Social Media Brand Plan


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Social Media Brand Plan

  1. 1. Social media brand plan<br />Jessica Walton<br />
  2. 2. Goals<br />Create online presence <br />Showcase my skills qualifications and experience.<br />Expand my networking pool<br />Establish Credibility<br />Become Communications or Public Relations Director for corporate, sports or entertainment with a focus on event planning and social media.<br />
  3. 3. Portfolio:<br />Resume<br />Brief Bio<br />Relevant Sample Works<br />Portfolio can be found at:<br />Social Media Affiliations<br />Twitter<br />Facebook<br />Myspace<br />Blogger<br />WordPress<br />LinkedIn<br />Youtube<br />Ning<br />del.ici.ous<br />
  4. 4. Objectives: <br />Hold important positions in my student organizations<br />Intern and gain more experience professional<br />Receive a gold star from PRSSA<br />Receive my Bachelors Degree in Public Relations April 2011<br />Receive my master’s degree in communication<br />Move on to join PRSA<br />Receive httpAPR accreditation<br />I want to be the head of major decision in event planning, social media and other PR aspects for the company. I would even like to possibly go on and own a PR firm<br />I would basically like a secure CAREER that give me enough money to live comfortably and still keep a smile on my face<br />
  5. 5. SWOT analysis:<br />Strengths:<br />Superb social media,written, oral and interpersonal communications skills.<br />Well rounded set of skills<br />Work well in fast paced and pressure environments<br />Weaknesses:<br />Patience<br />Not much professional experience<br />Opportunities:<br />Interships<br />PRSSA & network expansion<br />Friend and Family support<br />Threats: <br />Increasing Competition, Economy<br />
  6. 6. online presence<br />Twitter<br />Facebook<br />Myspace<br />Blogger<br />WordPress<br />LinkedIn<br />Youtube<br />Ning<br />del.ici.ous<br />Picasa3<br />Google<br />I plan make further developments for my WordPress, Blogger, and LinkedIn<br />Beyond Twitter, Facebook and Myspace I am just getting in to social media and plan to sharpen skills even more.<br />The skills I have learned and will continue to learn will only help my in the future.<br />
  7. 7. Key messages<br />My social media brand will serve as a representations of my compiled skills, qualifications and experience<br />I hope employers will see that I am passionate and dedicated to my work.<br />This may be the first impression an employer sees. First impressions don’t get a do over and I hope that my brand will give of a positive impression<br />
  8. 8. Strategies: <br />I will get internship experience that will allow me to meet new people an expand my network and sharpen skills.<br />I will begin writing on a blog, either Blogger or WordPress and use my twitter account to promote it.<br />I will learn all that I can in the course at EMU<br />I will continue to develop my LinkedIn account<br />I will stay active in PRSSA. <br />
  9. 9. Tactics:<br />Short term:<br />This summer I will have my first internship<br />I will start updating my blog this summer<br />I will take relvant courses in my final year at EMU<br />I will have another internship for fall 2010<br />I will graduate in April 2011<br />Long term:<br />I will continue to find jobs and internships to gain experience.<br />I will eventually land a permanent job and begin my career pathway<br />I will take steps toward obtaining my masters degree.<br />I will land the job of my dreams and be awesome at life.<br />
  10. 10. Measurement:<br />My success will be measured by the career that I have. I will take into consideration the work that I do and my satisfaction level. It will also be important that I meet my goals in order to be successful. I will consider my self successful when I have enough money to live comfortable and a smile on my face when I go to work. Simple.<br />"Success is a journey, not a destination." <br />Ben Sweetland<br />
  11. 11. Jessica N WAlton<br />This presentation has been brought to you by<br />
  12. 12. THE END <br />