+Many pharma brands in India become stagnant. can they be brought back to life? can they become vibrant? Learn how Vivek Hattangadi www.theenablers.org
• Brands sit somewhere on the hypothetical Brand Love curve
• There are 5 connections needed to create love for your brand
• The Brand Connectivity and love generates power for your brand.
• Having Power for your brand helps generates profit in 8 ways
Strategic proposal and marketing plan
Presentation addressing Baby/ Kids skincare positioning and performance, Taking into consideration the below factors :
Analysis
Brand positioning
Strategy
Tactics
Workshop for Brand Leaders to make them smarter at media planning and help them make better decisions with their Brands. We help the Brand Leader look at media as an investment within the planning process, assess media’s role in your advertising, and show strengths/weaknesses of both traditional and digital media.
• Brands sit somewhere on the hypothetical Brand Love curve
• There are 5 connections needed to create love for your brand
• The Brand Connectivity and love generates power for your brand.
• Having Power for your brand helps generates profit in 8 ways
Strategic proposal and marketing plan
Presentation addressing Baby/ Kids skincare positioning and performance, Taking into consideration the below factors :
Analysis
Brand positioning
Strategy
Tactics
Workshop for Brand Leaders to make them smarter at media planning and help them make better decisions with their Brands. We help the Brand Leader look at media as an investment within the planning process, assess media’s role in your advertising, and show strengths/weaknesses of both traditional and digital media.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
This is our brand management training workshop on brand positioning. Your brand positioning statement defines the target market, consumer benefits, both functional and emotional, as well as support points.
We look at the role of the Brand Leader, how to develop marketing execution strategy, tools to make marketing decisions and how to give direction to an agency.
Be distinct or become extinct. Strong brands are brought forth by strong organisations. Effective brands are authentic and consistent with the organisation's identity.
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
A New Brand Strategy For A 2.0 World.
This document focuses on cultural tension strategy and grassroots marketing as tools of implementation in a new media world shaped by consumer activism.
It shows a systematic way to embed culture in the strategic process and demonstrates its financial value.
Zoom in. Zoom out. State of the Whole Brand 2023Barkley
Over the past four years, we have conducted extensive research to prove the power of whole brands. Our research shows they are 11X more likely to command a premium price, 3X more likely to be bought most often in their categories, double their competition in market penetration, and are 50% more likely to be recommended to others. This research is represented in our annual State of The Whole Brand report.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
This is our brand management training workshop on brand positioning. Your brand positioning statement defines the target market, consumer benefits, both functional and emotional, as well as support points.
We look at the role of the Brand Leader, how to develop marketing execution strategy, tools to make marketing decisions and how to give direction to an agency.
Be distinct or become extinct. Strong brands are brought forth by strong organisations. Effective brands are authentic and consistent with the organisation's identity.
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
A New Brand Strategy For A 2.0 World.
This document focuses on cultural tension strategy and grassroots marketing as tools of implementation in a new media world shaped by consumer activism.
It shows a systematic way to embed culture in the strategic process and demonstrates its financial value.
Zoom in. Zoom out. State of the Whole Brand 2023Barkley
Over the past four years, we have conducted extensive research to prove the power of whole brands. Our research shows they are 11X more likely to command a premium price, 3X more likely to be bought most often in their categories, double their competition in market penetration, and are 50% more likely to be recommended to others. This research is represented in our annual State of The Whole Brand report.
These slides are from our brand management training program. With our Brand Plan training, we will show you how to come up with the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements.
At Beloved Brands, we help brands find growth and we make brand leaders smarter.
The way to build your brand and brand strategy is actually quite simple and straight forward. However, you first need a means of measuring your brand health and your competitors too. Your Brand Equity allows you to build your brand using the right decisions.
BrandVision is our Brand Tracking measurement that allows you to evaluate and understand your Brand Equity.
So, how do Lebanese Marketers view and develop their brands? Is Branding in Lebanon Healthy ?
-A thorough study for marketing and non-marketing professionals on the current status of branding in Lebanon and the opportunities it brings with upgrading branding and brand management practices.
-One of the interesting findings is the lack of knowledge related to brand’s economic value creation and to brand’s relation to business strategy.
-Another interesting finding is that Lebanese Marketers' behavior is not always in line with their perceptions and attitudes.
1GB530 Brand Extension Marketing Plan GuideIntroductioMargaritoWhitt221
1
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once submitted to the Dropbox for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin® for a plagiarism review, so it continues to be important for you to never use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (can define major ideas) or Comprehension (can discuss major ideas) or Application (can apply major concepts to new situations).
A Marketing Plan Is The Foundation For All Marketing EffortsBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Intensive Growth Strategies
Companies have four options to maximize growth opportunities, these include the following strategies:
Market Penetration: Gaining more market share by increasing sales of products and services to existing markets.
Market Development: Finding or developing new markets for current products.
Prod ...
The 3-D Brand Diagnostic is a software based strategy development product that is utilised by leading consumer goods companies to build their brands. It examines all future drivers of brand P&L performance. It can be run in any language in any country globally and delivers a typical consultancy engagement for 1/15th of the normal cost, as we have encoded decision making capability in the product itself. For more information, please go to www.commercialadvantage.com.
Is your business going through a rough patch at the moment? Do your competitors grab your potential customers? Is there a drop in sales and revenue that you're not wanting? If this is the case, and you're trying to figure out what's causing the problems, you should start by doing a brand audit of your business.
Today, we are sharing five key benefits of brand audit:
1. Helps in determining the company's positioning
2. Allows to uncover company's strengths and weaknesses
3. Assists in better aligning offers with customers expectations
4. Helps in establishing the brand's competitive position in the market
5. Assist in recognizing how the public views brand and business
Brand Extension Marketing Plan 8GB530 Brand Extension Marketi.docxtarifarmarie
Brand Extension Marketing Plan 8
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a cover page and a reference page.
For the Brand Extension Marketing Plan Assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once deposited into the Dropbox for grading, Brand Extension Marketing Plan Assignments are submitted to Turnitin® for a potential plagiarism review, so it continues to be important for you never to use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan Assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA Assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let me know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (Can define major ideas) or Comprehension (Can discuss major ideas) or Application (Can apply major concepts to new situations).
A MARKETING PLAN IS THE FOUNDATION FOR ALL MARKETING EFFORTSBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection – the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Module 1 BEMP Proposal - What will your project be about?
Submit your response to the following questions as a Product Proposal:
1. What is the brand name of your for-profit business/organization?
1. What is the new product, not currently in existence, that will generate revenue for .
A guide to understand the brand audit. Tips and tricks on how to understand and identify the brand problems and further solve it with a comprehensive action-plan
Here are the 5 marketing processes that every brand leader must know to be successful in your job.
✅ How to define your brand positioning
✅ How to write a marketing plan
✅ How to inspire marketing execution
✅ How to analyze your brand's performance
✅ How to think strategically
Every marketer has a natural space they excel and a blind spot they need help in. If you have a gap, it will likely show to those deciding on your next move. Challenge yourself to fill in your skills gaps using experience, coaching, and training to become a well-rounded marketer.
Explore our Beyond the MBA training program which is a virtual brand management training designed for the real world. This is your opportunity to gain access to world-class brand management training.
Our virtual training includes 35 engaging video training sessions as Graham shares the best brand management thinking that covers strategic thinking, brand positioning, brand plans, marketing execution, and marketing analytics.
Upon completing our program, you will earn a certificate in brand management that you can proudly display on your resume and LinkedIn profile.
For more information on Beyond the MBA, go to:
https://lnkd.in/e8f_dKn
Here are some of our best Beloved Brands stories on brand management:
Read how to write a brand positioning statement:
https://beloved-brands.com/2012/05/06/brand-positioning-statement/
Read how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Read how to write a brand strategy roadmap:
https://beloved-brands.com/2013/04/14/brand-strategy-roadmap/
Read how to write brand concept:
https://beloved-brands.com/2013/10/12/brand-concept/
Seven Principles of Public Life for Pharma LeadersThe Enablers
This is based on the Nolan Principle. All pharma leaders in India should adopt this
In 1994, the UK government established a Committee on Standards in Public Life. The committee was chaired by Lord Nolan, and was tasked with making recommendations to improve standards of behaviour in public life.
The original thoughts are of Lord Nolan
Seven Principles of Public Life for Pharma LeadersThe Enablers
Seven Principles of Public Life for Pharma Leaders is for all Pharma Leaders
At the Academy of Pharmaceutical Leadership, our endeavour is to create morally outstanding young pharma leaders.
All pharma leaders of South Asia must imbibe these seven principles
Patients First - is the motto of this slide presentation
Vivek Hattangadi and Prof. (Dr.) Suniel Deshpande
Why is copywriting Indian pharma marketing so bland and uninspiring?
Why are brand managers so focused on table-stake promotion and not brand promotion?
Welcome and see the magic of EMOTIONS IN PHARMA MARKETING.
For more details please write to Vivek Hattangadi or Prof. (Dr.) Suniel Deshpande
This presentation has been adapted from the original story by Dr. Spencer Johnson in his book – “Who Moved My Cheese”
This story is about two Brand Managers Visu and Aidy who refuse to change from the current obsolete pharma marketing tools like the visual-aids to newer and modern Digital Communication.
Aidy particularly is adamant and change-proof.
What happens to Aidy?
Read on!
Vivek Hattangadi
Why is social media neglected by Pharma India Brand Managers?
These slides will give you some insight into this important but neglected media for branding
An E-TEAM is a FULLY ENGAGED TEAM.
Engagement is a strange word and has many meanings. The Oxford Advanced Learners Dictionary, 7th Edition, lists five meanings - from an agreement to marry to a fight! But the way marriages and engagements get ended, in a fight, is engagement the best way to describe a workplace commitment? Nevertheless, you as a manager would like to avoid tragic separations at the workplace, isn’t it?
An E-TEAM is a FULLY ENGAGED TEAM.
Engagement is a strange word and has many meanings. The Oxford Advanced Learners Dictionary, the 7th Edition, lists five meanings - from an agreement to marry to a fight! But the way marriages and engagements get ended, in a fight, is engagement the best way to describe a workplace commitment? Nevertheless, you as a manager would like to avoid tragic separations at the workplace, isn’t it?
Lear more about the MAKING OF AN E-TEAM in this presentation.
Vivek Hattangadi
The enablers cows and people - A Lesson in Human Relations for Better Sales...The Enablers
At times, the field managers in the pharma industry in India forget that for better prescription generation, human relations are very important.
For optimum productivity, go through this presentation and give your feedback on vivekhattangadi@theenablers.org / www.theenablers.org
Remember what Ken Blanchard says! Catch People Doing Right or Approximately Right!
This presentation will help the pharma first-line leaders to know how rich their job is.
They are not mere managers - they are the industry leaders of tomorrow.
All FLLs should realize this and strive for corporate maturity.
Brand Building and the Chinese Bamboo TreeThe Enablers
See the similarity between a Chinese Bamboo Tree and Building a Pharma Brand
Developed by Vivek Hattangadi
www.theenablers.org
Aithor of the book: "WHAT THE PHARMA CEO WANTS FROM THE PHARMA BRAND MANAGER"
fOR MORE DETAILS, PLEASE CONTACT
vivekhattangadi@theenablers.org
Briefing the design agency is a skill and art.
For an excellent output from the design agency, a good brief is essential and should be a combination of written and verbal communication
vivekhattangadi@theenablers.org
www.theenablers.org
The Brand Management Guru - The Enablers The Enablers
The Enablers, The Brand Management Guru offers a comprehensive package in training pharma brand managers and field sales managers.
Kindly contact vivekhattangadi@theenablers.org / pahwa.theenablers@gmail.com for further details
Basavarajeeyam is an important text for ayurvedic physician belonging to andhra pradehs. It is a popular compendium in various parts of our country as well as in andhra pradesh. The content of the text was presented in sanskrit and telugu language (Bilingual). One of the most famous book in ayurvedic pharmaceutics and therapeutics. This book contains 25 chapters called as prakaranas. Many rasaoushadis were explained, pioneer of dhatu druti, nadi pareeksha, mutra pareeksha etc. Belongs to the period of 15-16 century. New diseases like upadamsha, phiranga rogas are explained.
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
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Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
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2. Stagnant Brand - I
Stagnation is a prolonged period of little or no
growth over an extended period of time - after a
vibrant growth phase
Growth is less than 50% of the segment growth
The brand is also losing market share
Vivek Hattangadi2 Stagnant to Vibrant
3. Stagnant brand – II
Stagnation of a brand can sometimes occur naturally,
when the segment itself is showing growth of < 5%
The rate of decline for that brand is rapid and the
continues to decline and the demand is decreasing
Vivek Hattangadi3 Stagnant to Vibrant
4. Pay Attention to Warning Signs
Be vigilant
Acknowledge and discuss any problems
encountered
You can have a chance to avert disaster before it’s
too late
Vivek Hattangadi4 Stagnant to Vibrant
5. If you want to prevent your brand from dying,
pay close attention to shrinking Rxer base
Do a Brand Audit
Vivek Hattangadi5 Stagnant to Vibrant
6. What is brand audit - I
A brand audit is a thorough examination of a brand's
current position in the market compared to its
competitors
It is a review of its effectiveness
You determine the strength of your brand - with its
weaknesses or inconsistencies
Vivek Hattangadi6 Stagnant to Vibrant
7. What is brand audit - II
Brand audit is to the Brand Manager is what a
financial audit is to the accounting department
An organized review of the health of your brand
It is an examining your brand activities
Brand audit can be external as well as internal
Vivek Hattangadi7 Stagnant to Vibrant
8. Purpose of a brand audit
The purpose behind a brand audit is plain
and simple ~ to gain a fundamental
understanding of where your brand stands in
its current state
Vivek Hattangadi8 Stagnant to Vibrant
9. What can you audit?
Internal External
Positioning Corporate identity
Brand values Logos, other brand elements
Unique selling proposition Collateral - brochures, print
materials, tradeshow
displays
Brand promise Website
Brand essence Social media
Vivek Hattangadi9 Stagnant to Vibrant
10. Tools for brand audit
Perception study
Johari Window
SWOT Analysis
Vivek Hattangadi10 Stagnant to Vibrant
11. Perceptual mapping
The perceptual map visualizes competitive landscape
Shows how your brand stacks up in the mind of your customers
Identify two dimensions, such as two important customer needs
(say Price & Quality or Cost & Performance or Amateur &
Professional) and plot competitors on these two dimensions
The resulting graph allows comparison of your brand to
competitors
Vivek HattangadiStagnant to Vibrant11
12. My Perceptual Map Cars in India (My Personal Perception)
Vivek HattangadiStagnant to Vibrant12
QUALITY
P
R
I
C
E
Mercedes º
Audi º
BMW º
Nano º
Skoda º
Beat º
Swift º
Alto 800 º
Alto K10 º
Nissan Micra º
This my
perception and
could be right or
wrong.
THIS IS ONLY FOR
ACADEMIC
PURPOSES.
Vivek Hattangadi
www.theenablers.org
Volkswagen º
13. My Perceptual Map of Pharma India (My Personal Perception)
Vivek HattangadiStagnant to Vibrant13
EFFECTIVENESS
P
R
I
C
E
S
TROIKAA º
AVENTIS º
GSK º
GENERICº
ERICA º
FDCº
INTASº
MACRON-Kº
BADDIº
SUN PHARMA º
PS: This is my
personal
perception. I could
be right or wrong.
THIS IS ONLY FOR
ACADEMIC
PURPOSES.
Vivek Hattangadi
www.theenablers.org
HUMANKINDND º
14. Johari Window
Vivek HattangadiStagnant to Vibrant14
Open self - Known to
Self
Information about me
that I know and others
also know
Blind self - Unknown
to Self
Information about me
which others know but
I don’t know
Hidden self – Unknown
to others
Information about me
which I know that others
do not know
Unknown self –
Unknown to all
Information about me
which I don’t know and
others also do not
know
16. JoHari Window for a Brand Audit - 1
Vivek HattangadiStagnant to Vibrant16
‘B’ – Knows
but does not
use your
brand
‘D’ – Knows
and uses
your brand
regularly
‘A’ – Does
know nor
uses your
brand
‘C’ – Does
not know -
infrequently
uses your
brand
Knows
Uses
17. JoHari Window for a Brand Audit - 2
Vivek HattangadiStagnant to Vibrant17
‘B’ – Knows
but does not
use your
brand
‘D’ – Knows
and uses
your brand
regularly
‘A’ – Does
know nor
uses your
brand
‘C’ – Does
not know -
infrequently
uses your
brand
Knows
Uses
18. JoHari Window for a Brand Audit - 3
Vivek HattangadiStagnant to Vibrant18
‘B’ – Knows
but does not
use your
brand
‘D’ – Knows and
uses your brand
regularly
‘A’ – Does
know nor
uses your
brand
‘C’ – Does not
know but
infrequently
uses your
brand
Knows
Rxs
23. You can adopt two strategies
1. Rebranding – Which can
revitalize a stagnant brand
2. Relaunching – Treat it like a
new product
Vivek Hattangadi23 Stagnant to Vibrant
25. 5 strategies can be thought of
Through brand audit, dig beneath the surface to find
the root problem
Create a solution
Intelligent and thoroughly examine the existing
problems
Vivek Hattangadi25 Stagnant to Vibrant
26. Strategy 1 – Change Direction
Maintaining status quo is not a viable solution
Blow the dust off your brand – Reinvent
Ask: Are doing the same things as others?
Vivek Hattangadi26 Stagnant to Vibrant
27. Strategy 2 - Broaden visibility
Change and enhance the perception of your brand –
example size, low price
Discover what can set you apart from your
competitors
Vivek Hattangadi27 Stagnant to Vibrant
28. Strategy 3 - Narrow the scope
Narrowing scope is not a negative – play on
strengths - firmly establish your brand as the only
source of specific benefits
It can actually be hugely positive, as if you have
taken your target audience and aimed for the bull’s
eye
Vivek Hattangadi28 Stagnant to Vibrant
29. Strategy 4 – Change the internal culture
Changing the internal culture has an impact upon
every stakeholder from employees to Rxers
This can rejuvenate the internal morale that has gone
stale
It can enliven pride, restore confidence
It can renew competitive spirit and create an army of
advocates
Vivek Hattangadi29 Stagnant to Vibrant
30. Strategy 5 – Change brand personality
Personality puts the “person” in your brand and
gives it life
Rebranding can refresh public image by enhancing
brand’s personality
Garnering new Rxers - thanks to an updated brand
personality helps in building your brand
Vivek Hattangadi30 Stagnant to Vibrant
33. What is relaunching
A brand relaunch reintroduces a previously marketed
brand to improve its sales, market share and profits
Re-launching a brand means thinking beyond a new
design or a new name. It means, “going deeper”
This happens not only for brands which not doing
well but also for brands doing well but would like to
do better
Vivek Hattangadi33 Stagnant to Vibrant
34. Strategy1
Keep all elements of the mix the same but reposition
the brand in the minds and hearts of Rxers
The entire repositioning exercise can change the
perceived value of the brand
The elements used would be in the area of the
communication mix including the packaging
Vivek Hattangadi34 Stagnant to Vibrant
35. Strategy 2 – Revamp
Revamp every element of the marketing mix
including the brand logo, the product ingredients and
pricing,
Bring it out with a new price
Bring it out as a new avatar
Vivek Hattangadi35 Stagnant to Vibrant
36. Strategy 3 - Communicate
Communication is key in any relaunching effort very
clearly
Communicate internally
Communicate keeping external customers abreast of
the coming changes
Vivek Hattangadi36 Stagnant to Vibrant
37. Strategy 4
Do not abandon current strengths
However, do adapt to changing environment
Effectively balance present and the new
Vivek Hattangadi37 Stagnant to Vibrant
38. What relaunching can do?
Rebranding can revitalize a stagnant brand
Can increase brand awareness
Create new Rxers
Vivek Hattangadi38 Stagnant to Vibrant
39. Relaunch – via Nexus
Vivek Hattangadi39 Stagnant to Vibrant