The document provides initial ideas and feedback for recipe card concepts. Five ideas are presented: 1) children's recipe cards, 2) vegetarian starter guide cards, 3) Easter themed cards, 4) female-oriented cards, and 5) celebrity chef cards. Feedback notes that the ideas could be more specific and developed further, especially the meals, audiences, and print designs. The summarized agrees most feedback and sees room to improve specificity and visual designs. Their favorite ideas are children's cards and female cards for targeted audiences.

1. Initial Ideas and Feedback
name

2. Idea 1-Children themed recipe cards
Theme: aimed for children, so bright
colours, easy to read
instructions, simple images that look
like drawings.
Audience: children- 3-13
Colour scheme: Bright and
colourful- primary colours?
Fonts types: easy to read, fun to
look at
1) Peanut butter jelly by Des Gomez
2)Three Dee by Ldf
3)De Child Font by dhe fontana
Images: Images that look like
drawings, no photography.
Print finishing: the print finish would
be embossing, having parts of the
product stand out by having it raised
off from the rest of the card, this will
also be attractive for children as
they will like the texture of it.

3. Feedback 1
What do you like about the idea?
I like the idea of it being aimed at children, and having basic vegetarian meals
that children could help their parents make.
What areas of the idea could be developed?
I think that the ideas for the different meals on the recipe cards could be
further developed.
What do you find interesting about the idea?
I think that the colour scheme and the type of images that I want to use on
the recipe cards are interesting because they would be quite unique in
comparison to other recipe cards.

4. Idea 2- ‘Vegetarian for dummies’
Theme: Aimed at new vegetarians
Audience: Adults who have recently
decided to become a vegetarian
Colour scheme: Muted colours, with
one colour a highlight on each card.
Fonts types: Easy to read
1)Bebas Neue by Dharma Type
2)Champagne and limousines by
Lauren Thompson
3)Arrivals and Departures by
Dismantle destroy
Images: Photographs of the meals.
Print finishing: the print finish would
be glossing, having parts of the
product stand out by having it
shinier than the rest of the card.

5. Feedback 2
What do you like about the idea?
I think that taking the ‘vegetarian for dummies’ idea is good because its
unique but also will be straight forward for new vegetarians.
What areas of the idea could be developed?
The different meals that are going on the recipe cards could be developed
more than what they are.
What do you find interesting about the idea?
I think that the ‘vegetarian for dummies’ is a good idea because it is straight
to the point and the person reading the recipe cards knows straight away
what they are for

6. Idea 3-Easter themed
Theme: Aimed at vegetarians in the
Easter season
Audience: children and adults
Colour scheme: bright colours-
pinks, blues, yellows, purples etc.
Fonts types: Easy to read
1)Connie by Lauren Thompson
2)Bellrose by James M Harris
3)Star avenue by dirt2.com
Images: Photographs of the
meals, have the recipe cards in the
shape of an Easter egg.
Print finishing: could possible use
die-cut and have parts of the egg cut
out.

7. Feedback 3
What do you like about the idea?
I like that it is specific to a holiday that is coming up which makes it current
and it could be very interesting to do.
What areas of the idea could be developed?
The print finishing could be further developed- what would I cut out
specifically for example.
What do you find interesting about the idea?
I think that having a set of recipe cards that are specially made for a holiday is
interesting and people would buy them for that purpose

8. Idea 4- female orientated
Theme: Aimed at specially female
vegetarians
Audience: adult , female vegetarians
Colour scheme: muted
pinks, purples, yellows, and reds.
Fonts types: Easy to read
1)Tattlers end by Peter Wiegal
2)Romance Fatal Serif nu Juan Casco
3)Euphorogenic by Typodermic fonts
Images: Photographs of the meals.
Print finishing: laminate finishing so
that the card will last a long time
and can be spilled on etc.

9. Feedback 4
What do you like about the idea?
I like that it is aimed at woman, as they are usually the people who do the
majority of the cooking in the house and research has shown that most
vegetarians are female.
What areas of the idea could be developed?
I could get an even more specific audience, not just adult females but more
specifically the age range and culture?
What do you find interesting about the idea?
I think that having it for females makes it have purpose, them not being just
more recipe cards.

10. Idea 5- Celebrity recipe cards
Theme: famous vegetarians
Audience: adults
Colour scheme:
Greys, white, black, muted colours
Fonts types: Easy to read
1)Southern Aire by Mans Greback
2)Derradeira by intellecta design
3)Publicite by Intellectua design
Images: Photographs of the
meals, photos of the famous people
who are vegetarians- mini fact file
on them
Print finishing: laminate finishing so
that the card will last a long time
and can be spilled on etc.

11. Feedback 5
What do you like about the idea?
That it is unique, during the research we have done i have not come across
recipe cards that have been based off of well known celebrity vegetarians
What areas of the idea could be developed?
The people that would be going on the recipe cards and who to fit the
information about them on the cards as well as all the detail you would need
on the recipe cards already. Stating why you chose the font types.
What do you find interesting about the idea?
I think its interesting and unique.

12. Summary of Feedback
What do you agree with from your feedback?
I agree with the majority of the feedback, especially when it says that I need to be
more specific about the ages and gender of the audience, I also agree with the
feedback when it says that I should expand on the print finishing and general look of
the recipe cards.
What do you disagree with from your feedback?
I don’t agree with the feedback that says I should says why I have chosen those
fonts, this is because haven't yet chosen those fonts because I haven't decided on a
final theme yet.

13. Idea Evaluation
Which idea that you came up with is your favourite and why?
My favourite idea that I came up with was the recipe cards for children, I really like it
because it gives us a chance to be adventurous and creative with how we do the
recipe cards. We have a chance to use bright and bold colours with interesting images
accompanying them. My other favourite idea is the recipe cards for woman idea
because it has a specific purpose and can be made directly for its audience.
Which idea, that your team came up with, is your favourite and why?
i really like the children's desserts idea, because its original and it can be c=done very
creatively. The recipe cards themselves can be designed for the parents and the
children to be able to use together, which also give the children a chance to learn
about cooking vegetarian desserts.