For construction and research, the student used mac computers to search YouTube for music videos to inspire their own end product. They used Blogger to document their research and music video production process. For constructing deliverables like a digipak, magazine ad, and music video, they used Final Cut Pro and Photoshop on the mac. For planning, they created documents in Microsoft Word for schedules, audiences, lyrics, and more. They embedded these plans onto their blog. Photoshop was used to design a magazine ad. HD cameras were tested and used to film scenes for the music video. For evaluation, audience feedback was collected through written notes, photos, and presentations were made to answer questions.