This document describes the key capabilities and services offered by Synergon Consulting, including strategy design and execution, human resources management, marketing, business process mapping, and operations improvement. Their approach involves an initial analysis to identify opportunities for clients, followed by recommendations for short-term and medium-term actions to optimize processes, increase efficiency, and reduce costs. Their team has extensive experience across industries and they utilize various tools and frameworks in their work.

1. Adding value to YOUR Business

2. Key Capabilities
Strategy design & execution
Human Resources Management
Marketing
Business Process Mapping
Operations Improvement

3. Strategy design & execution
Commercial due-diligence for M&A
Industry analysis
Business planning

4. Human Resources Management
HR audit (structure, processes, systems)
HR Strategy alignment
Salary structure design (HAY methodology)
Performance management
Training & development programs
Assessment tools (SHL, Profiles, BrainPerform)

5. Marketing
Consumer behavior/research (employing
neuromarketing techniques to identify customers’
purchasing drivers)
Pricing studies (investigating willingness to pay, price
differentials, etc.)
New products development (evaluating the impact
of products’ design on purchasing decisions)

6. Marketing
We use well-known tools
that would increase your
competitive advantage and
profitability:
- RFM Model,
- Net Promoter Score
- Pricing Sensitivity
Mater
- ConsumerBrain
(neuromarketing tool)

7. Business Process Redesign &
Operations Improvement
Implementing a continuous process improvement
approach
Developing lean processes
Increasing operations efficiency
Process Mapping & Alignment
Knowledge Management
Cost Control & Cost Savings tools

8. Business Process Redesign &
Operations Improvement
We are able to support you in
building efficient operations
using value-added tools:
- Drill Down
- 5 WHYs
- Queing theory
- Value Streaming Analysis
- Waste Analysis
- Process Mapping

9. How we work
Initial Analysis & Fact Finding
In building our relationship, we invest 3 days, free of charge, to identify
opportunities for improvement and optimization (Actionable Findings Report)
Short-term actions (excerpt) Medium-term actions (excerpt)
Analyzing your portfolio of orders Optimizing your core and
and their profitability supporting processes
Defining your forecasted capacity
utilization Increasing operational efficiency
Calculating critical financial Reducing waste and lead times
indicators to pinpoint immediate
measures Separate value-added activities
from those non-profitable
Implementing cash conservation
measures Implementing the necessary
Selecting the jobs that will have to management systems
be rationalized

10. Our Team
Previous experience (+ 10 years) in different functions
(HR, marketing, operations, sales, etc.)
Solid educational background at top business schools and
universities (London Business School, Cornel University,
University of Amsterdam, etc.)
Expertise in various industries (automotive, energy,
financial services, FMCG, Pharma, etc.)
Exposure to diversified set of benchmarks and best
practices
Geographic spread of projects: UK, Ukraine, South-Africa,
Holland, Bulgaria, Hungary, etc.

11. Some of our Clients:
Financial Services Telecom Manufacturing FMCG
Pharma

12. Contact us for more information:
Synergon Consulting
Cal. Victoriei nr. 136, Et. 4, Ap. 39, Sect. 1, Bucuresti
Tel/Fax: +40 21 3100 415, Email: office@synergonconsulting.ro
www.synergonconsulting.ro