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Intel's Triple Bottom Line
The document discusses the evolving landscape of corporate social responsibility (CSR) with a focus on its integration into business strategies, highlighting the increasing expectations from stakeholders such as consumers and investors. It emphasizes Intel's commitment to CSR through innovation, community engagement, and environmental sustainability, and outlines the business value derived from effective CSR practices. Additionally, it calls for a shift in leadership perspectives towards a more collaborative and analytical approach in addressing complex challenges.
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Intel's Triple Bottom Line
- 1. Nex Generation CSR: xt Business Value, Integration, and Leadership Suzanne Fallender Corporate Responsibility Office Intel Corporation Mills College April 9 2010 9,
- 2. Changing L Landscape Increase in “socially respo socially onsible investors” and integration of ESG into financial analysis y Changing expectations am mong consumers & public Increased sophistication o NGO of campaigns and partnerships Employees and new talent t recruitment Changing C-Suite views Sources: “State of Corporate Citizenship” BCCCC, http://www.bcccc.net/index.cfm?pageId=2043 Social Investment Forum. Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
- 3. People, Pla p anet, Profit People • Changing p expectations • Low hanging fruit harder to find h d t fi d • Increasing focus on connection to value Planet Profit • Next phase more challenging Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
- 4. Building Corpora Responsibility ate Business Integration Leadership Value 25.0 Laggards (bottom 10%) Average 19.5% Leaders (top 10%) 20.0 15.5% 15.0 13.6% 10.6% 10.0 7.5 7.2% 7.0% 4.1 5.0 0.8 0.0 Return on Invested Capital Shareholder Return Sharpe ratio (x 10) Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
- 5. CSR Cultu Drivers ure Engineering culture E i i lt Global m manufacturer Innovation leader • Data driven and focused on continu uous improvement • Proactive community engagement a environmental management and • Global scale and impact of program ms • Priority on education and ability of t technology to help solve global challenges h ll Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
- 6. Environmental Sustainability Laargest corporate purchaser of gre p g een power in the U.S. accordingg to the EPA Recycle over 70% of our waste R Inve ested over $100 million in water conservation in past decade Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
- 7. Innovation & GrowthOpportunities $1B Investe in Education Programs ed 7+ Million Teachers 50+ Countries Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
- 8. Be an Assetto Our Communities Close to 1 million volunteer Cl t illi l t hours in 2009 Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
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- 10. CSR and BusinessValue “Continuing our commitment to the highest hi h performance in all we do—from product innovation to corporate responsibility—is p y good business.” Paul Otellini, President and CEO Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
- 11. Long history of g trans sparency and reporting p g Localization p of report First Fi t EHS globally report and Carbon public goals e Disclosure Project ‘SRI’ road GRI G3 shows Move to begin “online y only” GRI G2 report First GRI CSR report 1994 1996 1998 2000 200 02 2004 2006 2008 2010 Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
- 12. Applying learnings fromexternal measures m We received over 80 recognitions for our corporate responsibility s efforts at the local, nationa and global level in 2009 al Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
- 13. Integrated Valu F I t t d V lue Framework k RISK REVENUE OPERATIONS MANAGEMENT BRAND Growth and Cost Savings and License to Reputation and Innovation Continuous Operate and Goodwill Improvement Governance Sources: Intel information based on multiple fram meworks, including McKinsey and Boston College Center for Corporate Citizenship, “How Virtue Cre eates Value for Business and Society”, April 2009 Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
- 14. Integrated Valu Framework ue • Market expans sion REVENUE • Product innovation • New customer needs r Growth and Innovation OPERATIONS • Operatio onal efficiency Cost Savings and • Managem ment quality Continuous Improvement p • Employe engagement ee Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
- 15. Integrated Valu F I t t d V lue Framework k • Regulatory risk RISK MANAGEMENT • Community e engagement • Supply chain responsibility n License to Operate and Governance BRAND •D Differentiation Reputation and Goodwill •T Trusted partner p •G Goodwill Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
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- 17. Strategic alignment •Aligned with Intel’s Intel s Global Strategy on a g Page • Board-level oversight • Integration of CSR information into Annual Report and 10-K 10 K • Linked compensation with environmental and CSR factors Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
- 18. Employee engageme ent • Culture shift – integrating into o their decision-making • Provide education and ways to participate • Programs to encourage innovation or generate project t ideas • Awards and recognition •L Leverage video and social id d i l media Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
- 19. Business group ownership IntelIT Supply Chain/ pp y Materials Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
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- 21. What does leade ership look like? • Collaboration – problems too complex to solve alone o • Industry initiatives – efficienc consistency and impact cy, • Investment – risk, change ag gent, differentiation Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.
- 22. Ne leaders required ew • CSR is not just for CROs anymore…. a • Influencing and analytical skills • M ki th value connection Making the l ti • Improving decision-making g g and a quality of organization Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks or registered trademarks of Intel o Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others.