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Energy, making “sense”?
Energy products and their role for service
models of SMEs in countries of the global
                South




                MicroEnergy
                 InternatIonal
Short Overview

Microfinance and Energy
MicroEnergy International – What we do
The Microenergy - Sector
Energy in business models of SMEs
Energy in service models of SMEs
Energy, making „sense“?




                      MicroEnergy        2 - 16
                       InternatIonal
Jonas van der Straeten
Microenergy International/Consultant
Postgraduate Program Microenergy Systems/
Program Coordinator
jonas.vdstraeten@microenergy -international.com
           Micro Energy                     3 - ##
             InternatIonal
Microfinance and Energy




Starting
with a research
question...




                  Micro Energy      4 - ##
                   InternatIonal
Microfinance and Energy

Typical customers


5 to 10 Family members


700 € Annual Income


10 to 20€ monthly energy expenditure



                         MicroEnergy      5 - 16
                          InternatIonal
Microfinance and Energy


Costs for 1 kWh:                     More than 2,00 Euro
Lighting in rural areas
Costs for 1 kWh: Grid                  Around 0,25 Euro
electricity in Germany
Costs for 1 kWh:                          0,35-0,50 Euro
Photovoltaics, large
scale
Costs for 1kWh:                          0,60-1,50 Euro
Photovoltaics, off-grid
                    MicroEnergy                        6 - 16
                     InternatIonal
Microfinance and Energy

                        Investment Barrier
                                                    SHS Price
Income / Price




                                                             Down
                                                            payment




                 Inhabitants / Market                                 Time



                                 MicroEnergy                                 7 - 16
                                    InternatIonal
Micro-Financing Energy Systems
Solar Home System financed through a micro loan
(e.g. 50 Watt peak – 500 Euro per piece)
       450
                    400
                    350
                    300
  SHS price (US$)




                    250
                    200
                    150
                    100
                     50
                      0
                            1     2          3          4          5          6       7   8
                     -50
                    -100

                                                    Year after purchase

                                Battery
                                Kerosene Lamp
                                Solar Home System
                                Difference of SHS and kerosene lamp/battery (accu.)
                                                 MicroEnergy                                  8 - 16
                                                   InternatIonal
Micro-Financing Energy Systems

                                      Microfinance Scheme

                                              Installation

                                                 Customer Training

                                                       Warranty


                                      +                      Service

                                                             Recycling

                                                        Carbon Finance


     Energy System



9
                     MicroEnergy
--                    InternatIonal
                                                                         9 - 16
Micro-Financing Energy Systems




           MicroEnergy           10 - 16
            InternatIonal
Micro-Financing Energy Systems

• Few successful cases of scaling up business models




               700,000 SHS

                                             80,000 SHS




                         MicroEnergy                      11 - 16
                             InternatIonal
The Microenergy Approach




          MicroEnergy      12 - 16
           InternatIonal
MEI Company

    Making energy work for people living in poverty:
 How energy supply can be enabled through microfinance
  Expertise                                         MEI Team
• Energy technologies & supply chains           • 34 Consultants & Assistants
• Microfinance                                  • 15 Associate Experts
• Carbon finance                                • 7 Associated scientific institutes

                                 MEI Activities
 • Energy technologies & supply chain
                                               • Stakeholder constellation &
    evaluation
                                               contract design among partner
 • Stakeholder identification,
                                               •Embedding technology into social
    assessment & mobilization
                                                 and economical context
 • Market research, energy needs,
                                               • Portfolio & CRM management
 carbon finance potential
                                               • Energy companies assessment
    assessment
                                               • Carbon finance procedures &
 • Business & project development
                                                 adaptation
 • Impact assessment

                                  MicroEnergy                                          13 - 16
                                    InternatIonal
MicroEnergy International
Consulting   Engineering     Finance &      Quality        Academy      Science     Society
                            Investment        Group
 Policy &      Energy         Financial     Quality        Trainings, Microenergy    Public
Business      Product       Instruments    Mgmt for       qualification Research  Relations &
Consulting    Design &         for the      Energy        industrial &   Alliance  Promotion
             Optimization   Microenergy   Companies         scientific                 of
                               Sector      & Product       programs               Microenergy
                                          Certification                              Topics




                                 Microenergy Sector




                                      MicroEnergy                                               14 - 16
                                          InternatIonal
Linking Microfinance & Clean Energy Supply

     Knowledge gap between
     Product Suppliers & MFIs
                                        Product Suppliers   MFIs


               Living conditions
 End User
knowledge
               End-users needs


               Technology quality
Technology
Know-How       Technological needs
                   of end users


Marketing &    Energy products
Distribution
Know-How       Savings + Credit
                   products




                                     MicroEnergy                   15 - 16
                                      InternatIonal
About Microenergy International




           MicroEnergy            16 - 16
            InternatIonal
The microenergy sector

Energizing the base of the pyramid




            MicroEnergy              17 - 16
             InternatIonal
The microenergy sector




       Micro Energy      18 - ##
        InternatIonal
Sector Analysis and Potential


1,3 billion people worldwide without electricity




                                         *OECD/IEA (2011)




                       MicroEnergy                      19 - 16
                         InternatIonal
Sector Analysis and Potential


                       The Microenergy
                         Sector
                                             approx. 1000
          1.4 billion people
                                            Energy Service
          without access to
                                           Companies serving
              electricity
                                               the BoP

          2.7 billion people               10.000 MFIs serving
            dependent on                   more than 155 mio.
               biomass                           clients

            US$ 433 billion                  500 – 1000 MFIs
          energy purchasing                experiencing energy
           power of the BoP                       loans




                               MicroEnergy                       20 - 16
                                InternatIonal
Energy in SME Business Models

          Production




           MicroEnergy          21 - 16
            InternatIonal
Energy in Service Models of SMEs

Mobile Charging




                  MicroEnergy            22 - 16
                   InternatIonal
Energy in Business Models




         MicroEnergy        23 - 16
          InternatIonal
Energy in Service Models

Energy Consumption per day




 Electrical        Mechanical   Thermal



              Micro Energy                24 - ##
               InternatIonal
Energy in SME Business Modells

            Service




           MicroEnergy           25 - 16
            InternatIonal
Energy in Service Models

Selling Fuels
(Diesel, Petrol, Kerosene)
Village:Salawe        Providing electricity (AC)
                      with MiniGrid (generator)
                      Village:Salawe
Selling Charcoal
Village:Salawe        Dealing with Solar Panels
                      from Zambia
                      Village:Kanyezi
Repairing Radios and Torches
Village:Kanyezi
       Wiring Houses for grid connection,
       repairs radios etc.
       Village:Umbwe
                  Micro Energy                     26 - ##
                    InternatIonal
Energy in Service Models




        MicroEnergy        27 - 16
         InternatIonal
Energy in Service Models




        MicroEnergy        28 - 16
         InternatIonal
Energy in Service Models




        MicroEnergy        29 - 16
         InternatIonal
Understanding the customers business model

    E.g. Cellphone Charging

•   75 Wp-Panel
•   Costs: 1.3 MillionTSH/ 702 € /929$
•   Income: 300 TSH/0.16€/0.21$ per charge
•   20-30 people come per day for charging



• Break Even Point:
     – 20 customers per day:   1 300 000 TSH / 6000 TSH = 217 days
     – 30 customers per day:   1 300 000 TSH / 9000 TSH = 144 days

                                Micro Energy                         30 - ##
                                  InternatIonal
Energy in Service Models




        MicroEnergy        31 - 16
         InternatIonal
Energy in Service Models




        MicroEnergy        32 - 16
         InternatIonal
Energy in Service Models of SMEs




            MicroEnergy            33 - 16
             InternatIonal
Energy in Service Models of SMEs




            MicroEnergy            34 - 16
             InternatIonal
Energy, making „sense“?




        Social                Economic          Environmental
         Impact:                 Impact:              Impact:
Improves situation for your   Improves your       Mitigation of CC
  clients energy access          portfolio
  Vulnerability reduction     Risk reduction    Emissions reductions



                               MicroEnergy                           35 - 16
                                InternatIonal
Energy, making „sense“?


       ECO-Label
             Context:
- High competition among hotels
(price per night < Costs )
- Awareness-raising program for
environmental protection through
microenergy products

             Objectives:
-Awareness-raising among tourists
-Marketing material for the MFI
-Distinctive technology
-Selling piont for hostels

                               MicroEnergy         36 - 16
                                   InternatIonal
Energy, making „sense“?

Carbon Finance




                   MicroEnergy       37 - 16
                    InternatIonal
Energy, making „sense“?


• The link between Microfinance, Energy and Carbon
  Finance has a great potential because:

   – Microfinance helps to overcome the barrier of high initial costs
     for clean energy investments
   – Microfinance monitoring infrastructure can be used for the
     monitoring of carbon finance projects
   – Carbon finance can provide a long term subsidy to develop and
     entertain technical service infrastructure, particularly in remote
     areas




                             MicroEnergy                                  38 - 16
                               InternatIonal
BUT!
 MicroEnergy      39 - 16
  InternatIonal
Energy, making „sense“?

      Make it a financially sustainable business model in itself!

      FIRST make a user-focussed technology-neutral demand
        assessment
      THEN identify the right partners and develop a good
        business, distribution and service model
      THEN think about non-monetary value

                 MFI               Clean Energy         Business Plan        Monitoring of       Adjustments   Commer-
    Market       client’s energy   Product &            and Pilot            Products and        of Business   cialization
    Assessment   demand            Supplier             Planning             Suppliers           Plan
                 assessment        Identification

     MACRO            MICRO          IDENTIFI-               PILOT               PILOT              PILOT
1                2            3                     4                   5                    6
    ANALYSIS         ANALYSIS         CATION                DESIGN          IMPLEMENTATION       EVALUATION 7 UP-SCALING


                                                        MicroEnergy                                                   40 - 16
                                                          InternatIonal
Energy, making „sense“?

Making a lot of sense....
                    ...but not to the customers and users.




                         MicroEnergy                         41 - 16
                          InternatIonal
Contact



          MicroEnergy International GbR
          Potsdamer Strasse 143 ·10783 Berlin · Germany
          Partner: Noara Kebir, Daniel Philipp

          Pho. +49-(0)30-201 79 968
          Fax +49-(0)30-484 987 054

          contact@microenergy-international.com

          Consulting
          www.microenergy-international.com

          Science
          www.tu-berlin.de/microenergysystems




                       MicroEnergy                        42 - 16
                         InternatIonal
Questions?




 Micro Energy     43 - ##
  InternatIonal

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2 Leipzig

  • 1. Energy, making “sense”? Energy products and their role for service models of SMEs in countries of the global South MicroEnergy InternatIonal
  • 2. Short Overview Microfinance and Energy MicroEnergy International – What we do The Microenergy - Sector Energy in business models of SMEs Energy in service models of SMEs Energy, making „sense“? MicroEnergy 2 - 16 InternatIonal
  • 3. Jonas van der Straeten Microenergy International/Consultant Postgraduate Program Microenergy Systems/ Program Coordinator jonas.vdstraeten@microenergy -international.com Micro Energy 3 - ## InternatIonal
  • 4. Microfinance and Energy Starting with a research question... Micro Energy 4 - ## InternatIonal
  • 5. Microfinance and Energy Typical customers 5 to 10 Family members 700 € Annual Income 10 to 20€ monthly energy expenditure MicroEnergy 5 - 16 InternatIonal
  • 6. Microfinance and Energy Costs for 1 kWh: More than 2,00 Euro Lighting in rural areas Costs for 1 kWh: Grid Around 0,25 Euro electricity in Germany Costs for 1 kWh: 0,35-0,50 Euro Photovoltaics, large scale Costs for 1kWh: 0,60-1,50 Euro Photovoltaics, off-grid MicroEnergy 6 - 16 InternatIonal
  • 7. Microfinance and Energy Investment Barrier SHS Price Income / Price Down payment Inhabitants / Market Time MicroEnergy 7 - 16 InternatIonal
  • 8. Micro-Financing Energy Systems Solar Home System financed through a micro loan (e.g. 50 Watt peak – 500 Euro per piece) 450 400 350 300 SHS price (US$) 250 200 150 100 50 0 1 2 3 4 5 6 7 8 -50 -100 Year after purchase Battery Kerosene Lamp Solar Home System Difference of SHS and kerosene lamp/battery (accu.) MicroEnergy 8 - 16 InternatIonal
  • 9. Micro-Financing Energy Systems Microfinance Scheme Installation Customer Training Warranty + Service Recycling Carbon Finance Energy System 9 MicroEnergy -- InternatIonal 9 - 16
  • 10. Micro-Financing Energy Systems MicroEnergy 10 - 16 InternatIonal
  • 11. Micro-Financing Energy Systems • Few successful cases of scaling up business models 700,000 SHS 80,000 SHS MicroEnergy 11 - 16 InternatIonal
  • 12. The Microenergy Approach MicroEnergy 12 - 16 InternatIonal
  • 13. MEI Company Making energy work for people living in poverty: How energy supply can be enabled through microfinance Expertise MEI Team • Energy technologies & supply chains • 34 Consultants & Assistants • Microfinance • 15 Associate Experts • Carbon finance • 7 Associated scientific institutes MEI Activities • Energy technologies & supply chain • Stakeholder constellation & evaluation contract design among partner • Stakeholder identification, •Embedding technology into social assessment & mobilization and economical context • Market research, energy needs, • Portfolio & CRM management carbon finance potential • Energy companies assessment assessment • Carbon finance procedures & • Business & project development adaptation • Impact assessment MicroEnergy 13 - 16 InternatIonal
  • 14. MicroEnergy International Consulting Engineering Finance & Quality Academy Science Society Investment Group Policy & Energy Financial Quality Trainings, Microenergy Public Business Product Instruments Mgmt for qualification Research Relations & Consulting Design & for the Energy industrial & Alliance Promotion Optimization Microenergy Companies scientific of Sector & Product programs Microenergy Certification Topics Microenergy Sector MicroEnergy 14 - 16 InternatIonal
  • 15. Linking Microfinance & Clean Energy Supply Knowledge gap between Product Suppliers & MFIs Product Suppliers MFIs Living conditions End User knowledge End-users needs Technology quality Technology Know-How Technological needs of end users Marketing & Energy products Distribution Know-How Savings + Credit products MicroEnergy 15 - 16 InternatIonal
  • 16. About Microenergy International MicroEnergy 16 - 16 InternatIonal
  • 17. The microenergy sector Energizing the base of the pyramid MicroEnergy 17 - 16 InternatIonal
  • 18. The microenergy sector Micro Energy 18 - ## InternatIonal
  • 19. Sector Analysis and Potential 1,3 billion people worldwide without electricity *OECD/IEA (2011) MicroEnergy 19 - 16 InternatIonal
  • 20. Sector Analysis and Potential The Microenergy Sector approx. 1000 1.4 billion people Energy Service without access to Companies serving electricity the BoP 2.7 billion people 10.000 MFIs serving dependent on more than 155 mio. biomass clients US$ 433 billion 500 – 1000 MFIs energy purchasing experiencing energy power of the BoP loans MicroEnergy 20 - 16 InternatIonal
  • 21. Energy in SME Business Models Production MicroEnergy 21 - 16 InternatIonal
  • 22. Energy in Service Models of SMEs Mobile Charging MicroEnergy 22 - 16 InternatIonal
  • 23. Energy in Business Models MicroEnergy 23 - 16 InternatIonal
  • 24. Energy in Service Models Energy Consumption per day Electrical Mechanical Thermal Micro Energy 24 - ## InternatIonal
  • 25. Energy in SME Business Modells Service MicroEnergy 25 - 16 InternatIonal
  • 26. Energy in Service Models Selling Fuels (Diesel, Petrol, Kerosene) Village:Salawe Providing electricity (AC) with MiniGrid (generator) Village:Salawe Selling Charcoal Village:Salawe Dealing with Solar Panels from Zambia Village:Kanyezi Repairing Radios and Torches Village:Kanyezi Wiring Houses for grid connection, repairs radios etc. Village:Umbwe Micro Energy 26 - ## InternatIonal
  • 27. Energy in Service Models MicroEnergy 27 - 16 InternatIonal
  • 28. Energy in Service Models MicroEnergy 28 - 16 InternatIonal
  • 29. Energy in Service Models MicroEnergy 29 - 16 InternatIonal
  • 30. Understanding the customers business model E.g. Cellphone Charging • 75 Wp-Panel • Costs: 1.3 MillionTSH/ 702 € /929$ • Income: 300 TSH/0.16€/0.21$ per charge • 20-30 people come per day for charging • Break Even Point: – 20 customers per day: 1 300 000 TSH / 6000 TSH = 217 days – 30 customers per day: 1 300 000 TSH / 9000 TSH = 144 days Micro Energy 30 - ## InternatIonal
  • 31. Energy in Service Models MicroEnergy 31 - 16 InternatIonal
  • 32. Energy in Service Models MicroEnergy 32 - 16 InternatIonal
  • 33. Energy in Service Models of SMEs MicroEnergy 33 - 16 InternatIonal
  • 34. Energy in Service Models of SMEs MicroEnergy 34 - 16 InternatIonal
  • 35. Energy, making „sense“? Social Economic Environmental Impact: Impact: Impact: Improves situation for your Improves your Mitigation of CC clients energy access portfolio Vulnerability reduction Risk reduction Emissions reductions MicroEnergy 35 - 16 InternatIonal
  • 36. Energy, making „sense“? ECO-Label Context: - High competition among hotels (price per night < Costs ) - Awareness-raising program for environmental protection through microenergy products Objectives: -Awareness-raising among tourists -Marketing material for the MFI -Distinctive technology -Selling piont for hostels MicroEnergy 36 - 16 InternatIonal
  • 37. Energy, making „sense“? Carbon Finance MicroEnergy 37 - 16 InternatIonal
  • 38. Energy, making „sense“? • The link between Microfinance, Energy and Carbon Finance has a great potential because: – Microfinance helps to overcome the barrier of high initial costs for clean energy investments – Microfinance monitoring infrastructure can be used for the monitoring of carbon finance projects – Carbon finance can provide a long term subsidy to develop and entertain technical service infrastructure, particularly in remote areas MicroEnergy 38 - 16 InternatIonal
  • 39. BUT! MicroEnergy 39 - 16 InternatIonal
  • 40. Energy, making „sense“? Make it a financially sustainable business model in itself! FIRST make a user-focussed technology-neutral demand assessment THEN identify the right partners and develop a good business, distribution and service model THEN think about non-monetary value MFI Clean Energy Business Plan Monitoring of Adjustments Commer- Market client’s energy Product & and Pilot Products and of Business cialization Assessment demand Supplier Planning Suppliers Plan assessment Identification MACRO MICRO IDENTIFI- PILOT PILOT PILOT 1 2 3 4 5 6 ANALYSIS ANALYSIS CATION DESIGN IMPLEMENTATION EVALUATION 7 UP-SCALING MicroEnergy 40 - 16 InternatIonal
  • 41. Energy, making „sense“? Making a lot of sense.... ...but not to the customers and users. MicroEnergy 41 - 16 InternatIonal
  • 42. Contact MicroEnergy International GbR Potsdamer Strasse 143 ·10783 Berlin · Germany Partner: Noara Kebir, Daniel Philipp Pho. +49-(0)30-201 79 968 Fax +49-(0)30-484 987 054 contact@microenergy-international.com Consulting www.microenergy-international.com Science www.tu-berlin.de/microenergysystems MicroEnergy 42 - 16 InternatIonal
  • 43. Questions? Micro Energy 43 - ## InternatIonal