The feedback provided suggestions to improve the ideas presented by making the layouts and designs more detailed. Specifically, it was suggested to include details on font placement, sizing, and which elements would use varnishing. Developing the ideas with more precise recipes and incorporating related products like snacks or drinks was also recommended. The feedback found the themes of afternoon tea, international cuisine, and quick family meals to be interesting concepts that could appeal to different target audiences.

1. Initial Ideas and Feedback
Hannah Sewell

2. Idea 1
British Afternoon Tea
My main thought and idea was to cover the elderly market, due to their pensions they are able to
go out and spend all the money on foods like cakes and afternoon teas. I chose this market
because I believe it fits well with what elderly people want and also it’s known that elderly people
watch what they eat so by turning vegetarian it means that they can have a structured diet. By
being a vegetarian I will try show our target audience about how you can eat and make your own
luxury foods in an exciting manner. The colour scheme that I would use for this is cream
colours, this is perfect as it goes with any colour, this would be the background of the recipe cards.
Then I was thinking of adding some elegant pink flowers around the title and page, this adds some
sophistication to the cards. Some flowers will be either big or small and will be quite long. This will
be produced in a varnish method, this will give a shine and smart finish to the cards, this makes
them look more expensive and classy. The foods that we would incorporate would be
cupcakes, sandwich classics and salads. This is nice party foods that would be nice to eat for
yourself or the family. Afternoon tea was invented in the 17th century as it gave a elegant relaxation
to the rich, this was known to always be rich adults, now it’s more dedicated to the elderly in
modern times as they have more luxury time. We will make our own products for this and use a
camera to produce elegant high quality images for the recipe cards. It will be stuck to our theme by
having colour coordinated plates in the background. The layout will be quite simple as it’s about
showing of the foods not the text, it will have lightly toned colours and not bright ones on the
cards.

3. Feedback 1
What do you like about the idea?
The varnished method sounds like a good one to use on this themed card. It’ll
help with the sophisticated look she is after. The target audience is correct
and good reasoning is put behind it. The colour scheme fits the idea nicely
and helps bring the card to life.
What areas of the idea could be developed?
Things could be more precise. For example, include which parts of the card
you are going to use the varnish effect on, All of it or just parts?
The font and where things are going to be placed haven’t been included so
the layout isn’t very detailed.
What do you find interesting about the idea?
Using afternoon tea as a theme as it is very out dated, but gradually coming
back again. The younger generation are starting to get interested in it also so
maybe it could be a new audience to target?

4. Idea 2
Healthy Snacks for Children
This is mainly for young children, I thought of this idea as young people like to always go out and do
activities in their spare time. These hobbies like football etc. might ask for a big demand in energy, so
by creating products that are simple to create and have a lot of energy in it then it would fit well with
children and their active lifestyles. This would be dedicated to the parents so that they can create the
products for their children, this is creative and the children can also get involved too. This would help
to produce new skills for the kids and the parents. Another advantage of this is that the parents know
what ingredients that they are giving their children, this means theirs healthy products involved and
not ingredients that might not be good for the children. I was thinking of having a cartoon character
on the recipe cards so that it looks more creative for our target audience. The whole recipe card
theme will be bright and colourful so that it catches people’s eyes, the font will also be big and bold
which brings out the letters more. The whole idea really helps to encourage children to eat vegetarian
foods. The snacks would involve ingredients like:
- fruit - chocolate e.g. Lindt
- vegetables - biscuits e.g. Hobnobs

5. Feedback 2
What do you like about the idea?
The colour scheme is a good representative of the energy the foods are going
to give the children. Also the eye catching colours will help attract attention
to the cards. The idea to make children’s snacks healthier helps with many
worries parents have about their children.
What areas of the idea could be developed?
Again, you haven’t include much about the layout, where are images going to
go? What size will they be? How many sections to the card etc. Font and
images of the food have also been missed out.
What do you find interesting about the idea?
The cartoon character. It will be a good way to get children interested in the
cards and recipes too so the cards can then be education to kids and teach
them about vegetarian diets.

6. Idea 3
Meals Made Quickly
This is a really good method of controlling foods for the family. This is because some
families are always busy and find it hard to fit in a proper meal in the afternoon, this
can be due to sports games or appointments that need to be attended to. The main
meals would be pasta, pizza, snacks and smoothies. The background will be green as
it’s for healthy products, it will look simple in neat so that the family can just make the
products with no hassle.

7. Feedback 3
What do you like about the idea?
As it be will appropriate for the student market, which is proving popular in
the current market, so been able to make a healthier opinion to ready meals
will work well for those in a place of work.
What areas of the idea could be developed?
Possibly including helpful tips and guidance on different things you can add to
these recipes to make them different for those families on a budget. Looking
into possible ideas of how your going to set up the shoot for these
photographs, or using different forms of media to create these photographs
from mixed media, illustrations
What do you find interesting about the idea?
You could be able to adapt this for both those young teens, students and
business men and women

8. Idea 4
Drinks on the Go
This is really creative and fun for people to enjoy, by making different drinks yourself
you will discover what different flavours you can make and how healthy it is for
you. The layout will be bright as the colours of each ingredient will fit well with the
drink itself. For any age and can be a fun way to make vegetarians drinks, this can
be delicious and enjoyable. This will help you to discover new flavours that you
didn’t think you’d have.

9. Feedback 4
What do you like about the idea?
Looking at these recipe cards in a different way, and instead for the drink
market, which allows children the opportunity to interact and help in the
kitchen especially when it come to those in there younger years allowing
them to spot out different colours and the fruit that are going into such
smoothies.
What areas of the idea could be developed?
You could also include small snacks and finger food appropriate for that style
of drink such as hot chocolates and making there own cookies or biscuits. Or
looking into creating ice lollies that include real fresh fruit and could be
something suitable to be created by children.
What do you find interesting about the idea?
Using drinks as an alternative to foods, possibly making them suitable for on
the go, when targeting a younger audience shaping these recipe cards to the
drink

10. Idea 5
Food Around the World
Introducing new foods for families is a good way to find out there culture and the way
they eat. By involving new ingredients from different countries it helps to add
vibrant colours and the ingredients can give you the right vitamins so that it helps
you to be healthy and to have a balanced diet. The different meals with have a
different themes as the countries are all unique with their own cultures. By
enforcing vegetarian foods with cultural foods then it might inspire different
people to cook different meals. It will also help bring a community together by
trying new foods that they wouldn’t have before.

11. Feedback 5
What do you like about the idea?
Looking into different cultures and cuisine and been able to incorporate these
mixes these different background together giving a community feel.
What areas of the idea could be developed?
Possibly each recipe card including colour schemes and different objects
themed around that country. You could also look to include small facts on that
place around the world
What do you find interesting about the idea?
This being appropriate for sharing or meals for one and been able to adapt
this for a party or for family purposes. As well as this been healthy food to
appeal to a balanced diet

12. Summary of Feedback
What do you agree with from your feedback?
When I first read it I thought it was clear for certain areas to be improved on. The first thing I agree on is to
make the layout more detailed in saying where I should put my font or what type of edit I should use on the
page. This is useful as it can give me a visual recommendation on what I should use on the cards. The overall
feedback had a variety of answers, this will help me to make products that will look more detailed in the future.
Another part I agreed on was to introduce new products with my ‘drinks to go’ idea. By having drinks, little
finger foods and ice lollies, it will really help grow the recipe cards as people will want a higher demand on
what other foods they could could but also ingredients. The feedback also helped me realise that research is an
important part in finding out what products people want, by finding popular vegetarian recipes then it means I
can interpret my idea into someone else’s so that it’s unique and exciting for the audience. One feedback was
talking about how I should add more text about guidance etc. this would be good as people will get a better
idea on how to make the products overall. By adding extra cards etc, it might make it more exciting by
collecting different themed cards. This will make people more familiar with the cards and would be able to
grow trust a long the way with the products.
What do you disagree with from your feedback?
I disagree on how I should introduce ice lollies and products whilst the name of the product is ‘drinks to go’ this
takes away from the main idea of making the drinks in the first place. Even though this idea has it’s advantages
I believe that if I create different ingredient ideas for the drinks then there wouldn’t be any need for new food
products. I disagree on how I should make products that would fit with a families budget, even though it would
be easier I think if I present is nice and simple so that it links with that target audience, then I wouldn’t need to
promote things that would be in their budget. Food can be made to a high quality for anyone as long as you get
it for the right price.

13. Idea Evaluation
Which idea that you came up with is your favourite and why?
I think the afternoon tea idea was my favourite because it is something that would become very successful due to the target
audience. Elderly people have a lot of leisure time and to make these products would be simple and easy to use. For example
the different foods we would use is e.g. sandwiches and cakes. These kind of foods can be done perfectly as long as they follow
the guide slowly and carefully. Elderly people like to have hobbies and things to do during there day so to have these recipe
cards it means they are able to do this. An advantage of having these as my target audience is that they can pass down any
recipes that they find the most exciting, by passing them down it means the younger generation will start to produce new
cooking skills. Some information that I got from the feedback pointed out that afternoon tea is becoming more and more
popular across a wide range of areas. This is good as it will help me to chose a strong layout that would fit a mass audience. By
finding the correct research then it will help me to discover flavours and ingredients that people would like and then involve
that in my recipes. The only issue with using this idea is that it has been used and interpreted since the 17 th century (which is
very long). By making recipe cards based on it means people will be familiar with it but also in other countries they will know
themselves that great Britain is popular for it’s afternoon teas. The unique part about this is that it’s based for vegetarians and
vegans, which from what I know hasn’t really occurred before.
Which idea, that your team came up with, is your favourite and why?
I like Charlottes idea on how to make quick healthy meals for students, I really think this is effective and exciting way of cooking
because students are known to not have much money at all so to introduce easy, cheap meals then it will really hit well with
that target audience. Even though the recipes will be good for the target audience, I believe that have a bright layout for the
recipe cards is a really good idea as it’s eye catching and really makes the cards stand out compared to the rest. Even being at
university, it can be quite difficult to organise when you eat and your studies, by just picking up certain recipe cards then it’s
amazing how they can get addictive. Even if the they aren’t students, people at that age will always find it difficult to be healthy
all the time whilst living away from parents etc, this is why it’s a good idea to just have recipes that are dedicated to that age
group. Another advantage of having these recipe cards is that they give guidance how what recipes you could use instead of
these and how to change ingredients, I would find this useful as it would be more exciting then just have the same meals over
and over again. The way they could improve this would be to add more advertising in shops or restaurant etc. That means more
students will see this.