The document summarizes key lessons from the E-tourism Summit 09, including addressing tourists' needs, engaging them through apps and content, and making tourism easy and fun. It emphasizes the importance of providing engaging, credible, useful, and understandable content in multiple languages and platforms to cater to modern tourists who research and book online, travel with mobile phones, and want on-demand information in their own language. It promotes Mobiguide as a solution to deliver multilingual content across websites, mobile apps, social media, and more.

1. Key lessons out of
E-tourism Summit 09?
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2. - Address tourists’ needs
- Engage tourists with interesting, exciting
apps or content
- Remember ‘Tourism’ = Leisure &
Relaxation – make it easy & fun
- Today’s tourists are ‘Prosumers’
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3. Another key lesson from
E-tourism Summit 09 …
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4. Africa has a wealth of tourism products &
experiences to offer
BUT
It’s hard to find useful content on Africa
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5. And as we all know…
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6. Content is KING!
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7. So what can Africa do?
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8. What do tourists do?
- Research & booking (content, info &
reservations)
- Eat and sleep (restaurants & accommodation)
- Sight-seeing (transport and tours)
- Sharing (Social media, etc.)
- Communicate (Languages!)
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9. The language barrier is one of
the most under-rated,
neglected aspects of service
delivery in the tourism industry
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10. Language barrier clip
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11. An image speaks a 1000 words…
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12. Moyo

13. But often the tourist needs
MORE information …
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14. And that information needs to be:
- Engaging
- Credible
- Useful
- Understandable
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15. Sandton Tourism

16. It also needs to be on as many
different platforms as possible…
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17. It’s no longer just about having a
website!
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18. Today we need to consider:
- Web
- Wap
- Social networking
- Traditional media
- And …
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19. Service delivery on the ground!
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20. COVERAGE
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21. Brian Solis is Principal of
FutureWorks, an award-
winning PR and New
Media agency in Silicon
Valley.
He is the author of
“Putting the Public back
into Public Relations”
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22. Visibility /
recognition
Cutting
Social
edge
networking
technology
Mobile Across
Viral
language
marketing
Rich Audio barriers
media content
On-demand
The social
Value-add YOUR
LBS
BRAND
GPS access
marketing
compass in
Portable
media
Tradition tourism
Reward / al media
players Portability
Souvenir
Internet
Empower
Interactive
users
Aggregate
platforms
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23. The tourist of the 21st century:
- Researches & Books on-line
- Travels with a mobile phone & / GPS
- Wants instant, on-demand information
- Wants it in their MOTHER-TONGUE!
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24. So how do you give it to them?
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25. Mobile phones are not just
an extension of the Web.
The combination of unique
characteristics - including
portability, voice, location-
awareness – can be
leveraged to create
completely new sales and
service capabilities.
Source: Gartner
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26. The mobile phone is a
consumer device that can
deliver service and
relationship management in
ways that have never been
possible before.
Source: Gartner
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27. You need:
- Multilingual CONTENT
- A web presence
- A mobile presence
- Geo-tagged venue
- Traditional media
- SEO
- Social networking info@mobiguide.co.za

28. 190 days to do it!
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29. So how does Mobiguide
help?
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31. • Tourism partners:
- cultural heritage site
- natural heritage site
• Corporates:
- Tourism industry companies (hotels, B&B’s,
restaurants, convention centres, etc.)
- Companies selling to tourists (telecom,
transport, etc.)
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32. • Corporate partners:
• Clips of your venues
• Participation in « Ten of the best… »
• Sponsorship of tourist / heritage sites
• Advertising on web / wap site or in clips
• Marketing partners

33. Launch & Partners
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34. Contact us:
Amanda Forsythe
Tel: +27 (0)11 485 5315
Mobile: +27 (0)83 227 1797
E-mail: amanda@mobiguide.co.za
Web: www.mobiguide.co.za