This document provides an overview of the Krasa Group and their upcoming Centrade Business Park project in Sector 140, Noida. The Krasa Group is a new entrant to the Indian real estate sector led by founder and MD Arvind Singh. They have a credible team with over 90 years of combined experience. Their vision is to be India's leading real estate company with a pan-India footprint through quality construction and customer satisfaction. Their upcoming Centrade Business Park project will be launched on a 5-acre plot in a prime commercial area of Noida.

1. Centrade Business Park
Commercial Real Estate
Development
Sector140, Noida Expressway
Investment
Proposition
A project by the Krasa Group
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014

2. In this Presentation
Group Overview
Land Acquisition Approach
Project Approach
Centrade Business Park

3. Passion for Excellence
“Founded with a vision to
transform the way people perceive
quality in the real estate sector of
India”

4. Preferred Real Estate Brand
Our
Mission
Benchmark in
Quality
Development
Customer Centric
Approach
Solid Engineering
Comprehensive
Research
Uncompromising
Business Ethics
Transparency in
Business Conduct
Timely Completion
& Sustainable
Projects

5. Credible Team. Experienced Hands.
45 Member Team
Structured Organization
92 Years: Combined Leadership Team Experience
Varied Industries: Real Estate, Construction, Inv. Banking & Mgmt.
Consulting

6. Witnessing Exponential Growth Since
2005
FY’07 FY’08 FY’09 FY’10 FY’11 FY’12 FY’13
200
400
600
800
1,000
1,200
40
73
119
382
577
783
1,125
Financial Year
INRCrore

7. Prime Land Bank in Noida & Gurgaon
Project Location Plot Size Status
Centrade
Business Park
Sector – 140, Noida 5 Acres Launching
The KayEight Wishtown, Sec-129, Noida 8.16
Acres
Upcoming
Launch
Centrade
Business Park 2
Sec-132, Noida 10 Acres Proposed
Launch
To Be Decided Golf Course Extn. Road, Gurgaon 11 Acres Proposed
Launch
Land Bank
100% Paid Up Land
Debt to Equity
Zero Debt Company
Asset Net Worth
INR 1,483 Cr

8. Delhi NCR is Our Prime Focus Area
Footprint Vision
Master Plan Assessment
Real Estate Development Analysis
Location Mapping & Area Identification
Market Trends Analysis and Projected Growth

9. Prime Location – Captive Residential Area
Residential
Commercia
l
Gulshan Ikebana
Victory Ace
Logix Zest
Logix Greens
Saha Amadeus
Victory Crossroads
Sikka Karnam
Ajnara Daffodil
Logix County
Supertech
Ecocity
Paras Tiera
Lotus Zing
Paras
Seasons
ITL Nimbus
Advant
AnsalHCL
Unitech
Infospace
FNG
Expressway
Noida Greater
Noida Expressway

10. KRASA GROUP
• Company Profile:
• We are a company with a unique identity, encompassing the entire
real estate category in order to promote a vast array of verticals,
primarily commercial & retail. K rasa group is a new entrant in the
Indian Realty sector with an unmatched experience, a group with a
large buyer base who has been associated with the group’s
diversified business. The group will be focusing on launching
multiple projects in Delhi//NCR with its primary focus in Noida.
• The group’s name has been derived from Lord Krishna’s nine (9)
rasa’s and signifies all the emotions in life. The word Rasa is a
Sanskrit word and it is described as a state of ecstasy in the union
with divine. The mention of 9 rasas has been found in
BhagvataPurana and has been termed as essence of all human
emotions like love, joy, wonder, courage, peace, sadness, anger, fear
and disgust.

11. Vision & Mission
• To be India’s leading Real Estate company with a Pan-
India Footprint, and be the company of first choice
amongst our customers to address their needs across
all realty verticals.
• To satisfy every customer’s need for a better
experience through quality construction and employee
contentment. We are a customer oriented company
and we believe in putting in our best foot forward in
our journey to the pinnacle. To obtain sustainable
development and simultaneously enhancing the values
and fulfilling our obligations towards building a better
India".

12. Management:
• Founder & Managing Director:
•
• Mr. Arvind Singh, Founder & Managing Director of the group is a man of
repute with years of experience and knowledge. Born at Shahjahanpur in
Uttar Pradesh, he is Master’s in Business Management who started his
business from zilch and has taken it to new heights with his dedication and
efforts, with innumerable accomplishments.
• Being into the realty sector for more than 10 years he has been a part of
successfully running business venture in a similar sector by the name of
“Lord Krishna Infra”, a realty consultancy group. Being an ardent follower
of Lord Krishna, all his company names are derived or has some or the
other relations with Lord Krishna. With enormous achievements &
recognition in the industry, and in order to take his learning’s ahead for a
better understanding of this business better and to add a certain valuation
to his company the group now planned to enter into a new endeavor as a
developer.
•
• The group will soon be launching many more projects in Noida and visions
to implement newer ideas with state-of-the-art technologies.