The document evaluates two ideas for recipe cards: 1) Organic recipe cards promoting healthy eating with green colors, quick recipes, high quality photos, and both savory and sweet options. Developing it for a wider age range and including more unisex colors could improve it. 2) Recipe cards for young boys' birthday parties with fun fonts, blue and orange colors, and large food images. Developing it to include healthier snacks and cards for girls too could improve it, as well as adding images of meal preparation. Varnishing, embossing, and mixed media were found interesting design elements for both ideas.

1. Evaluated by Katie Torpey
Idea 1 – Organic
What do you like about the idea?
I think that the idea of having organic recipes is a good idea as it promoting people having a healthy
lifestyle and it is preventing obesity. I think that people will like the idea of this and it will be suitable
for people interested in becoming healthier. It will also be suitable for vegetarians. I like the idea of
having similar colours that fit in with the theme like having different shades of green. As this
represents the theme of organic. The idea of having short meals to make is also a good idea as people
will be more interested as they’re quicker to make. The idea of having high quality photographs will
also attract the audience and also having a font that will persuade the audience to look at the recipe
cards will mean that more attention is payed to them. I like the idea of having different foods such as
savoury and sweet, I think this is a good idea.
What areas of the idea could be developed?
I think that having an age range which includes children could be developed as I think healthy eating
for children should be promoted even though that they will not be able to make the meals I think that
the audience should be stretched out more to suit a variety of different ages. I think that green is quite
a masculine colour and if the recipe card is aimed at boys and girls I think that more uni-sex colours
could be included in the card such as yellows and oranges. I like the idea of having a professional look
to the cards however I think other things could be added to the card to make it look more interesting.
These could include using embossing on the cards to give it a more interesting, creative look. I also
think the recipe cards should be portrait instead of landscape as the information will not fit on
properly.
What do you find interesting about the idea?
I think the idea of using varnishing to the recipe cards will add a professional look towards the
audience, I think that the idea of having different organic savoury meals as well as desserts as I think
that people will want to try out new things and they will be able to experiment with these different
recipes. I think carrying out the production on photo shop will give the recipe cards a better outcome
and also it’s a chance to learn new skills when creating the recipe cards. I also think that telling the
audience what they need, how long it will take to make and how many it serves is also a good idea to
use as it is giving information to the audience that they will want to find out.

2. Evaluated by Katie Torpey
Idea 2 – Young Boys Birthday Party
What do you like about the idea?
I like the idea of having a special range of different foods especially aimed at young boys I think that
this will get a lot of attention from parents who have young boys and are running out of things to make
for them. I think having the idea of having fun font for kids will attract them to be interested in these. I
think using the colours of blue and orange are a good idea as they are both colours suited for boys and
the bright orange and blue will contrast each other and will also stand out towards the boys and
attract attention. I think having big images of food is also a good idea as it will advertise and show the
audience what type of foods appearing on the recipe cards.
What areas of the idea could be developed?
I think the idea of including little nibbles for young boys is a good idea however they could be bad for
there health or increase obesity so I think that the more healthy food could be considered like using
fruit salads or other salads that contain vegetables. Another idea that could be develops and improved
is the idea of having cards for boys and girls. I think that this would make it equal and fair for both of
the audiences instead of just doing it for boys. I think that having images of making the meals on the
cards could be a good idea to add as this would encourage small boys to join when making the food.
What do you find interesting about the idea?
I like the idea of having varnishing and also an embossed effect on the cards I think this will look very
interesting and make the audience more interested in the cards as they will be able to feel the cards
and it will also looks 3d. . The idea of having mixed media is interesting as I think children will be more
attracted in looking at the card where as if it was all text and no images it wouldn’t look very
imaginative but instead it will look plain and boring and wouldn’t catch as much attention.