This document discusses how companies can use social media for marketing purposes. It recommends identifying key influencers on social media and engaging with them by commenting on and sharing their posts. It also suggests creating and curating useful content that followers will want to read and share with others in order to build an engaged audience organically over time. Finally, it notes that companies should listen to what people say about their brand on social media and be responsive to address any issues that arise.

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4. http://www.flickr.com/photos/mkhmarketing/8585043300/

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6. http://www.flickr.com/photos/squirmelia/5968201800/

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http://www.mckinseyquarterly.com/Demystifying_social_media_2958

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18. http://thenextweb.com/media/2011/10/01/the-art-of-the-pitch-inspiring-media-relations/
http://gawker.com/5949099/pr-dummies-how-not-to-pitch
http://www.vocus.com/invocus/media-blog/pitching-journalists-via-social-media-yay-or-nay/

19. http://www.slideshare.net/randfish/the-content-marketing-manifesto

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22. http://socialfresh.com/facebook-edgerank-facts/

24. http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model

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