This document provides best practices for designing an effective law firm website, including: 1. It's important to do research on competitors, clients, and keywords to develop a strong content strategy. Hiring an expert designer and having internal and external teams is also recommended. 2. The latest trends include mobile responsiveness, emerging devices for internet searches, and evaluating copy, imagery, and content for the target audience. 3. Determining available content, creating new content, and resources for ongoing content generation are important considerations. Analytics also provide valuable feedback on interested clients. 4. Regular content updates, a content distribution strategy, and incorporating elements like blogs, newsletters, videos and podcasts can help with

1. EVERYTHING’S
BIGGER IN
HOW TO MAKE YOUR WEB
A BIG
Namwolf Marketing Best Practices Committee Presents

2. MAYRA A.
JIMENEZMarketing Director, AlvaradoSmith
AMY KURSON
Managing Partner,
Reyes Kurson, Ltd.
MICHELE
RUIZ
President & CEO
Ruiz Strategies
JENNIFER SCHALLER,
ESQ.
Managing Director and Co-
Founder
LISA
DELANEY
President/Co-
Founder

3. Why is it important to have a well-designed
website?

4. Words are not
enough
Usage of the right
colors are important
It’s tough to
change
a first impression
Resource: Why First Impressions Are Difficult to Change: Stu
You
r
is your

5. Th
e
Humans react
of
attraction
STRONGLY
• The mood of red changes dramatically when lightened or darkened
• Blue is associated with
• Closely related to nature and growth
• Can bring feelings of
• Can convey sophistication or villainy
• Evokes feelings of , and
and
• the emotions; lowers blood pressure
and• .
or convey
• Yellow is inviting and can create an open atmosphere
• Denotes and
Source: http://creativebeacon.com/consider-eye-catching-psychology-attraction/

6. What type of research should law firms do prior
to putting together a website?

7. Getting the right designer, the right team,
both internally and externally.
Research what your competitors are doing.
What are they missing? What can you
improve on?
What are your clients looking at?
Find your keywords and develop
a strategy on content.

8. Do I need a web designer? Can I do it myself
to save some money?

9. you need a
web designer.
don’t use
do-it-yourself
package

10. What are some of the latest and most important
trends
in website design?

11. 80
%
Mobile Responsive or
of internet users
own a smartphone
Emerging devices used to search the intern

12. How does a law firm speak to its target audience?

13. Evaluate the
on your
COPY, IMAGERY, ETC.

14. How does a law firm decide what content it needs
and should have on its website?

16. Do a content
inventory
and assessment.
“What content
do
I already
have?”

17. Why are infographics important?

18. (noun)
: a visual image such as a chart or diagram used
to represent information or data.
"a good infographic is worth a thousand words"

19. infographics
grow traffic
or more
USING
Source: https://www.customermagnetism.com/infographics/what-is-an-infographic/

20. Are Blogs, Newsletters, Alerts, Videos, Podcasts
good for helping SEO (Search Engine Optimize)
law firm websites?

22. How should a law firm determine the best images
to use for its website? Stock images vs hiring a
professional photographer?

24. This slide will be examples of good staff
photos – use Griesing Law

25. This slide will be samples of good stock photography
Use Shemtob Law samples

27. How does a law firm pull people back to its
website?

28. It’s about what you
are
You need a content distribution strategy
Helps with: SEO, Social Media Marketing, Content Marketing, Sharing…

29. How often should law firms update website
content?

31. How important are analytics – in providing
feedback – tracking interested clients?

32. Google Analytics Is Free
What Is Successful on our Website and Why?
Focus on Two Basic Google Analytics Features
Who is Reading Your Content
Acquisition (how did you get people to your site)
Who Has Linked to Your Content
What Keywords Were Searched on Search Engines to Get
To Your Content

33. What is your best advice for attorneys with respect
to their websites?

34. Who will be
creating the
content?
Do you have the
resources to
create the
content?
Do you have
existing content
or do you need to
create
the content?

35. • Target Clients
• Business Goals

37. What are some design best practices to
incorporate
in a good website?

38. Who would you ?

39. Photo Credits: Apple, Google