Zoe - My Personal Brand Plan

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Zoe - My Personal Brand Plan

  1. 1. Zoe<br />My Personal Brand Plan<br />
  2. 2. About me...<br />I am...caring, loving, funny, smart, responsible, professional, crazy, blonde, lazy, hardworking, Polish, engaged, friendly, talkative, quiet, technologically challenged, goofy...the list goes on. <br />I am not only one thing and I want my brand to show off my different colours.<br />
  3. 3. Swot - strengths<br />intelligent, responsible and hardworking person <br />willing to explore and learn new things<br />
  4. 4. Swot - weaknesses<br />technologically challenged...for now<br />not very familiar or comfortable with social media<br />
  5. 5. Swot - opportunities<br />great teachers and a class specifically dedicated to social media<br />accessibility and simplicity of social media <br />
  6. 6. Swot - threats<br />not being able to stand out enough among competition<br />other colleagues branding themselves online at the same time – more competition<br />
  7. 7. objectives<br />to increase my online presence<br />to be accessible to a wide range of people, from professionals to friends<br />to always remain authentic<br />
  8. 8. Key message<br />I want to become an online presence but I want to be authentic in everything I do. <br />I don’t want to create a personality online which seems fake and does not truly represent who I am. I want a balance between professional and personal, because that is me. <br />
  9. 9. channels<br />
  10. 10. Strategy & tactics<br />make a conscious effort to keep my blog and twitter updated<br />network with people who I find interesting, both professionally and socially<br />be open to new contacts and experiences, by engaging in online conversation and attending new events<br />
  11. 11. Critical path<br />April 2010<br /><ul><li>Increase my blogging to once a week
  12. 12. Increase me tweeting to once a day
  13. 13. Complete 50% of my linked in profile
  14. 14. Have made 5 new contacts online</li></ul>August 2010<br /><ul><li>Complete 100% of my linked in profile
  15. 15. Be a consistent blogger and tweeter
  16. 16. Have made 20 new contacts online</li></li></ul><li>conclusion<br />Throughout my experience at Humber, I want to increase my online presence and knowledge of social media overall without loosing myself in the mix<br />By the end of this year’s journey I want to have branded myself online while still remaining authentic and not limiting myself or closing any doors<br />
  17. 17. <br />

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