This presentation contains information about jet airways and THE DOWNWARD TREND FACED JET AIRWAYS BECAUSE OF FINANCIAL DISTURBANCES.

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2. z INTRODUCTION
 Started by Naresh Goyal as Air Taxi Operator in April 1992
 Started Indian commercial airline operations on 5 May 1993 with a fleet
of four leased Boeing 737-300 aircraft
 Scheduled airline status was granted on 4 January 1995 • Initial
investment of US$10 million
 80% of its stake controlled by Naresh Goyal
 Jet’s parent company, Tail Winds Ltd.
 Began international operations to Sri Lanka in March 2004.
 Jet, is headquarters in Mumbai, India

3. z Operates over 370 daily flights to about 68 destinations both in
India and international (abroad)
 Listed in the NSE in the year 2005
 Includes major cities like Mumbai, Delhi, Chennai, Jaipur, etc.
 Second Leg cities like Aurangabad, Patna, Nagpur, etc.
 21 international destinations in 17 countries across Asia,
Europe & North America
 International destination includes cities like San-Francisco,
New York, Singapore, London (Heathrow), Hong Kong,
Colombo, Abu Dhabi, Dubai, etc.

4. z OBJECTIVES
 To conduct SWOT analysis of Jet Airways.
 Study of financial system of jet airways in India.
 Why jet airway is facing downward trend or incurring
losses?
 What methods were applied to overcome the downward
trend?

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ABOUT JET AIRWAYS
 The airline's head office is located at Siroya Center
in Andheri, Mumbai. The head office was previously located at
S. M. Center.
 Jet Airways was incorporated as a limited liability company on
1 April 1992, with capital investment obtained from Tail Winds,
a company registered in Isle of Man by his children Nivaan
Goyal and Namrata Goyal. It started operations as an air
taxi operator on 5 May 1993, operating flight 9W321 from
Bombay to Ahmedabad

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 JET KONNECT
 Launched on 8 May 2009 to close down loss making
routes
 Divert planes to more profitable routes with higher
passenger load factors.
 Started 54 flights a week, rose to 125 flights, target of 160
flights a week
 JET LITE
 Acquisition of Sahara Airlines
 Low cost carrier
 Wider reach

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8. z LIMITATION
 LIMITED TIME PERIOD:
 Due to limited time the research could not be conducted on large scale.
 SECONDARY SOURCES:
 The project is based on secondary data only. Hence the results may not be very
accurate.
 SCOPE OF INACCURACY:
 The sources from which secondary data is collected may not be accurate so there
is a scope of inaccuracy.
 INFLUENCE OF PEOPLE:
 The survey is subjective in nature and can be influenced by personal bias of clients.

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Downward Trends Faced By Jet
Airways:
 As of November 2018, Jet Airways has been reported as facing a negative financial outlook due to
increasing losses. Therefore cost cutting measures as well as talks have been started with potential
investors or buyers.
 Since February 2019, the airline has been facing a financial crisis, and as of 5 April 2019, the airline
is operating only 26 planes, down from 124 back in December of 2018. On March 25, 2019, the
airline's founder and chairman, Naresh Goyal, stepped down due to the airline's financial crisis.
 Basic Pointers that have led to an apparent downfall in the finances of Jet Airways :
 Heavy increase in Fuel Prices.
 Dollar-Rupee conversions.
 Airlines struggling for market share than for profits (Leading to Lower Price wars which are unhealthy for
industry growth)
 Currently, it's not able to repay a debt hence causing a reduction in its credit score.
 Higher Cost Per Available Seat kilometre (CASK) than Revenue per Available Seat Kilometre (RASK).

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SWOT ANALYSIS

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CONCLUSION
 From the gathered data, it is shown the importance of
customer satisfaction and how it can link to delighted
customers. The benefits derived from the literature review are
as follows: -
 It can help us to understand concept of the topic, which has
been done.
 Many ideas guide us how to do and analyse the project report.

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