Kirsty MacDonald is a marketing professional with over 10 years of experience in digital marketing, campaign management, and client services. She holds certificates in various digital marketing tools from Google, Twitter, and the CIM. Currently she is the Marketing Manager for Iconcierege, a luxury lifestyle management company based in Edinburgh, where she leads marketing strategy and execution. Previously she worked as a Digital Account Manager at a digital marketing agency in Tanzania, where she delivered successful campaigns for brands in various industries.

1. 20a Warrender ParkTerrace, Edinburgh, UK, EH9 1EF
+447754309065 | kirsty_macdonald@live.com
www.linkedIn.com/in/kirstyamacdonald
KIRSTY MACDONALD
PERSONAL
PROFILE
A highly effective, creativeand dynamic individual,with a proven track record in marketing
management, digital marketingstrategy and successful projectmanagement. Strong communication
and relationship buildingskills,with a history of leadingand coordinating crossfunctional teams in
order to achievethe corporategoal.A rich and varied work history,combininga uniqueset of key
transferrableskills,providingexceptional valueto a marketingrole.
EDUCATION CERTIFICATE, PROFESSIONAL MARKETING (DIGITAL MARKETING), CIM, 2015 – PRESENT
CERTIFICATE, GOOGLE ADWORDS, GOOGLE, 2016
CERTIFICATE, GOOGLE ANALYTICS, GOOGLE, 2016
CERTIFICATE, DIGITAL MARKETING ONLINE TRAINING, THE DIGITAL GARAGE WITH GOOGLE, 2016
CERTIFICATE, FACEBOOK BLUEPRINT (ALL CONTENT LEARNING PATH), 2016
CERTIFICATE, TWITTER FLIGHTS SCHOOL, TWITTER, 2016
BA (HONS), AFRICAN LANGUAGE AND CULTURE, SOAS, UNIVERSITY OF LONDON, 2004 – 2008
KEY SKILLS MARKETING
 Digital marketing.
 Campaign strategy, planning,
coordination and execution.
 Integrated communications.
 SMS and e-mail marketing.
 Social media marketing.
 Copy writing and editing.
 Community management.
 CRM
 HTML.
 Public relations.
 Event management.
 PPC and PPM.
 SEO.
 Market research.
 Competitor analysis.
 Surveying
 Qualitativeand quantitative
analysis.
CLIENT SERVICES
 Team leadership.
 Projectmanagement.
 Quality assurance.
 Proposal writing.
 MicrosoftOffice.
 Metrics and data analysis.
 Reporting.
LANGUAGES
 English and Swahili (fluent).
 French and Italian (basic).
WORK
HISTORY
MARKETING MANAGER, ICONCIERGE, EDINBURGH, APR 2015 – PRESENT
 Workingremotely in the UK for Nigeria’s leading luxury lifestylemanagement serviceprovider.
 Utilisingdigital marketingchannels,increasingsocial media followingby over 1500% organically,
and producingall marketingpublications,such as company brochures.
 Responsiblefor the corporate marketing strategy and execution, working in linewith company
objectives.
 Coordinatingwith the team in Nigeria to restructure company products to fit target market
requirements.

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DIGITAL ACCOUNT MANAGER, AIM GROUP, DAR ES SALAAM, MAY 2012 – JUN 2014
 Workingwith largenational and international brands atTanzania’s leadingdigital agency.
 Deliveringexceptional clientservices for SAB Miller brands,a hitTV show, a USAID sponsored
condom brand and the Tanzania TouristBoard,increasing ROI and brand equity.
 Conceptualized a digital campaign for one of Tanzania’s mostpopular beer brands,that was then
expanded to become a major,national,and fully integrated “under the cap” campaign,that was a
major success for the brand.
 Strategized a highly influential digital campaign for Tanzania’s premiumlager,aimed at the
country’s aspirational youth,celebratingthe achievements of dynamic Tanzanians;resultingin a
new and excitingdirection for the brand going forward.
 Devised a fun, engagement focused onlineapp and campaign,personally initiated and managed to
exceptional success in generatinglargedonations towards Tanzanian elephantconservation.
 Conceptualized a successful Swahili language,culturally sensitiveFacebook app, aimed at teaching
young people how to properly use a condom.
 Coordinated Tanzania's very firsttwo social media lounges atthe country's national music awards
event, givingthe event and sponsors exceptional onlinemileageand brand equity; achieved
through livesocial media engagement, streaminglivefrom the red carpet and capturingexclusive
back stage interviews with the stars.
 Both qualitativeand quantitativeinsights routinely gathered have formed the basisof regular
brand reports, givingclientfeedback on consumer sentiment and behaviour;ultimately influencing
annual strategies.
 Coordinatingand leadingbrand teams to fulfil achievements of national firsts,ensuring thatatall
times, brands stood out, and exceeded clientexpectations.
CO-FOUNDER & PARTNER, BLIND TIGER COCKTAIL CO., DAR ES SALAAM, JUN 2011 – JUN 2014
 Co-founder of Tanzania’s very first mobile cocktail bar with later growth to become one of Dar es
Salaam’s mostdynamic and well respected events companies.
 Responsible for all elements of business operations and management, including social media
management, community management, event conceptualization, menu creation, marketing,
business development, client, supplier and sponsor liaison, branding, budgeting, finance
management and logistics.
EDITOR, ZG DESIGN, ZANZIBAR, DEC 2010 – JUN 2011
 Editingand writing features for five regular magazines aimed at the Tanzanian touristmarket and
industry;Coastal Aviation’s inflightmagazine,Swahili Coast,ZanAir’s inflightmagazine,Twende and
the 2012 Tanzania Tourism Guide.
OPERATIONS MANAGER, SWAHILI FASHION WEEK, DAR ES SALAAM, JUN 2010 – DEC 2010
 Responsiblefor various tasks surroundingthe event, includingproposal writingand project
management.
 Liaisingwith sponsors,international designers and events coordinators.
 Ensuringthe smooth operational runningof small fashion shows and larger events, seminars and
exhibitions across Tanzania and internationally including in Kenya,Angola and Mozambique.
REFERENCES Availableupon request.