This document outlines Cris Ciani's personal brand exploration for a career in the music and broadcasting industry. It includes an analysis of their identity and profession, goals and skills. It also identifies target recruiters and outlines plans to connect with them on LinkedIn. The document establishes Cris' brand positioning and promise to provide stellar audio content to help broadcasters' listeners emotionally connect with their stations.

1. PERSONAL BRAND EXPLORATION
Cris Ciani
Project & Portfolio I: Week 1
July 2, 2023

2. I have a deep appreciation for all genres of
music and both terrestrial and satellite radio. I
have the business and technical knowledge to
handle various aspects of the music and
broadcasting industry, including audio
production, sound design, and management.
My passion for audio, along with my creativity
and friendly a
tt
itude, make me the ideal
person for any music or radio role! I’m
commi
tt
ed to excellence and always put 110%
into my work. My brand is welcoming to
people of all backgrounds.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Production Director
• Program Director
• Station Manager
Girl Next Door Archetype - I will use my girl
next door archetype to connect with my
peers, co-workers, business partners, and
audiences. My down-to-earth personality
and approachability will make it easier for
me to work with people from all
backgrounds. I enjoy making others feel
included, and I like to be included.
Th
is will
help me when I collaborate with my
teammates. My dedication to hard work will
help me succeed and set a positive example
for others.
Media Programming Director for Broadcasting

4. Recruiters
TARGET AUDIENCE
Chris Acord
Outreach Plan:
• I will research various internship opportunities at
SiriusXM and pick my two favorites.
• I will contact him on LinkedIn.
• I will send him a message by January 1, 2025.
University Recruiter at
SiriusXM
Samantha Rosner
Outreach Plan:
• I will identify three metropolitan areas that I want to
focus on for a career in broadcasting.
• I will contact her on LinkedIn.
• I will send her a message by January 1, 2025.
Lead Recruiter at
iHeartMedia
Christopher Murphy Outreach Plan:
• I will identify three metropolitan areas that I want to
focus on for a career in broadcasting.
• I will contact him on LinkedIn.
• I will send him a message by January 1, 2025.
Talent Acquisition Specialist
at Audacy

5. GOALS
Short Term: (Immediately A
ft
er Graduation, 2024)
• Apply for and land an internship in my industry.
‣ Apply for 3 internships per month,
concluding on May 31, 2025.
Mid Term: (2029)
• Apply for and obtain a paid job in my industry.
‣ Apply for 8 paid jobs per month, concluding
on December 31, 2029.
Long Term: (2043)
• Apply for and acquire a position as a Multimedia
Programming Director.
‣ Apply for 5 positions per month, concluding
on December 31, 2043.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microso
ft
Word
SOFT
HARD
Novice / Adept / Expert
Microso
ft
Excel Novice / Adept / Expert
Leadership Skills Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Microso
ft
Word
SOFT
HARD
Novice / Adept / Expert
Microso
ft
Excel Novice / Adept / Expert
Leadership Skills Novice / Adept / Expert
Communication Skills Novice / Adept / Expert

7. I can help radio stations raise their brand
awareness by using my leadership skills
and my audio production skills to help
them deliver high quality audio and
programming that engages listeners.
PROMISE

8. CREDENTIALS
Education:
• Entertainment Business, B.S., Full Sail University (Exp. 2024)
• Course Director Award,
Intellectual Property, Full Sail
University
• Course Director Award, Technical
Writing, Full Sail University
• Course Director Award, Art
History, Full Sail University
• O
ffi
ce Administration, A.S., Bradford School
Awards:

9. COMPETITION
Anthony
Th
omas
Industry Experience:
• Sports Marketing, Sports Minded
(June 2020-May 2022)
Education:
• Entertainment Business, M.S., Full Sail University
(Exp. 2023)
• Sports Marketing and Media, B.S., Full Sail University
Leadership Experience:
• N/A
Skills and Pro
fi
ciencies:
• Customer Service
• Microso
ft
Word
• Microso
ft
Excel
Cris Ciani
Overall Online Presence:
• 78 connections, professional headshot
• Grade: Poor, 40 out of 100
Industry Experience:
• N/A
Leadership Experience:
• Vice President, Future Business Leaders of America,
Freeport Area Senior High School (2002-2003)
Education:
• Entertainment Business, B.S., Full Sail University
(Exp. 2024)
• O
ffi
ce Administration, A.S., Bradford School
Skills and Pro
fi
ciencies:
• Leadership skills
• Microso
ft
Word
• Microso
ft
Excel
Overall Online Presence:
• 0 connections, no headshot
• Grade: Poor, 0 out of 100

10. COMPETITION
Jacob Woods
Noteworthy Experience:
• On Air Talent,
Th
e Juice FM 107.3 WJUC (Between
April 2017 and December 2017)
Cris Ciani
Industry Experience:
• Board Operator, iHeart Media (August 2018-
Present)
• Intern,
Th
e Juice FM 107.3 WJUC (April 2017-
December 2017)
• Intern, Hot 97.3 WJZE (January 2016-May 2016)
Education:
• Communication and Media Studies, B.A., University
of Toledo
• General Studies, Monroe County Community College
Skills and Pro
fi
ciencies:
• Customer Service
• Microso
ft
Word
• Microso
ft
Excel
Overall Online Presence:
• 41 connections, professional headshot
• Grade: Poor, 20 out of 100
Industry Experience:
• N/A
Education:
• Entertainment Business, B.S., Full Sail University
(Exp. 2024)
• O
ffi
ce Administration, A.S., Bradford School
Skills and Pro
fi
ciencies:
• Leadership skills
• Microso
ft
Word
• Microso
ft
Excel
Overall Online Presence:
• 0 connections, no headshot
• Grade: Poor, 0 out of 100
Leadership Experience:
• Vice President, Future Business Leaders of America,
Freeport Area Senior High School (2002-2003)

11. BRAND POSITION
For broadcasters who need creative behind-the-
scenes talent, I provide stellar content that
helps your listeners emotionally connect with
your station because I'm passionate about
audio.

12. Industry Events & Organizations
• Audio Engineering Society
‣ New York, NY
• National Association of Broadcasters
‣ Washington, DC
•
Th
e 2024 NAMM (National Association of Music
Merchants) Show
‣ January 25-28, 2024; Anaheim, CA
Digital Marketing
• Primary Content: I will primarily publish audio content
online.
• Primary Tools: I will use LinkedIn, Facebook, and my
personal website to promote my content. I plan to publish
content monthly in MP3 format or WAV format.
• Website: I will use my digital portfolio website to host all of
my digital content and provide links to my social media
channels. I will also have a feature that allows my website
visitors to contact me directly through my portfolio
website.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that is con
fi
dent, patient, and
well-connected in the industry.
Th
ey should have
broadcasting experience. I will seek to establish
this partnership by May 31, 2025.
Formal Education
• Entertainment Business, B.S., Full Sail University
(Exp. 2024)
• O
ffi
ce Administration, A.S., Bradford School (2006)
Technical Skills
• Learn RCS GSelector - RCS course, by December
2024
• Learn Microso
ft
SharePoint - LinkedIn Learning
courses, by December 2024
• Learn Microso
ft
SQL Server - LinkedIn Learning
courses, by December 2024
So
ft
Skills
• Learn time management skills - LinkedIn Learning
courses, by December 2024
• Learn critical thinking skills - LinkedIn Learning
courses, by December 2024
• Improve my public speaking skills - LinkedIn
Learning courses, by December 2024

14. Cris Ciani
“
You know how sometimes di
ff
erent pieces
of audio are at di
ff
erent volumes? Well
what I can do is set guidelines in the
production department to standardize
volume. In fact, my previous audio
production and sound design school
projects showcased my ability to
standardize audio quality.

15. REFERENCES
About. (n.d.). Audio Engineering Society. h
tt
ps://aes2.org/about/
About Us. (n.d.). National Association of Broadcasters. h
tt
ps://www.nab.org/about/default.asp
Anthony
Th
omas (2023). LinkedIn. h
tt
ps://www.linkedin.com/in/anthony-thomas-02b800196?
trk=public_pro
fi
le_browsemap_pro
fi
le-result-card_result-card_full-click
Audio Engineer - Roxian. (2023). Live Nation. h
tt
ps://livenation.wd1.myworkdayjobs.com/en-
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q=Audio%20engineer
Board Operator. (2023). iHeartMedia. h
tt
ps://iheartmedia.wd5.myworkdayjobs.com/en-US/
External_iHM/job/Hyannis-MA/Board-Operator_Req31408?q=Board%20operator
Chris Acord (2023). LinkedIn. h
tt
ps://www.linkedin.com/in/chris-acord
Christopher Murphy. (2023). LinkedIn. h
tt
ps://www.linkedin.com/in/christopher-murphy-
aaab76a2
Classic Rock Brand Manager WCMF-FM - Rochester, NY. (2023). Audacy. h
tt
ps://careers-
audacy.icims.com/jobs/4570/classic-rock-brand-manager-wcmf-fm---rochester%2c-ny/job
Critical
Th
inking. (2020, October 6). LinkedIn Learning. h
tt
ps://www.linkedin.com/learning/
critical-thinking/welcome-to-critical-thinking?u=50813145
Employee of the Month Playlist: Samantha Rosner (2018, June 26). iHeartMedia. h
tt
ps://
blog.iheart.com/post/employee-month-playlist-samantha-rosner
GSelector Certi
fi
cation. (n.d.). RCS. h
tt
ps://academy.rcsworks.com/courses/gselector/
iHeartMedia. (2023). Glassdoor. h
tt
ps://www.glassdoor.com/Overview/Working-at-
iHeartMedia-EI_IE354635.11,22.htm
iHeartMedia. (2023). LinkedIn. h
tt
ps://www.linkedin.com/company/iheartmedia
Jacob Woods. (2023). LinkedIn. h
tt
ps://www.linkedin.com/in/jacob-woods-b6062195
Media Programming Directors. (n.d.). OnetOnline. h
tt
ps://www.onetonline.org/link/summary/
27-2012.03
Microso
ft
SQL Server 2022 Essential Training. (2023, April 10). LinkedIn Learning. h
tt
ps://
www.linkedin.com/learning/microso
ft
-sql-server-2022-essential-training/create-databases-
with-sql-server-2022?u=50813145
Program Director for WUMR-FM. (2023). iHeartMedia. h
tt
ps://
iheartmedia.wd5.myworkdayjobs.com/en-US/External_iHM/job/Bala-Cynwyd-PA-2-Bala-
Plaza-Suite-PL-41--PL-50-19004/Program-Director-for-WUMR-FM_Req30893?
jobFamilyGroup=bf84075fd30b10a65b8927ae81d15fad
Public Speaking Foundations. (2023, May 11). LinkedIn Learning. h
tt
ps://www.linkedin.com/
learning/public-speaking-foundations-2018/deliver-a-great-presentation-22308762?u=50813145
Samantha Rosner (2023). LinkedIn. h
tt
ps://www.linkedin.com/in/samantha-rosner-nyc?
challengeId=AQE15gNgQ9zDUgAAAYkUeCPA_ajUvZlRvy6OjVCDvMbCfcQvl0hm9X_hGqbH
FEqcbYAH33KsLcrBuO4d3Lvr9zQ1fQvtV0Qmzg&submissionId=36f3a81d-96ec-6d17-5452-1204
61b53212&challengeSource=AgEHfnoijOwngAAAAYkUeRiCVKO2iGuMxighaBFM3mSJHwq9P
0IpqSf5SkuN3Zo&challegeType=AgG8hPGKiU3QOwAAAYkUeRiFqL7hlt2Hju3t6Zx6DnfRlsP
FO7OCwg4&memberId=AgGgh_2b7MCkCgAAAYkUeRiIj7iZDgqHfMQd_BakhXrvi6w&recogn
izeDevice=AgHyiak3BXhKJQAAAYkUeRiN6td0K0JNo_8JI_S2exRK4RJEr1tv
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Th
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tt
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sharepoint-for-documents-and-collaboration?u=50813145
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tt
ps://www.glassdoor.com/Overview/Working-at-SiriusXM-
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tt
ps://www.linkedin.com/company/siriusxm
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tt
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Th
e 2024 NAMM Show. (2023). National Association of Music Merchants. h
tt
ps://
www.namm.org
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tt
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