The document discusses the history and future of social photography. It outlines how affordable cameras and storage, as well as social features and mobile apps, have made everyone a photographer and facilitated photo sharing. The document predicts that consumer fatigue will influence the app market, photo apps will integrate more with location services, data will be used by both consumers and enterprises, app consolidation will occur by 2012, and baby boomers will help drive second-wave adoption after consolidation.