Ssm of airlines
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This document lists the group members for a project as Satyesh Prajapati, Brijesh Makwana, Prashant Nigam, Needa Pagarkar, and Akshay Shrivastav. It then provides an introduction to Jet Airways, including that it was started in 1992 by Naresh Goyal and began commercial operations in 1993, receiving scheduled airline status in 1995 with an initial $10 million investment primarily from Goyal. The document then discusses Jet Airways' products, prices, places, promotions, physical evidence, people, processes, and productivity.
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Complete Marketing Strategy of Jet airways
1. Jet Airways is India's second largest airline in terms of market share and passengers carried, operating over 300 daily flights to 74 destinations worldwide.
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Drop a dress size without dieting with perfect posture
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Service marketing ppt
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Jet Airways began operations in 1993 and has since grown to operate over 370 daily flights to 68 destinations domestically and internationally. It has a fleet of 98 aircraft including Airbus and Boeing planes. In addition to standard flights, Jet Airways offers various other services like low-cost carrier Jet Lite, tourism packages, and a loyalty program. However, the airline faces challenges from high bargaining power of buyers and suppliers, intense competition, and past crises like an overpriced airline acquisition.
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Complete Marketing Strategy of Jet airways
1. Jet Airways is India's second largest airline in terms of market share and passengers carried, operating over 300 daily flights to 74 destinations worldwide.
2. Domestic air traffic and passenger numbers increased significantly in the July-September quarter and September month over the previous year.
3. Jet Airways provides various classes of service on domestic and international flights, as well as cargo services, and is expected to see continued passenger traffic growth in coming years.
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Kingfisher
Kingfisher Airlines is an Indian airline based in Bangalore that was founded in 2005. It was owned by Vijay Mallya's UB Group and aimed to be a premium airline in India. Kingfisher Airlines grew rapidly in its early years but began experiencing financial difficulties in 2011 due to increased competition and rising costs. By 2012, the airline had amassed significant debts and was losing money on every flight. Kingfisher Airlines would eventually cease all operations in 2013 due to its inability to pay salaries and other costs.
Naresh goyal and jet airways
The current yield management system of Jet Airways can be improved by:
- Prompt and effective communication with potential customers about flight schedules and available seats to ensure high occupancy.
- Developing a dynamic pricing strategy to fill last minute vacant seats by offering economical fares to customers willing to travel.
- Real-time monitoring of seat availability and adjusting fares accordingly can help Jet Airways achieve full occupancy on flights and maximize revenue from existing operations.
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This document provides an overview of service marketing for Bharti Airtel and Jet Airways. For Bharti Airtel, it outlines their mobile, internet, and enterprise services and products. It also discusses their pricing, placement, promotion, people, processes, and physical evidence. For Jet Airways, it describes their onboard and inflight services, fares and discounts, airport lounges, promotion strategies, processing of customers and baggage, and physical amenities provided.
Jet airways
Jet Airways is an Indian airline based in Mumbai. It was established in 1993 and operates domestic and international flights. Naresh Goyal is the founder and former chairman. Jet Airways' main competitors in India are IndiGo, Air India, SpiceJet and others. Jet Airways has a loyalty program called JetPrivilege which allows members to earn miles on flights. The airline is working to expand its international routes and services while focusing on improving customer service to better compete internationally.
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Service Marketing, PPT on Kingfisher airlines. How they have been successed in Airlines Industry. Its a half part of the PPT it means, the failure is remaining will update the same as soon as posslibe.
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IndiGo is India's largest airline with a 42.1% market share. It was established in 2006 and currently operates flights to 46 destinations within India and internationally. IndiGo has a fleet of 138 aircraft and plans to serve 100 cities by 2025. The presentation discusses IndiGo's brand identity and equity pyramid, strategies around being visible locally and targeting specific audiences, campaigns run, and potential future problems around increased competition and risks from economic slowdowns.
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The document discusses services in the airline industry. It provides details about major Indian airlines such as Jet Airways and Kingfisher Airlines. It summarizes that air travel remains a large and growing industry that facilitates economic growth. It also discusses various aspects of service marketing used in the airline industry such as product mix, price mix, promotion mix, and physical evidence.
Mm1 07 Presg08 25 July 07
Kingfisher Airlines launched in 2005 and positioned itself as a 'Funliner' airline, focusing on the flying experience. It offered a single class of service with Indian and international cuisine, and flew to 29 domestic destinations. In contrast, Indian Airlines was nationalized in 1953 and is the national flag carrier, offering several classes of service and flying to 54 domestic destinations. Kingfisher promotes loyalty through a three-tier frequent flyer program called King Miles and partners with other airlines. It also offers various fare packages. Customer relationship management focuses on the King Club loyalty program which provides additional miles and benefits based on membership tier.
Marketing of services
Physical evidence as a key component of services marketing mix, A presentation on the physical evidence used by the aviation sector for services marketing.
Ppt of project 1
The document compares the promotional schemes of Indian Airlines to its competitors. It outlines Indian Airlines' schemes such as coupon packages, co-branded credit cards, contest schemes, and holiday packages. It also discusses Jet Airways' promotional fares and schemes. The document recommends that Indian Airlines focus on data-based marketing, relationship marketing, weekend schemes, and inflight marketing contests to remain competitive against other airlines. Competition is forcing airlines to use promotional schemes and fares as important marketing tools to attract customers in the Indian airline industry.
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Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.Constructing Your Course Container for Effective Communication
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
Leveraging Generative AI to Drive Nonprofit Innovation
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
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Ssm of airlines
- 1. Group Members 1. Satyesh Prajapati 2. Brijesh Makwana 3. Prashant Nigam 4. Needa Pagarkar 5. Akshay Shrivastav
- 2. Introduction Started by Naresh Goyal as Air Operator in April 1992. Started Indian commercial airline operation on 5 may 1993. Scheduled airline status was granted on January 1995. Initial investment of US$10 million. 80% of its stake controlled by Naresh Goyal. Jet, is headquarters in Mumbai, India.
- 4. JET AIRWAYS :- FLYING SERVICES :- CUSTOMER SATISFACTION :- :- CREATE A GOODWILL
- 5. Price Discounted fare for senior citizens, defense personal. Economy & Club Premiere Fare. Advance Passenger Excursion.
- 6. Place
- 7. Promotion Companion free offer, concessional fares Jet airways Citibank credit cards Corporate deal offers Festival specials, student specials Advertising and Branding Hoardings and advertisement Brand ambassadors Sponsorships Event organization
- 8. Physical Evidence Cuisine In-flight entertainment facilities Kiosks-check-in counters Jet boutique – in flight fashion apparel. Jet kids – in flight kids program Jet mall – in flight shopping
- 10. People Trained cabin crew Immigration & transportation
- 11. Process Greetings method and standard procedure of treatment for customers for each class. Booking tickets made online and in counters. Flights sticking to schedules In flight service – baby care, disabled care Travelling with pets.
- 12. Productivity Operates over 370 daily flights to about 74 destinations both worldwide. Listed in the NSE in the year 2005. Includes major cities like Mumbai, Delhi, Chennai, Jaipur etc. 21 international destinations in 17 countries across Asia, Europe & North America. International destinations.
- 15. The Joy Of Flying