3. The theme for this set of recipe cards would be based around food from other countries because it will allow different people
from different countries and cultures to come together and been able to be brought together by trying new and exciting foods. I
would also look at been inspired by making some meals that are not only tasty but nutritious too because as a student you can
sometimes forget that eating regularly which is also healthy too helps to make you more fit and healthy for the day to come.
When it comes to involving this theme into my recipe cards I will include it in the photography whether this is including objects
and colours in the photographs, and within the content I will use a colour scheme appropriate for the chosen country as well as
borders and symbols that could also be related. This type of theme would suit my target market and has been backed up by the
survey that had taken place such as the fact that some people would rather have products not involving British cuisine as well as
the question that related to what content would be included and the fact that most people said that they wanted a product that
includes a simplistic layout that wasn’t to busy and complicated.
This type of product will target those of the younger generation and has been backed up with the results from the questionnaire,
which was results from mostly those from 16- 24 , which is who will target at, which will also target both the male and female
gender meaning that when it comes to choosing colours and photography I will have to make it appropriate for both genders. As
well as looking at the younger generation we would look at there working habits, because as well as students at college or
university it could also suit those busy working men and women that need quick meals or on the go, which is nutriuous, quick and
cheap to make.
The 8 recipe cards that I will produce would be created to using the following production methods; these cards will be produced
onto A5 paper to make it a reasonable size for the photographs and the fonts, making sure that it isn't to cluttered, or that there
isn't no many blank spaces. “As a general rule we give strong preference to recycled paper and vegetable inks. We tend to use
350gsm paper stock as this is quite stiff and similar to the thickness of a good type of card. We print the recipe cards on 100%
recycled, FSC approved stock” these recipe cards will also be created on Photoshop to allow me to get the best effect and look for
a professional recipe card to be used in the food industry these cards like the other I ideas I have come up with will be created
and then laminated to make it more durable and hard wearing within a messy kitchen, that can be used more than once .
4. Food made easy for children to get
involved with
• This idea was inspired by those families that have a busy lifestyle and don’t have time for family,
because with parents working longer hours the time spend with there children is becoming less and
less and so these recipes will help to bring these families together allowing them to spend quality
time with there children, if will be benefit both sides as it will benefit the child because as they are
young the will still be learning and developing there skills, it also helps to widen the views of
children and the different things you can go with foods, especially when there are news stories
surrounding obesity levels amongst children and the fact that many children are behind a computer
screen this helps to decrease this because they showing interaction and learning new cooking skills,
textures, colors and tastes, and to the themes surrounding this will from food around the world
such as Chinese, Indian, British and Italian cuisine. As it will help to widen the minds of children and
giving them opportunities to interact and become aware of different cultures and backgrounds, and
so when discussing this market I will look to target the family market, using bright colors and hand
written font to brighten up the page making it look fun and creative much like the environment for
cooking. To go alongside this themes I will look to incorporating little characters and a mascot into
the recipe cards to make them more child friendly and will help the child to follow the recipe easily,
that will also give guidance on the safety aspects surrounding the kitchen these recipe cards will
look to use a very simple production method which will help to make it more cost effect and easier
to create within the time schedule creating our own photography prints and making the recipes our
selves.
5. My audience for this idea is dedicated to 16-30 year olds, even though this is quite a large gap between ages, I believe that younger teenagers and
adults will like this idea for how easy it is. These people are known to have a lot of leisure and working time so to fit in a quick lunch or drink is vital
so that they have a balanced diet. This idea can reach out to vegetarians and vegans as it mostly just contains of fruit and vegetables. These drinks
will be perfect for when people want to work out or doing any activities in their spare time. I believe this can fit well with this target audience
because teenagers and people in there 20’s love new trends and to experiment with different flavours. It’s important to show vegetarians and
vegans that you can try different flavours with different techniques.
The production methods that I would use for this is all digital, by using Photoshop it would help me to be free with loads of different editing
techniques, when making it I would use quite different templates and designs so that it gives me a better idea of how the whole recipe card should
be laid out. It’s important that both the colours and layout don’t go dominant, I would like this recipe card to be both suitable for male and females.
I would still consider using bright colours because I’d like my recipe card to be eye catching and vibrant, by having it to colourful then it would take
away the purpose of the recipe card. The images I would use would be colourful as they are fruitful drinks, so the photography should stand out
more than others. That’s why Photoshop is important as you can use different effects like ‘Lomo’ which can really bring the colours out to the best
of there ability. I’d like the whole colour theme to be quite summery this is because summer is a time for relaxation and days out, which means
your active and that’s why the product would be perfect for this. I will be doing the photography myself on the drinks, this means I can control what
they look like also. When doing this I would attach it to Photoshop so that I can edit it with different tools etc.
The way I was planning on making it was to use glossy paper, even though it’s more expensive it would be worth it because the look, looks more
sophisticated and professional than normal paper. Glossy paper also makes the recipe card feel much nicer because normal paper like certain
magazine use e.g. Company have rough paper that feels horrible. I will be using mixed media where I will do some sketches on how the
photography should look but also how the layout should be, then once I’ve done that then I will scan it in and use it for Photoshop. I will be using
further research to find out what the audience will like and what kind of theme they would be drawn to, the more research then the more
successful it will be. From our questionnaire we asked mostly 17-24 this is perfect as they would be able to answer the questions that would help
give me information on the whole idea. Also from the questionnaire I found out that the younger people preferred more images than text, this was
my aim to have two main images of the smoothies, this means they can drink make it so that it looks like that instead of just having text telling them
what to do. Another benefit of this is that making smoothies and certain drinks can be so easy so making it look like the photography image will not
be hard.
6. Treatment - Idea
Family Meals
The theme to these cards are meals that are great for the family to enjoy. It is also for meals that the family can
cook together. From a young age children like to cook with their parents as it makes them feel grown up and like
their parents. It is also a good time to bond and creates more time families can spend together. It’s a big
problem that parents don’t spend enough time with their children as they are too busy with work either at a job
or at home so turning work time into family time can help bond a family and make their relationship better. The
cards should also help to teach families about portion control and healthy diets. Ultimately the cards should
help to create a better and healthier family life.
To help it appeal to families cartoon characters will be included on the card encouraging the kids to get
involved. The characters will have speech bubbles coming off them suggesting things the children could do. The
stuff the children will be doing will of course be safe and the point to have parental guidance will be stressed to
the consumer. The cartoon character will be a sort of mascot for the children. It will be an animal, probably a
tiger as they are popular mascot symbols.
The cards will be laminated to increase practicality. This will make the card cleanable with a simple wipe. Since
its for families to cook together the card will most probably get food on it so it needs to be able to be cleanable
so it can be re-used multiple times.
