Narravative analysis
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The document provides analyses of the music videos for "Blue" by Marina and the Diamonds and "Shine" by Years & Years. For "Blue", the video features Marina performing in different scenic settings that affect her performance style and costume. She appears heartbroken in natural light scenes but happier at a fairground at night. The "Shine" video includes a loose narrative of a house being wrecked, representing a deeper metaphorical message of searching for love despite its destructive nature. It features neutral facial expressions and destruction of a house as the artist searches for something unknown. Close-up shots of the artist are used, consistent with indie music video styles.
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Digipak research
The document discusses the design elements of three album digipaks: Sam Smith's "In The Lonely Hour", Taylor Swift's "Style", and Ed Sheeran's self-titled album. Key design elements highlighted include dark colors representing deep meaning in Sam Smith's songs, faded colors and casual clothing portraying Taylor Swift as down to earth, and bright orange and Ed Sheeran's photo attracting attention to his album.
Music video analysis
The music video for Miley Cyrus's "Wrecking Ball" directly relates to the song's lyrics, showing her swinging naked on a wrecking ball and representing her vulnerability after a relationship ends. It also uses props like a hammer to represent enjoying the pain. The video starts slow with close-ups of Miley singing but picks up pace during the chorus. It can be seen as sexually oriented due to nudity and camera focus on Miley's body. The video aims to make audiences desire Miley.
Digipak plan
This front cover features a predominant shot from the artist's music video and signifies the confused and lost feeling of the song. The house colors of deep red and white are used throughout to create a peaceful and personal style without distracting from the artist's image. The back cover features an image of the sand and sea with the artist's name written in the sand, portraying his raw talent.
Adele full digipak
The CD cover features the artist's name and album title in sans serif font at the bottom right in uppercase letters to draw attention. The artist is pictured looking down without smiling, suggesting unhappy or dark music. Heavy eye makeup and pushing back of hair highlights femininity. The color scheme of black, grey, and white along with a darker background creates a dull, unhappy atmosphere relating to the music. Only the bright neon yellow/green album title contrasts, possibly representing the excitement of turning 21.
Hey there delilah
This document analyzes the conventions used in the indie music video for "Hey There Delilah" by Plain White T's. It discusses the narrative of a long distance relationship between the singer and Delilah. Key conventions discussed include a simple, low-budget setting; casual clothing; use of a guitar as a prop; fast pacing; close-ups of the singer; and a focus on the artist over elaborate visuals. The analysis found indie music videos emphasize showing the artist's talent through straightforward filming style and narrative.
Question 1
The document discusses elements used in a music video for a girl group called Midnight Effect. It describes shots of the group members standing close together to convey sisterhood. It also mentions using a color correction effect to emphasize autumn colors as that is the album's theme of "Fall." Slow motion is discussed as a technique used to emphasize impact and is common in music videos. Overall, the document provides details and rationale for various visual elements and techniques used in the music video.
Assignment 2
The document provides summaries and analyses of four music videos:
1) Krewella - Broken Record uses imagery that corresponds to the lyrics and changes with the beat. Shots include friends to represent different sides and blurred motion to create suspense.
2) Lucas Graham - 7 Years Old uses symbolism to represent events from the artist's life and growing up. Shots include friends and a book representing years passing.
3) The video for Lucas Graham's song is filmed in black and white to create a dramatic look and has been viewed over 500 million times, helping people recognize the artist.
4) Sia - Chandelier features a girl dancing in mysterious movements in a run-down, abandoned
Digipak's Analysis
This document analyzes and compares album packaging for three pop albums: Rihanna's "Talk That Talk", Christina Aguilera's "Bionic", and Beyoncé's "I Am... Sasha Fierce". For Rihanna's album, the cover image sexualizes her and suggests provocative music. The photos emphasize her image over her music. For Aguilera's album, the split face cover suggests something unique and references the film "Metropolis". The photos sexually objectify her. Beyoncé's album uses contrasting images of her on the two discs to represent her two personas and draws on the male gaze in the photos.
Recommended
Digipak research
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Music video analysis
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This front cover features a predominant shot from the artist's music video and signifies the confused and lost feeling of the song. The house colors of deep red and white are used throughout to create a peaceful and personal style without distracting from the artist's image. The back cover features an image of the sand and sea with the artist's name written in the sand, portraying his raw talent.
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Question 1
The document discusses elements used in a music video for a girl group called Midnight Effect. It describes shots of the group members standing close together to convey sisterhood. It also mentions using a color correction effect to emphasize autumn colors as that is the album's theme of "Fall." Slow motion is discussed as a technique used to emphasize impact and is common in music videos. Overall, the document provides details and rationale for various visual elements and techniques used in the music video.
Assignment 2
The document provides summaries and analyses of four music videos:
1) Krewella - Broken Record uses imagery that corresponds to the lyrics and changes with the beat. Shots include friends to represent different sides and blurred motion to create suspense.
2) Lucas Graham - 7 Years Old uses symbolism to represent events from the artist's life and growing up. Shots include friends and a book representing years passing.
3) The video for Lucas Graham's song is filmed in black and white to create a dramatic look and has been viewed over 500 million times, helping people recognize the artist.
4) Sia - Chandelier features a girl dancing in mysterious movements in a run-down, abandoned
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Indie digipaks
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Task 3
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The 99's
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Music video codes and conventions
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Analysis of music magazine avertisments
This document summarizes three music magazine advertisements. It describes the images, which feature artists holding guitars, and discusses elements like font, positioning, colors and styles that provide information about the genres of country, acoustic and blues music. Details like cowboy hats and rural backgrounds seen in the images and descriptions of the fonts, colors and styles used for the artist names and album titles are meant to indicate the genres represented in the advertisements.
Textual analysis of a music video
The document provides an analysis of the music video for Nirvana's song "In Bloom". It summarizes the band's background and influence. The music video depicts Nirvana performing the song for an audience in the 1960s style, both dressed formally in suits and later tearing apart the stage dressed in dresses. This contrast suggests they put on a front publicly but feel more like destroying things. The analysis discusses how the video relates to the song lyrics and examines aspects like the narrative, the band as the star image, and the video's technical elements like black and white filming and editing to the song's beats.
Work debs media
The document discusses how the artist represented themselves across their album, website, and music video in an integrated way:
1) Common visual elements like outfits, colors, and imagery were used across the different pieces to create cohesion and present a clear image of the artist.
2) While the album and website maintained a minimal aesthetic fitting for R&B, bold colors were used on the website to hint that the artist subverts some R&B conventions.
3) The music video portrayed a key theme from the album and was featured on the website to further connect the projects and emphasize the artist's story and style.
Texual analysis of if i ain't got you by alicia keys
This document analyzes the music video for "If I Ain't Got You" by Alicia Keys. It summarizes the key visual elements of the music video including close-up shots of Alicia Keys' facial expressions, different locations featured, and her clothing and appearance. It also discusses how these elements relate to the song's message that material possessions are unimportant and true happiness comes from human connection.
A2 Media - Similar Product Analysis
The document analyzes and summarizes the music video for Selena Gomez's song "The Heart Wants What It Wants". It discusses several aspects of the video including the camera shots, narrative, mise-en-scene, and how it relates to music video analysis theories. Specifically, it notes that the video uses many close-up shots of Gomez singing to focus on her emotions. It also has a narrative element showing Gomez's character torn between acting happy in public but hurting privately after a breakup. The black-and-white and low-key lighting style reflects the sad mood of the song.
Case study
The video begins with Beyonce looking sad in her car, reflecting on the end of her relationship. Scenes then alternate between her present lonely state walking slowly along the beach and memories of happier times with her boyfriend. Various shots and editing techniques depict Beyonce's emotional journey from sadness to acceptance, as she reminisces on the beach surrounded by a sense of calmness. Toward the end, close-ups show her smiling while remembering their past together and finding comfort, signifying that although heartbroken initially, she is beginning to heal.
Pop Genre research - A2 Media
Music videos accompany songs and tell visual stories. The first music video aired on MTV in 1980. Music videos can be categorized based on their style, such as performance videos that primarily feature the artist performing, or narrative videos that tell a story. They use various camera shots and editing techniques to engage audiences. Elements like lighting, costumes, locations, and colors create moods and represent characters. Sound is also carefully crafted, using both diegetic sounds from the environment and non-diegetic versions of the song.
Band images for analysis
This document analyzes and summarizes album cover art and promotional images for several bands including Arctic Monkeys, Beyoncé, Mumford and Sons, The Pretty Reckless, and One Direction. It discusses how the visual elements in each image such as costumes, props, backgrounds, and facial expressions are used to represent the band's musical genre and target demographic. Key aspects like vintage or minimal styles aim to appeal to different age groups, while poses and expressions intend to portray the energy and mood of the bands' music.
Question Two
The combination of the artist's album, website, and music video was designed to create a clear and cohesive image of who the artist is. Elements from the album shoot and music video, such as outfits and the color red, were replicated across all pieces. The album name and debut single were also linked to provide consistency. While the style of the pieces adhered to conventions of the R&B genre by being subtle and focused on the music, the website included casual language, animations, and lifestyle articles to engage viewers and reveal the artist's personality beyond just her music.
Evaluation 1 part 1
The document analyzes common codes and conventions in pop ballad music videos. It discusses how pop ballad videos often link the visuals to the song lyrics, use dark lighting to reflect sad themes of love and loss, and feature simple yet fashionable clothing. The videos typically have slow editing and camera work to match the slow tempo, and use close-ups and few props or filters to effectively convey emotion. Both Adele's "Hello" and Sam Smith's "Writing's on the Wall" exemplify these conventions through their visuals and lyrics about love and heartbreak.
Justin Timberlake Cross Media Case Study
Justin Timberlake began his career in the boy band 'N Sync in 1995. After the band split in 2002, he pursued a successful solo career. His solo albums Justified (2002) and FutureSex/LoveSounds (2006) both sold over 7 million copies worldwide. Timberlake promotes himself heavily across his website, social media, and album artwork where he is always the central focus. His 2013 music video for "Suit & Tie" from his album The 20/20 Experience featured him and other men in suits performing choreographed dances against a black and white backdrop, visually reflecting the song's lyrics. Timberlake maintains a consistent mainstream image across his career in music and film.
Textual analysis of a music video
Nirvana was an influential American rock band formed in the late 1980s. Though they only released three studio albums before splitting up in 1994, Nirvana had a significant impact on modern rock music and helped establish the grunge music scene in Seattle. The music video for their song "In Bloom" features the band performing live for an audience. It depicts them first dressed formally in suits, representing their public persona, but then tearing apart the stage while dressed in dresses, showing their true selves. The video comments on how artists may adopt different public images than who they really are.
John legend all of me
This music video tells a narrative story through its imagery and lyrics. It is filmed in black and white, with long shots and medium shots showing the artist singing and playing piano. He expresses his passion for his love, who is separated from him by a window. Elements like the piano represent his musical skills and love of music and his partner. The window and her swimming costume convey his infatuation with her and desire for intimacy. The gloomy, black and white atmosphere sets a serious tone about the depth of their mature relationship.
Ideas Generation
1. The music video will tell the story of a young girl struggling with body image through different shots and scenes taking place in various locations of a house.
2. While featuring typical elements of R&B music videos like suggestive clothing, makeup, and displays of wealth, it will diverge from the genre norm by directly addressing the serious issue of body image, which is atypical for R&B songs.
3. Low key lighting and cutaways between scenes will be used to set a moody atmosphere and convey different periods of the girl's experience over the course of the narrative video.
Location Recce 1
This document summarizes the potential for a backyard location to be used for filming. It provides a photo of the backyard, notes it is always available and can be adapted for different genres. There may be some noise issues from surrounding areas but lighting can be adjusted as needed. A risk assessment identifies possible fire hazards if items were to be set on fire, but deems this unlikely. It would prioritize eliminating or reducing the risk of fire.
Location Recce 2
The document summarizes a potential film location called "The Ponds". It describes the location as a large area of fields and ponds, notes that it is remote and available to film. It would fit the genre of the film. There are no access issues. Natural lighting would need to be used, filming midday. Other people could disrupt filming and create background noise. Hazards like lone working are identified but assessed as unlikely and not causing much harm.
Тренинг: «Бизнес Конструктор. Управление портфелем брендов» Олег Карасев. 30 ...
30 июля 2015, Киев.
«Бизнес Конструктор. Управление портфелем брендов» - уникальная авторская программа, которая позволяет в течение одного дня получить представление о том как работает крупная производственная компания и, побыв в роли ее руководителя, лучше понять важнейшие принципы управления бизнесом
Особенности тренинга:
- 100% компьютеризированный;
- Увлекательный, в виде игры;
- Опытный тренер с большим опытом в маркетинге.
Вы научитесь:
- Эффективно управлять портфелем брендов. Определять наиболее перспективные бренды и фокусироваться на них. Распределять маркетинговый бюджет между брендами. Принимать решения о выводе на рынок новых брендов;
- Развивать стратегический подход к управлению бизнесом. Анализировать информацию о рынке и внутреннюю информацию о компании, определять стратегию и последовательно следовать ей;
- Управлять различными элементами маркетингового микса. Вкладывать деньги в рекламу и развитие дистрибьюции, проводить ценовые промо-акции, повышать или снижать цену, улучшать или оптимизировать рецептуру продуктов, запускать новые продукты под существующими брендами;
- Зарабатывать деньги. Понимать, как решения в области маркетинга влияют на финансовые результаты
- Работать в команде. Отстаивать свою точку зрения; Убеждать; Находить компромиссные решения.
- Концентрироваться на главном. Отбрасывая то, что менее важно;
Количество участников: 20 человек.
Стоимость участия: 5.000 грн.
Организатор: HUB ONE
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www.hub1.com.ua
HUB ONE Trade Marketing HUB 3 Ирэна Ульянова (Категорийный менеджмент)
Категорийный менеджмент. Решение для производственно-торговой компании с несколькими форматами ритейла
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Task 3
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The 99's
This document provides details for a music video concept for the song "Sunshine" by the band The 99's. It would be a performance-based video that shows the band playing the song, which has elements of indie, country and rock genres. The target audience is ages 15-20 who enjoy those music styles. To represent the band's image, the video would feature simple, individual clothing styles and minimal makeup. Everyday locations like a home or street would be used for realistic settings that audiences could relate to. The video would need three male actors to play the band members and a female actor to portray a love interest, reflecting the relationship theme of the lyrics.
Music video codes and conventions
Codes and conventions are elements that audiences expect to see in different music video genres in order to identify them. Technical codes involve elements like camera shots and angles, while symbolic codes relate to elements like costumes, lighting, and props. Pop music videos commonly use close-up shots of the star to showcase their fashion as well as wide shots of luxury locations. Narratives, performances, cameos, and mise-en-scene elements like lighting, costumes, and props are also important codes that help audiences connect the visuals of the video to the song.
Analysis of music magazine avertisments
This document summarizes three music magazine advertisements. It describes the images, which feature artists holding guitars, and discusses elements like font, positioning, colors and styles that provide information about the genres of country, acoustic and blues music. Details like cowboy hats and rural backgrounds seen in the images and descriptions of the fonts, colors and styles used for the artist names and album titles are meant to indicate the genres represented in the advertisements.
Textual analysis of a music video
The document provides an analysis of the music video for Nirvana's song "In Bloom". It summarizes the band's background and influence. The music video depicts Nirvana performing the song for an audience in the 1960s style, both dressed formally in suits and later tearing apart the stage dressed in dresses. This contrast suggests they put on a front publicly but feel more like destroying things. The analysis discusses how the video relates to the song lyrics and examines aspects like the narrative, the band as the star image, and the video's technical elements like black and white filming and editing to the song's beats.
Work debs media
The document discusses how the artist represented themselves across their album, website, and music video in an integrated way:
1) Common visual elements like outfits, colors, and imagery were used across the different pieces to create cohesion and present a clear image of the artist.
2) While the album and website maintained a minimal aesthetic fitting for R&B, bold colors were used on the website to hint that the artist subverts some R&B conventions.
3) The music video portrayed a key theme from the album and was featured on the website to further connect the projects and emphasize the artist's story and style.
Texual analysis of if i ain't got you by alicia keys
This document analyzes the music video for "If I Ain't Got You" by Alicia Keys. It summarizes the key visual elements of the music video including close-up shots of Alicia Keys' facial expressions, different locations featured, and her clothing and appearance. It also discusses how these elements relate to the song's message that material possessions are unimportant and true happiness comes from human connection.
A2 Media - Similar Product Analysis
The document analyzes and summarizes the music video for Selena Gomez's song "The Heart Wants What It Wants". It discusses several aspects of the video including the camera shots, narrative, mise-en-scene, and how it relates to music video analysis theories. Specifically, it notes that the video uses many close-up shots of Gomez singing to focus on her emotions. It also has a narrative element showing Gomez's character torn between acting happy in public but hurting privately after a breakup. The black-and-white and low-key lighting style reflects the sad mood of the song.
Case study
The video begins with Beyonce looking sad in her car, reflecting on the end of her relationship. Scenes then alternate between her present lonely state walking slowly along the beach and memories of happier times with her boyfriend. Various shots and editing techniques depict Beyonce's emotional journey from sadness to acceptance, as she reminisces on the beach surrounded by a sense of calmness. Toward the end, close-ups show her smiling while remembering their past together and finding comfort, signifying that although heartbroken initially, she is beginning to heal.
Pop Genre research - A2 Media
Music videos accompany songs and tell visual stories. The first music video aired on MTV in 1980. Music videos can be categorized based on their style, such as performance videos that primarily feature the artist performing, or narrative videos that tell a story. They use various camera shots and editing techniques to engage audiences. Elements like lighting, costumes, locations, and colors create moods and represent characters. Sound is also carefully crafted, using both diegetic sounds from the environment and non-diegetic versions of the song.
Band images for analysis
This document analyzes and summarizes album cover art and promotional images for several bands including Arctic Monkeys, Beyoncé, Mumford and Sons, The Pretty Reckless, and One Direction. It discusses how the visual elements in each image such as costumes, props, backgrounds, and facial expressions are used to represent the band's musical genre and target demographic. Key aspects like vintage or minimal styles aim to appeal to different age groups, while poses and expressions intend to portray the energy and mood of the bands' music.
Question Two
The combination of the artist's album, website, and music video was designed to create a clear and cohesive image of who the artist is. Elements from the album shoot and music video, such as outfits and the color red, were replicated across all pieces. The album name and debut single were also linked to provide consistency. While the style of the pieces adhered to conventions of the R&B genre by being subtle and focused on the music, the website included casual language, animations, and lifestyle articles to engage viewers and reveal the artist's personality beyond just her music.
Evaluation 1 part 1
The document analyzes common codes and conventions in pop ballad music videos. It discusses how pop ballad videos often link the visuals to the song lyrics, use dark lighting to reflect sad themes of love and loss, and feature simple yet fashionable clothing. The videos typically have slow editing and camera work to match the slow tempo, and use close-ups and few props or filters to effectively convey emotion. Both Adele's "Hello" and Sam Smith's "Writing's on the Wall" exemplify these conventions through their visuals and lyrics about love and heartbreak.
Justin Timberlake Cross Media Case Study
Justin Timberlake began his career in the boy band 'N Sync in 1995. After the band split in 2002, he pursued a successful solo career. His solo albums Justified (2002) and FutureSex/LoveSounds (2006) both sold over 7 million copies worldwide. Timberlake promotes himself heavily across his website, social media, and album artwork where he is always the central focus. His 2013 music video for "Suit & Tie" from his album The 20/20 Experience featured him and other men in suits performing choreographed dances against a black and white backdrop, visually reflecting the song's lyrics. Timberlake maintains a consistent mainstream image across his career in music and film.
Textual analysis of a music video
Nirvana was an influential American rock band formed in the late 1980s. Though they only released three studio albums before splitting up in 1994, Nirvana had a significant impact on modern rock music and helped establish the grunge music scene in Seattle. The music video for their song "In Bloom" features the band performing live for an audience. It depicts them first dressed formally in suits, representing their public persona, but then tearing apart the stage while dressed in dresses, showing their true selves. The video comments on how artists may adopt different public images than who they really are.
John legend all of me
This music video tells a narrative story through its imagery and lyrics. It is filmed in black and white, with long shots and medium shots showing the artist singing and playing piano. He expresses his passion for his love, who is separated from him by a window. Elements like the piano represent his musical skills and love of music and his partner. The window and her swimming costume convey his infatuation with her and desire for intimacy. The gloomy, black and white atmosphere sets a serious tone about the depth of their mature relationship.
Ideas Generation
1. The music video will tell the story of a young girl struggling with body image through different shots and scenes taking place in various locations of a house.
2. While featuring typical elements of R&B music videos like suggestive clothing, makeup, and displays of wealth, it will diverge from the genre norm by directly addressing the serious issue of body image, which is atypical for R&B songs.
3. Low key lighting and cutaways between scenes will be used to set a moody atmosphere and convey different periods of the girl's experience over the course of the narrative video.
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Texual analysis of if i ain't got you by alicia keys
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Location Recce 1
This document summarizes the potential for a backyard location to be used for filming. It provides a photo of the backyard, notes it is always available and can be adapted for different genres. There may be some noise issues from surrounding areas but lighting can be adjusted as needed. A risk assessment identifies possible fire hazards if items were to be set on fire, but deems this unlikely. It would prioritize eliminating or reducing the risk of fire.
Location Recce 2
The document summarizes a potential film location called "The Ponds". It describes the location as a large area of fields and ponds, notes that it is remote and available to film. It would fit the genre of the film. There are no access issues. Natural lighting would need to be used, filming midday. Other people could disrupt filming and create background noise. Hazards like lone working are identified but assessed as unlikely and not causing much harm.
Тренинг: «Бизнес Конструктор. Управление портфелем брендов» Олег Карасев. 30 ...
30 июля 2015, Киев.
«Бизнес Конструктор. Управление портфелем брендов» - уникальная авторская программа, которая позволяет в течение одного дня получить представление о том как работает крупная производственная компания и, побыв в роли ее руководителя, лучше понять важнейшие принципы управления бизнесом
Особенности тренинга:
- 100% компьютеризированный;
- Увлекательный, в виде игры;
- Опытный тренер с большим опытом в маркетинге.
Вы научитесь:
- Эффективно управлять портфелем брендов. Определять наиболее перспективные бренды и фокусироваться на них. Распределять маркетинговый бюджет между брендами. Принимать решения о выводе на рынок новых брендов;
- Развивать стратегический подход к управлению бизнесом. Анализировать информацию о рынке и внутреннюю информацию о компании, определять стратегию и последовательно следовать ей;
- Управлять различными элементами маркетингового микса. Вкладывать деньги в рекламу и развитие дистрибьюции, проводить ценовые промо-акции, повышать или снижать цену, улучшать или оптимизировать рецептуру продуктов, запускать новые продукты под существующими брендами;
- Зарабатывать деньги. Понимать, как решения в области маркетинга влияют на финансовые результаты
- Работать в команде. Отстаивать свою точку зрения; Убеждать; Находить компромиссные решения.
- Концентрироваться на главном. Отбрасывая то, что менее важно;
Количество участников: 20 человек.
Стоимость участия: 5.000 грн.
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This document provides an introduction to the character of John through descriptive exposition. John is a 17-year-old popular kid in college who is the captain of the football team. He is in a casual relationship with Imogen, who he sees as beneath him. While walking home, John witnesses his classmate Carl brutally stabbing April. He continues on unfazed until encountering a mysterious figure named Ray, who seems to know him. John is unsettled by the events and takes a shower to clear his mind.
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По мнению Воронецкого, сейчас Украина находится на второй стадии, которая плавно перетекает в третью. Для аналитиков интересно, как эти стадии влияют на бизнес.
На стадии эффективности потребитель стремится сделать то же самое, а также делает много покупок наперед, отметил эксперт.
«С точки зрения трейд-маркетинга стадия перемен самая интересная, – считает Воронецкий. – Это стадия, когда люди переключаются с одного продукта на другой, который кажется им более выгодным. Это не всегда более дешевый продукт, но людям кажется, что он более выгодный».
Также это период, когда покупатели меняют магазины.
На последней стадии потребители реально отказываются от того или иного продукта полностью.
Согласно исследованиям, отметил Воронецкий, 35% потребителей сейчас переключаются на другие бренды, 18% стараются экономить, меняя магазины.
«Это 2 тренда, которые за последнее время значительно усилились. Однако роль традиционного промо в ритейле и промо от поставщиков непосредственно все еще высока», – уверен он.
У традиционного промо, по словам спикера, есть плюсы и минусы. С одной стороны, традиционное промо помогает задействовать широкую аудиторию, способствует росту продаж, привлекает новых покупателей. К тому же, это то, с чем привыкли работать компании, они знаю, как использовать подобные инструменты. С другой стороны, покупатель приучается к промо и ждет его. Ожидание может привести к тому, что человек потребляет меньше, чем мог бы, а сети это стоит дороже, потому что приходится постоянно делать скидку. Также, отметил эксперт, среди минусов традиционного промо – высокий процент каннибализации.
«Человек, который и так по
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Blue
The music video for Marina and the Diamonds' song "Blue" uses a retro, fairground-themed mise-en-scene with colorful shots that reflect the indie pop genre. Marina is often shown looking sad alone at the fairground, representing the lonely feelings conveyed in the song's lyrics. The visuals and tone of the video correspond to the lyrics and music, with slower cuts during passionate parts and more cuts and dancing during upbeat parts. Marina is always the central focus of close-up and full-body shots, showcasing her unique retro style and bright makeup. The video also references the film 'Grease' through its retro atmosphere of cars and rides.
Andrew goodwin ariana
The document analyzes and summarizes the music video. It notes that the singer matches her hand movements and lip movements to the lyrics. The music and visuals are also synchronized, with the singer clapping along with background sounds. Genre conventions like a studio setting and colorful costumes are followed. Close-up shots are used throughout to focus on the singer and establish her image.
Same Girl R Kelly
This music video analysis summarizes Usher and R. Kelly's "Same Girl" music video. The video depicts the two artists infatuated with the same glamorous girl, showing their wealth through shots of their houses, cars, phones, and clothing. Through a narrative storyline and synchronization of lyrics and visuals, the video tells the story of the two friends' realization that they are interested in the same woman. Various camera techniques like close-ups and three-photo clips draw attention to the girl and effectively convey the dilemma between the artists.
Analysing music videos following andrew goodwin's theory
This document analyzes Lana Del Rey's 2013 music video for "Young and Beautiful" using Andrew Goodwin's theory of analyzing music videos. It discusses how the video uses thought beats by cutting between shots to match the song's tempo. It focuses on Del Rey's distinctive style and frequent close-ups as her "star trademark." It also examines the relationship between the video's narrative and its performance elements, which help the video flow well while amplifying the song's melancholic tone. Technical aspects like lighting and color scheme are discussed as well.
‘Called out in the dark’ analysis
The video portrays the making of a music video, showing the singer feeling ignored behind the scenes while an actor plays his role on set. Scenes show the singer trying to get noticed by jumping across a green screen in a see-through shirt and singing directly to the director. While an actor portrays the singer on camera, close-ups make it clear who the real singer is. The narrative follows the singer getting in the way on the video set and attempting to gain attention.
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Andrew Goodwin proposed a theory that defines the typical structure and components of music videos. He identified 7 key principles that are usually present in order for music videos to effectively convey their message and promote the artist. These include links between the lyrics and visuals, links between the music and visuals, genre characteristics, notions of looking and voyeurism, multiple close-ups of the artist, and intertextual references. Goodwin believed incorporating these principles allows record labels to successfully market and construct stars out of their artists.
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The document analyzes the conventions used in several music videos including Rizzle Kicks, Ed Sheeran, Olly Murs, and Wretch 32. It discusses the mise-en-scene, editing, and camera work in the videos. Natural lighting is used in many of the videos to give a casual feel. The settings, costumes, and props relate to the lyrics of the songs. The editing cuts between shots are timed to the rhythm of the music to engage the audience. A variety of shot types like mid shots and close ups are used to show expressions and focus on certain elements.
Music video evaluation question
This document summarizes the conventions of recent popular music videos and R&B music videos. For popular music videos, it notes that there is often a story line relating to the song lyrics, brighter lighting, dance sequences matching the decade, and a clear narrative portrayed through characters and lyrics. It also discusses higher production values with dynamic camera movement, faster editing, and experimental/creative techniques. For R&B music videos specifically, it outlines settings like clubs and studios, lighting, revealing outfits, product placement, storylines about love interests, and portrayals of wealth and lifestyle. The document provides examples of how these conventions are employed in specific artists' music videos.
Music video analysis
This document analyzes and summarizes several music videos. It discusses elements like camera shots, editing techniques, color schemes, and how they relate to the themes and messages of the songs. The document provides opinions on aspects of the music videos that could be applied or avoided in the readers' own music video project. Key elements that caught the readers' attention included simple, natural aesthetics; juxtaposition of different shots; and creative use of effects in editing to enhance meaning. They aim to include a balance of narrative and performance shots in their own video.
Performance narrative and conceptual
The document discusses three types of music videos: performance videos that feature the artist performing their song, often with dance elements; narrative videos that tell a story inspired by or suggested in the lyrics, like a mini-film with a beginning, middle, and end; and conceptual videos that use symbolism and imagery to represent themes in the song rather than directly illustrating the lyrics. Examples provided are Nirvana's "Smells Like Teen Spirit" for a performance video, Aerosmith's "Cryin'" for a narrative video telling the story of a breakup, and Adele's "Rolling in the Deep" for a conceptual video using symbolic scenes to represent the emotional impact of a past relationship without a clear
Music Video Analysis
The document analyzes a music video based on 5 criteria:
1) The relationship between the beats of the song and the structure of the music video. While the visuals tell a different love story than the lyrics.
2) The narrative and performance of the artists in the video. The story is not fully explained and requires interpretation from the audience.
3) How the main artist serves as the "star" through lip syncing and being part of the love story, while the group of artists tell the overall narrative.
4) The visuals illustrate the indie rock genre through images of playing guitar and being in black and white, and amplify through repeated shots while not ignoring the key meanings of the song
Music video analyses
- The music video for "Mysterious Girl" by Peter Andre shows connections between the lyrics and visuals, such as when he sings about wanting to get close to the girl. It also uses voyeuristic shots of Peter watching the half-naked woman.
- "Stay" by Rihanna depicts the sad lyrics through her facial expressions and depressed body language as she lays naked in the bath. Voyeurism is used through shots of her constantly naked and at a lower power position than Mikky Ekko.
- "Dilemma" by Nelly synchronizes the romantic storyline with the peaceful R&B music. Connections are shown through Kelly Rowland's expressions as she longingly looks
Miley cyrus we cant stop
This music video by Chris Brown features him dancing and lip syncing to his song alongside various dancers portraying different cultural dance styles. It switches between shots of the dancers and Chris Brown to match the beat of the song. The video aims to represent the R&B genre through dance but also includes some sci-fi elements at the beginning. It portrays a diverse group of young people enjoying the music and each other's company in a club setting.
Learning outcome 2 music video analysis
The document provides an analysis of two music videos:
1) Snow Patrol's "Chasing Cars" features close-up shots of the lead singer to convey deep emotion. Though there is a weak connection between lyrics and visuals, the muted colors and calm shots create a melancholy mood.
2) Dizzee Rascal's "Holiday" uses vibrant colors, multiple shots of people, and revealing outfits to portray a lively, energetic atmosphere and holiday theme. While lyrics and visuals are loosely connected, the fast-paced editing captures the happy, bouncy feel of the song.
Lo2 presentaion
The document provides an analysis of two music videos:
1) Snow Patrol's "Chasing Cars" video features close-up shots of the lead singer to convey deep emotion. Though there is a weak connection between the lyrics and visuals, the calm tone of both enhances the mood.
2) Details are given on rapper Dizzee Rascal and his song "Holiday", which debuted at number one. The document discusses the genres of his music and how his style has evolved over time.
question 2
The document summarizes the production of a music video for an EDM song. It discusses how the creator researched EDM music video conventions to incorporate themes and styles. While the video did not fully conform to conventions, it showed a unique perspective. Key elements discussed include starting with the lonely lead actor, incorporating locations, costumes, and scenes showing the relationship develop between the actors. Lyrics were also featured to connect to the music and story.
In what ways does your media product use
The document summarizes the production of a music video for an EDM song. It discusses how the creator researched EDM music video conventions to incorporate themes and styles. While the video did not fully conform to conventions, it showed uniqueness. The summary highlights key elements of the video like locations, costumes, and lip syncing to connect to the lyrics and story of a lonely man finding love.
Post 4 - External Group Music Video Analysis
The document provides an analysis of the music video "We The Wild - You Lost My Mind" in 3 paragraphs. It summarizes that the video begins with a record being played, featuring small animated lines that represent the music. Throughout the video, these illustrations link to the lyrics being sung. The video primarily features the two male band members and creates a female gaze on them, with few other elements to make it interesting. It lacks live footage of the band that could make it more engaging.
P.p question 1..
The document discusses evaluation questions about a music video by Andrew Goodwin. It summarizes that the music video tells the story expressed in the song through visuals that synchronize with the beats and scenes. Narrative and performance work together to keep the audience interested by not getting bored. The music video for the song depicts a girl's downward spiral through drug use and rape, with contrasts shown between the artists in the rapping and chorus sections. The "star image" of the choir girl who sings the chorus is meant to look plain and simple to focus on her facial expressions, as her sound is the main selling point. Technical aspects like natural lighting and color palette changes at certain points are used to symbolize the lyrics and represent the artist
Omarion O Evaluation
The music video depicts a man expressing his feelings for a girl through dance and rhyme. It shows his struggles and efforts to get the girl, from singing alone in his home to dancing with her at the end. Various camera techniques like close-ups and changing angles are used. The lighting remains dim throughout to set the mood. The video serves as an example of techniques used in R&B music videos.
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Narravative analysis
- 2. Marina & The Diamonds - Blue The music video for ‘Blue’ by Marina and the diamonds is mainly performance based as their are very little shots of the main artist not performing her song. Though the majority of the shots don’t include much of a narrative they do include changes in scenery. The different types of scenery affect the way in which Marina performs her song. In the bright scenes when the lighting looks natural the artist looks quite heartbroken and stern which matches the theme but then the scenery switches to night time at a fairground and not only does the performance change but also the costumes change as well. Marina seems a lot more happy and seems to be enjoying herself more. For the final almost minute the main artist and some background dancers perform a dance as well as continuing to perform the song.The changing of attitude with scenery is a good idea that I could use in my music video.
- 3. Years & Years - Shine The music video for ‘Shine’ by Years & Years is majorly performance based but includes a loose narrative through shots. The narrative seems to be a house that is being wrecked. It shows a deeper metaphorical message. The facial expressions throughout the music video seem to be quite neutral or ‘broken’. The music video matches up with the lyrics to the song but not literally. The song is about someone searching for love whilst knowing that love has the ability to destroy him. The video shows the artist in a house while it gets destroyed but he still searches for something unknown to the viewer. The colours throughout the music video stick to quite a dim colour scheme. There is also a lot of close up shots and middle shots of the artist. These are common of indie music videos.