W. GILLEN: THE CONTINUOUS LEARNER<br />
BRAND STATEMENT<br />To use social media to create an online presence that reflects my evolving personality, interests and...
GOAL<br />By using the social media outlets we have learned in class, I will begin to build an online brand over the next ...
TARGET AUDIENCE<br />Public relations practitioners in the Toronto area as well as fellow colleagues.<br />
KEY MESSAGES IN MY PLAN…<br />
OBJECTIVES<br />Create a professional brand that can continue to evolve as I do<br />Create a greater online presence <br ...
SWOT<br />
STRATEGIES<br />Participate in relevant online communities that relate to my interests <br />Update and review RSS reader ...
CHANNELS AND TACTICS<br />Blog<br />Twitter<br />LinkedIn<br />NING (Humber PR, League of Kickass Under 30)<br />RSS reade...
CRITICAL PATH<br />
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Brand Plan

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Brand Plan

  1. 1. W. GILLEN: THE CONTINUOUS LEARNER<br />
  2. 2. BRAND STATEMENT<br />To use social media to create an online presence that reflects my evolving personality, interests and education.<br />Being new to the field of PR, I am still trying to figure out my way. It is much too soon for me to make a concrete personal brand. <br />Therefore, I have labeled myself the “Continuous Learner” so that my brand can be broad enough to cover many fields.<br />
  3. 3. GOAL<br />By using the social media outlets we have learned in class, I will begin to build an online brand over the next six months. <br />To increase my opportunities through networking online andenhance my ability to obtain employment in the future.<br />
  4. 4. TARGET AUDIENCE<br />Public relations practitioners in the Toronto area as well as fellow colleagues.<br />
  5. 5. KEY MESSAGES IN MY PLAN…<br />
  6. 6. OBJECTIVES<br />Create a professional brand that can continue to evolve as I do<br />Create a greater online presence <br />Increase my social capital by networking through online communities<br />
  7. 7. SWOT<br />
  8. 8. STRATEGIES<br />Participate in relevant online communities that relate to my interests <br />Update and review RSS reader to be relevant and current to my brand and interests<br />Continuously educate myself on up and coming social media<br />Create a blog and post at least 2 entries a week<br />Become more involved in the Twitter community by posting 2 relevant Tweets a week<br />
  9. 9. CHANNELS AND TACTICS<br />Blog<br />Twitter<br />LinkedIn<br />NING (Humber PR, League of Kickass Under 30)<br />RSS reader<br />
  10. 10. CRITICAL PATH<br />

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