CoSME sales training agenda-revised

This proposal outlines the creation of a Centre of Sales and Marketing Excellence (CoSME) to address high startup failure rates due to a lack of understanding of sales and marketing. The CoSME course would cover the entire sales process over 90 hours, including marketing, demonstrating capabilities, proposing, and closing. It would also cover essential topics like developing passion, building competency, and meaningful innovation. The goal is to benefit students, entrepreneurs, and founders by increasing productivity, improving persuasion skills, reducing failure rates, and providing clarity around entrepreneurial challenges.