Herminio Natividad Adorna Marketing Portfolio
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HERMINIO NATIVIDAD ADORNA Accomplished communications professional with marketing and advertising experience, encompassing strategic planning, interactive marketing, creative development, sales promotion and visual merchandising. Forward-thinking leadership in a team environment. Focus on achieving continuous, improved business performance. Over 20 years of experience delivering profitable marketing and advertising solution in various discipline. Motivational Speaker and Professional Speaker Active member of different professional group like Lions Club International, Lion’s Club and Gideon International
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Herminio Natividad Adorna Marketing Portfolio
- 1. + HERMINIO NATIVIDAD ADORNA DESIGNER • SPEAKER • COMMUNICATOR • STRATEGIST • ENTREPRENEUR
- 2. + Summary of qualification Accomplished communications professional with marketing and advertising experience, encompassing strategic planning, interactive marketing, creative development, sales promotion and visual merchandising Forward-thinking leadership in a team environment. Focus on achieving continuous, improved business performance. Over 20 years of experience delivering profitable marketing and advertising solution in various discipline Motivational Speaker and Professional Speaker Active member of different professional group like Lions Club International, Lion’s Club
- 3. +
- 5. + MY WORK
- 6. + THE MILESTONE 2003 - Affordability, Widest Range 2008 - Value for Money, Quality Assured, Widest Range 2013 - Singapore Brand, Quality Assured Developed AKIRA Brand over the years (2003 – 2015)
- 7. + Affordability, Widest Range AKIRA – The Brand 2003
- 8. + Value for Money, Quality Assured, Widest Range AKIRA – The Brand 2008
- 9. + AKIRA – The Brand 2013 - Present
- 10. + Product Development Marketing Development Integrated Marketing Brand Development
- 11. + Product Development BASIC DESIGN QUALITY FEATURES FUNCTIONALITY AND STYLE Brand Development
- 12. + FEATURES POSITIONING LIFESTYLE BRANDING Marketing Development Brand Development
- 13. + FEATURES POSITIONING LIFESTYLE BRANDING Marketing Development Brand Development
- 14. + FEATURES POSITIONING LIFESTYLE BRANDING Marketing Development Brand Development
- 15. + FEATURES POSITIONING LIFESTYLE BRANDING Marketing Development Brand Development
- 16. + CONCEPT PRODUCT MARKETING CONSUMER MARKETING SHOPFLOOR MARKETING Integrated Marketing Brand Development
- 17. + CONCEPT CONSUMER MARKETING SHOPFLOOR MARKETINGPRODUCT MARKETING Integrated Marketing Brand Development
- 18. + - Branding & Sales Communication - Pull Strategy CONCEPT PRODUCT MARKETING SHOPFLOOR MARKETINGCONSUMER MARKETING Integrated Marketing Brand Development
- 19. + -Shop-floor product POSM CONCEPT PRODUCT MARKETING CONSUMER MARKETING SHOPFLOOR MARKETING Integrated Marketing Brand Development
- 22. + Banner featuring our Hero products Branding – Quality Assured, Value for Money, Widest Range Promotional Events
- 23. + Light Stick Extendable Torch NDP 2011 NDP 2013 National Day Parade Sponsorship 30% Exposure 70% Exposure 80% Exposure Clapper NDP 2012
- 26. + 2013 Design 2014 Design Marketing Premium
- 45. + OTHER LABELS
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- 48. + • 20 Retail Outlets/Showrooms in Singapore • Distribution and providing retail know-how in Brunei, Cambodia, Indonesia, Malaysia, Myanmar and Taiwan • Potential Markets : other Asian countries • Retail Brands include Barang Barang, Castilla, Natural Living, Novena, ModLiving, etc. • Wide range of products include furniture, mattress, fittings, accessories, etc., with price range from low, mid to high categories F&F OVERVIEW
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- 55. + Magazine Ads
- 59. + OTHER ARTWORKS PRINT ADS AMERICAN STANDARD CANADIAN INTERNATIONAL SCHOOL
- 60. + OTHER ARTWORKS PRINT ADS JARDINE CMG NATIONAL PANASONIC
- 61. + OTHER ARTWORKS PRINT ADS AUDI CAR
- 63. + OTHER ARTWORKS Big Box GRILLED SEAWEED GIANT SHEET ORIGINAL TASTE Big Box GRILLED SEAWEED GIANT SHEET ORIGINAL TASTE Big Box GRILLED SEAWEED GIANT SHEET ORIGINAL TASTE Big Box GRILLED SEAWEED GIANT SHEET ORIGINAL TASTE Big Box GRILLED SEAWEED GIANT SHEET ORIGINAL TASTE Big Box GRILLED SEAWEED GIANT SHEET ORIGINAL TASTE BIG BOX House Brand Concept
- 66. + THANK YOU HERMINIO NATIVIDAD ADORNA DESIGNER • SPEAKER • COMMUNICATOR • STRATEGIST • ENTREPRENEUR
Editor's Notes
- AKIRA as a brand has its own milestone. It begins in a very humble way.
- The milestone of the Brand AKIRA started when AKIRA saw the opportunity of getting into the mind of the buying consumer and answer their need of wanting to have. AKIRA realized that the majority of the buying population is at the lower income bracket. The brand seized the opportunity of affordability and widest range.
- Year 2006 AKIRA started to improve the way to communicate, AKIIRA is a brand with a promise. Receiving the an award as Singapore Superbrands. And in the year 2008 we convey a promise of quality assured. The management of AKIRA gave its full focused in developing the quality of service and the product itself.
- The product of AKIRA is indeed a very interesting to tackle. How things evolve from a very simple Idea into something big. I divided this second topic into three. Product development, marketing development and the integrated marketing
- A classical example of our product development is the rice cooker. We started with a simple and basic rice cooker with basic function in it. AKIRA developed the design aesthetics, using the branded as its inspiration. Followed a