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New Patterns of
Innovation
Based on the article by by Rashik
Parmar, Ian Mackenzie, David
Cohn and David Gann
Q: Is there any other way of arriving at new
business ideas other than hits and misses?
Q: Is there any other way of arriving at new
business ideas other than hits and misses?
A: YES, it is possible to tackle business
innovations systematically
Insight #1
Various patterns of creating new biz
values using data and analytic tools
Pattern #1:
Using Big Data to improve
business operations and venture
into new areas - “power-by-the-
hour” offering
Augmenting Products to Generate
Data
Rolls-Royce’s engine health
management (EHM)
capability
Various patterns of creating new biz
values using data and analytic tools
Pattern #2:
Making assets mobile,
moniterable and malleable.
Gains such as reduced
distribution cost, efficiency in
handling inventory and greater
choice to customers
Digitizing Assets
iTunes
Various patterns of creating new biz
values using data and analytic tools
Pattern #3:
Greater access to data,
opportuning new ventures of
business efficiencies and cost
reduction
Combining Data Within and Across
Industries
IBM’s project in Bolzano
smart city
Various patterns of creating new biz
values using data and analytic tools
Pattern #4:
Opportunities for collaboration,
finding improved insights and
expanding scope of business
Trading Data
Partnership between
Vodafone and TomTom
Various patterns of creating new biz
values using data and analytic tools
Pattern #5:
Any process that is best-in-
class—but not central to a
company’s competitive
advantage—can thus be turned
into a profitable business
Codifying a Distinctive Service
Capability
CitiDirect BE
Insight #2
Systematic approach to Business
innovations
Assess your
present
position
Articulate
your ambition
Appraise your
potential
Analyse the
potential for
trading or
collaborating
What data do
you have?
What data
should you be
capturing?
What data
could you
create?
What data from
others could
help you and
how?
Managerial Relevance: Why?
• Innovating on business ideas is imperative to have admirable growth
• These insights present a systematic approach to business innovations
using data and analytics tool
• These insights and examples therein demonstrate how IT can enable not
only better products and services but also innovative business models
and platforms
• Using these approach, managers can expect to have sufficient degree of
flexibility in their strategies
• Managers can be duly primed about the metrics and processes needed to
support new business models
Managerial Relevance: How?
• By thinking through what implications the five patterns hold for their
businesses, companies can find ways to engage more fully with the
digital economy—and cash in on its promise.
• Managers need identify a pattern or a combination of pattern that best
suits her business context and organization’s capability
• Companies can take the approach as a benchmark to evaluate their
existing strategy’s cost and benefit
In conclusion
• With ever-advancing IT technologies, companies will be better advised
to adapt to practices that cultivate more gains for them
• The insights brought out in this paper can be helpful to the companies in
their pursuit of improvement
Thank You

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New patterns of innovation

  • 1. New Patterns of Innovation Based on the article by by Rashik Parmar, Ian Mackenzie, David Cohn and David Gann
  • 2. Q: Is there any other way of arriving at new business ideas other than hits and misses?
  • 3. Q: Is there any other way of arriving at new business ideas other than hits and misses? A: YES, it is possible to tackle business innovations systematically
  • 5. Various patterns of creating new biz values using data and analytic tools Pattern #1: Using Big Data to improve business operations and venture into new areas - “power-by-the- hour” offering Augmenting Products to Generate Data Rolls-Royce’s engine health management (EHM) capability
  • 6. Various patterns of creating new biz values using data and analytic tools Pattern #2: Making assets mobile, moniterable and malleable. Gains such as reduced distribution cost, efficiency in handling inventory and greater choice to customers Digitizing Assets iTunes
  • 7. Various patterns of creating new biz values using data and analytic tools Pattern #3: Greater access to data, opportuning new ventures of business efficiencies and cost reduction Combining Data Within and Across Industries IBM’s project in Bolzano smart city
  • 8. Various patterns of creating new biz values using data and analytic tools Pattern #4: Opportunities for collaboration, finding improved insights and expanding scope of business Trading Data Partnership between Vodafone and TomTom
  • 9. Various patterns of creating new biz values using data and analytic tools Pattern #5: Any process that is best-in- class—but not central to a company’s competitive advantage—can thus be turned into a profitable business Codifying a Distinctive Service Capability CitiDirect BE
  • 11. Systematic approach to Business innovations Assess your present position Articulate your ambition Appraise your potential Analyse the potential for trading or collaborating What data do you have? What data should you be capturing? What data could you create? What data from others could help you and how?
  • 12. Managerial Relevance: Why? • Innovating on business ideas is imperative to have admirable growth • These insights present a systematic approach to business innovations using data and analytics tool • These insights and examples therein demonstrate how IT can enable not only better products and services but also innovative business models and platforms • Using these approach, managers can expect to have sufficient degree of flexibility in their strategies • Managers can be duly primed about the metrics and processes needed to support new business models
  • 13. Managerial Relevance: How? • By thinking through what implications the five patterns hold for their businesses, companies can find ways to engage more fully with the digital economy—and cash in on its promise. • Managers need identify a pattern or a combination of pattern that best suits her business context and organization’s capability • Companies can take the approach as a benchmark to evaluate their existing strategy’s cost and benefit
  • 14. In conclusion • With ever-advancing IT technologies, companies will be better advised to adapt to practices that cultivate more gains for them • The insights brought out in this paper can be helpful to the companies in their pursuit of improvement