VTT Growth Lab on Industrial Renewal, 2 April 2019, presentation How to disrupt business and why by Nando Malmelin and Katri Valkokari, VTT

1. How to disrupt
business –
and why?
Nando Malmelin
Professor of Practice, VTT
Katri Valkokari
Research Manager, VTT

3. Question
conventions,
assumptions
and paradigms
1
Co-create
new collaborative
platforms
and dynamic
ecosystems
2
Renew
strategies,
business
models and
management
systems
3

4. The identified opportunities for
Disruptive business
• There are a number of ways
to use the value of data to
build business
 Provide operational
excellence as service
 Integrate data as business
Data
as business
Operational
excellence
as a service
Remote operations
monitoring and
optimisation
Value-based
partnership
Data markets
Real-time knowledge
economy
Smart combinations
of data from
variable sources
?
Performance
optimisation
as a service

5. Frameworks
and cases

6. Renew
strategies,
business
models and
management
systems
3
Co-create
new collaborative
platforms and dynamic
ecosystems
Question
conventions, assumptions
and paradigms
Renew
strategies,
business
models and
management
systems
1.
2. 3.

7. Growth mindsetFixed mindset
ACTIVATE CREATIVE MINDS

8. Failure & mistakes =
- inevitable consequence of doing something new...
- manifestation of learning and exploration…
- opportunity for growth.”
ED CATTMULL, FOUNDER, PIXAR:
”

9. Renew
strategies,
business
models and
management
systems
3
Co-create
new collaborative
platforms and dynamic
ecosystems
Renew
strategies,
business
models and
management
systems
2.
3.
Question
conventions,
assumptions
and paradigms
1.

10. ExperimentalPerfectionistic
MANAGE COLLABORATIVE CULTURES

11. Reboot IoT Factory
• Top Finnish factories go together
beyond industry 4.0.
• Factory, IoT company and research
co-operation makes it possible to
excel in all areas of digitalisation.
• Winning the global competition leads
to new jobs, investments and
economical growth to Finland.
IoT COMPANIES
ACADEMIA
FACTORIES

12. Renew
strategies,
business
models and
management
systems
3
Co-create
new collaborative
platforms and dynamic
ecosystems
Renew
strategies,
business
models and
management
systems
Question
conventions,
assumptions
and paradigms
3.
2.1.

13. ExplorationExploitation
GROW AMBIDEXTROUSLY
! ?

14. Conclusions

15. ?
HOW TO DISRUPT BUSINESS, THEN?

16. GROWTH
RENEWAL PROFIT
STRATEGIZING
STRATEGIC
MANAGEMENT

17. GROWTH
RENEWAL PROFIT
STRATEGIC
MANAGEMENT
for industrial
renewal
Rebirth of
production
Design for
future
Disruptive
business
STRATEGIZING

18. ?
AND WHY?

19. Thank you!
#VTTGrowthLab
#VTTbeyondtheobvious