This document discusses various topics related to social media. It begins by listing some pet peeves and then provides grading criteria. Next, it outlines components of social media strategy and challenges such as silos. It also discusses metrics and evaluating ROI of social media activities. Various social media platforms and their usage statistics are referenced. Finally, it touches on the adoption process for new media and challenges like shiny object syndrome. The overall document presents an overview of important considerations for developing an effective social media strategy and presence.
Keynote for Indiana Library Federation Conference, Indianapolis, IN, November 14, 2012. Full text of talk available at: http://peterbromberg.com/indiana/FRAMECHANGE.pdf
In de lessen van Sociale Media kreeg ik de opdracht om anderen meer informatie te geven over hoe je foto's kunt delen via het internet. Hieronder zien jullie de presentatie die ik maakte. Veel plezier!
Keynote for Indiana Library Federation Conference, Indianapolis, IN, November 14, 2012. Full text of talk available at: http://peterbromberg.com/indiana/FRAMECHANGE.pdf
In de lessen van Sociale Media kreeg ik de opdracht om anderen meer informatie te geven over hoe je foto's kunt delen via het internet. Hieronder zien jullie de presentatie die ik maakte. Veel plezier!
Presentation given on 13th May 2009 at the Victorian Tourism Conference. It details the online social environment in Australia, cool travel social media campaigns and sites and the rules of engagement for social media.
Democracy Unleashed - Bringing Agility to Citizen EngagementGerry Kirk
We live in an age of unrivalled creativity, thanks to the Internet. Old institution models are crumbling. This is my experience report on using Innovation Games and other Agile techniques to engage citizens in my home town. Read to learn from my experiments and create your own.
Designing with Empathy [Breaking Development Orlando 2013]Aaron Gustafson
Every decision we make affects the way real people experience our products. We’ve all heard the rallying cry for user-centered design, but even those of us who ascribe to that ideal often fall back on our own biases and instincts when it comes to making decisions about how people experience our content and our services. Sadly, this often means we make decisions we think will be good for our "users"—that anonymous, faceless crowd—rather than actually trying to understand the perspectives, surroundings, capabilities, and disadvantages of the actual people who we are here to serve.
When wanting to maximize the return on the real estate you are selling, the most important step is hiring the "right" agent to represent your interests. The interview is the most critical step in this process. In fact, doing some Googleing of their name or team name can do nothing but give you more "insight" before your meeting with them. That could mean the difference between you hiring the "right realtor" and one that you are going to regret throughout the entire real estate selling process http://realtor.paris911.com is where we have our Top Santa Clarita Listing and Sellers blog located. This slideshare presentation will be posted in that location with some additional verbiage on the home sales process. Thanks for watching our Slideshare presentation on How to sell a home we are at http://paris911.com and will be here when you are ready.
Technology and Change: It's good for business, is it good enough for education?Hazel Owen
The notion that education prepares you for the rest of your life is flawed. Rather, education helps you develop the lifelong learning skills that will help you to be responsive to change as it happens.
It might be argued that, public confidence in higher education has been declining steadily as the gap between the 'relevance' seen (by students, communities, and commerce) between what students are being prepared for and the lives they are going to live.
I wanted to ask the question (perhaps a little controversial)
Are tertiary institutions innovative (something several claim to be) or are they simply doing the same things they have been doing for years, just using different tools?
Are we preparing students to be ethical, able participants in communities - online and face-to-face?
Presentation given on 13th May 2009 at the Victorian Tourism Conference. It details the online social environment in Australia, cool travel social media campaigns and sites and the rules of engagement for social media.
Democracy Unleashed - Bringing Agility to Citizen EngagementGerry Kirk
We live in an age of unrivalled creativity, thanks to the Internet. Old institution models are crumbling. This is my experience report on using Innovation Games and other Agile techniques to engage citizens in my home town. Read to learn from my experiments and create your own.
Designing with Empathy [Breaking Development Orlando 2013]Aaron Gustafson
Every decision we make affects the way real people experience our products. We’ve all heard the rallying cry for user-centered design, but even those of us who ascribe to that ideal often fall back on our own biases and instincts when it comes to making decisions about how people experience our content and our services. Sadly, this often means we make decisions we think will be good for our "users"—that anonymous, faceless crowd—rather than actually trying to understand the perspectives, surroundings, capabilities, and disadvantages of the actual people who we are here to serve.
When wanting to maximize the return on the real estate you are selling, the most important step is hiring the "right" agent to represent your interests. The interview is the most critical step in this process. In fact, doing some Googleing of their name or team name can do nothing but give you more "insight" before your meeting with them. That could mean the difference between you hiring the "right realtor" and one that you are going to regret throughout the entire real estate selling process http://realtor.paris911.com is where we have our Top Santa Clarita Listing and Sellers blog located. This slideshare presentation will be posted in that location with some additional verbiage on the home sales process. Thanks for watching our Slideshare presentation on How to sell a home we are at http://paris911.com and will be here when you are ready.
Technology and Change: It's good for business, is it good enough for education?Hazel Owen
The notion that education prepares you for the rest of your life is flawed. Rather, education helps you develop the lifelong learning skills that will help you to be responsive to change as it happens.
It might be argued that, public confidence in higher education has been declining steadily as the gap between the 'relevance' seen (by students, communities, and commerce) between what students are being prepared for and the lives they are going to live.
I wanted to ask the question (perhaps a little controversial)
Are tertiary institutions innovative (something several claim to be) or are they simply doing the same things they have been doing for years, just using different tools?
Are we preparing students to be ethical, able participants in communities - online and face-to-face?
Making Dollars and Cents of Social Media: Part 1Todd Van Hoosear
This two part webinar series is hosted by Progress Partner Marketing. Key topics:
1. Social media and the marketing world: What’s new, and why you should care?
2. The evolution of content marketing: The intersection of stories, search and social
3. Eyes vs wallets: The two major social marketing strategies
4. How to measure your awareness-building campaign
5. How to measure your lead generation campaign
6. What’s next: Where is this technology and marketing heading?
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:Todd Van Hoosear
This seminar explores the implications, challenges and opportunities offered by the world of social media. Participants will learn how varying sets of social media tools work together as an integrated system and actively apply these concepts to the their own present and prospective professional circumstances. Upon successfully completing this seminar, they will be able to integrate their understanding of social media and its respective dimensions to business marketing challenges and will have mastered the basic fundamentals of, and challenges of, social media its impact business marketing, learning how to understand the benefits of each social media platform and the various customer acquisition strategies.
Ideas for Social Media Strategy for Southern Rural Development CenterAnne Adrian
This presentation was adapted from the National eXtension Conference http://www.slideshare.net/aafromaa/introducing-ideas-for-social-media-strategy
Please read the notes. More ideas, concepts, and references are given in the notes.
This is the presentation Debra Askanese and Talia Klein gave at the Kishor Conference for Haredi Business Professionals.
To the best of our knowledge, all pictures used are Creative Commons and have been attributed.
Please contact us on Twitter if you have any questions or would like a copy of the presentation.
Debra: @askdebra
Talia: @TalTalK
Overview of Social Media: Trends, Stats, and What It's All AboutDebra Askanase
Putting social media history, trends, and usage in perspective for businesses getting started. This overview of social media also includes ways that businesses are using social media to succeed.
This was developed jointly by Talia Klein @TalTalk of Sparkeo.com, and Debra Askanase @asdebra of Community Organizer 2.0.
To the best of our knowledge, all pictures used are Creative Commons and have been attributed.
Please contact us on Twitter if you have any questions or would like a copy of the presentation.
Social Media Why Your Business Needed it YesterdayMorgan Brown
A brief presentation I put together for my friends and family on why they need social media yesterday for their business. Based off a lot of great information found on slide share and other places across the Web it's a primer to getting started in social media for those people who are scared to get started in social media and online communities.
Presentation delivered at the Inbound Marketing Summit with Chris Brogan and Justin Levy.
The story of Humana's entry into the social media space.
NOTE: Speaker's notes included
Sometimes making choices in our career paths is difficult. Wouldn't it be helpful to have guidelines to help us make decisions that open up your options rather than shut them down? Discover how choosing creativity, a growth mindset, finding your Flow, and being a Maker puts you on the path of having infinite possibilities in your career, creating a clear path to a future where you can not only be awesome, but also do meaningful work.
Similar to Todd's BU New Media Slides: Spring 2013 First Half (20)
In this presentation, given at the end of this semester's CM443/743 class (New Media and Public Relations), I predict the end of the world, and whether social media will be the cause of it. I also create the "Societal Collapse Index," a score inspired by the HANDY model that is based on a country's EPI (Environmental Performance Index) and its World Bank Gini score. Based on their most recent EPI and Gini scores, the top five societies I predict the collapse of are: The Central African Republic, South Africa, Angola, the Democratic Republic of Congo and Burundi.
The marketing world is changing rapidly, and many businesses are rethinking how they organize and execute the marketing function. This course explores the evolution of interactive marketing communications – specifically about the increasingly integrated marketing and corporate communications roles. We’ll touch on advertising, PR, corporate communications, SEO, social media, interactive and digital content and many other topics. The course also includes a final project.
Todd's Interactive Marketing Course: Summer 2016Todd Van Hoosear
The marketing world is changing rapidly, and many businesses are rethinking how they organize and execute the marketing function. This course explores the evolution of interactive marketing communications – specifically about the increasingly integrated marketing and corporate communications roles. We’ll touch on advertising, PR, corporate communications, SEO, social media, interactive and digital content and many other topics.
Making Dollars and Cents of Social Media: Part 2Todd Van Hoosear
This two part webinar series is hosted by Progress Partner Marketing. Key topics:
1. Social media and the marketing world: What’s new, and why you should care?
2. The evolution of content marketing: The intersection of stories, search and social
3. Eyes vs wallets: The two major social marketing strategies
4. How to measure your awareness-building campaign
5. How to measure your lead generation campaign
6. What’s next: Where is this technology and marketing heading?
A presentation by Dan Brennan (@TechAddict17) of SHIFT Communications and Todd Van Hoosear (@vanhoosear) of HB Agency for the Society of Professional Journalists' April 2014 Region 1 Conference.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
28. •
•
•
•
•
Shared by Chris Cheong http://www.flickr.com/photos/30975003@N06/3837106588
29. The old model, or one reason why PR is flawed
Megaphone The Earth
Flickr image uploaded by thivierr Taken 7 December, 1972
Shared under Creative Commons Apollo 17 mission
Attribution-Share Alike 2.0 Generic Courtesy: NASA
License
Fresh Ground, Inc.
30. We’ll tackle how to
overcome these silos
in the Procedural
Framework discussion
41. A New Model
Ideate Share Listen Change
Flickr image uploaded by Caveman (Kickin' 66 with Pete Zarria) Flickr image uploaded by Ed Yourdon Flickr image uploaded by andronicusmax Flickr image uploaded byadam*b
Shared under Creative Commons Shared under Creative Commons Shared under Creative Commons Shared under Creative Commons
Attribution-No Derivative Works 2.0 Generic Attribution-Share Alike 2.0 Generic Attribution 2.0 Generic Attribution 2.0 Generic
License License License License
Fresh Ground, Inc.
46. Organizations need to understand and
respect these four fundamental social
media philosophical tenets:
•
•
•
•
Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/ilmatte/1891092762/
72. •
–
•
–
– We’ll come back to
• these and drop
–
– them in a matrix
– for a deeper
• discussion of the
–
–
process of social
– media.
–
http://www.mckinseyquarterly.com/Demystifying_social_media_2958
73. The Psychographic / Personal Side of Social Media:
(How People Use Social Media)
2011
http://forrester.typepad.com/groundswell/2012/01/the-global-social-takeover.html
85. Social media enables targeted marketing responses
at individual touch points along the consumer decision journey.
http://www.mckinseyquarterly.com/Demystifying_social_media_2958
86.
87. Social media practitioners fall victim to three key ailmen
This is the second of them…
•
SHINY OBJECT
SYNDROME
88. • I do some pretty
egregious
• paraphrasing here
• – the book is better
•
•
•
•
http://www.contentrulesbook.com/
Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
Not sure what that makes you…
Speaking of honesty, that brings us to my PET PEEVE #1: I hope this is the last time we’ll hear this expression in this class.
I do. I’ll almost always edit them out. When you write for PR, you write for journalists, who use the AP stylebook. THIS IS PET PEEVE #2. I used an Oxford comma in the previous slide only to accentuate the pause.
It starts with SMART Objectiveshttp://overtonecomm.blogspot.com/2010/10/commonsense-social-media-measurement.htmlIn order to get results from your marketing and public relations programs, you have to have a clear vision of what you want to achieve. We call these SMART Objectives. They are:Specific: not vagueMeasurable: have numbers attached to themAttainable: Are not too easy, or too hard to achieveResults-Oriented: they are tied to business goalsTime Bound: They have a time frame by which they can be accomplishedAnother way to think of this, is by asking yourself:How many/much of X results to I hope to achieve by X date? How many, by when?Let’s look at an example of a SMART Objective…