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Citigate Dewe Rogerson
Outline Cleantech credentials
Citigate Dewe Rogerson (CDR) overview

   Consistently ranked in the top three financial communications firms globally
    –   Top 2 European IR consultancy, ranked best IR amongst PR firms
    –   No. 1 Global PR adviser in private equity transactions
    –   Top 3 financial PR advisers in UK, US and Europe
    –   Advisor to AIM listed May Gurney: Winner ‘Best Communications’ at AIM awards 2008 and 2009
    –   London headquarters, offices in major financial centres throughout Europe, US and Australasia


   Specialists in financial and corporate communications consultancy including:
    –   IPOs and all other capital market activities - cross-border and domestic
    –   M&A, demergers, restructurings
    –   Investor relations – equity and debt
    –   Crisis and issues management, not just locally but globally
    –   Corporate reputation and positioning
    –   Litigation support


   Recognised global leader in international share offer marketing and communications
    –   over 230 share offers across 40 countries
    –   US$ 500 billion in proceeds since 1987
    –   longstanding working relationships with international banks and advisers in local markets
    –   unmatched deal experience - we know the offer environment and how to deliver success


   Part of the Huntsworth Group listed on the London Stock Exchange
CDR - full range of services

      FINANCIAL                    CORPORATE &                        REPUTATION &
  COMMUNICATIONS &                  CORPORATE &
                                      BRAND                              ISSUES                     PUBLIC AFFAIRS
 INVESTOR RELATIONS                    BRAND
                                  COMMUNICATIONS                      MANAGEMENT
                                   COMMUNICATIONS



Strategic communications        Corporate media relations         Reputation management         Proactive, opinion forming
consultancy                                                                                     campaigns
                                Strategic marketing advice        Crisis communications
Investor relations                                                preparedness                  Identification of public sector
                                Brand consultancy
Financial and business media                                      Crisis simulation exercises   and governmental business
                                Thought leadership                                              opportunities and bid process
relations
                                programmes                        Litigation support            support
M&A transactions – domestic
                                Consumer communications           Reputation rebuilding         Regulatory and M&A advice
and cross border
                                B2B consultancy                   24/7 crisis handing           Political contact building
Bid defence
                                Qualitative and quantitative      Internal communications       Legislative advice
Financial calendar and
                                research
regulatory disclosure support                                                                   Political risk analysis and
                                Corporate identity and design                                   mediation
Equity story development
                                Corporate governance and                                        Political monitoring and
Debt market communications
                                corporate social responsibility                                 intelligence gathering
Corporate restructuring &       (CSR) advice
                                                                                                Event management
recovery
Shareholder activism
communications
Capital market intelligence
Media/presentation training
Citigate’s Cleantech focus

   Strong Cleantech focus that draws on expertise in areas such as Technology, Energy,
   Biotech, Natural Resources, Manufacturing and Industrials

   A deep understanding of the issues surrounding climate change and the trend towards
   the sustainable use of natural resources

   A track record of success supporting Cleantech and related sector fund raisings, IPOs,
   M&A transactions and other corporate activity

   A leading advisor to private and AIM-listed companies

   Established links with the financial, business, trade and science media
Citigate’s Cleantech focus
Cleantech focus with deep experience in related verticals

  Technology                                                  Energy
                                                                                              • Ecotricity
                                  • Accsys Technologies
                                                                                              • edp Renovaveis
                                  • Rockwool
      Technology       Energy                                     Technology       Energy     • EDF
                                  • Applied Materials
                                                                                              • Airtricity
                                  • Deepstream Technologies
                                                                                              • Iberdrola
               Cleantech                                                  Cleantech
                                  • Symphony Environmental
                                                                                              • Enel
                      Natural     • GT Solar                                       Natural
        Biotech                                                     Biotech                   • Dong Energy
                     Resources    • The Carbon Trust                              Resources
                                                                                              • Mainstream Power
                                  • QinetiQ


  Biotechnology                                               Natural Resources
                                                                                              • Maple Energy
                                  • Metabolic Explorer
                                                                                              • Tullow Oil
                                  • Algeta
      Technology       Energy                                     Technology       Energy     • New World Resources
                                  • arGEN-X
                                                                                              • British Gas
                                  • Bioventix
               Cleantech                                                  Cleantech           • Enagas
                                  • Creablis
                                                                                              • KazakhGold
                       Natural    • immatics                                       Natural
        Biotech                                                     Biotech                   • Statoil
                      Resources   • Lonza                                         Resources
                                                                                              • Danagas
                                  • Oxford Biotherapeutics
A track record of success in Cleantech


   £44 million IPO and                                                                 £11.6 billion acquisition      Financial & corporate
financial communications   £10 million retail bond offer     Eur1.8 billion IPO          of Scottish Power               communications
    (2006 – ongoing)           (2010 – on going)                  (2008)                       (2007)                        (2008)




                                                                                                                   Corporate communications
Financial communications         €60 million IPO             £8.1million Series B     Financial communications           programme
    (2010 – on going)        (Euronext Paris - 2007)               (2006)                       (2008)                 (2008 - ongoing)




  Financial & corporate      Financial & corporate         Financial communications      Advised during its          Supported its launch
     communications             communications                                        acquisition by J.P.Morgan      and provided ongoing
         (2008)                     (2008)                          (2008)                      (2009)                 PR advice (2005)




     Acquisition by             Public policy                 Campaign to secure                                   Acquisition of majority stake
  Mid Europa Partners      communications programme         planning permission for   Financial communications      by IK Investment Partners
        (2010)                      (2008)                   wind farms (2007/08)         (2007 – ongoing)                   (2008)
Selected AIM experience
  ACP Capital               Medgenics

  All Leisure               Meridian Petroleum

  ArmorGroup                Neovia

  Ashley House              Nikanor

  Autoclenz Holdings        Orchid Developments

  BETonSports               PetroNeft Resources

  BioFusion                 Phorm UK

  The Character Group       Pinnacle Staffing Group

  Chi-Med                   Pixology

  Centurion Energy          Prosperity Minerals

  Circle Oil                Public Recruitment Group

  EcoSecurities             Regal Petroleum

  Engel East Europe         RGI International

  Europa Oil and Gas        Shore Capital

  Great Eastern Energy      Spectrum Interactive

  Gulf Keystone Petroleum   Sterling Energy

  The Hotel Corporation     Sun 3C Media

  IBS (Public Systems)      Titan Europe

  James Cropper             Torex Retail

  Leeds Group               VASTox

  Lorien                    Vigilant Technology

  Maple Energy              Wichford Property

  May Gurney                XXI Century
Citigate adds value

   Strong combination of financial communications and IR expertise including over 250
   IPOs and secondary offerings worth well over US$ 500 billion in proceeds

   Dedicated Cleantech expertise coupled with proven City credentials

   Proven understanding of pan-European and international PR

   Intelligence, creativity and ideas that contribute to a client’s success

   Excellent relationships with key journalists and analysts in the sector in key markets

   High quality of communications advice and execution of strategy

   Commitment to building long-term relationships
Relevant case studies
Ecotricity – launch of EcoBonds
Citigate won the brief to provide communications support to Ecotricity as it seeks to
raise up to £10 million through the issue of fixed rate EcoBonds which commenced on
18th October 2010.
 Communications Brief
     Promote awareness and understanding of EcoBonds amongst customers and the wider public through the media.
      – EcoBonds offer an attractive rate of return
      – Proceeds used to build new green energy generation capacity in the UK
     Build Ecotricity’s reputation as an established and growing company with a track record of profitability.
     Strategic financial PR
      – Drafting of EcoBonds invitation document and website
      – Preparation of launch/closing press release and media Q&A
      – Media training
     Generate coverage outside of press releases
     Reinforce direct communication with customers

 Results
     An exclusive article in the Sunday Times business section the day before the launch of the EcoBonds highlighting
     its attractive rate of return and use of proceeds.
     Extensive coverage of the EcoBonds launch in the business and Cleantech trade media.
     Follow-up articles covering the EcoBonds by personal finance journalists e.g. Guardian Money and IFA
     publications e.g. FT Advisor.
Ecotricity – EcoBonds coverage
                                      Utility Week
  The Sunday Times
                     Money Observer                  The Guardian
EDP Renovaveis IPO, June 2008
 Background
 EDP Renováveis was 100% owned by EDP Group. In Q1 2008, EDP indicated that it was considering the possibility of
 an IPO by way of a capital increase that would result in a free float of 20% - 25% of EDP Renováveis’s share capital.

 Objectives and key messages
 Position EDPR as a high quality business with low risk exposure to global renewable energy growth and a resilient long-
 term outlook:
      –   EDPR is the only major pure renewables player vs. its peers IBER, FPL, Acciona etc
      –   Proven capability to execute projects and deliver targets
      –   Diversified operations with stable revenue base
      –   Powerful growth platform - strong exposure to US industry growth story
      –   Profitable
      –   Increasing momentum in growth and profitability into 2008
      –   Synergetic relationship with EDP reinforces efficiency, underpins strategy and ensures majority and minority interests fully aligned


 Approach
 Communications focused on the unique strength of EDPR’s growth story and its differentiation from peers (Iberdrola,
 EDF green units etc) as a basis for securing endorsement of the valuation story by key commentators Lex and
 breakingviews.

 Outcome
 EDP Renováveis successfully started trading on Eurolist by Euronext Lisbon on Wednesday 4 June 2008, at an offer
 price of €8 per share, with an offer value of €1.8 billion including the Over-Allotment Option. The institutional offer was
 6.1 times subscribed and the Portuguese retail offer nearly 90 times subscribed.

 The second largest EMEA IPO in 2008 (after NWR) and the biggest ever debut by a company listing in Lisbon. A major
 achievement against prevailing volatile market conditions.
EDP Renovaveis IPO, June 2008 - coverage
Contact details

   Citigate Dewe Rogerson                                                                         Malcolm Robertson PhD
   3 London Wall Buildings                                                                        +44 (0)20 7282 2867
                                                                                                  malcolm.robertson@citigatedr.co.uk
   London Wall
   London EC2M 5SY
   UK
   +44 (0)20 7638 9571 (switchboard)

   www.citigatedewerogerson.co.uk




Citigate companies based in:
Amsterdam, Beijing, Belfast, Berlin, Brussels, Budapest, Chicago, Dubai, Dublin, Düsseldorf, Edinburgh,
Frankfurt, Geneva, Hong Kong, Johannesburg, Lisbon, London, Madrid, Milan, Mumbai, New York, Paris, San
Francisco, Shanghai, Singapore, Stockholm and Warsaw.


Copyright: This document and the material contained in it is the property of Citigate Dewe Rogerson and is given to you on the understanding that such material and the
ideas, concepts and proposals expressed in it are the intellectual property of Citigate Dewe Rogerson and protected by copyright. It is understood that you may not use
this material or any part of it for any reason other than the evaluation of the document unless we have entered into a further agreement for its use. The document is
provided to you in confidence and on the understanding it is not disclosed to anyone other than those of your employees who need to evaluate it.
Citigate Dewe Rogerson, 2010.

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Linkedin

  • 1. Citigate Dewe Rogerson Outline Cleantech credentials
  • 2. Citigate Dewe Rogerson (CDR) overview Consistently ranked in the top three financial communications firms globally – Top 2 European IR consultancy, ranked best IR amongst PR firms – No. 1 Global PR adviser in private equity transactions – Top 3 financial PR advisers in UK, US and Europe – Advisor to AIM listed May Gurney: Winner ‘Best Communications’ at AIM awards 2008 and 2009 – London headquarters, offices in major financial centres throughout Europe, US and Australasia Specialists in financial and corporate communications consultancy including: – IPOs and all other capital market activities - cross-border and domestic – M&A, demergers, restructurings – Investor relations – equity and debt – Crisis and issues management, not just locally but globally – Corporate reputation and positioning – Litigation support Recognised global leader in international share offer marketing and communications – over 230 share offers across 40 countries – US$ 500 billion in proceeds since 1987 – longstanding working relationships with international banks and advisers in local markets – unmatched deal experience - we know the offer environment and how to deliver success Part of the Huntsworth Group listed on the London Stock Exchange
  • 3. CDR - full range of services FINANCIAL CORPORATE & REPUTATION & COMMUNICATIONS & CORPORATE & BRAND ISSUES PUBLIC AFFAIRS INVESTOR RELATIONS BRAND COMMUNICATIONS MANAGEMENT COMMUNICATIONS Strategic communications Corporate media relations Reputation management Proactive, opinion forming consultancy campaigns Strategic marketing advice Crisis communications Investor relations preparedness Identification of public sector Brand consultancy Financial and business media Crisis simulation exercises and governmental business Thought leadership opportunities and bid process relations programmes Litigation support support M&A transactions – domestic Consumer communications Reputation rebuilding Regulatory and M&A advice and cross border B2B consultancy 24/7 crisis handing Political contact building Bid defence Qualitative and quantitative Internal communications Legislative advice Financial calendar and research regulatory disclosure support Political risk analysis and Corporate identity and design mediation Equity story development Corporate governance and Political monitoring and Debt market communications corporate social responsibility intelligence gathering Corporate restructuring & (CSR) advice Event management recovery Shareholder activism communications Capital market intelligence Media/presentation training
  • 4. Citigate’s Cleantech focus Strong Cleantech focus that draws on expertise in areas such as Technology, Energy, Biotech, Natural Resources, Manufacturing and Industrials A deep understanding of the issues surrounding climate change and the trend towards the sustainable use of natural resources A track record of success supporting Cleantech and related sector fund raisings, IPOs, M&A transactions and other corporate activity A leading advisor to private and AIM-listed companies Established links with the financial, business, trade and science media
  • 5. Citigate’s Cleantech focus Cleantech focus with deep experience in related verticals Technology Energy • Ecotricity • Accsys Technologies • edp Renovaveis • Rockwool Technology Energy Technology Energy • EDF • Applied Materials • Airtricity • Deepstream Technologies • Iberdrola Cleantech Cleantech • Symphony Environmental • Enel Natural • GT Solar Natural Biotech Biotech • Dong Energy Resources • The Carbon Trust Resources • Mainstream Power • QinetiQ Biotechnology Natural Resources • Maple Energy • Metabolic Explorer • Tullow Oil • Algeta Technology Energy Technology Energy • New World Resources • arGEN-X • British Gas • Bioventix Cleantech Cleantech • Enagas • Creablis • KazakhGold Natural • immatics Natural Biotech Biotech • Statoil Resources • Lonza Resources • Danagas • Oxford Biotherapeutics
  • 6. A track record of success in Cleantech £44 million IPO and £11.6 billion acquisition Financial & corporate financial communications £10 million retail bond offer Eur1.8 billion IPO of Scottish Power communications (2006 – ongoing) (2010 – on going) (2008) (2007) (2008) Corporate communications Financial communications €60 million IPO £8.1million Series B Financial communications programme (2010 – on going) (Euronext Paris - 2007) (2006) (2008) (2008 - ongoing) Financial & corporate Financial & corporate Financial communications Advised during its Supported its launch communications communications acquisition by J.P.Morgan and provided ongoing (2008) (2008) (2008) (2009) PR advice (2005) Acquisition by Public policy Campaign to secure Acquisition of majority stake Mid Europa Partners communications programme planning permission for Financial communications by IK Investment Partners (2010) (2008) wind farms (2007/08) (2007 – ongoing) (2008)
  • 7. Selected AIM experience ACP Capital Medgenics All Leisure Meridian Petroleum ArmorGroup Neovia Ashley House Nikanor Autoclenz Holdings Orchid Developments BETonSports PetroNeft Resources BioFusion Phorm UK The Character Group Pinnacle Staffing Group Chi-Med Pixology Centurion Energy Prosperity Minerals Circle Oil Public Recruitment Group EcoSecurities Regal Petroleum Engel East Europe RGI International Europa Oil and Gas Shore Capital Great Eastern Energy Spectrum Interactive Gulf Keystone Petroleum Sterling Energy The Hotel Corporation Sun 3C Media IBS (Public Systems) Titan Europe James Cropper Torex Retail Leeds Group VASTox Lorien Vigilant Technology Maple Energy Wichford Property May Gurney XXI Century
  • 8. Citigate adds value Strong combination of financial communications and IR expertise including over 250 IPOs and secondary offerings worth well over US$ 500 billion in proceeds Dedicated Cleantech expertise coupled with proven City credentials Proven understanding of pan-European and international PR Intelligence, creativity and ideas that contribute to a client’s success Excellent relationships with key journalists and analysts in the sector in key markets High quality of communications advice and execution of strategy Commitment to building long-term relationships
  • 10. Ecotricity – launch of EcoBonds Citigate won the brief to provide communications support to Ecotricity as it seeks to raise up to £10 million through the issue of fixed rate EcoBonds which commenced on 18th October 2010. Communications Brief Promote awareness and understanding of EcoBonds amongst customers and the wider public through the media. – EcoBonds offer an attractive rate of return – Proceeds used to build new green energy generation capacity in the UK Build Ecotricity’s reputation as an established and growing company with a track record of profitability. Strategic financial PR – Drafting of EcoBonds invitation document and website – Preparation of launch/closing press release and media Q&A – Media training Generate coverage outside of press releases Reinforce direct communication with customers Results An exclusive article in the Sunday Times business section the day before the launch of the EcoBonds highlighting its attractive rate of return and use of proceeds. Extensive coverage of the EcoBonds launch in the business and Cleantech trade media. Follow-up articles covering the EcoBonds by personal finance journalists e.g. Guardian Money and IFA publications e.g. FT Advisor.
  • 11. Ecotricity – EcoBonds coverage Utility Week The Sunday Times Money Observer The Guardian
  • 12. EDP Renovaveis IPO, June 2008 Background EDP Renováveis was 100% owned by EDP Group. In Q1 2008, EDP indicated that it was considering the possibility of an IPO by way of a capital increase that would result in a free float of 20% - 25% of EDP Renováveis’s share capital. Objectives and key messages Position EDPR as a high quality business with low risk exposure to global renewable energy growth and a resilient long- term outlook: – EDPR is the only major pure renewables player vs. its peers IBER, FPL, Acciona etc – Proven capability to execute projects and deliver targets – Diversified operations with stable revenue base – Powerful growth platform - strong exposure to US industry growth story – Profitable – Increasing momentum in growth and profitability into 2008 – Synergetic relationship with EDP reinforces efficiency, underpins strategy and ensures majority and minority interests fully aligned Approach Communications focused on the unique strength of EDPR’s growth story and its differentiation from peers (Iberdrola, EDF green units etc) as a basis for securing endorsement of the valuation story by key commentators Lex and breakingviews. Outcome EDP Renováveis successfully started trading on Eurolist by Euronext Lisbon on Wednesday 4 June 2008, at an offer price of €8 per share, with an offer value of €1.8 billion including the Over-Allotment Option. The institutional offer was 6.1 times subscribed and the Portuguese retail offer nearly 90 times subscribed. The second largest EMEA IPO in 2008 (after NWR) and the biggest ever debut by a company listing in Lisbon. A major achievement against prevailing volatile market conditions.
  • 13. EDP Renovaveis IPO, June 2008 - coverage
  • 14. Contact details Citigate Dewe Rogerson Malcolm Robertson PhD 3 London Wall Buildings +44 (0)20 7282 2867 malcolm.robertson@citigatedr.co.uk London Wall London EC2M 5SY UK +44 (0)20 7638 9571 (switchboard) www.citigatedewerogerson.co.uk Citigate companies based in: Amsterdam, Beijing, Belfast, Berlin, Brussels, Budapest, Chicago, Dubai, Dublin, Düsseldorf, Edinburgh, Frankfurt, Geneva, Hong Kong, Johannesburg, Lisbon, London, Madrid, Milan, Mumbai, New York, Paris, San Francisco, Shanghai, Singapore, Stockholm and Warsaw. Copyright: This document and the material contained in it is the property of Citigate Dewe Rogerson and is given to you on the understanding that such material and the ideas, concepts and proposals expressed in it are the intellectual property of Citigate Dewe Rogerson and protected by copyright. It is understood that you may not use this material or any part of it for any reason other than the evaluation of the document unless we have entered into a further agreement for its use. The document is provided to you in confidence and on the understanding it is not disclosed to anyone other than those of your employees who need to evaluate it. Citigate Dewe Rogerson, 2010.