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Trish Personal Brand


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  • why not be more assertive with the postcard idea?

    think of how open people are when they travel. Maybe you can infuse your blog with that sense of adventure, a signature type of big photograph featuring you in a signature pose in a PR context with a brief text that contains a useful nugget of insight or a reminder or tip ... I am thinking about the Matt Harding of PR blogging.

    See what Ellery did with her mid-term answers too.

    You could do this without doing an also run travel blog. If you want to do a PR in travel blog the same approach could make it distinctive.

    I am picking up a lot from the word 'postcard' and the photography that you have selected ... good work with that. But maybe I am running in the wrong direction.

    Your stated goals and objectives are too tentative for me to do anything with (and the same maybe true for potential employers).

    Like the brand statement. think it needs tweating to get clear on the connection to travel and think you could be more creative and stronger once you get to refining it

    SWOT should analyze you in broader context, not just you

    like the formal re-evaluation phase in your critical path
    Are you sure you want to  Yes  No
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Trish Personal Brand

  1. 1. All About Me: My Postcard Trish Budd’s Personal Brand
  2. 2. GOAL <ul><li>My goal is actually my biggest obstacle. I want to establish myself and put myself out into the social media world. By doing this and creating a personal brand, I’m allowing others to see what I have to offer to the PR industry. </li></ul><ul><li>I want to create a brand that incorporates my personal interests and values as well as my skills that will aide in my career development. </li></ul>
  3. 3. ABOUT MY BRAND <ul><li>I want to combine my passion for adventure and travelling with my interest in Public Relations. I want to integrate my sense of adventure into how I approach my career in PR. I want to explore many different avenues before I get settled in one area. </li></ul><ul><li>I want to dive into the PR world with an open mind, full of optimism and confidence and ready for anything! </li></ul>
  4. 4. Measurable Objectives <ul><li>Awareness: Research and learn about other social media applications to potentially utilize to further develop my brand. </li></ul><ul><li>Behavioural: Increase number of social media contacts and applications by 50% by the end of the semester. </li></ul><ul><li>Attitudinal: Position myself as an aspiring PR practitioner who is confident and open minded. </li></ul>
  5. 5. Last Five Facebook Updates: KEY WORDS
  6. 6. PERSONAL SWOT <ul><li>Strengths : My ambition. I work really hard at everything and always give 100% </li></ul><ul><li>Weaknesses : Risk Taking. I take risks in my everyday life but I need to use my brand to think outside the box and get creative in both my educational and professional worlds. </li></ul><ul><li>Opportunities : Being a Humber PR student allows me to network and connect with others who share my interests. </li></ul><ul><li>Threats : Waiting too long to make stuff happen and having it taken away before I get the chance </li></ul>
  7. 7. CRITICAL PATH Areas to improve November 2009 December 2009 January 2010 February 2010 Twitter Increase number of re-tweets by 10% Make a twitter for my blog 100 Followers! Re-evaluation process Professional Organizations Join IABC and CPRS Attend Events and begin networking Join Protégé program and make connections Re-evaluation process Blog Establish an overall blog theme Increase number of comments by commenting on other blogs and increasing number of links Add 2 posts a week Re-evaluation process
  8. 8. Strategies <ul><li>To increase my online presence through applications including Twitter, Facebook and Ning to connect with like-minded people who reflect my brand </li></ul><ul><li>Build and establish relationships with industry professionals through social media and in person at networking events </li></ul>
  9. 9. TACTICS <ul><li>Measure followers/following on Twitter every week and add a new person/organization every week. </li></ul><ul><li>Attend both IABC and CPRS student networking events </li></ul><ul><li>Volunteer at any opportunity that reflects my brand </li></ul><ul><li>Re- do my blog to align it with my personal brand </li></ul>
  10. 10. Channels <ul><li>Facebook : connects with friends from all areas of my life. </li></ul><ul><li>Twitter: use twitter to connect with industry professionals and build my brand </li></ul><ul><li>Ning : connects me with my classmates, professors and mentors </li></ul><ul><li>Blogger/Blogspot : the URL for my blog </li></ul><ul><li>Youtube : uploaded social media application assignment </li></ul><ul><li>Slide Share: a useful tool for sharing presentations </li></ul>
  11. 11. THE END