exchange
 
Big 6 Homework
Big 6 HomeworkBig 6 Homework
Big 6 Homework
 
Film exhibition and consumption final
Film exhibition and consumption finalFilm exhibition and consumption final
Film exhibition and consumption final
 
02 g322 section b film industry introduction 2014
02 g322 section b   film industry introduction 201402 g322 section b   film industry introduction 2014
02 g322 section b film industry introduction 2014
 
Audience Experience, CGS
Audience Experience, CGSAudience Experience, CGS
Audience Experience, CGS
 
Revision 2
Revision 2Revision 2
Revision 2
 
Film consumption
Film consumptionFilm consumption
Film consumption
 
Distribution and exhibition
Distribution and exhibitionDistribution and exhibition
Distribution and exhibition
 
Three consumption
Three consumptionThree consumption
Three consumption
 
Talk 'Cinema on Demand' at Lucania Film Festival 2017
Talk 'Cinema on Demand' at Lucania Film Festival 2017Talk 'Cinema on Demand' at Lucania Film Festival 2017
Talk 'Cinema on Demand' at Lucania Film Festival 2017
 
Unit 8 – assignment 1 task 2
Unit 8 – assignment 1   task 2Unit 8 – assignment 1   task 2
Unit 8 – assignment 1 task 2
 
Distribution
DistributionDistribution
Distribution
 
Filmby fateha
Filmby fatehaFilmby fateha
Filmby fateha
 
Film by fateha
Film by fatehaFilm by fateha
Film by fateha
 

Viewers also liked

The big six
The big sixThe big six
The big six
asmediac15
 
Of these seven key areas
Of these seven key areasOf these seven key areas
Of these seven key areas
asmediac15
 
Synergy
SynergySynergy
Synergy
asmediac15
 
National audience
National audienceNational audience
National audience
asmediac15
 
Exchange and exhibition
Exchange and exhibitionExchange and exhibition
Exchange and exhibition
asmediac15
 
What have you found interesting in the representation of gender in the films ...
What have you found interesting in the representation of gender in the films ...What have you found interesting in the representation of gender in the films ...
What have you found interesting in the representation of gender in the films ...
asmediac15
 
With reference to the films you have studied for this topic
With reference to the films you have studied for this topicWith reference to the films you have studied for this topic
With reference to the films you have studied for this topic
asmediac15
 
What are some of the main factors that influence different kinds of film prod...
What are some of the main factors that influence different kinds of film prod...What are some of the main factors that influence different kinds of film prod...
What are some of the main factors that influence different kinds of film prod...
asmediac15
 
How are microelements used in the restaurant scene in the godfather
How are microelements used in the restaurant scene in the godfatherHow are microelements used in the restaurant scene in the godfather
How are microelements used in the restaurant scene in the godfather
asmediac15
 
To what extent does media ownership have on the impact on the successful dist...
To what extent does media ownership have on the impact on the successful dist...To what extent does media ownership have on the impact on the successful dist...
To what extent does media ownership have on the impact on the successful dist...
asmediac15
 
Day 1
Day 1Day 1
Day 1
asmediac15
 
Independent film
Independent filmIndependent film
Independent film
asmediac15
 
What have you found interesting in the representation of gender in the films ...
What have you found interesting in the representation of gender in the films ...What have you found interesting in the representation of gender in the films ...
What have you found interesting in the representation of gender in the films ...
asmediac15
 
In what ways can submarine be seen as an example of an independent film
In what ways can submarine be seen as an example of an independent filmIn what ways can submarine be seen as an example of an independent film
In what ways can submarine be seen as an example of an independent film
asmediac15
 
How far do the opening sequences of the films introducer their key messages a...
How far do the opening sequences of the films introducer their key messages a...How far do the opening sequences of the films introducer their key messages a...
How far do the opening sequences of the films introducer their key messages a...
asmediac15
 
Film statistics
Film statisticsFilm statistics
Film statistics
asmediac15
 
Psyco
PsycoPsyco
Psyco
asmediac15
 
Lesson 3 studio profitability report
Lesson 3 studio profitability reportLesson 3 studio profitability report
Lesson 3 studio profitability report
asmediac15
 

Viewers also liked (18)

The big six
The big sixThe big six
The big six
 
Of these seven key areas
Of these seven key areasOf these seven key areas
Of these seven key areas
 
Synergy
SynergySynergy
Synergy
 
National audience
National audienceNational audience
National audience
 
Exchange and exhibition
Exchange and exhibitionExchange and exhibition
Exchange and exhibition
 
What have you found interesting in the representation of gender in the films ...
What have you found interesting in the representation of gender in the films ...What have you found interesting in the representation of gender in the films ...
What have you found interesting in the representation of gender in the films ...
 
With reference to the films you have studied for this topic
With reference to the films you have studied for this topicWith reference to the films you have studied for this topic
With reference to the films you have studied for this topic
 
What are some of the main factors that influence different kinds of film prod...
What are some of the main factors that influence different kinds of film prod...What are some of the main factors that influence different kinds of film prod...
What are some of the main factors that influence different kinds of film prod...
 
How are microelements used in the restaurant scene in the godfather
How are microelements used in the restaurant scene in the godfatherHow are microelements used in the restaurant scene in the godfather
How are microelements used in the restaurant scene in the godfather
 
To what extent does media ownership have on the impact on the successful dist...
To what extent does media ownership have on the impact on the successful dist...To what extent does media ownership have on the impact on the successful dist...
To what extent does media ownership have on the impact on the successful dist...
 
Day 1
Day 1Day 1
Day 1
 
Independent film
Independent filmIndependent film
Independent film
 
What have you found interesting in the representation of gender in the films ...
What have you found interesting in the representation of gender in the films ...What have you found interesting in the representation of gender in the films ...
What have you found interesting in the representation of gender in the films ...
 
In what ways can submarine be seen as an example of an independent film
In what ways can submarine be seen as an example of an independent filmIn what ways can submarine be seen as an example of an independent film
In what ways can submarine be seen as an example of an independent film
 
How far do the opening sequences of the films introducer their key messages a...
How far do the opening sequences of the films introducer their key messages a...How far do the opening sequences of the films introducer their key messages a...
How far do the opening sequences of the films introducer their key messages a...
 
Film statistics
Film statisticsFilm statistics
Film statistics
 
Psyco
PsycoPsyco
Psyco
 
Lesson 3 studio profitability report
Lesson 3 studio profitability reportLesson 3 studio profitability report
Lesson 3 studio profitability report
 

Similar to Audiences and institutions

Section B Institutions and Audiences Revision Guide
Section B Institutions and Audiences Revision GuideSection B Institutions and Audiences Revision Guide
Section B Institutions and Audiences Revision Guide
jphibbert
 
The british film industry
The british film industryThe british film industry
The british film industry
romanyangel4
 
The british film industry2
The british film industry2The british film industry2
The british film industry2
romanyangel4
 
British Independent Film Companies - Warp Films
British Independent Film Companies - Warp FilmsBritish Independent Film Companies - Warp Films
British Independent Film Companies - Warp Films
amelibentley
 
As media evaluation question 3
As media evaluation question 3As media evaluation question 3
As media evaluation question 3
Liam Warden
 
Case study- Film Industry
Case study- Film IndustryCase study- Film Industry
Case study- Film Industry
Charlotte Nicholls
 
British Independent Film Company - Warp Films
British Independent Film Company - Warp FilmsBritish Independent Film Company - Warp Films
British Independent Film Company - Warp Films
amelibentley
 
Media powerpoint
Media powerpointMedia powerpoint
Media powerpoint
amberlianne
 
OCR MEDIA - G322 Section B Revision Guide ppt
OCR MEDIA - G322 Section B Revision Guide pptOCR MEDIA - G322 Section B Revision Guide ppt
OCR MEDIA - G322 Section B Revision Guide ppt
tessiemedia
 
Media Ownership - USA vs UK
Media Ownership - USA vs UKMedia Ownership - USA vs UK
Media Ownership - USA vs UK
AdamPatersonMedia
 
Media ownership essay
Media ownership essayMedia ownership essay
Media ownership essay
jphibbert
 
New Technologies & Falling Box Office Figures
New Technologies & Falling Box Office FiguresNew Technologies & Falling Box Office Figures
New Technologies & Falling Box Office Figures
South Sefton College
 
Discuss the issues raised by media ownership within a media area you have stu...
Discuss the issues raised by media ownership within a media area you have stu...Discuss the issues raised by media ownership within a media area you have stu...
Discuss the issues raised by media ownership within a media area you have stu...
Katie Emily
 
Media AS Revision 009 (Section B)
Media AS Revision 009 (Section B)Media AS Revision 009 (Section B)
Media AS Revision 009 (Section B)
cskinner1
 
Au revoir remote control!
Au revoir remote control!Au revoir remote control!
Au revoir remote control!
Wordshop Academy
 
Film and tv revision
Film and tv revisionFilm and tv revision
Film and tv revision
Emma Leslie
 
Submarine - Audiences and Institutions
Submarine - Audiences and InstitutionsSubmarine - Audiences and Institutions
Submarine - Audiences and Institutions
Belinda Raji
 
02 g322 section b film industry introduction 2013
02 g322 section b   film industry introduction 201302 g322 section b   film industry introduction 2013
02 g322 section b film industry introduction 2013
Alleyn's School Film Studies Department
 
Film & audience
Film & audienceFilm & audience
Film & audience
wahabdogol
 
Hollywood vs british film industries
Hollywood vs british film industriesHollywood vs british film industries
Hollywood vs british film industries
jevans_1
 

Similar to Audiences and institutions (20)

Section B Institutions and Audiences Revision Guide
Section B Institutions and Audiences Revision GuideSection B Institutions and Audiences Revision Guide
Section B Institutions and Audiences Revision Guide
 
The british film industry
The british film industryThe british film industry
The british film industry
 
The british film industry2
The british film industry2The british film industry2
The british film industry2
 
British Independent Film Companies - Warp Films
British Independent Film Companies - Warp FilmsBritish Independent Film Companies - Warp Films
British Independent Film Companies - Warp Films
 
As media evaluation question 3
As media evaluation question 3As media evaluation question 3
As media evaluation question 3
 
Case study- Film Industry
Case study- Film IndustryCase study- Film Industry
Case study- Film Industry
 
British Independent Film Company - Warp Films
British Independent Film Company - Warp FilmsBritish Independent Film Company - Warp Films
British Independent Film Company - Warp Films
 
Media powerpoint
Media powerpointMedia powerpoint
Media powerpoint
 
OCR MEDIA - G322 Section B Revision Guide ppt
OCR MEDIA - G322 Section B Revision Guide pptOCR MEDIA - G322 Section B Revision Guide ppt
OCR MEDIA - G322 Section B Revision Guide ppt
 
Media Ownership - USA vs UK
Media Ownership - USA vs UKMedia Ownership - USA vs UK
Media Ownership - USA vs UK
 
Media ownership essay
Media ownership essayMedia ownership essay
Media ownership essay
 
New Technologies & Falling Box Office Figures
New Technologies & Falling Box Office FiguresNew Technologies & Falling Box Office Figures
New Technologies & Falling Box Office Figures
 
Discuss the issues raised by media ownership within a media area you have stu...
Discuss the issues raised by media ownership within a media area you have stu...Discuss the issues raised by media ownership within a media area you have stu...
Discuss the issues raised by media ownership within a media area you have stu...
 
Media AS Revision 009 (Section B)
Media AS Revision 009 (Section B)Media AS Revision 009 (Section B)
Media AS Revision 009 (Section B)
 
Au revoir remote control!
Au revoir remote control!Au revoir remote control!
Au revoir remote control!
 
Film and tv revision
Film and tv revisionFilm and tv revision
Film and tv revision
 
Submarine - Audiences and Institutions
Submarine - Audiences and InstitutionsSubmarine - Audiences and Institutions
Submarine - Audiences and Institutions
 
02 g322 section b film industry introduction 2013
02 g322 section b   film industry introduction 201302 g322 section b   film industry introduction 2013
02 g322 section b film industry introduction 2013
 
Film & audience
Film & audienceFilm & audience
Film & audience
 
Hollywood vs british film industries
Hollywood vs british film industriesHollywood vs british film industries
Hollywood vs british film industries
 

Recently uploaded

2024 MATFORCE Youth Poster Contest Winners
2024 MATFORCE Youth Poster Contest Winners2024 MATFORCE Youth Poster Contest Winners
2024 MATFORCE Youth Poster Contest Winners
matforce
 
一比一原版美国亚利桑那大学毕业证(ua毕业证书)如何办理
一比一原版美国亚利桑那大学毕业证(ua毕业证书)如何办理一比一原版美国亚利桑那大学毕业证(ua毕业证书)如何办理
一比一原版美国亚利桑那大学毕业证(ua毕业证书)如何办理
homgo
 
FinalLessonPlanResponding.docxnknknknknknk
FinalLessonPlanResponding.docxnknknknknknkFinalLessonPlanResponding.docxnknknknknknk
FinalLessonPlanResponding.docxnknknknknknk
abbieharman
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Dino Ranch Storyboard / Kids TV Advertising
Dino Ranch Storyboard / Kids TV AdvertisingDino Ranch Storyboard / Kids TV Advertising
Dino Ranch Storyboard / Kids TV Advertising
Alessandro Occhipinti
 
Codes n Conventions Website Media studies.pptx
Codes n Conventions Website Media studies.pptxCodes n Conventions Website Media studies.pptx
Codes n Conventions Website Media studies.pptx
ZackSpencer3
 
Tibbetts_HappyAwesome_NewArc Sketch to AI
Tibbetts_HappyAwesome_NewArc Sketch to AITibbetts_HappyAwesome_NewArc Sketch to AI
Tibbetts_HappyAwesome_NewArc Sketch to AI
Todd Tibbetts
 
This is a test powerpoint!!!!!!!!!!!!!!!
This is a test powerpoint!!!!!!!!!!!!!!!This is a test powerpoint!!!!!!!!!!!!!!!
This is a test powerpoint!!!!!!!!!!!!!!!
briannedpegg
 
➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
❼❷⓿❺❻❷❽❷❼❽  Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...❼❷⓿❺❻❷❽❷❼❽  Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Domino Express Storyboard - TV Adv Toys 30"
Domino Express Storyboard - TV Adv Toys 30"Domino Express Storyboard - TV Adv Toys 30"
Domino Express Storyboard - TV Adv Toys 30"
Alessandro Occhipinti
 
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
taqyea
 
Colour Theory for Painting - Fine Artist.pdf
Colour Theory for Painting - Fine Artist.pdfColour Theory for Painting - Fine Artist.pdf
Colour Theory for Painting - Fine Artist.pdf
Ketan Naik
 
Barbie Made To Move Skin Tones Matches.pptx
Barbie Made To Move Skin Tones Matches.pptxBarbie Made To Move Skin Tones Matches.pptx
Barbie Made To Move Skin Tones Matches.pptx
LinaCosta15
 
My storyboard for a sword fight scene with lightsabers
My storyboard for a sword fight scene with lightsabersMy storyboard for a sword fight scene with lightsabers
My storyboard for a sword fight scene with lightsabers
AlejandroGuarnGutirr
 
In Focus_ The Evolution of Boudoir Photography in NYC.pdf
In Focus_ The Evolution of Boudoir Photography in NYC.pdfIn Focus_ The Evolution of Boudoir Photography in NYC.pdf
In Focus_ The Evolution of Boudoir Photography in NYC.pdf
Boudoir Photography by Your Hollywood Portrait
 
一比一原版美国加州大学圣地亚哥分校毕业证(ucsd毕业证书)如何办理
一比一原版美国加州大学圣地亚哥分校毕业证(ucsd毕业证书)如何办理一比一原版美国加州大学圣地亚哥分校毕业证(ucsd毕业证书)如何办理
一比一原版美国加州大学圣地亚哥分校毕业证(ucsd毕业证书)如何办理
taqyea
 
Portfolio of my work as my passion and skills
Portfolio of my work as my passion and skillsPortfolio of my work as my passion and skills
Portfolio of my work as my passion and skills
waljorylypil626
 
HOW TO USE PINTEREST_by: Clarissa Credito
HOW TO USE PINTEREST_by: Clarissa CreditoHOW TO USE PINTEREST_by: Clarissa Credito
HOW TO USE PINTEREST_by: Clarissa Credito
ClarissaAlanoCredito
 
Cherries 32 collection of colorful paintings
Cherries 32 collection of colorful paintingsCherries 32 collection of colorful paintings
Cherries 32 collection of colorful paintings
sandamichaela *
 

Recently uploaded (20)

2024 MATFORCE Youth Poster Contest Winners
2024 MATFORCE Youth Poster Contest Winners2024 MATFORCE Youth Poster Contest Winners
2024 MATFORCE Youth Poster Contest Winners
 
一比一原版美国亚利桑那大学毕业证(ua毕业证书)如何办理
一比一原版美国亚利桑那大学毕业证(ua毕业证书)如何办理一比一原版美国亚利桑那大学毕业证(ua毕业证书)如何办理
一比一原版美国亚利桑那大学毕业证(ua毕业证书)如何办理
 
FinalLessonPlanResponding.docxnknknknknknk
FinalLessonPlanResponding.docxnknknknknknkFinalLessonPlanResponding.docxnknknknknknk
FinalLessonPlanResponding.docxnknknknknknk
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Dino Ranch Storyboard / Kids TV Advertising
Dino Ranch Storyboard / Kids TV AdvertisingDino Ranch Storyboard / Kids TV Advertising
Dino Ranch Storyboard / Kids TV Advertising
 
Codes n Conventions Website Media studies.pptx
Codes n Conventions Website Media studies.pptxCodes n Conventions Website Media studies.pptx
Codes n Conventions Website Media studies.pptx
 
Tibbetts_HappyAwesome_NewArc Sketch to AI
Tibbetts_HappyAwesome_NewArc Sketch to AITibbetts_HappyAwesome_NewArc Sketch to AI
Tibbetts_HappyAwesome_NewArc Sketch to AI
 
This is a test powerpoint!!!!!!!!!!!!!!!
This is a test powerpoint!!!!!!!!!!!!!!!This is a test powerpoint!!!!!!!!!!!!!!!
This is a test powerpoint!!!!!!!!!!!!!!!
 
➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
❼❷⓿❺❻❷❽❷❼❽  Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...❼❷⓿❺❻❷❽❷❼❽  Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
 
Domino Express Storyboard - TV Adv Toys 30"
Domino Express Storyboard - TV Adv Toys 30"Domino Express Storyboard - TV Adv Toys 30"
Domino Express Storyboard - TV Adv Toys 30"
 
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
一比一原版加拿大多伦多大学毕业证(uoft毕业证书)如何办理
 
Colour Theory for Painting - Fine Artist.pdf
Colour Theory for Painting - Fine Artist.pdfColour Theory for Painting - Fine Artist.pdf
Colour Theory for Painting - Fine Artist.pdf
 
Barbie Made To Move Skin Tones Matches.pptx
Barbie Made To Move Skin Tones Matches.pptxBarbie Made To Move Skin Tones Matches.pptx
Barbie Made To Move Skin Tones Matches.pptx
 
My storyboard for a sword fight scene with lightsabers
My storyboard for a sword fight scene with lightsabersMy storyboard for a sword fight scene with lightsabers
My storyboard for a sword fight scene with lightsabers
 
In Focus_ The Evolution of Boudoir Photography in NYC.pdf
In Focus_ The Evolution of Boudoir Photography in NYC.pdfIn Focus_ The Evolution of Boudoir Photography in NYC.pdf
In Focus_ The Evolution of Boudoir Photography in NYC.pdf
 
一比一原版美国加州大学圣地亚哥分校毕业证(ucsd毕业证书)如何办理
一比一原版美国加州大学圣地亚哥分校毕业证(ucsd毕业证书)如何办理一比一原版美国加州大学圣地亚哥分校毕业证(ucsd毕业证书)如何办理
一比一原版美国加州大学圣地亚哥分校毕业证(ucsd毕业证书)如何办理
 
Portfolio of my work as my passion and skills
Portfolio of my work as my passion and skillsPortfolio of my work as my passion and skills
Portfolio of my work as my passion and skills
 
HOW TO USE PINTEREST_by: Clarissa Credito
HOW TO USE PINTEREST_by: Clarissa CreditoHOW TO USE PINTEREST_by: Clarissa Credito
HOW TO USE PINTEREST_by: Clarissa Credito
 
Cherries 32 collection of colorful paintings
Cherries 32 collection of colorful paintingsCherries 32 collection of colorful paintings
Cherries 32 collection of colorful paintings
 

Audiences and institutions

  • 1. Audiences and Institutions- area 6 EXAM QUESTION: “Mediaproduction is dominatedby global institutions,whichsell their products and servicesto national audiences.” To what extentdo you agree with thisstatement? Jan 2010  Hollywoodisdominant.Americancinemachainsshow Americanmovies.  Britishindependentfilmdoesn’thave the budgettocompete withthe moneyspenton ‘talent’,SFXandmarketing  However,since the digitalisationof camerasandprojectors,Britishcinema canoperate ina more cost effectivewayandtargetnational audiences.  Cinemaslike Hollywoodblockbustersbecause theywill bringinrevenue.Cinemasonlymake moneyfromsalesof extras(popcorn drinksetc.),sotheywantto screenfilmsthatwill guarantee anaudience.  WorkingTitle,anindependentarthouse productioncompanywhoare subsidiaryto oligopolyconglomerateUniversalStudios,producedanddistributedthe 2013 film“The World’sEnd” bydirectorEdgar Wright.  All Britishfilmsmust,to acertainextent,tryto secure some level of successoverseas.  Nowthat Universal Pictureshave amajoritystake,thisisperhapsparticularlytrue of WorkingTitle. Theyhave notenjoyedhuge successinthe USA,butit issignificantthatWE , playson a particulartype of Britishness.  Americanaudiencesare perhapsparticularlydrawntoBritishfilmswhichseemto corroborate theirownsense of Britishness.  It isnotable thata filmlike WEactuallyfeaturesmanyof the TRADITIONALPERSPECTIVESOF BRITAIN,the village life,cobbledstreets,andthe traditional pubs.  Gettinginternationalaudiencestowatcha Britishfilmisnotalwayseasy.Perhapsthe best wayis to make sure that the filmisseentobe insome wayquintessentiallyEnglish.  While itmaynot have the multimediaexperience thatPrometheususedforits advertisementcampaign,ithadaverystrong marketingcampaign.Due tothe franchise nature of the “cornettotrilogy”,the marketing campaignwas able toplayoff of this.  For instance, the firsttwofilms(“Shaunof the Dead”and“Hot Fuzz”) were shownonFilm Four inanticipationof “The World’sEnd”beingreleased. Thisalsoworkswell asWorking Title oftenworkinpartnershipwithChannel 4filmssothere wasan alreadyestablished relationshipbetweenthe twocountries,makingthe arrangementscheaperandeasier.  A summerrelease forafilmisveryimportantaspeople lackthe time togo see filmsduring termtime.The summerrelease didnothelpWorkingTitle make theirmoneyon"The WorldsEnd" howeverasthere wasa heatwave duringone of the twoweeksitwasbeing exhibited,thusshowinghoweventhe climate canaffectthe moneyafilmmakes.  Developmentof technologyhasmade productioncostscheaper. WEwas able touse CGI/expensivecameraequipment,etc.tomake a filmthatwas aestheticallypleasing.  The trilogyappealstolocal and national audiencesbecause of the trilogy –example there were 2 differentadsmade,one foran Americanaudience and2ndfora British. They wantedto ensure theyappealedtobothtypesof audiences,therefore gaininga widerreachintermsof audience.
  • 2.  FILM4 IS PARTOF TV ANDFILM theyare connectedto the trilogy. Theyshowedthe other2 filmsonthischannel before the release of the film. Thistype of media convergence ensuresanaudience forthe thirdfilm.  Both indie filmsWhiplashandWorldsEndcan attemptto compete withthe majors because of the developmentof technologyandthe changingownershippatterns.