Elena discusses her three favorite iPhone apps: WhatsApp, Flight Track, and CoPilot Iberia. WhatsApp solves the problem of costly SMS messages by providing free real-time messaging with push notifications. Flight Track provides complete up-to-date flight information for travelers. CoPilot Iberia allows drivers to be constantly located like a GPS for less money than a traditional device and links to phone contacts.

1. My 3favouriteiPhoneApps Elena Ibáñez MDMK2010 February’10

2. What has an iPhone app got to have to be successful? Does it solve an unique problem? Does it serve a specific niche? Does it make people laugh? Is it improving other iPhone apps? Is it highly interactive? Elena Ibáñez MDMK2010 February’10

3. WhatsApp Problem: sms’s cost Niche: iPhone users Improvement: push notifications Interaction: total DISTRIBUTION MODEL: free through the store FEATURES: real time messaging with push notifications for free WHY DID I CHOSE IT: it is a revolution within the free mobile communication and it creates a huge engagement among iPhone users Click! Elena Ibáñez MDMK2010 February’10

4. Flight Track Problem: updates on flight information Niche: travellers or travellers’ relatives Improvement: complete information Interaction: total DISTRIBUTION MODEL: free in his basic model and a reasonable price in his pro model FEATURES: real time information of all the flights in the world WHY DID I CHOSE IT: it really adds a huge value since before this application it was very difficult to get this info Click! Elena Ibáñez MDMK2010 February’10

5. CoPilot Iberia Problem: be constantly located Niche: car drivers Improvement: equal performance that a non mobile gps Interaction: total DISTRIBUTION MODEL: it costs money but much less that compared to a non mobile gps FEATURES: the same as a conventional gps but linked with your mobile content (contacs…) WHY DID I CHOSE IT: it is the first time that the gps goes with the user and not the user who has to go in his/her car to use the gps Click! Elena Ibáñez MDMK2010 February’10