All three videos use bright colors and lighting to appeal to younger audiences, as is common in pop music videos. They also feature ordinary settings and portray the artists as both ordinary and extraordinary to inspire viewers. While videos A and B focus on narrative performances, video C shows the group's talents through hair, makeup and costumes to inspire girls. Camerawork emphasizes close-ups and zooms to connect with viewers. Editing uses jump cuts and transitions to match the beat. While the genres share these similarities, the videos also have some differences, like video C having more camera movement and no transitions, to reflect evolving trends.

1. Similarities
Pop Music

2. A genre related style is shown throughout all the videos as bright lighting and colours has been used. This allows the genre to stand out and target younger people,
cause of the shots looking vibrant and fuller the audience are attracted toward the vibe and feel of the videos. The colours also contrast with the overall feel of pop
music which is upbeat and feel good.
In video B, props such as cakes and dolls as well as a setting of a child's room creates a relatable atmosphere that is mainly targeted at young girls who are
self-conscious with there body image. This also links to how megan’s performing the song which may spark an interest and make people want to inspire to
be like her as she is seen as ordinary and extraordinary. Showing that girls don’t have to be like women how are represented in the media.
Video C, shows us through the use of hair and makeup and also costume. This makes younger girls inspire and look up to them because they are presented to us as
sexy, confident, talented. It is also helped, with the setting of a road trip across the desert as well as the old fashioned car they drive in. Both build a reason to look up
to the band and make them look different.
Through out all three of the videos Richard Dyers Paradox star theory has been used. For example, in video A the character casting as well as setting for the video
would defiantly be elements where the young people would look up to, as they are seen as ordinary and extraordinary.
Mise en Scene

3. Camerawork
Every video at some point includes close-ups shots. The shot allows us to see the artist/s performing it also allows the audience to get up and close with the
artist/s. This once against links with Richard Dyers theory of Ordinary & extraordinary they want to be up and close a personal with artist and look up to them.
Both A and B use a zoom in their videos in order to take the focus off what happening around them to what's happening with the artist. One example is
when Megan is when Megan stops dancing and singing at the moment the camera zooms in on her.
There is a lack of camera movement in all three. This is so you can focus on the performing element of the video instead of being distracted.

4. Editing
In terms of Carol Vernallis concept of music editing. Both videos A and B use special effects in there videos. Video A ends with a fade transition happening.
With Video B it starts with a wipe transition at the beginning and end of the video.
All three use jump cuts through the videos. Carol Vernallis says it allows the video to have a basic structure and for viewers follow much easier.
All of the videos have been edited in a way that allows it to match the beat. Either it switching scene/shot on a rhythmic beat or in a pattern.
Two shots that follow on from each other Two shots that follow on from each other
Beginning End

5. Differences
Pop Music

6. Video A seems to be the only video that has the biggest amount of narrative in it. The rest are mainly performance. When using Goodwin's theory of
relationship with the lyrics Video B looks to be the video that would mostly be relatable for young audiences. As Video A is about him being in a
relationship and C is about getting out of a relationship. Video B meanwhile hits a very important issue especially for younger girls.
Differences
Video C, includes a unconventional crane camera movement. I can't really understand why it has been used but when I compare with both A & B it seems
unnecessary and may have just been used in order for the audience to see the setting and the road they are driving on. Video B and A also included much
less movement of the camera then in video C. This is so the video focuses more on the performance element of the both videos as both Olly Murs and
Megan Trainor both have segments when they dancing. Video C also is the only video out of the three that doesn’t include any of Carol Vernallis transitions.
High angled crane movement
Maybe the reason for video C being a outsider to the rest is because of the future trends. Video C is the newest out of the three and includes the most
differences. Newer pop music video do tend to include less narrative and more performance. We also have to consider that Little Mix are a pop group, this
may be the cause for some of the differences between A & B. Maybe a performance type applies more to a pop group than it does for an artist.
Video A is the only video to include diegetic sounds. At the start of the video we hear Olly arriving on his bike as well as opening up his invitation. This may
have been included into the video to allow the scene to be set for the audience it also adds to the narrative of the story.

7. Similarities
Electronic/dance music

8. Richard Dyers paradox star’s theory has again been used through the use of locations, Electronic dance tends to be set in relatable places. For example Video C is partly set at a
concert with loads of people watching Martin Garrix’s DJ set. Meanwhile video A through out is set on ordinary streets/roads as well as locations such as a café.
Mise en Scene
One common element that is included in both videos A and B is that they have casted two or more people who are in a relationship. This is a situation people can relate to and feel
included in. The relationship shown within both videos also correspond to the lyrics. This brings back Goodwin's theory of the link between the lyrics and visuals with in music videos.
Women sat drinking in a cafe Concert environment
“I’m latching on to you” “Feel so close to you right now”
The costume aspect is also the same as in the pop genre. As the clothing worn looks to be what ever is fashionable at the time. Dryer would agree that this is to make the audience
look up to them. It also brings in the idea that people might buy the item of clothing because of it.

9. Camerawork
With in the EMD genre the close-up shot is use to focus on different roles people play within the videos. This also again links with Richard Dyers theory of
Ordinary & extraordinary they want to be up and close a personal with artist and look up to them.
In every video, fast cut shots keep the audiences interested and entertained. Fast movements and shots add a sense of realism like there in a club/dance
environment. This also is another way EDM relates toward it’s audience.
Paradox of Stars is once again use as a sense of realism is also built through the use of mid-shots of people dancing in time with the beat.
Two shots that follow on from each other Two shots that follow on from each other

10. Editing
Carol Vernallis talks about how music videos mainly use jump cuts in order to structure the video. Electronic music is no exception as all three videos use
jump cuts at every stage.
Each video also is matched with the beat when the cuts happens. In video A the cuts changes when there is a change of chord especially in the
introduction part of the video. Video B, changes on the beat and high hat of the song. And video C changes on the clicking beat and chord changes.
During in the chorus, all of the videos pick up the pace. This is because it’s conventional for EDM to pick up tempo during what they call the drop (chorus)
this is the section the song leads up to and is the normally the most memorable part of the song. It’s also the section most people dance to.
Two shots that follow on from each other Two shots that follow on from each other

11. Differences
Electronic/dance music

12. Video C seems to be the only video that uses the conventional high angled shot, that show off the location the videos are set in. It also is the only video out
of the three that is performance and not narrative either though the song is about relationships like the others.
Differences
In Video A, We hear a diegetic sounds of people turning there sound systems/tuning their radio’s at the start of the video. This may link to Dryers theory of
relating actions we do everyday (like tuning the radio). And showing them in the video.
Video B, is the only one that shows evidence of Goodwin's iconography theory. As every once in a while a draw face appears over the top of different
characters in the video. The drawing is the same face that Discourse use for there digipack of the record ‘Latch’ as well as it being the brand of the duo .
Latch digipackIconography in the video Discourse brand