MWC-Day 2.pdf

FINNISH VENDOR LAUNCHES MORE LUMIA SMARTPHONES PAGE 4

VITTORIO COLAO URGES SPECTRUM RETHINK PAGE 4

HRH FELIPE DE BORBÓN OFFICIALLY INAUGURATES BARCELONA’S
REIGN AS MOBILE WORLD CAPITAL PAGE 6
MWC12 Daily DAY2_DAY2 27/02/2012 20:14 Page 1

BROUGHT TO YOU BY:
OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2012

By Steve Costello
IN THIS ISSUE

NOKIA STRENGTHENS WINDOWS
PHONE ASSAULT

VODAFONE CEO WARNS REGULATORS
OF INVESTMENT SLOWDOWN

ROYAL WELCOME TO THE MOBILE
WORLD CAPITAL
DAILY
DAY TWO • TUESDAY 28TH FEBRUARY

By Tim Ferguson
Ford: Cars the
“great untapped
Facebook backs mobile Internet

Cont. on P14 f
opportunity” In order to eliminate this, the billing support, today’s
company is working with “over 30” implementations require SMS
for mobile rett Taylor, CTO of device makers, operators and device verification, which takes

B Facebook, yesterday
announced the company is
participating in “a number of
developers through a W3C
community group called Core
Mobile Web Platform, with the
users outside of the normal flow of
an app, while developers have to
integrate with “hundreds of APIs”
industry wide initiatives” intended intention to “author and evangelise to support operators globally.
to support the development of the and prioritise” the development of To this end, the company
mobile web, focusing on technology HTML5 mobile web standards. announced a partnership with
standards and payment enabling. Companies supporting this “operators around the world to
“Despite the incredible amount of initiative include Samsung, HTC, improve both the user and the
work we have to do to make the Sony, Nokia, AT&T, Verizon, developer experience of operator
mobile web great, I am extremely Vodafone, Orange, Telefonica, billing.” This work will remove the
optimistic. In all of my years in the KDDI and SoftBank. need for the SMS verification step for
industry, I haven’t seen such a Accompanying this, Facebook also the “vast majority” of customers, while
coordinated effort across so many highlighted Ringmark, a testing suite providing developers with a single SDK
segments of our industry. These are intended to monitor how devices to get global reach with “very, very
hard problems, but they are comply with the new HTML5 simple” technical verification.
solvable problems, and we are standards. “We are pragmatic. We “That way, payments on the
ord Motor Company’s going to solve them together,” the know that standards are only as good mobile web can be what it should

F

By Paul Rasmussen
executive chairman Bill executive told Congress yesterday. as their implementations in the field,” be – a single step to confirm the
Ford has called on the While HTML5 has been widely he said. purchase,” he concluded.
mobile industry to help develop proposed as a way of addressing With regard to payments, the Operators working with
smarter transport systems for fragmentation in the industry, Facebook executive said that “right Facebook on streamlined billing are
the future. Taylor noted that “if you look at now, the payments experience of AT&T, Deutsche Telekom, Orange,
100 different devices, you’ll find 100 the mobile web is just broken.” He Telefónica, T-Mobile USA, Verizon,
different versions.” noted that even with operator Vodafone, KDDI and SoftBank.

China
Mobile
reveals
TD-LTE DISCOVER US
plans
hina Mobile has unveiled

C plans that will see TD-LTE
widely deployed across the
country. The company said that over
service becoming available in
2013,” said Yu. “The first TD-LTE
installations will start during the
Speaking at the Global TD-LTE
Initiative (GTI) Summit yesterday,
the China Mobile president stressed
20,000 TD-LTE base stations will be second half of this year, and this his support for handset vendors
in operation by the end of this year, will include some of the existing developing converged devices to
growing to 200,000 by 2013. TD-SCDMA sites being upgraded promote the wide scale uptake of
China Mobile president, Li Yu, to TD-LTE.” TDD/FDD LTE.
said TD-LTE had now moved into Li Yu added that its operations in To help with this effort, the CEOs
a new phase after trials in six Hong Kong, which has access to of Qualcomm and Hi Silicon took
Chinese cities had proved positive. TDD and FDD bands, will launch the stage to announce multimode
“We’re ready for large scale this year as an early example of a device chipsets supporting 2G, 3G ZONE 3 (Z3.1)
deployment with commercial converged LTE service in the region. and TDD/FDD LTE.

MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com Tuesday 28th February PAGE 1


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e
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NEWS @ShowDaily

By Tim Ferguson
Justin Springham

Matt Ablott
MANAGING EDITOR:

Steve Costello
DEPUTY EDITOR:

Tim Ferguson
Richard Handford

CONTENT EDITORS:

Ian Channing
Anne Morris
Paul Rasmussen
Tweet

REPORTERS:

Ian Volans
Ken Wieland

showdailysales@mobileworldcongress.com

Rick Costello
Asus announces PadFone details;

ALL ADVERTISING ENQUIRIES TO:

Samantha Burke
PUBLISHER:
launches Transformer Pads

Russell Smith, IntuitiveDesign UK Ltd.,
PRODUCTION MANAGER:

13 North St, Tolleshunt D’Arcy, Maldon,
Essex CM9 8TF, UK,
ART DIRECTION & PRODUCTION:

email: russell@intuitive-design.co.uk

Servicios Gráficas Giesa, Barcelona
Android, has a 4.3 inch Super Infinity supports LTE, 3G and Wi-Fi
AMOLEDqHD screen and runs a and runs on a 1.5Ghz Qualcomm
sus provided more details 1.5Ghz Qualcomm Snapdragon S4 Snapdragon S4 dual-core processor,

A

PRINTED BY:

By Steve Costello
about its PadFone hybrid dual-core processor. It can be plugged while the Transformer Pad 300
device and unveiled its into the PadFone station to become a Series will support LTE using a
forthcoming Transformer Pad range tablet, while a keyboard dock can be Tegra 3 processor. The 300 is
at Congress yesterday. added to create a netbook device. targeted towards younger
Asus chairman Jonney Shih took Asus also announced its new line consumers, coming in a range of

By Ken Wieland
to the stage in Barcelona to of Transformer Pads, which can be different colours.
announce that the PadFone - which used as tablet or netbook devices. The Asus chairman also demoed
integrates a smartphone, tablet and The Transformer Pad Prime, aimed a tablet stylus that doubles as a
netbook and was first revealed at at early adopters, runs the Bluetooth headset and discussed
Computex in Taiwan last year - will Honeycomb 3.2 version of Android what he called the ubiquitous cloud
be available in April, with an LTE but can be upgraded to Ice Cream computing era. “The time has
version following in the third Sandwich. It runs an NVIDIA Tegra finally arrived when every screen in
quarter of 2012. 3 quad-core processor and is just your lives could transcend into a
The smartphone is powered by the 8.3mm thick, weighing 586g. portal with real time access into
latest Ice Cream Sandwich version of The HD-capable Transformer Pad your digital world,” he said.

Vodafone Nokia strengthens
CEO warns
Whilst care has been taken to ensure that the data in
this publication is accurate, the publisher cannot
accept and hereby disclaims any liability to any party
Windows Phone assault

Aricent has completed its
to loss or damage caused by errors or omissions
regulators of

implementation of a
resulting from negligence, accident or any other
cause. All rights reserved. No part of this publication

investment

mediation and revenue
may be reproduced, stored in any retrieval system or

assurance system for MVNO
transmitted in any form electronic, mechanical,

slowdown
photocopying or otherwise without the prior

Lebara Mobile which was
okia yesterday announced a

N
permission of the publisher.

designed to improve revenue
broad refresh to its device

management, streamline
portfolio, with Stephen Elop,

rating and mediation in order
its CEO, stating that one year on

to create a reliable, scalable
A GSM Media Publication from its strategy refresh, it is “very
All content © GSM Media LLC 2007-2012.

BSS environment.
obile network investment, clear that we have changed the

M
All rights reserved.

along with job creation and clock speed of Nokia.”
service innovation, are In its smartphone portfolio, the
under threat if regulators do not ditch company confirmed wider
‘legacy’ thinking. So says Vittorio availability of its Lumia 900 device,
In an effort to minimise the environmental impact of Colao, Vodafone’s chief executive, which was announced earlier for this
our events, the GSMA created the MWC Green
Initiatives programme to promote reduced material
speaking at yesterday’s opening year in an LTE version for the US
usage and waste at Mobile World Congress. keynote session at Congress. “We market. The vendor will offer a DC- WCDMA technologies” – marking a
This item is printed on recycled paper.
need vast quantities of spectrum, HSPA version for markets where LTE debut for Nokia in the CDMA
which creates efficiencies and lower growing,” points out Colao. “People is not supported, with availability smartphone space.
prices,” argued Colao. “The [current] think that every time there is an from the second quarter of 2012. Nokia also announced three more
NEWS IN BRIEF... thinking of allocating spectrum a bit MTR reduction it puts more money Also announced was an entry- handsets in its mid-tier Asha
at a time should change. Investment in the pocket of customers, but this level Windows Phone device called portfolio, the 202, 203 and 302.
is under threat.” is not totally true. The European Lumia 610, which is “designed as the Among the features supported are a
Revenue Colao’s call for more wireless Commission calculates that for perfect introduction to Windows “fast, cloud-based browser” which
assurance frequencies was echoed by Ralph every ten cents in cuts, only two Phone for a younger audience.” This reduces internet access costs, with
deal inked de la Vega, President and CEO of cents end up in customers’ pockets.” terminal is the result of a new the company claiming that this
Mobility at AT&T. “More spectrum Colao added, however, that software release from Microsoft, compresses data traffic by up to 90
needs to be made available, which Vodafone has made offers to co- which enables Windows Phone to be percent.
leads to new networks, innovation invest in open, fibre-optic supported with lower memory and Meanwhile, Symbian OS refuses to
and job creation.” infrastructure. Without giving details processor requirements – and go quietly, with Nokia announcing its
The Vodafone chief repeated his about which companies those offers therefore enabling lower price points. 808 PureView, the headline feature of
accusation made at last year’s were made to, Coloa said the firm’s Due to the Windows Phone which is a 41 megapixel camera
Congress that European regulators overtures have so far been rebuffed. upgrade, Nokia also said that the sensor. While this can be used to
were running on ‘auto-pilot’, Earlier this year, the Vodafone Group platform will now support devices produce an image with a 38
routinely cutting mobile termination was reported as assessing the targeting the Chinese market. The megapixel resolution, pixels can also
rates (MTRs) without thinking possibility of buying the extensive company is now planning to offer a be condensed to produce “the
through the consequences. “The UK and global fibre-optic assets of range of devices for this country, sharpest images imaginable” at five
European [mobile] industry is not Cable & Wireless Worldwide. “covering both CDMA and or eight megapixels.

Architect the Mobile
Next-Generation Internet
Visit us at Hall 8, Stand A111

PAGE 4 Tuesday 28th February MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com

ADVERTORIAL

Marcelo Claure, Chairman and Chief Executive Officer, Brightstar
Redefining Your Place

The race for new customers remains active in emerging markets where mobile
penetration still has room to grow. Manufacturers, operators, and now retailers are
in the Wireless Industry

scrambling to invest in the people, infrastructure, and resources needed to seize these
opportunities while the window for new customers is open.
In mature markets where saturation rates have surpassed 100 percent, the approach has
shifted. These countries will count more mobile devices than people within their borders in

A CALL FOR CONSISTENCY
2012. Without new customers to drive a growth strategy, customer retention is the name of
the game. Manufacturers, operators, and retailers battle fiercely to keep their customers
and retain market share.
Consumers are again reshaping the landscape of the wireless industry. They’re Technology has enabled consumers to shop for wireless devices online, in stores, and
comfortable integrating wireless technology into areas of their lives where it was difficult to even from wireless devices themselves. With so many paths to purchase, providing a
imagine it before, bringing meaningful benefits and new opportunities. People are using consistent experience is more difficult than ever before. Brick-and-mortar retailers often
their devices to store, share and enable access to information and tools that simplify their struggle to provide the same extensive portfolio as online stores due to shrinking real estate
daily lives and empower businesses to provide new solutions. However, this new geography and increasing inventory costs. At the same time, manufacturers and operators must
comes with a price. Consumers accustomed to cutting-edge technology also have high compete to differentiate their products from thousands of other devices and plans. The
expectations for the service that accompanies it. need for strategic sourcing and planning, and a knowledgeable, effective sales force will
They’re demanding protection against damage or loss, the ability to upgrade or trade-in continue to grow alongside the explosion of products available to consumers.
their old device and a wide selection of new ones when they do. With many different paths To thrive under these portfolio pressures, retailers and operators must look for solutions that
to purchase, they expect a seamless experience both online and in-store. Wireless reconcile expanded choices with detailed expertise. Technology such as Brightstar’s Virtual
When the wireless industry was in its infancy in the early 1980s, the focus was

companies successful at wooing today’s consumers must learn to deliver all of this and Inventory Program simplifies inventory management for retailers by providing back-end
on introducing the newest product to a very core target market. Innovations

more to keep them; and doing so comes with new challenges and complexities. Is your management of their online experience, and solves space issues by supplementing their in-

LOYALTY IS THE NAME OF THE GAME
over the next decade were driven by consumer demand for smaller handsets

company ready to face the expectations of today’s consumer? store portfolio, letting customers order, activate and have a device shipped right away.
and more affordable pricing. At this stage in the wireless industry’s

Investment in sales force training is also important to ensure in-store customers receive
evolution, operators and manufacturers looked to grow by adding as many

the attention they require to make a purchase, and do so with peace of mind and
new subscribers as possible in established markets across the world. By the

The speed of innovation in the wireless industry has drastically shortened product lifecycles. satisfaction. Retailers and operators can also employ store-within-a-store services and

ENABLING THE EVOLUTION
end of 2007, nearly half the population had a mobile device.

Where a device is typically considered functional for an average of two years, consumers outsourcing of the entire wireless category to drive sales.
demanding faster, better, smarter technology are switching to the next best thing in under 18-
months. In some areas of the world, consumers are losing patience even quicker: in 3- to 6-
months. While every market is different, retailers, operators and manufacturers are being The introduction of near field communication technology, the cloud and more advanced
challenged to compete for their customer’s loyalty on a more frequent basis, and against a new mobile applications allows consumers to use their wireless devices to access funds,
set of competitors. personal health information and much more. But consumers won’t use these features
Getting the latest products from concept to consumer in the shortest amount of time is unless they know their personal information is safe on their mobile device. What’s more,
integral to success in this environment. It’s never been more important to get the right these sophisticated tools can drive the cost of devices higher. Economic uncertainty in both
product, to the right place, at the right time. emerging and developing markets forces consumers to consider the price of the latest
Harmful eWaste is also an increasing issue presented by this accelerated lifecycle. As smartphones and tablets with renewed sensitivity. To justify and protect their investment,
consumers dispose of their old devices, eWaste is growing at an unprecedented rate. consumers expect retailers, manufacturers and operators to provide services around the
Brightstar has aligned itself with companies such as Flipswap® and eRecycling® to device – including warranties and insurance programs.
provide trade-in and buy back programs that not only reduce churn and eWaste, but also Players need to find new ways to build relationships with consumers that begin before the
generate customer loyalty and revenue from pre-owned devices. point of purchase and last beyond the life of their device. Handset insurance programs
Retailers, operators and manufacturers have multiple risks to consider regarding the instill loyalty and satisfaction by ensuring a customer that a lost, stolen, or damaged
shortening lifecycle trend. From our unique vantage point, Brightstar is able to anticipate handset or tablet can be easily resolved. Brightstar provides this service, allowing retailers,
changing trends in technology around the globe. We have partnered with the leading brands manufacturers and operators to offer it to the consumer.
in wireless to create flexible solutions that enable us to reduce costs associated with There’s no end in sight for the wireless evolution; how consumers apply new technologies and
returns and getting devices back into the marketplace, including: buying the device, the challenges this creates will continue to redefine our roles within it. To compete, your
handling warehouse management, shipping it to the store, activating service, managing, company will need to take an active role in this cycle. If you need help finding your place, or for
testing, repair and reverse logistics. more information about Brightstar’s services portfolio, visit www.brightstarcorp.com/wireless.


NEWS @ShowDaily

New from Mesaplexx is the
xCube which utilises radical
radio filter technology to
significantly improve the
performance of active
antenna systems and enable
By Ian Volans

increases of up to 65 percent
in LTE network capacity. The
xCube is a cool running, low
loss, high isolation filter that
improves sensitivity and
handles much more power.
These benefits, combined
with its compact size, enables

AAS vendors to deliver 50 per
cent more power output for
the same input, delivering
significant increases in range
Tweet

and capacity. With more
power output and less heat
being generated multi-band
and multi-technology
Royal welcome to the

solutions can come within
NEWS IN BRIEF...

reach.
LTE capacity gains
Mobile World Capital

Connection Manager from
Emotum makes mobile and
wireless connection
world. It’s definitely a sign of the Attending the launch event

management easier for
good things to come.” alongside Prince Felipe and John

service providers, giving a
RH Felipe de Borbón, Barcelona was selected as the Hoffman were the President of the

H

completely customisable
Prince of Asturias, officially first Mobile World Capital in July Generalitat, Artur Más; Minister of

solution to complement all
inaugurated Barcelona’s 2011 when the city was confirmed Industry, Energy and Tourism, José

deployment strategies. The
reign as Mobile World Capital at a as the venue for Mobile World Manuel Soria; Mayor of Barcelona,

Connection Manager is
packed press conference at Congress until 2018. Xavier Trias and President of the

feature rich, yet simple to
Congress yesterday. The city’s vision is to “use mobile Fira de Barcelona, Josep Luís Bonet.

use for both users and
The heir to the Spanish throne said, technology as a transformational In addition to the annual

operators and has been
“It is indeed a wonderful opportunity engine for companies’ and people’s Congress, the Mobile World Capital

specifically designed to
to contribute to the constant everyday lives.” will encompass three new elements.

provide a consistent user
development of the industry and the As Mobile World Capital, A Mobile World Festival will engage The Mobile World Hub, in the

experience across Windows
market in the mobile communications Barcelona aims to create an urban citizens with mobile technologies city’s technological district will

and Mac operating systems.
sector,” said Prince Felipe “ laboratory for new applications that through links with the city’s facilitate the design, testing and

It is device, connection and
Reflecting on the economic will transform the daily lives of the musical, cultural and sporting marketing of solutions, encourage

network agnostic, working
difficulties being experienced by city’s people and businesses. John events. the creation of cross-industry

seamlessly on 2G, 3G, 4G,
many of the mobile world’s more Hoffman, CEO of Congress- Located in the heart of the city, the alliances and contribute towards

Wi-Fi and Ethernet
mature markets, he continued, “It is organiser GSMA Ltd, congratulated Mobile World Centre will be a hands- the development of global

By Paul Rasmussen

networks.
also a perfect means to send a Barcelona on its “outstanding vision on exhibition and experimentation standards in fields such as mWallet,
positive and powerful message and for the Mobile World Capital, one of space where citizens can experience mHealth, smart-city, mContent and
image of our country out to the great creativity and innovation.” the latest mobile technologies. mTravel applications.

Simplifying mobile

Smart VoIP from Kineto
broadband

Wireless is the first VoIP
Ericsson’s

application specifically
developed to enable mobile
operators to leverage their
new

existing network
By Ian Channing

infrastructure to offer a
competitive over-the-top
pico to

(OTT) voice service. The
application supports a range
include

of standard mobile telephony
capabilities and is designed
to run on major mobile
Wi-Fi

operating systems, including
iPhone, Android and Windows
Phone. The application can be
support

branded by mobile operators
and downloaded to
subscribers through standard
application stores. The
application works over any
The company also claimed that

network, ties to main voice
ricsson has announced a finding new site locations remains

E

service and leverages the
ZTE unveils bevy
range of small cell products, one of the major issues for

existing core network.
including a multi-standard operators today and these small cell
OTT VoIP pico with integrated support for products, given their size and
application
of new devices
Wi-Fi. backhaul options, are the preferred
The company said these devices choice in this situation.
could be deployed together with The inclusion of Wi-Fi in a pico
macro cells in heterogeneous product will call for the industry
core mobile processor and equipped networks (hetnets) for increased to investigate and develop how
with a NVIDIA Icera 450 HSPA+ network capacity. Operators Wi-Fi technology can be
urrently number four in the modem, the ZTE Era offers high adopting this hetnet approach, said integrated into cellular standards.

C global terminal suppliers
rankings, Chinese vendor
ZTE is targeting the number three
definition multimedia capabilities.
Also launched were the :PF112,
which has a large HD screen for
Ericsson, would benefit by being able
to deliver the same services with half
the spectrum, while seeing
According to Ewaldsson, Ericsson
is leading this effort to ensure this
work will be focused on the
spot by 2015. In a bold statement of optimal video viewing, plus updates throughput gains of 2-10 times network requirements and not
its intent the company unveiled on the successful Blade and Skate compared to using separate vendors centred on products.
more than ten new terminals and phones with the Skate Acqua, Kis, for the macro and the small cell layer. “It’ll be around two years before
devices yesterday, including two Blade II and Mimosa X. The Ericsson’s CTO, Ulf Ewaldsson, we see Wi-Fi becoming part of the
LTE handsets, the PF200 presentation included the first (pictured) told Mobile World Daily hetnet, and will call for the Wi-Fi
(LTE/GSM/UMTS) and the N910 appearance of ZTE’s internally that this co-ordinated hetnet firmware in the handset to be
(LTE FDD/CDMA). These phones developed user interface Myfavor approach would lower the total cost upgraded,” said Ewaldsson. “The
run Android 4.0 with 1.2GHz and which they claim simplifies and of ownership (TCO) for operators drive to make this happen is
1.5GHz chipsets. ZTE also improves the Android user by 50 percent. “This TCO is directly coming from North America where
maintained its commitment to the experience. The company also related to using pico’s to provide there is huge demand to carry
Windows Phone platform with the announced the ZTE Touch and Share much improved coverage as against smartphone data traffic. We’re
introduction of the Orbit NFC application which enables users the cost of deploying traditional working closely with the US
smartphone. At just 7.8mm thick to exchange data or make payment macro cells. The boost in operator community to find a
the ZTE Era smartphone can justly by simply touching their device to throughput would come from the solution, but the key to adopting a
claim to be one of the thinnest another. The new launches were user’s device being much closer to a hetnet approach is focusing on the
quad-core devices on the market. completed with a range of tablets pico access point than at some network, which is the tricky part in
Based on the NVIDIA Tegra 3 quad- including two LTE devices. distance from a macro cell.” all this.”



Making a Difference
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ones to let them know you’re alright? During the revolution in
Tunisia, Tunisiana, a Qtel Group Company, gave every prepaid
customer one dinar credit a day for ﬁve days so people could still
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4:29 PM

HEALTH NEWS

Tim Wood,
Director, Mobile Health Innovation,
Grameen Foundation

By Anne Morris

Mobile Health Partnerships from the NGO Perspective. Time: 14.00, Hall 5, Room 5

Which mobile health services will be most popular in emerging markets?
Mobile health services that succeed will need to do three things: 1) provide
relevant and actionable health information that ultimately leads to a change
in behaviour 2) be usable by people with low literacy skills 3) be affordable.
There is currently a lot of energy around maternal and child health initiatives,
such as Grameen Foundation’s Motech project in Ghana. Additionally,
Etisalat: Integrating

sophisticated services that are able to provide people with information about
Q&A r

when they need to seek medical attention or how to address common
ailments could also prove to be very popular and powerful.
mobile money with

What are the barriers to establishing successful mobile health partnerships?
mHealth a win-win

It can be tough to align objectives between partners. The private sector is
By Richard Handford typically driven by gaining market share and increasing revenue, while NGOs
Mobile Health:

and governments are looking to achieve changes in health outcomes.
approach

Accomplishing both of these, while also functioning with a sustainable
Emerging Markets

business model, can be extremely challenging. It’s also quite difficult today
– partnerships for

to establish connections to telecommunications firms for interactive voice
response services in many markets. SMS aggregation is easier, but we’ve
“For developed growth

found that the illiterate need IVR for our efforts to be effective.
rue commitment from an markets the
T

How can these barriers be overcome?
MNO to a mobile health proposition is built

There needs to be compromise between the public and private sectors to find
programme means turning it
around secure
SKT

common ground where both can achieve the common goal of widespread
into a mainstream business and not
remote access,

adoption of mobile health services. NGOs need to define and build services
just viewing as “just a hobby or PR

that can have a broad reach and consider revenue generating partnerships.
consultations,
looks to
exercise”, said George Held, Vice

Telecommunication providers need to look beyond short-term revenue goals
Presudent group products and
storage and fast

and use their market reach and customer network to help catalyse adoption
services at Etisalat.
overseas distribution.”

of services at a large scale.
Held, who was speaking with
Mobile World Daily ahead of a

How important is the role of mobile operators to such partnerships?
healthcare presentation he made at Congress The Mobile Baby programme is

Mobile phone operators hold the primary relationship with the customer, so
on Monday, said the Etisalat Mobile designed to support birth attendants

the operators play a vital role in these partnerships. The frequency with
Baby programme is a prime and midwives and ensure safer
markets

which someone tops up airtime vastly exceeds the number of times someone
example of how mobile health can pregnancies and deliveries by

seeks health information on their phone. Operators can be a powerful
become a sustainable and scalable enabling carers to quickly and

channel to market health information services, enabling people to receive
proposition by integrating it with a accurately identify, communicate

health information rapidly. Creative thinking with operators around
mobile payment service. and act on obstetric emergencies.

sustainable business models is vital for the long-term success of any mobile
Etisalat’s Mobile Baby programme “Though the service is critical in

health service.
K Telecom (SKT) is looking at creates revenue for all members of the emerging markets, it is not fully

S mobile health opportunities the ecosystem, said Held, from the relevant in the developed markets

What will be the most successful reimbursement model for mhealth
outside Korea, said Yook Tae- midwives through to local transport where the above challenges are

services in low and middle income countries?
Sun, Senior Vice President and providers and Etisalat, which already adequately addressed,” said

That really depends on the market. Countries with large populations can
Head of the operator’s Healthcare generates revenue through service- Held. “For developed markets the

achieve a high enough volume of service use to make a low-priced
Business Division, in an interview related data consumption. proposition is built around secure

By Richard Handford subscription model possible. In other locations – which will likely be the
with Mobile World Daily. The Mobile Baby programme remote access, consultations,

majority of countries – a sponsorship- or advertiser-driven model will likely
The operator is currently ensures that all participants get paid, storage and fast distribution.”

be more successful. At Grameen Foundation, we also hope to be able to
offering two of its mobile health commented Held, and therefore Held concluded that Etisalat

demonstrate the value of mobile health services and the potential cost
platforms to hospitals in China and provides a sustainable level of strongly believes mHealth services

savings of delivering the services through the mobile phone so that
is having discussions with support for women in rural areas. will be equally popular in

sponsorship by the government health ministry makes sense, given the total
Indonesian and Taiwanese mobile “Most women especially in low- developing and developed markets,

savings that would occur in the overall health system.
operators about jointly offering the income countries continue to if properly introduced and
same solutions in their home deliver at home for a variety of commercialised. “The only
markets, according to Yook. reasons including cost, preference, difference will be in the scope of the
SK Telecom’s mHealth services culture and lack of information,” offering and how they are
are offered via the Health Connect said Held. positioned in the market,” he added.
joint venture with Seoul National
University Hospital that was
announced last autumn and then
launched in January 2012. The joint
venture has already announced
plans to rollout healthcare services
mHealth
domestically in Korea later this year.
In addition Yook said the joint
venture is now “in its initial stage of
payments and
entering the global markets” with
its digital hospital services. The
plan is to pioneer the service in
rules are crucial
South East Asia by developing In the developing world,
services for prevention and health customers are accustomed to
management. eimbursement and paying for health while in the
The joint venture’s two platforms
offered in China are the
smartphone-based Hospital
R regulation emerged as key
issues from yesterday’s
conference session on how to get
developed world it is governments
and the private sector such as
insurance companies that generally
Information System (HIS), which mobile health integrated into large- pay, said Gaur. This set-up in the
enables doctors to check patients’ scale health systems. developed world means the
information and view their Pramod Gaur, Vice President reimbursement model for mhealth
prescription records, and its Health Telehealth with the UnitedHealth is more complex to establish. existing mobile payment service. during the Q&A part of the session.
Information Exchange (HIE). Group, a leading US health insurer, George Held, Director of Products “We need a sustainable business One model is an open market
SK Telecom is demonstrating outlined who are the four & Services, Etisalat Group gave the which means everyone is making where the strongest apps survive.
Health Connect’s services at stakeholders in mobile health: example of the operator’s Mobile money,” said Held. The other one involves the
Mobile World Congress this week. patients, health professionals, payers Baby service which is offered across On the subject of regulation, government taking responsibility
The operator will also show off its (government or insurance company) its African footprint as a working Richard Moore, Commercial for regulation. He said the US is
newly-launched mPrescription app and caregivers (the patient’s family mobile health service. It is focused Syndication and Partnership more advanced than the UK in
that enables patients to carry and and friends). He also mentioned the on reducing mother and child Manager, NHS Choices, Capita thinking about regulation and that
store electronic prescriptions in role that mobile health has in mortality by seeing more at-risk Health, explained the need for the forthcoming announcement
their smartphones, so removing promoting wellness which is under- pregnant women reach hospital. The regulation when it comes to mobile from the US Food and Drug
the need for them to carry paper- used compared with the monitoring business model involves midwives, apps. “It’s what we are trying to Administration (FDA) on apps
based prescriptions. of patients with chronic conditions. taxi drivers as well as the operator’s figure out at the moment, “ he said would influence the UK.


ADVERTORIAL

1.6Gbps Downlink Throughput: The ARU features the world’s highest single-unit
throughput. Other features include:
• Broadband support—one ARU can simultaneously support three different bands,
including 1.8GHz, 2.1GHz, and 2.6GHz.
• Wider IBW (Instant Bandwidth)—each module utilizes IBW at 40 MHz to support higher
throughput.
• A high-degree of integration—each module is very small, so one slim ARU enables the
assembly of up to three modules.
• Split-cell functionality—capacity is effectively doubled by splitting existing single sectors
ARU and

in two; even with interference considered, capacity can be increased by up to 80%.
• User-targeting beamforming—boosts downlink throughput.

Giga-Level Uplink Throughput: The ARU’s uplink and downlink throughput operate on a
giga level. In a connected world with endless possibilities, uplink traffic is certain to increase
AtomCell,

due to the increased ease of posting video and other high-bandwidth content online. Uplink
capability will thus become more and more important for mobile networks. The ARU is
specifically designed to meet such challenges with its 4-way receiver technology, which is
capable of boosting gain by up to 40% to help uplink throughput reach 850Mbps.
Creating a

Adaptable Configurations: As an operator’s business grows, the need to increase network
capacity becomes more important. An SDR (Software Defined Radio)-based ARU enables
easy network upgrade for greater capacity. After acquiring new spectrum, operators can
add more modules in different bands, or split single sectors into two for network expansion,

ATOMCELL, THE WORLD’S MOST INTEGRATED BASE STATION
with no new site space needed.
Connected

Due to increased traffic and coverage requirements, small cells are playing more and more
of an important role in the industry. In addition to macro cells, operators need small cells
to cover blind spots or offload to macro cells. Small cells help improve network
World

performance and provide better service to end users in a connected world.
Finding site locations for small cells is difficult since their coverage area is limited.
Accommodating their backhaul is also a challenge. The AtomCell, Huawei’s small cell
solution, is designed to address these problems.
• Over the past 10 years, the number of mobile subscribers has increased from
800 million to 5.8 billion.

• Over the past 5 years, hundreds of thousands mobile applications have been
made available for download.

• Over the last 2 years, more and more smartphones have been sold, replacing
feature phones.

We live in a world where our lives and behavior have been changed by mobile
communications. We are living in a connected world.

The Atom constitutes the basic component of Huawei’s AtomCell solution. Utilizing
advanced technologies, the Atom integrates baseband, radio frequency, and power
Traditional mobile networks are not able to meet increasing demands on

amplifier functionality into one small box. Using this component and a suitable antenna
traffic. To achieve success in this new world, we need new solutions.

module, many different kinds of products can be assembled (RRU, base station etc.).
Supporting 4T4R, two Atom units can be used to assemble a device that supports 8T8R
and even 16T16R, to support higher-order MIMO for better performance. The AtomCell is
ARU (Adaptive Radio Unit), Supports 12 times Capacity Expansion

also the world’s first micro base station to support user-targeting beamforming.
(Maximum Configuration)

It has become increasingly difficult for operators to find space to build sites, even as the Among all the challenges facing small-cell solutions, backhaul issues are the most
need to support huge volumes of traffic continues to grow. significant, as small cells need to be installed where traditional backhaul cannot be reached.
Huawei’s ARU (Adaptive Radio Unit) is ideal for deployment in cases where space is limited The AtomCell integrates different transmission functionalities (ADSL, Optical, FE) to meet
but the need for capacity is great. The total size of its integrated antenna and radio unit is different application scenarios. Customized microwave solutions have also been developed
comparable to a standalone antenna, and its modular design can be easily configured. for our small-cell solutions.
The ARU can simultaneously support three separate bands over three different modes, The AtomCell is designed according to the concepts of site optimization and ease of
and supports cell splitting to improve overall cell capacity by up to 80%. deployment—One Site, One Box.
Atom Atom Cell


MONEY NEWS

Giesecke & Devrient (G&D)
By Richard Handford

has been selected by Intel to
deliver lifecycle management
of the embedded secure
By Paul Rasmussen

elements within Intel’s
smartphone reference device.
G&D will manage the
partitioning and key

management of the
embedded secure elements
over-the-air. Embedded
secure elements provide an
additional protected area for
security-sensitive applications
such as payments and
ticketing using NFC.
NEWS IN BRIEF...
Mobile money MTN first Commenting on the agreement,
Ericsson President and CEO, Hans

Gemalto’s UpTeq NFC SIM
Vestberg, said that 2012 would be a
service flourishes in to adopt

vault offers mobile operators
year of partnership across the

higher return on investment
emerging mCommerce eco-system.

earthquake’s wake Ericsson’s

from their NFC roll-outs, and
“MTN has long been an early

security for protecting mobile
adopter in mobile money, and this

transactions. The new SIM
new partnership builds on our
mWallet

enables mobile operators to
Viola has attracted 364,000 ongoing relationship of
Intel selects G&D

install and manage new NFC
registered users, an October 2011 collaboration. Driving accelerated

services even after issuing it
aitian mobile operator Viola figure that Liautaud says has grown time to market for operators and

H

to end users. UpTeq NFC is
last month passed US$4 subsequently by about 15,000- linking wallet accounts to purchases

designed as a high-end
million of payroll transactions 20,000 additional users. The take-up across multiple payment systems is

security device to handle the
carried over its T-Cash mobile money means T-Cash has achieved 30 TN is to be the first a clear next step in next generation

M

processing, storage and
service, an indication of the service’s percent penetration of its 1.2 million operator to deploy mobile financial services."

verification of sensitive data.
popularity and its role in the country base in just over one year since Ericsson’s Converged This move follows a period of
following a devastating earthquake launch. Leading rival Digicel offers Wallet service across its operations close co-operation between MTN
two years ago, according to a Mobile an alternative mobile money service in Africa and the Middle East. and Ericsson on the Converged
World Daily interview with the which is called TchoTcho Mobile. Ericsson said that its technology Wallet technology, with MTN

By Richard Handford

Sybase 365’s mobile
operator’s acting CEO Pierre Liautaud. Viola’s T-Cash service is based would enable MTN to fast-track the being one of the first operators to

commerce platform is
Many NGOs that came to the on the USSD data channel and the deployment of mWallet services by deploy Ericsson's pre-paid

designed to address mobile
country in the wake of the January mobile money platform is supplied integrating its Converged Wallet software back in 1998. The

banking, mobile payments
2010 earthquake use T-Cash’s payroll by vendor MoreMagic. T-Cash has service into MTN’s pre-paid company said it would deploy the

and mobile money services
service to distribute aid payments so been nominated for a Global charging system. Converged Wallet service as a pilot

for developed and emerging
boosting its take-up. Viola originally Mobile Award at this year’s Mobile "Optimising the mobile money in a number of its operations this

markets. The platform
planned for money transfers between World Congress. consumer experience directly impacts year, with a view to a wide

enables banks to extend their
individuals to be the mainstay of its As well as paying their own staff, consumer stickiness,” said Christian de deployment across all its operations
NFC SIM vault

relationship to both the retail
service but the earthquake NGOs have used T-Cash in other Faria, MTN’s Group Chief in Africa and the Middle East.

and business customer
dramatically changed the operator’s ways. For instance Mercy Corps Commercial Officer. “With Ericsson Ericsson added that it would be

through the mobile channel,
thinking. Instead, payroll came to the uses the service to distribute Converged Wallet we can now address the prime integration contractor for

and to create new services
fore after the service’s launch in vouchers as part of its development our strategic priorities by enabling the MTN mWallet project which

and improve customer
December 2010. programme for small businesses. rapid response to our consumer's would include providing software

loyalty. It supports mobile
Haiti is a good candidate for The same NGO piloted the service preferences and expectations." and managed services.

payments services that
mobile money anyway because it is before T-Cash’s wider launch.

By Richard Handford

enable consumers to use
a cash economy where relatively few In addition to payroll services,

their mobile devices to pay
of the population hold a bank T-Cash can be used for P2P
Isis signs up cards

for real-world goods and
account. For instance, the country transfers, purchasing goods in retail

services. This latest release
has approximately 25,000 credit outlets and paying bills.

adds mobile money capability
cards and 50,000 debit cards out of a Liautaud has not been surprised
for its mobile wallet

to the platform for
total population of 9-10 million by the service’s take-up. “No

branchless banking.
giving an opportunity for mobile because I used to work in a bank in
money services. “The earthquake the early nineties. I left because they
provided a window to realise the did not understand the future was
Mobile commerce value of such services compared to electronic payments. I knew that
platform other countries,” says Liautaud. Haiti had a need for such payments.” sis, the joint venture between

The mobile wallet service, which
I three leading US mobile
operators, has reached
agreement with Chase, Capital One
Vodafone will be offered across the operator’s
footprint, will be based on Visa’s pre-
and Barclaycard so that their credit,
debit and prepaid cards will be
and Visa paid account and offered to
consumers in partnership with the
placed in the venture’s mobile
wallet, it has announced at Mobile
in mPay card company’s issuers.
Initial launch of the service will be
World Congress.
Consumers who hold accounts

partnership in Germany, Netherlands, Spain,
Turkey and the US in the current
with the three banks will be able to
put their cards into an Isis mobile
financial year. Other countries within wallet and shop at participating
the mobile operator’s footprint will retailers when the venture’s service
follow over time. launches in mid-2012, starting in Salt
odafone and Visa have Other financial institutions as well Lake City, Utah and Austin, Texas.

V announced a worldwide
partnership that will enable
consumers to pay for goods and
as retailers, transport and utility
companies are welcome to of fer their
services within Vodafone’s wallet.
The announcement with the
three financial institutions follows
the announcement by Isis in July
any major payment card and put it
inside the mobile wallet.
services using their mobile phones. In developed markets in Europe, 2011 that it would work with the top The Isis mobile wallet will offer
The two companies will develop a North American and Australia, users four US payment networks: Visa, the ability to pay, redeem coupons
Vodafone-branded service supported of the new service will be able to make MasterCard, Discover and and accrue loyalty points. Chase,
by Visa’s payment system. They say purchases using NFC-enabled American Express. Isis’s Capital One and Barclaycard will
the link-up is “the world’s largest smartphones equipped with Visa relationship with the four payments tailor their card services for the new
mobile payments partnership”. payWave mobile payment technology. networks means banks can enable mobile wallet.


ACCENTURE | SUPERSTACKS
Mitch Cline,
Global Managing Director, Electronics and High Tech,
Accenture

READYING FOR A SUPERSTACK-
DRIVEN WORLD

INTEGRATION IS KEY DIVERGENT STRATEGIES

NEW DYNAMICS
Competing in a
technology “superstack”

SUPERSTACKS TAKING SHAPE
The global mobile industry is moving into a new phase of competition: one Equally significantly, almost three out of four
in which collaborative and tightly integrated technology and business companies have already formalized their strategy
ecosystems⎯which we at Accenture have termed “superstacks”⎯will play a and set specific priorities to compete in the As superstacks become more established, our
pivotal role in future growth and innovation. In moving to this new superstack environment. Their main competitive study suggests that companies need to take
structure, the mobile industry is creating a model for the entire high-tech priorities are owning critical IP-based assets, several steps to ensure the right positioning in
industry. Over time, superstacks will emerge in two other major high-tech fostering the right collaborative culture across the the right ecosystems. These include escalating
worlds: enterprise computing, and the digital home. stack, and managing their strategic journey. their external M&A and collaboration, while
simultaneously addressing internal performance

COMPETITION RESHAPED
ow do superstacks work? What gaps in three main capability areas:

H factors are driving their emergence?
And how should companies respond?
Answering these questions will help
The key to a superstack’s success is close
coordination and integration between all five
of these levels. One of the first players to
While there’s general agreement around the
key priorities, there’s less consensus about
how to achieve them. Companies’ strategies
• In innovation/R&D/product
management, they need to ensure the
portfolio

companies compete and collaborate grasp this imperative was Apple. Spotting the are divided between creating their own continued relevance of their R&D capability to
effectively within them. disruptive potential in the mobile industry, ecosystem, joining an existing one, or participants across one or more superstacks.

What is a superstack?
Apple centered its efforts around mobile specializing in what they do best. • In talent management, they will have to

A Superstack is a new view of the competitive and
devices, building on its operating system and More generally, companies’ superstack adopt a more structured approach to

collaborative arena across all the layers of the
With global penetration rising rapidly, mobile integrating vertically to include cloud-based strategies can be split into two groups: workforce planning.

information and communications technology (ICT)
devices and services now represent the most services. verticalization, including delivering special • In marketing & sales/channel

industry including chips, devices, operating
intense area of focus for technology investment, The result is today’s integrated Apple purpose applications “in a box” for industry management, more efficient management

systems, applications and end-user services.
development and innovation. And within superstack⎯with Apple’s own core business in verticals; and horizontal specialization, including of external partner relations will be a key

Historically, ICT companies have made

IMPACTS AND OPPORTUNITIES
mobile, operating systems have emerged as the the operating system and devices layers provisioning secure infrastructure services and success factor in a superstack environment

incremental decisions related to their product
epicenter of the competitive battle. supported and complemented by a controlled seeking dominance in one or a few layers of the

roadmaps which impacted other companies in
Incentivized by the rapid take-up of open platform in the application and service superstack. Figure 1 illustrates a superstack The future winners are those companies that

each of the layers in which they directly competed.
smartphones and tablets, a wide array of layers, and controlled integration in the chipset structure and these two main strategies. identify the right superstack strategy⎯while

Today, the same companies now envision their
operating systems are fighting it layer. This carefully constructed superstack also ensuring these three capability areas are

future development more strategically, across all
out⎯reflecting the proven power of enables Apple to maintain firm control over its Figure 1: the superstack structure fit for purpose to execute it.

layers, and more intentionally focus their
operating systems to attract both users and platform while simultaneously integrating app and two main participation

resources to increase their differentiation in one
software developers alike, and to drive new developers and engaging users. strategies 1. IDC Insight: SAP and Sybase: A Marriage Made in

or more of the three superstacks:
business opportunities in data services. Database Heaven, Carl W. Olofson, June 2011

• Mobile computing – delivered by smartphones
This is a race in which a select group of The High Tech Superstack 2. Nortel press release, July 29, 2011:

and tablets
winners can take all, as the mobile operating Across the high tech industry, Apple’s http://www2.nortel.com/go/news_detail.jsp?cat_id=-
Services

• Enterprise computing – powered by datacenters
systems market gravitates towards just a achievement in building an integrated stack 8055&oid=100272468&locale=en-US

and the cloud
Verticalization

handful of players globally. However, the from chipmaker to end-user has not gone 3. “Samsung Galaxy Tab blocked in Europe by Apple”,
Applications

• Consumer electronics – in the digital home
game is far from over, with the advent of unnoticed. In each of the mobile, enterprise Digital Trends, 9 August, 2011, via Factiva,
HTML5 promising to further disrupt the and consumer battlegrounds, superstack Operating systems
competitive dynamics. structures are emerging where high tech
companies compete and cooperate to create Devices
an unprecedented type of integrated
Against this rapidly-evolving background, the industry ecosystem. Chipsets
reshaping of industry competition towards Examples include the Intel-McAfee deal,
the “superstack” is starting to take place. This which means McAfee now sits up a level Horizontal specialization
development is confirmed by a recent higher in the hardware supply chain, and can
Accenture research study based on in-depth embed its security software in platforms About 60% of the companies we interviewed
interviews with 30 C-level executives in large before they are incorporated by the likes of are adopting vertical strategies⎯and many of
high-tech companies worldwide. HP, Dell and Lenovo. And SAP is using its these executing their strategy through targeted
The interviews showed that executives across acquisition of Sybase to strengthen its acquisitions. Some 77% of our respondents
the high-tech industry are looking at who they position both in enterprise mobility and believe that superstack-related M&A activity in
compete and cooperate with in a new and more database management software1. their industry will continue to rise.
holistic way. This new mindset is resulting in In terms of the rationale for M&A in the
companies working together through an ever- superstack world, the strongest driver is
wider array of acquisitions, joint ventures, Superstacks are already an everyday reality: once acqu iring intellectual property assets,
alliances, and collaborative partnerships. the concept was explained to them, the high-tech followed by gaining access to talent. Recent
Over time, those who team up most executives in our research immediately superstack-related deals with a clear IP focus
effectively and successfully will be able to recognized their emergence, with an include the acquisition of Nortel’s IP portfolio
evolve a tightly-integrated vertical superstack overwhelming 83% saying they have been⎯or by a consortium including Apple, EMC,
incorporating participants at all five levels of are being⎯impacted by superstacks. An Ericsson, Microsoft, RIM and Sony2; and
the high-tech value chain⎯chipsets, devices, overwhelming 96% said superstacks bring more Google’s purchase of Motorola Mobility,
operating systems, applications and services. opportunities than threats for their companies. including more than 17,000 patents3.


NEWS @ShowDaily

The Mobile Cloud Messaging
(MCM) solution from Mavenir
Systems enables operators to
respond to the threat posed
By Matt Ablott

by over-the-top (OTT)
applications on messaging
revenues by reducing the
time-to-market with their
own branded rich messaging
service. This core network
solution is bundled with a
user-centric client for

multiple smart phone
ecosystems that can be
branded and localised. Mobile
By Paul Rasmussen

and converged operators will
Tweet

now be able to offer reliable
and rich chat, multimedia
sharing, group conversation,
and network storage
Wireless Intelligence: MBB

functionality across smart
NEWS IN BRIEF...

phones, tablets and web
devices.
Mobile cloud
messaging
solution
offsetting voice declines

BT’s Advanced Research
Mobility Team and Stoke have
completed joint lab trials
investigating different
he rollout of mobile

T

deployment models for LTE
broadband services is

networks. The tests were
beginning to compensate for
TI Chairman

designed to explore potential
declining voice income in many

synergies between mobile
parts of the world, according to a
warns on

and fixed networks and
new Wireless Intelligence study.

examine a variety of options
The study tracked the difference
OTT apps

for LTE transport connectivity.
in ARPU between operators that

Stoke’s Security eXchange
had launched mobile broadband

was used to examine aspects
and those that hadn’t, and shows

of scalability, enhanced
that the latter group has seen

security, and multi-tenant
average blended ARPU decrease at he fast-growing services

T

network sharing scenarios,
twice the rate of that of the former being offered by over-the-top

and acted as an anchor
over the past five years (see chart). (OTT) players is starting to

device in enabling the
“Although the gap is narrowing, impact the ability of mobile

demonstration of different
voice ARPU is still falling faster operators to meet future investment

architectural strategies for
than total ARPU, suggesting that requirements.

By Matt Ablott

LTE deployment. BT and
operators have been able to This warning was given during

Stoke are now able to define
effectively monetise mobile yesterday’s keynote session by

new architectural strategies
broadband networks to compensate phenomenon has subsequently by 23.4 percent per annum on Franco Bernabe, Chairman, GSMA,

that provide important
for declining voice revenues,” said played a significant role in average since 2006, and now and Chairman and CEO, Telecom
Validating LTE

information for LTE license
report author Calum Dewar. “This stabilising blended ARPU,” he says. accounts for 41 percent of the Italia (pictured). “These new OTT
deployment

holders.
has been possible as a result of The study cites the example of operator’s total revenue. players have based their innovation
these new networks gaining traction AT&T in the US, which launched in the mobile domain, without a deep
at a record rate of growth, currently WCDMA in 2004 and HSPA a year understanding of the complex
accounting for more than 20 percent later. It notes that, since 2006, the technical environment of our
of global connections compared to operator’s voice ARPU has industry. This is increasingly creating
“Although the

Communication Components
just 3 percent in 2005.” declined by 7.2 percent per year on significant problems to the overall

Inc (CCI) has acquired
Dewar adds that the new average from around US$43 to gap is narrowing, service offered to the end user and

Canadian specialist antenna
networks have in turn generated a US$29, but total blended ARPU has driving additional investments for
voice ARPU is still

company, TenXC. Included in
significant rise in smartphone remained stable, dropping only mobile operators,” said the exec.

CCI’s new portfolio will be
ownership, with global smartphone slightly from US$49 in 2006 to falling faster than However, Bernabe recognises that

technology and network-
penetration now at around 10 US$47 in 2011. This means that the this new breed of OTT providers is
total ARPU”

Top Ten Connected

agnostic, patented
percent. “As smartphone ARPU is shortfall in voice at AT&T has been the most important factor reshaping

Value to the Connected Life
Applications in 2020

asymmetric beam technology
typically double that of non- almost entirely made up by non- the mobile operator environment that

and state-of-the-art Bi-
smartphone users, this voice ARPU, which has increased has emerged in the last few years.

Connected Car US$600 billion

Sector Array antennas,
“New players have introduced

Clinical Remote Monitoring US$350 billion

designed to boost the
ground-breaking innovation both in

capacity and maximize the
Assisted Living US$270 billion
terms of hardware and in services,

use of existing spectrum. The
significantly contributing to growth in

Home and Building Security US$250 billion
Connected devices

bi-sector array solutions can
mobile penetration and data usage.”

Pay-As-You-Drive Car Insurance US$245 billion

be used independently, or in
“Perhaps the most innovative aspect

conjunction with CCI’s
New Business Models for Car Usage US$225 billion
he connected devices market new players have introduced is a

T to generate US$4.5

existing cell site extension
could be worth US$4.5 trillion revival of a customer-centric

Smart Meters US$105 billion

products.
by 2020, according to a new approach, ease of use and simplicity.

Traffic Management US$100 billion
study by the GSMA and Machina These principles have catalysed the
Research.
trillion by 2020 industry and contributed in generating

Electric Vehicle Charging US$75 billion
It estimates that US$2.5 trillion 600 petabytes per month of mobile

Building Automation US$40 billion
would come from the sale of data traffic in 2011, which is eight
connected devices and services with “The Connected Life will have a benefit of billions of people times greater than the total Internet
CCI makes about half of this total going directly positive impact on many industries; globally,” said GSMA CMO Michael traffic in 2000,” added Bernabe.
Canadian to operators. The remainder of the however, capitalising on this O’Hara. But the current situation is untenable
acquisition US$4.5 trillion will be made up of enormous opportunity requires Meanwhile, the number of total when the quality of the basic mobile
cost reductions and service cross-sector collaboration to fully connected devices is expected to service is jeopardised by network
improvements. realise the power of mobile for the increase from more than 9 billion outages provoked by unnecessary
today to 24 billion in 2020, and signaling from smartphones, said
within that timeframe mobile Bernabe, and a more collaborative
connected devices will grow 100 per approach is needed.
cent from more than 6.5 billion today “Everyone should bring value to the
to more than 12 billion in 2020. ecosystem: OTTs are definitely in a
The ‘top ten’ connected leading position to develop good and
applications (see table) will account useful applications for end users, they
for 60 percent of the connected are innovative and can leverage their
devices market in 2020. skills to bring innovative solutions with
The list is topped by the an exciting user experience,” he said
Connected Car, which will include To illustrate the investment
services such as stolen vehicle requirements facing mobile
recovery, insurance telematics and operators, Bernabe said that over
entertainment. Machina Research the next four years the industry will
anticipates that 90 percent of new invest nearly US$800 billion in capex
cars in 2020 will have some form of and contribute US$2.7 trillion to
in-vehicle connectivity. public funding worldwide.


ADVERTORIAL

Key Enabler for

Walter Lee, Director, Operation Process and Quality Management, Huawei Global Technical service

In the dynamic telecommunications market, service providers are under pressure to offer In addition, the multi-disciplinary teams of eTOM or ITIL certified professionals from
new and innovative ICT services to remain competitive. As competition increases and different technical domains provide industry best practice services. With the service
market becomes saturated, these new services play a key role in increasing revenues, oriented OSS tools, the operation processes can be standardized and easily followed. Also,
reducing churn and gaining new subscribers. the tools should be flexible to adapt in different technologies and multi-vendor solution,
Transformation of

Users today expect a high quality in both performance and availability of these services. allowing the measurement of service quality and end-user perception. A wide range of
Given the increased emphasis on customer experience as a differentiator for service Standard Operation Procedures / Guidelines in different technologies or environments will
providers, network and services quality and availability have a direct impact on customer ensure consistent services delivery.
satisfaction. Achieving this helps improve end user perception and the brand image of the
operator.
To address these challenges and support service providers to launch and operate ICT
services in today’s complicated and dynamic environments, services provider has developed
Business Operations

a standard business process framework.
This standard business process framework is a key
enabler for transformation of business
operations and will revolution the way service
providers operate, communicate and do
business. Organizational and technological
changes are driving service providers to
adopt processes, tools and people to
support new services and value chains.
The key of the standard business
process framework needs to continually
improve by focusing on the
communication, excellent services and
customer satisfaction.
This framework is a streamline solution to improve the services performance and
Clear Communication is a critical factor in customer experience. With the flexible operational structure, the team can proactively
an effective environment. Often different people deliver excellent services to the customers.
describe the same thing in different ways, resulting For example in Huawei, standard business process framework, which named as
in time being wasted to deliver the same message. eTOM “Managed Services Unified Platform - MSUP”, adopted eTOM to develop high level
(Enhanced Telecom Operations Map) is an excellent communication framework framework and identified similarities in the eTOM layers. Based on these similarities, we
describing a full range of business processes required by service providers in the integrated the ITIL best practice to design process foundation at eTOM level 4. For example,
telecommunication industry Incident Management and Problem Management of ITIL can be applied to resource trouble
management and decomposed from eTOM level 3 to level 4. Then the details can be refined
Services are considered as a value generated to customers. This concept is fundamental to implement in a variety of real world operation environments. The uniqueness of this
in the telecom area. For example, you can use mobile banking to transfer money instead of approach is the re-usability of the process modules to keep a consistent standardized
going to a branch office. ITIL (The IT Infrastructure Library) is a compilation of Service process throughout the organization.
Management best practice. Many organizations worldwide utilize ITIL to establish and Huawei Managed Services understands the needs of today’s rapidly evolving business
improve capabilities in service management. This is based on the service lifecycle approach environment for converged IT & Telecoms service delivery, helping service providers
to provide excellent service to customers. increase productivity and efficiency, improve business processes, make cost savings and
increase sales and growth.
Customer satisfaction is a critical component of a successful business. Huawei listens to Our experience with industries’ frameworks, best practices, standards and the development
its’ customer and responds promptly to their needs and utilizes Quality Management System of MSUP, has provided Huawei Managed Services the capability to manage current and future
(TL 9000 standard) to support service provider’s continuous improvement programs. challenges and helping service providers to focus on new revenues streams.


NEWS @ShowDaily

The Diameter Routing Hub
from Sybaase 365 brings
roaming flexibility to global LTE
subscribers using the Sybase
365 IP Exchange (IPX)
backbone and Mavenir
Systems’ Diameter Routing
technology. Now operators will
be able to offer roaming to their
LTE subscribers who venture to
By Paul Rasmussen

other compatible LTE networks
around the world. This will
enable consumers to access

services and enjoy a seamless
experience as they roam into
other network environments.
Tweet

The Spirent CS8 Wireless
Device Design Tester now
offers a configurable IMS
Mobile ad InMobi:

By Ian Volans

implementation to aid the
NEWS IN BRIEF...

development of mobile
Tenfold

devices and chipsets. Testing
Enabling LTE
uptake driven

with this new functionality
roaming
growth in

enables mobile device
designers to bring products to
by ‘always-on’

market that deliver IMS-
mobile

based services such as VoLTE,
presence-based instant
and location advertising

messaging, video messaging,
desktop sharing and new
location-based services,
faster and with fewer issues.
seeing strong growth in expanding
sales materials, connecting
he demand for mobile customers with information and

T advertising is being growing traditional campaigns.”

Mosaik Solutions, formerly
accelerated by the The Ogilvy exec claimed there is

American Roamer, has
inclusion of always-on and strong evidence, both qualitative and

licensed Europa Technologies
location-based features within quantitative, that consumers are

to distribute its Global
handsets, said Scott Seaborn, using their mobile phones for more

Coverage Analyzer and
Head Of Mobile Technologies, than just engaging with adverts.

Cellmaps services. Europa
Ogilvy Group. (pictured) “Mobile advertising is about what
Configurable IMS

uses Mosaik Solutions’
“In terms of the pure ad format we call 'mobile moments'. For

By Tim Ferguson

coverage tiling application
and real estate, you will see a strong consumers and organisations it is

programming interface (Tiling
growth and upside for rich media not about mobile devices, but about

API) to efficiently access the
formats and premium placements,” new ways to access information, obile ad network InMobi

M

mobile coverage catalogue,
said Seaborn. “Mobile is not all engage in conversation and interact Commenting on the value of apps detected a ten-fold increase

which showcases global LTE,
about banners and in-app with brands, services and their to a mobile marketing strategy, the in rich-media mobile

HSPA, EVDO, and WIMAX
advertising, but more about how environment. When this happens in Ogilvy exec claimed it depends on advertising between Q4 2010 and Q4

footprints. Additionally,
people interact with information in a a given context, space and at a the company, product or service and 2011. Naveen Tewari, InMobi’s CEO

Mosaik has integrated
given situation. Advertising can take certain point of time we call these what they want from a mobile- (pictured), who addresses congress

Europa’s Global Insight vector
many forms on mobile and we are ‘mobile moments’,” said Seaborn. related ad campaign. today (Hall 5, Auditorium 3, 14:00)

data product into Mosaik’s
puts this growth down to increasing

global base map found in
smartphone and tablet penetration.
Orange:

CellMaps, Global Coverage
Operators as Intelligent Partners session “In-app advertising across different

Analyzer and MapELEMENTS
at Congress yesterday. categories of apps from games to
Operators Increasingly complex value chains
mean the way operators partner with
entertainment and news has
exploded in the last year,” Tewari told
need to

j FORD – Cont. from P1
other organisations has “completely Mobile World Daily.
changed,” according to Gurrola, with Research conducted by InMobi
Mobile coverage
partnership
change their it being “much more about bringing
together ecosystems.”
across more than 15,000 mobile users
worldwide suggests that the average
approach to Citing the launch of NFC services
in France and the UK in 2011,
person consumes 7.2 hours of media
daily. Of this, 27 percent is on mobile
partnerships Gurrola said: “Their success has
been the result of participating and
compared with 22 percent on TV.
“Three aspects make mobile a very
creating in the development of a compelling medium for advertisers,”
whole new ecosystem, which said Tewari. “Utilisation of data for
perators need to change the involves multiple players, all jointly targeting users; analytics to measure

O way they work with partners
if they are to cope with the
changing mobile landscape.
These changes require operators
to place a greater emphasis on how
focused on delivering new and
relevant services to customers.”
Gurrola added that operators will
campaign performance and draw
insights; and the ability to exploit the
form factor and device capabilities to
In an interview with Mobile World networks are managed and how need to become more flexible and deliver rich media ads.”
Daily, Orange VP of strategy and resources can be shared with more willing to compromise with Assembling the technological
business development for consumer partners and customers. partners in the future, as well as capabilities to process and analyse
mobile, Daniel Gurrola (pictured), “In this constant drive towards the develop a clear understanding of the the massive volume of data that can
said the operator is implementing mobile Internet, operators are key value partners can bring. “Operators be captured is a challenge that affects
new business models to cope with players, running networks and must go deeper, overcome risk the scaling of ad networks, according
changes brought about by the spread delivering the innovations that our aversion, and act quickly in to Tewari. “With fragmentation in
of smartphones, use of applications, customers desire,” said Gurrola, who responding to changing roles within the mobile ecosystem and a plethora
web services and M2M. spoke in the “Business Transformation”: the partnerships,” he said. of devices and operating systems,
building solutions that can be run
across all these platforms is key.”
By gathering more and more data
He added that no single company or “The telecommunications industry is critical around user context and running
In a special keynote address at industry will be able to tackle the issue in the creation of an inter-connected advanced analytics on it to triangulate
Congress last night, Ford – the great- alone. “I believe our two industries are transportation system where cars are the target consumers, Tewari believes
grandson of legendary founder Henry critical partners in achieving a future that mobile can become an exclusive
Ford - outlined the need to develop where transportation continues to
intelligent and can talk to one another as platform for highly targeted one-to-
intelligent vehicles and transport represent freedom, power and well as the infrastructure around them” one advertising.
systems and the role that the mobile economic growth and we’ll get there if Consumers are also moving to a
industry could play in creating inter- we work more closely together than Ford predicts vehicles will be transportation traffic will be “woven world of connected devices and
connected transportation networks to ever before.” communicating with infrastructure together into a single mobile Tewari sees the ability to track the
relieve pressure on the world’s road Ford’s ‘Blueprint got Mobility’ and cloud systems in half a decade, network to save time, conserve same user across mobile, tablets,
networks. initiative envisages vehicles making journeys more efficient by resources, lower emissions and gaming consoles and smart TVs as
“The telecommunications industry communicating with each other, providing alternative transportation improve safety,” according to Ford. an interesting and important trend.
is critical in the creation of an inter- transport infrastructure and mobile options if congestion is Ford became the first ever car “Synchronisation of ads across
connected transportation system devices in the future. “Cars are a unavoidable. company to launch a vehicle at these devices can help capture a
where cars are intelligent and can talk great untapped opportunity for the Looking further into the future, Congress, unveiling the B-MAX on larger share of consumers’ minds
to one another as well as the telecommunications community,” pedestrian, bicycle, private car and Monday, which included its SYNC and ensure higher engagement
infrastructure around them,” Ford said. Ford said. commercial and public mobile connectivity technology. rates,” concludes Tewari.


ADVERTORIAL

TELCO BUSINESS TRANSFORMATION PLATFORM CONSOLIDATION - LEVERAGING THE POWER OF SDP AND THE CLOUD
Operators in mature markets are struggling to cope with a range of competitive issues, All Huawei service platforms and service solutions are based on a state-of-the-art SDP
these include: internal competition from other operators in their markets; regulatory architecture and cloud technology. The Cloud itself is a powerful ‘meta’ service-enabler for
decisions; and threats from Internet and OTT (over-the-top) players who are cannibalizing broad classes of services and applications. It will certainly reshape operators’ IT
voice and messaging revenues. Operators in emerging markets, suffer from intense Infrastructure in the coming years.
internal market competition and low ARPU (average revenue per user), but are as yet are There is, in fact, a great synergy between SDP and the Cloud. SDP can provide the
less threatened by the OTT and Internet players. necessary service enablers such as authentication, charging, messaging or location for
VAS Transformation:

Operators understand that to stay competitive and to achieve strategic and financial applications and value added services create in the Cloud. SDP can also provide the
goals they need to undergo a comprehensive business transformation. They realize that exposure, management, and orchestration and charging capabilities necessary for effective
this can only be achieved by: 1) rationalizing and harmonizing network and IT delivery of the Cloud-based services to end users. From this perspective SDP can become
infrastructure; 2) optimizing operations and business processes to reduce operating both the front-end and facilitator of Cloud-based services.
expenditure; 3) adopting new, open business models based on partnerships; and 4) A good example of this approach comes from the Telefónica Group in Latin America; after
creating new service offerings and applications to compensate for falling revenues from deployment of a group-wide SDP, they quickly introduced an initial set of services provided

WHAT VAS TRANSFORMATION IS
core voice and messaging services. by Huawei and subsequently launched several services created by third-party application
a crucial step in Telco

developers with a TTM now shortened from more than six months to less than 6 weeks, or

NEW BUSINESS MODELS – SHARING RISKS AND REVENUES
even several days.
VAS transformation is an integral part of operators’ business transformation. As a central
part of their VAS transformation strategy operators recognize that they need to maximize
revenue from data services and content. Furthermore, they want to drive more revenue Today, operators are reluctant to carry all the risks related to market introduction of new
Business Transformation

through data service innovation by competing in vertical markets traditionally addressed VAS products. On the other hand, VAS vendors also wish to participate in the revenues
by other industries and service providers. IPTV, M2M, Mobile Money, Mobile Health or generated by their products for operators. This creates a strong incentive for both sides to
Cloud-based ITC solutions for small and medium enterprises (SME) are examples of such assume a revenue sharing model.
service categories. Huawei has raised the revenue sharing model to the next level of maturity by doing joint
In developing markets many key public and social services are often highly service innovation, market analysis and service planning with operators. Huawei also
underdeveloped and inaccessible for the large part of the population. Thus operators have provides business consulting as its contribution to the revenue sharing model. This
a good opportunity to provide ‘mobile substitutes’ for many of the services that in mature increases the value proposition of Huawei revenue sharing model and makes it much more
markets are delivered by governmental organizations and a variety of industry verticals. attractive for operators.
VAS transformation is a multi-dimensional program that includes more than the basic MTN in Africa have successfully launched ring back tone (RBT) and other VAS services on
evolution of service platforms and service offerings. Several operators invested in new VAS a revenue-sharing basis with Huawei, who bears all the costs of RBT solutions
infrastructure, such as SDP, but neglected to adopt appropriate business models related to (hardware/software), system integration and service operation. The services have been
service creation, operation and monetization. This was one of the key reasons that ROI and launched across 21 countries for MTN, respectively. The model has proven mutually

HUAWEI VAS TRANSFORMATION PROGRAM
revenues from VAS platforms did not meet their expectations. beneficial, as MTN Nigeria has reached an impressive 30 percent penetration for RBT,
which translates into millions of dollars of additional revenue per month. The operator is
now ahead of the game in the developing world, following a smoother path that should
Successful VAS investment requires much deeper engagement on the business and enable them better maintain their leadership when their markets finally mature and the

OPERATIONAL EXCELLENCE - MANAGED VAS & HOSTING
operational level; provision of best-in-class service platforms and VAS products is just not situation tightens. With Huawei, they will remain leaders for the next decade.
enough. Therefore, Huawei has formulated its comprehensive VAS Transformation Program

MULTI-SEGMENT SERVICE INNOVATION
to facilitate this process in four dimensions.
The professional service and operational models provided by Huawei are essential for operators
who are looking to improve their operational efficiency, shorten TTM and reduce OPEX.
To enable service rollout and timely platform investment monetization, Huawei has created Huawei provides managed services which allow operators to outsource both their
a broad portfolio of ready-to-deploy services and applications based on its SDP and platform and VAS operations. Huawei also provides local service development and
ancillary service platforms. With these tools, operators can quickly generate new revenue customization services that allow operators to create on-demand VAS products and
while gradually rolling out third-party services provided on their service platforms. They can enhance platform functionality, without launching change requests and tender processes.
therefore secure control over the key cornerstones of their business. Professional services also include third-party management and business consulting, the
Huawei’s segmented services have been successfully deployed by numerous operators latter of which provides market analysis, service planning, marketing planning, service
and have already proven their commercial and user value. Examples include Digital performance evaluation, and business process optimization.
Shopping Mall (DSM), Color Ring Back Tone (CRBT), Mobile Newspaper (MNS), Rich Huawei actively supports operators in creating partner ecosystems. Partner
Communication Suite (RCS), Time-Shifted TV, Turbo Button, Parental Control, eHealth, management services include partner acquisition & qualification, partner lifecycle
and mSecurity. management, application development and system integration support, as well as
Turbo Button is probably the best example of how a simple value-added service that settlement & reconciliation.
leverages mobile broadband (MBB) can both improve user experience and generate TATA is the number five operator in India, with 85 million subscribers. As a relatively new
significant revenue. It basically works just like it sounds. Users who normally subscribe operator, TATA has limited knowledge and experience in VAS product operation and
to basic data packages who need a larger chunk of bandwidth for a limited period of time marketing. After deploying Huawei’s SDP platform, TATA decided to outsource the platform
can pay a little extra for it. It can be thought of as “bandwidth-on-demand.” Users just operation and certain business functions (partner management & service marketing) to
click the button and more bandwidth is provided instantly. This service has proven quite Huawei. Within a year of operation, this decision proved efficacious. TATA’s CP/SP network
successful for MegaFon (Russia), which has earned up to USD1.6 million extra a month exceeded 300 members and its SDP platform generated over USD39 million in revenue, with
through this service. over 200,000 content downloads per day.



M net ze
Monetize
netize
e
Your VoLTE
Your Vo TE
ou
ur
u E
a d ob le
and Mobile
bil
b e
Vide Tra
Video Tra c
Mobile Services
Serv
rvices
rvice
rv
Monetized by MPX-12000
MPX-12000

Come see us in
Hall 1 | Stand 1FO1
Radisys MPX-12000, welcome
Radisys MPX-12000, welcome to the family.
family.

Leading Provider of
g
Embedded Wireless
Embedded Wireless
ucture Solut ons
Soluti
t
Infrastructure Solutions

RADISYS | CONVERSATIONAL VIDEO
Manish Singh,
CTO,
Radisys

Conversational Video

MRF – VIDEO’S SILVER BULLET
– LTE’s Killer App

CHALLENGES
INTELLIGENCE FLIGHT – AND A
BROKEN BUSINESS MODEL
The MRF in IMS provides real-time processing for IP media streams

FACETIME DILEMMA – ARE WE OUR
Demand for mobile broadband is

OWN WORST ENEMY?
skyrocketing, yet our industry’s long-
term prospects remain in question.
“More pain with little gain”
summarizes the near-term outlook.

VIDEO CONFERENCING, VOLTE, VAS
Operators around the world
continue to report increasing mobile
data traffic, yet ARPU is failing to

OPPORTUNITIES
keep pace.

ccording to the European

A Telecommunication Network
Operators’ Association (ETNO),
European operators invested €46.7B ($60B)
in 2011, up about 5 per cent from 2010, only Why am I confident? “Real-time” video Conversational video is here and the

CONVERSATIONAL VIDEO – THE
to see their revenues drop by 2 per cent to adoption by consumers continues to accelerate: opportunity is now for operators to introduce Delivering a ubiquitous video calling experience

KILLER APP
€270B ($343B). their own video calling services. It’s up to us across devices, applications, and networks
The trend lines are definitely not pointing • YouTube reports 48 hours of video to make it happen… requires a mediator. As such, 3GPP has defined
in the right direction. Why, and what to do? uploaded every minute and over 4 billion IP Multimedia Subsystem (IMS) as the services
videos viewed daily architecture within 3G and LTE network
• Facebook has over 250 million photos …but video calling today lives in silos with deployments. Within IMS, the Multimedia
uploaded every day and has launched limited mobility and no overall quality of Resource Function (MRF) has an increasingly
Intelligence continues to move out of the video uploads and even their own video service. For example: important role in processing and integrating
mobile core and into devices and the cloud. calling service real-time audio and video media streams.
Today, differentiation in user experience is • Skype claims 42 per cent of all Skype • FaceTime users can only call other
driven by devices and applications, and minutes consumed are for video calling FaceTime users; friends using Android are The MRF in IMS provides real-time
hapless network operators are on a trajectory You get the picture. out of luck processing for IP media streams.
to become simple bit pipes. • With Wi-Fi-only access, “mobility” is tied to Deploying an MRF enables operators to
Fortunately, consumer adoption of hotspots – a real damper on potential solve the interoperability issues and deploy
mobile broadband remains strong, and we • Video traffic is being carried over the video transcoding solutions. It also paves the
still have a large addressable market. Apple introduced FaceTime, a video calling carrier network on a best-effort basis with way for introducing new services to monetize
According to Ericsson, of the world’s 6 application, with the iPhone 4. Operators’ no active quality management. the network. How so?
billion cell phones, just 13.2 per cent are response was swift and interesting: the • Firms like Skype trying device-agnostic
smartphones – and while in markets like majority quickly decided to not enable solutions will have limited ability to address
America, England, and Germany the FaceTime over their 3G networks and instead network-based quality issues Video conferencing solutions today are
number is higher, it’s still around 30 per limit it to only WiFi. mostly for large conference rooms within
cent, leaving much room for growth. Why? Too much traffic? Networks not enterprises – yet as workers continue to be
Let’s face it: the fundamental challenge for engineered to carry video? By delivering ubiquitous video calling more mobile and use smarter devices, this is
the mobile industry is not demand, it’s the Reports indicate that approximately 2-3MB services that work irrespective of device, the perfect opportunity for video
business model – how operators monetize of data is consumed per minute for a FaceTime application, or network, operators can repeat conferencing value added services (VAS) that
their networks. Data plan revenues alone are call over 3G, so it seems that HSPA networks the kind of financial success enjoyed from empower out-and-about workers to join in-
not enough, so the focus needs to shift toward could support these data rates. With deep mobile voice and short message service room conference bridges. Thus the MRF
new services that directly increase ARPU. packet inspection (DPI)-enabled policy (SMS). Without collaboration, however, the allows operators to extend video calling
enforcement, operators could have monetized uptake and revenue from video calling will be services into lucrative video conferencing
these video calls on a per-call, per-minute basis akin to that of instant messaging (IM) – revenue streams.
instead of passing up the opportunity. another missed opportunity. Furthermore, operators are grappling with
Enter conversational video – the perfect Tough love, folks: it’s time for the industry Simply put, to accelerate adoption, how to deliver Voice over LTE (VoLTE)
“killer application” waiting for LTE networks to look itself in the mirror. If operators don’t interoperability needs to be addressed both in transparently. An MRF actually enables
and the best way for our industry to move meet consumers’ latent demand for control plane protocols (SIP and H.323) and providers to defend their voice-based revenue
forward. By filling 4G bandwidth pipes with conversational mobile video, over-the-top in media plane codecs. And DPI-enabled streams by delivering enhanced services like
mobile video bits, this “fat” application can (OTT) providers surely will – further widening policy enforcement and traffic management audio conferencing, voicemail, ringback tones,
be monetized to help reinvigorate the the revenue/traffic gap and accelerating the are needed to optimize users’ quality of etc., in a scalable manner while keeping
business model. slide toward a “bit pipe” destiny. experience – and collect the revenue. customers happy and the revenue flowing.


ADVERTORIAL

THE 6 STEPS
Today operators are prioritizing operational
efficiency and Huawei believes that the
critical success factor to achieving this is to
have a methodological approach by
implementing the lifecycle management

1.Process Optimization
through the 6 steps shown in the diagram.

Create a process framework based on industry standards and best practices such as TM
Forum, ITIL and QMS. Unifying these methodologies ensure a common language between

2.Process KPI Definition
IT and network and so reduce complexity, duplication and will ensure easier integration
across all organization.

With Operational Level Agreements (OLAs) it becomes possible to develop Process KPIs
which are specifically aligned to the objectives of the wider business strategy and the
appropriate maturity level of the operations. In particular, they allow a certain amount of

3.OSS Alignment
intelligent triage to be carried out when deciding what should be prioritized – cost savings,
6 Steps to

service quality or efficiency.

Here, the optimized processes are embedded into the OSS workflow in order to integrate
the Process KPIs into the wider platform and define the management dashboards to be

OPERATIONAL CHALLENGES
used for the monitoring of operations. By comparing process flows with the IT flows, it

4.Monitoring
Operational

becomes possible to detect errors that are impacting performance and move more
smoothly towards a fully automated, flow-through environment.
Networks form the backbone of operator infrastructure consisting of various elements and
nodes which can be multi-technology and supplied from different vendors. This has Measurement of the process KPIs is done via the near real time dashboard to identify

5.Benchmarking
resulted in increased complexity and higher costs when it comes to network operations. problems proactively. An expert team can perform monitoring on a monthly basis for
Excellence

Meanwhile, mobile operators are in the midst of launching a range of new services continuous improvement.
including ICT and cloud, offering significant growth opportunities. But with the demands of
these services, operators are facing increased operational challenges as they need to offer Based on comparable maturity levels, scale, geographical location and other principles,
high network quality and availability together with better customer experience. benchmarking with other internal operations or with other companies through an

6.Improvement
As operators aspire to improve their operations they need to have the right tools, organization like the TM Forum is a vital discipline that can help ensure that your
processes and people in place to manage the complex and dynamic environment. They need performance equals or even exceeds your contemporaries.
to find ways to reduce waste, increase efficiency, ensure alignment between the OSS
platform and processes, develop a common language between IT and network and increase Through monitoring and benchmarking, solutions can be quickly implemented to overcome

SOLUTION
their operational maturity level to cater for the next generation convergent services. operational bottlenecks. Establish and ensure adherence to continuous improvement plan
By Jay R Blanc Selva

through the expert team and senior executive oversight.
“Jay R Blanc Selva has been working

Addressing this challenge may vary from one operator to the next, but what all approaches These 6 steps were recently applied to the operations of a global operator. The OSS
in the telecom industry for over 15

have in common is the realization that optimized processes with an expert team to execute platform was enhanced and integrated with 7 major customized O&M processes across
years and is currently the

and manage it is of paramount importance. Having the right tools, processes and people in various functions such as network surveillance, fault management, performance
Operational Excellence & TQM

place is the first step towards removing waste and increasing efficiency. management, change management etc. Continuous measurements of Process KPIs
director of Huawei Global Technical

Operators are increasingly utilizing the Process KPIs which cover all areas of network operation. showed the following remarkable improvements in operational efficiency and effectiveness:
Service(GTS). In this capacity, Jay is

It measures key indicators for operational efficiency such as Mean Time to Fault Restoration, % • FLE First Time resolution rate improved by 40%
responsible for design and

Successful Network Activation, % CR Caused Fault, Mean Time to Alarm Response etc. • Back Office Escalation rate reduced by 80%.
development of business

Whilst the SLA defines key targets at a high level, the Process KPI goes into a much • Average Fault MTTR reduced by more than 50%.
transformation and operational

deeper granularity and shows the impact on time, quality and effectiveness which give the • MTTR for customer complaints resolution reduced by at least 60% with >60% complaints
excellence.

operators a top down analysis on the overall operational performance. resolved on the same day.
Complementing the Process KPIs is an expert team in operations who can diagnose • 100% Change Requests logged and approved through on-line CR Management system;
operational problems and come up with an improvement program. For a continuous unwanted network accidents during change implementation has reduced to zero level.
improvement program this expert team can “Monitor, Analyze and Improve” (MAI) and
through benchmarking is able to work towards higher operational efficiency. The improvements made confirm the significant achievements that are possible when
standardized processes and the OSS are in alignment. To ensure that these major gains are
maintained after completion of the project, a Continual Improvement Program (CIP) was initiated

BENEFITS
with the NOC team continually monitoring, analyzing and identifying improvement areas.

This innovative efficiency management allows operators to measure and quantify
operational efficiency and analyze problems across the dimensions of time, quality and
effectiveness. Furthermore the solution has the capability to measure, benchmark,
standardize, compare and analyze across the organization’s infrastructure and processes to
achieve transparency for informed decision making and management.

Formalizing and adherence to the 6 steps will improve operational processes and
streamline network operations which allow continuous improvements, bringing the
following benefits:
• Reducing complexity by aligning processes and tools will reduce cost and improve quality
• Improved customer satisfaction through improved quality and the use of best practice
• Common language across the organization allows clear and transparent communications
• Support a converged service strategy with new service innovations


MESAPLEXX | ACTIVE ANTENNAS
By Mark Bole,
CEO,
Mesaplexx

Realising the true
potential of LTE through

UNDER PRESSURE
active antennas

BETTER FILTERS MEAN BETTER
NETWORKS

ACTIVE ANTENNA SYSTEMS –
A KEY MEMBER OF THE CAPACITY
CAVALRY

NO SILVER BULLET
The search for additional network widespread AAS adoption has been
capacity remains one of the biggest “LTE is being concerned with one of the technology’s
issues impacting the evolution of the welcomed by smallest components – the radio filter.
mobile industry. Despite all the Current active antenna radio filters are
significant progress being made by the mobile eating up capacity. They are causing too
OEMs, OS providers and application industry with much loss, weakening critical signal strength,
developers in creating a lucrative open arms and generating too much heat in the process.
mobile data culture, ongoing but it won’t Since multiple radios and filters are required
innovation will be hampered if to make the beam steer, reducing heat has
supporting network infrastructure solve the been a real challenge. This extends to
capacity

ACTIVE ANTENNA SYSTEMS COMING
fails to meet expectations. delivering multiple technologies on multiple

OF AGE
conundrum bands where the radios must be ‘shared’
amongst the transceivers.
The mobile operator community is under
on its own.” This is about to change as a new, compact,
significant pressure to find additional high performance filter has been developed
capacity. Competition across the mobile which will enable operators to finally enjoy
industry has never been fiercer – pricing Although LTE, and ultimately LTE-A, will For example, as they enable separate tilts for the significant capacity improvements that
continues to be squeezed, bundled data tariffs deliver real, meaningful, additional capacity uplink and downlink, AAS can deliver have been promised by active antennas for
are being phased out and device exclusivity on new frequency bands, it must be significant capacity gains. Furthermore, the many years.
deals are in rapid decline. implemented in a way that maximises its need for expensive and heavy coaxial cables
With smartphones, tablets and other potential. For this reason, LTE deployed is eliminated by placing the radio at the top of
connected devices now being used for a using active antenna systems (AAS), is the mast. This reduces the loss in signal
growing number of applications, there is no perhaps an operator’s most powerful weapon strength and improves the sensitivity of the The new device is a cool running, low loss,
room for poor connectivity. Service quality is in meeting demand. radio. In addition, by removing the need for high isolation filter technology that improves
a mobile operator’s key competitive remote radio heads, tower mounted sensitivity and handles much more power.
differentiator – those that succeed will amplifiers and coaxial feeds, AAS are also These benefits combined with its compact
deliver the best QoS at the most compelling able to deliver large reductions in site costs size, enables AAS vendors to adopt this filter
price point. and power consumption, creating cleaner, to deliver more power output for the same
Through accurate beam steering techniques, greener networks. input, increasing range and capacity. With
AAS can significantly increase LTE network With such widespread benefits, it is less heat being generated, AAS vendors can
With so much at stake, the international coverage and capacity to deliver a vastly perhaps surprising that AAS are not more also now look to extend their offerings to
operator and vendor communities continue improved customer experience. This is commonplace across mobile networks multiple bands and technologies.
to innovate, deploying a variety of new achieved by using an intelligent beam to worldwide. A number of obstacles have Active Antenna Systems are not a silver
technologies and processes to address the deliver the capacity where it is needed – a arisen that have prevented AAS from bullet either, but this breakthrough in filter
capacity challenge. These potential solutions logical shift from the current fixed beam reaching their full potential, and prevented technology means that AAS can become a
include site densification, small cell approach. Enhanced beam steering operators from gaining the full benefits – real performance multiplier for LTE. New
deployment, new spectrum acquisition, Wi-Fi capability improves the quality of the radio most notably increasing coverage and antennas will be required to support new LTE
offloading and data capping. Each of these channel and increases network efficiency. capacity gains by up to 65 per cent. bands, and, deploying a cost neutral AAS that
solutions has pros and cons, some delivering This has been highlighted by recent trials in can deliver a 65 per cent capacity
capacity performance improvements from a the US where a leading operator has used improvement is worthy of serious
few per cent, to over fifty per cent compared AAS to increase existing cell capacity by a consideration. Vendors and operators need to
to what is being achieved today. staggering 40 per cent. AAS have suffered the usual ‘smoke and make a detailed evaluation of the true
LTE is being welcomed by the mobile Intelligent AAS will enable operators to mirrors’ treatment, with marketing hype benefits of AAS, but with this new technology
industry with open arms but, as with the shape their networks to meet current and around the technology’s undoubted potential it is clear that active antenna systems can
other technologies mentioned, it won’t solve anticipated traffic demands – specifically clouding ongoing performance issues. To now play a significant role in meeting the
the capacity conundrum on its own. targeted at where these demands might be. date, one of the biggest barriers to more mobile data demands of the future.



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BRAZIL | ANALYSIS
Joss Gillet,
Senior Analyst,
Wireless Intelligence

Fast-growing Brazilian
operators look ahead
to LTE auctions
Brazil reached almost 250 million mobile connections by year-end 2011, Brazil mobile connections, Q4 2011
according to Wireless intelligence data, accounting for over a third of total
connections in the Americas region. It is now a larger market than Mexico, Connections
% 2G % 3G
Market Growth,
Argentina and Colombia combined. (million) Share annual
Vivo 71.55 78% 22% 29% 19%
razilian connections grew almost 20 Norte Leste (45 million/18 percent).

B percent year-on-year with all the
market’s major operators recording
double-digit growth. 3G connections
Although there are a number of smaller and
regional operators in the market, these ‘big
four’ account for 98 percent of the country’s
TIM

Claro

Oi
64.08

60.38

45.48
85%

74%

96%
15%

26%

4%
26%

25%

18%
26%

17%

16%
accounted for 17 percent of the Brazilian mobile subscriber base.
Nextel (NII) 4.15 100% - 2% 25%
total at year-end, slightly ahead of the 15 Operators are investing in 3G network
percent regional average. deployments throughout the country, with Algar Telecom 0.65 72% 28% 0.30% 6%
Mobile penetration stands at 125 percent. Vivo's 3G coverage reaching 2,516 Sercomtel 0.08 83% 17% 0.03% -2%
The north of the country - including Rio de municipalities in 2011 (of which 1,310 were
246.38 83% 17% - 19%
Janeiro - reached 113 percent penetration in added last year) giving it 82 percent 3G
Q4 2011, compared to 131 percent in the population coverage. Meanwhile, TIM claims Source: Wireless Intelligence
mid-west and south and 142 percent in the 67 percent 3G coverage of the urban
state of Sao Paulo. Overall, the north region, population with 3G services present in 488 2010 and Q3 2011, offsetting the declining Meanwhile, the government is gearing up
as segmented by the regulator, comprised cities. Similarly, Claro claimed to have contributions from its Spanish (-2.1pp) and to auction-off 4G-suitable spectrum later this
120 million connections by year-end, almost increased its 3G footprint in Q4 2011 (without European (-0.2pp) units. According to the year. Auctions for spectrum at 2.5GHz
half of the country's total connections and providing specific figures) while upgrading its operator, this was due in part to the “high (suitable for LTE) and 450MHz are due to
twice that of the two other sub-regions. network to HSPA+, which has been rates of growth driven by a favourable begin in April, while 3.5GHz fixed-wireless
However, as is the case in other BRIC instrumental in its 9.1 percent year-on-year economic context and acceleration in the spectrum auctions are due to follow. Much
countries, multiple SIM ownership is inflating growth in data ARPU. Overall, such adoption of new services” in Brazil. sought-after 700MHz spectrum could also be
penetration rates and diluting real growth. investments in data networks will help the Telefonica’s Vivo added almost 3 million sold before year-end.
The market is led by Telefonica’s Vivo BRIC countries overtake the US in terms of mobile net additions in Q3, up 72 percent In recent years, the main operators have all
which had 72 million connections at the end total mobile revenue in 2012, by which time year-on-year and 50 percent on the previous moved to merge their mobile and fixed-line
of the year, giving it a 29 percent share, we expect them to account for over 40 percent quarter. The operator has been pursuing the businesses to provide integrated
followed by Telecom Italia’s TIM Brasil (64 of total revenue in the developing world. higher-value market segments and claims a fixed/mobile service offerings. Telefonica
million/26 percent), America Movil’s Claro At Telefonica Group, the organic revenue 37 percent share of Brazil’s contract-based bought out its former partner in Vivo,
(60 million/25 percent) and Oi, the mobile contribution from its Latin American division mobile subscribers, and 43 percent in mobile Portugal Telecom, in 2010 partly in order to
arm of Brazil’s fixed-line incumbent Telemar increased by 5 percentage points between Q3 broadband. This focus saw ARPU at Vivo rise more closely integrate the unit with its local
3 percent year-on-year to US$13.21 in Q3. fixed arm, Telesp. Meanwhile, America Movil
The Brazilian regulator has been able to brought Claro and its fixed-line arm,
ABOUT WIRELESS INTELLIGENCE support growth in the market via several Embratel, under one roof last year and
spectrum auctions in recent years. The most recently added cable firm Net Servicos de
Wireless Intelligence is the definitive source of mobile operator data, recent swathe – largely spectrum left over Comunicacao to its Brazilian portfolio.
analysis and forecasts, delivering the most accurate and complete set of from previous tenders - was sold off in Telecom Italia acquired the long-distance
industry metrics available. Relied on by a customer base of over 700 of December 2011 and netted the government fibre player, Intelig, in 2009.
the world's mobile operators, device vendors, equipment manufacturers BRL237.8 million (US$132 million). TIM However, the fixed businesses of the
and leading financial and consultancy firms, the data set is the most Brasil secured nine blocks of spectrum in the foreign-owned operators continue to trail that
scrutinised in the industry. With over 8 million individual data points – 1800MHz band for BRL109.3 million, with Oi of Oi, which remains Brazil’s largest fixed-line
updated daily – the service provides coverage of the performance of all acquiring four blocks in the same band for provider by some distance. Oi has
940 operators and 780 MVNOs across 2,200 networks, 55 groups and 225 BRL110.6 million. Sercomtel spent BRL3 concentrated in recent years on integrating
countries worldwide. For further information please contact million on a single block of 1800MHz its 2008 acquisition of rival fixed-line firm
info@wirelessintelligence.com spectrum while Claro secured a block in the Brasil Telecom, with all its services – both
800MHz band for BRL14.5 million. mobile and fixed - now under the Oi brand.


MOBILE SECURITY | ADAPTIVEMOBILE
Gareth Maclachlan,
COO & Founder,
AdaptiveMobile

The Evolution of the
Mobile Security Threat
Subscribers are now demanding more and more from their operators, and mobile security has taken a new place on network operator on how to protect themselves
the corporate agenda. Trust in mobile providers – in particular, with respect to security - is now for the first time more from mobile security threats – or the assurance
important than service quality. It is vital that operators continue to provide a robust ‘network to handset’ security that this is being handled by the operator.
policy to reduce churn, increase subscriber loyalty and protect their investment in network infrastructure Whilst there have been no co-ordinated,
corporate attacks in the public eye, there are no
shortage of threats. Spam and junk messages
should not be disregarded. Many link through
to criminal sites, persuading consumers to part
with the cash or download rogue apps. Recent
developments include “build to order” mobile
Trojans that can be customised for countries,
operators a nd desired level of theft.
The impact of these attacks is significant;
spam campaigns have less than a one-in-a-
million chance of success but a common spam
campaign might send around 35 million emails
a day, resulting in 28 purchases and US$500. In
a year, this could result in US$3m of sales.
The impact of these attacks is not simply
financial. Many applications have access to
user location via GPS and network-based
location methods. As many as three quarters
of consumers are oblivious to the leaking of
their location from their mobile phones –
although 69 per cent believe that such privacy
violations are completely unacceptable5.
This seems contradictory, but these
attitudes are widespread, with three quarters
saying that they would pay more for an app
which respected their privacy. More often
than not, it falls to operators to provide
protection against the unauthorised or
inadvertent leakage of personal data, as well
as anti-spam, anti-virus and mobile payment
protection to guard and build trust with their
users. It is only by providing complete
‘network to handset’ protection that users can
be assured that their personal data, location
ver the last few years, a sea-change the operator, enterprise and personal agenda Hackers and criminals now realise that and financial details are completely secure.

O has been brewing in the mobile
market. The start of the ‘data age’ is
now widespread, but the trend which is
in the same way that laptop and desktop
security have already done.
However, consumers themselves may not
mobiles and smartphones are not only easier
to compromise, but are also tied to the
owner’s wallet: if they can control a phone,
As the smartphone, and further smart,
SIM-enabled devices market continues to
boom, the security threat will rise in parallel.
beginning is not about usage and the latest be taking steps to protect themselves – they can affect a user’s spending. As hackers develop more intelligent ways of
and greatest phones but about trust. smartphone users firmly hold their network This is especially worrying in countries gaining consumer information and data – and
According to recent research1, 73 per cent of operator responsible for a number of security where micro-payments are becoming more consumers continue to rank trust and solid
mobile subscribers rate keeping personal issues including SMS text phishing (69 per commonplace. The M-PESA scheme in security high on their list of priorities when
details secure more important than service cent), mobile spam (66 per cent) and malware African countries may only see exchanges of choosing an operator, it is imperative that
quality and reliability. / viruses (57 per cent)3. This shifts the burden small amounts, but it quickly adds up. operators take the lead in protecting their
According to recent statistics, there are of responsibility; operators which do not However, it is important to take a reasoned subscribers. It is only by providing a feeling of
currently 5 billion phone subscriptions in respond proactively risk losing customers, approach to such an important topic as security. bespoke security against a range of threats
operation, and smartphones now make up with 81 per cent of respondents saying they Consumers themselves recognise the need for that operators can reduce churn, increase
approximately 20 per cent of this population2. would consider leaving their operator in the such security - two thirds (67per cent)4 would revenue and neutralise threats to their own
This pressure has forced mobile security up case of a network malware infection. like more information from their mobile network infrastructure.



Enter the Mobile Financial Services experience
Experience a day-in-the-life of a full-scale mobile financial ecosystem, from mobile money and payment
to mobile NFC – tailored to both developing and developed markets.

©Gemalto 2012. January 2012 - Credit photo: Thinkstock - Design: V. Gregoire
> New York, 8am: enjoy a hot beverage at your local Coffeebux and browse through dynamic coupons:
there might be a special gift for you! Sit in the coffee lounge and do some online shopping, or get some
account management done and start planning your next vacation. Buy the daily newspaper and you are
now ready to head to work, just hop on the next tramway!

> New Delhi, 2pm: stop by your Hello Wireless agent to make a deposit and then reload your airtime
credit. You can then go for a walk around the market and buy some fruit and vegetables. Take a seat
on the terrace, check your account balance and send money to your relatives overseas thanks to mobile
international remittances.

Join us and live our complete, convenient and secure range
of wallet hardware, software and services at the Gemalto booth Hall 8 A102.
www.gemalto.com

GEMALTO | NFC SERVICES
Jean-Claude Deturche
Senior Vice President Mobile Financial Services
Gemalto

CAN THE CONSUMER TRUST YOUR
SOLUTION?
Taking payment
forward with NFC

FROM THE BANK BRANCH TO THE
MOBILE SCREEN
A TRUSTED INFRASTRUCTURE FOR TO INFINITY AND BEYOND
EASY DEPLOYMENT
Once again the mobile is
transforming markets. It has
changed the way we communicate, To drive this forward, consumer trust is
access the internet and interact with essential. While recent surveys show that

PAYMENT SERVICES ENCOURAGE
other devices. And mobile commerce customers are extremely satisfied with the

CUSTOMER LOYALTY
is the next step in this revolution. experience of using their mobile phone to
pay, they equally reveal that many people
obile financial services are being who haven’t tried the service are concerned

M rapidly deployed across the world
with an m-commerce market worth
around US$134 billion in 2010. From money
with security. Will the device be safe? What
solutions are in place to keep my data secure?
The role of the MNO, the bank, the
transfers to payments, the wave is rising with government institution, is to convince them
many initiatives driven by telecoms that NFC payments are exactly that – secure,
operators, banks and Internet players. safe, trustworthy.
Over the next few years proximity payment Most of the main operator roll-outs to date
is expected to grow significantly thanks to are backed by a trusted service manager who
developments in Near Field Communications not only smoothes the service integration but
(NFC) services. Consumers now have greater manages the provider relationships and
access to the phones and services that allow ensures confidential data is kept secret. The
the adoption of NFC-based mobile financial experience is integral to guiding consumer the leading European telecom operators have deployments have also mainly been SIM-
services than ever before. In South Korea purchasing behavior and many companies already gone through this technology based mobile payment solutions. These are as
alone three million NFC-enabled handsets are working to position themselves as the provider selection process and more are sure secure as banking cards with all the
were produced and over 80 models are premier wallet provider. Timely, relevant, to follow. The time for using NFC is now. Who background work done by the key
planned for global release in 2012 and point location-based offers which are easy to have you chosen? stakeholders and following the most stringent
of sale devices, along with contactless cards, redeem with the flick of a wrist help build security guidelines in the industry such as
are being massively adopted and developed customer loyalty. Visa, MasterCard, Global Platform and Amex.
by retailers and banks.
NFC underpins the next big revolution in After the early adopters like Barclays in the
how consumers pay, spend, shop and offer UK or Credit Mutuel in France who started NFC can be extended beyond the payment
brand loyalty, and this is why many players Isis, a joint venture between AT&T, T-Mobile deploying mobile NFC payments in 2011 , we arena to a world where loyalty is driven by
are entering the realm of mobile wallet and Verizon, was the first of two massive now expect many more banks and other touch. NFC has already led the transportation
services. mobile wallet projects to be released in the service providers to connect to MNO evolution in Europe, Germany and the UK
US in 2011. The second was from internet platforms this year. and governments worldwide are starting to
giant Google. These two solutions are set to Following the initial roll-outs of mobile follow suit. As payment solutions mature and
aggregate multiple NFC services while banking, banks are consolidating their mobile consumers become increasingly comfortable
Development into this arena offers mobile simultaneously opening up tremendous strategy in line with the development of NFC with its use, the development of other
operators the opportunity to build on marketing opportunities. payment services. As well as the benefits of solutions based on NFC will gather pace.
customer retention, gain market share and Similar initiatives are occurring in other parts incremental payment transactions, NFC The beauty of NFC is that it can be applied
explore a wide range of mobile marketing of the world. In 2011, MNOs and financial technology and solutions allow them to to anything. It opens up a world where users
strategies. Owning the mobile commerce institutions made investments to prepare for the revisit the relationship they have with their can access anything from their car to their hotel
massive deployment of NFC mobile services. customers. Implemented well, with an eye to rooms using a single NFC-enabled device.
In Japan for example, KDDI Corporation, the the future, these solutions offer services that Think tags at your fingertips, think flexibility –
second largest telecom operator, has just deliver tangible benefits to both cardholders this is the internet of the real world.
announced its first commercial launch of and retailers. Typically, targeted promotional Promotions, coupons, smart tags with one-
multiple NFC-based services. offers and loyalty schemes are touch downloads, and interactivity, take the
Following the wave of infrastructure complementary services that banks can contactless payment terminal one step
investments in 2011, these organizations have bundle with payment and these are one further. Initiatives on this level drive
paved the way for rollouts in 2012 and into clever way to the customer’s heart. People consumer loyalty, bringing them back to the
the NFC-enabled future, engaging their will then be able to download a coupon for merchants that lead the way and offer these
technology providers to develop solutions their favorite café, pay for their skinny latte, solutions in a convenient and secure way.
and options for mobile wallets, TSM, security redeem the voucher and gain loyalty points, When it comes to NFC not even the sky is
elements and applications. In Europe, five of all with the same NFC phone. the limit…


FEATURE | CONNECTED LIFE
Michael O’Hara,
Chief Marketing Officer,
GSMA

Creating a

GROWING MOMENTUM
Connected Life

ENORMOUS SOCIO-ECONOMIC
POTENTIAL
Over the course of just a few decades, mobile has become one of the largest
and most significant platforms in history, with more than six billion
connections globally, and is transforming the way we communicate and access
information, entertainment and the Internet as a whole. But a new wave of
connectivity is on the horizon. In the future, everyone and everything around
us that might benefit from a wireless connection will, in fact, have one. In
addition to mobile phones and tablets, we will see connected cars, buildings,
medical monitors, TVs, game consoles and a wide range of connected
consumer electronics and household appliances. Many of these will be
connected intelligently, communicating and interacting with each other.

his is the next growth wave for mobile.

T This is the Connected Life. It is all
about seamless and intelligent
connectivity between people, processes and
The huge market opportunity offered by the
Connected Life not only benefits the mobile
industry, but a wide range of adjacent
products, enabling a wealth of personalised industries including consumer electronics,
and relevant services to be delivered automotive, utilities, healthcare, construction,
whenever and wherever they are required. smart cities and transportation, manufacturing,
retail, leisure and agriculture. There are also
considerable opportunities for government and
the public sector.
Such services will have enormous socio- Seeking to harness the existing economies
economic value: analysis from the GSMA of scale and interoperability inherent in the
and Machina Research indicates that the mobile industry, mobile operators are forming • Connected cars that can provide occupants televisions, personal entertainment and
number of total connected devices is partnerships with companies from other with on-demand in-vehicle information, gaming devices will be able to access
expected to increase from approximately 9 sectors to deliver compelling new services to navigation and entertainment services. continually-updated content from the
billion today to more than 24 billion in 2020, consumers and businesses. As the selection of • In-vehicle connectivity that can enable Internet. Manufacturers will also be able to
and within that, mobile connected devices connected devices expands, new business manufacturers to deliver maintenance and use connectivity to offer software updates,
will grow 100 per cent from more than 6 opportunities are emerging and the advent of support services to drivers and facilitate communicate with customers, provide remote
billion today to 12 billion in 2020. This the Connected Life is beginning to reshape the new business models such as pay-as-you- technical assistance and sell related products.
explosive growth will support an addressable telecoms industry and many adjacent sectors. drive insurance. The spread of advanced radio networks such
revenue opportunity for mobile operators of • Connected consumer electronics that can as those based on HSPA and LTE, the
nearly US$1.2 trillion by 2020 and will also Early Connected Life services include: deliver richer functionality, such as automatic emergence of new mobile device categories
provide significant growth potential for the • Connected smart meters that can enable more uploading or downloading of photos, videos and the increasing capabilities of our
entire ecosystem. efficient energy consumption and management and movies, thereby offering greater smartphones and personal devices, all coupled
In many parts of the world, the foundations by individuals and utility companies. opportunities for product differentiation and with the expansion of mobile service
of the Connected Life are already in place: • Remote monitoring technologies for consumer relationship development. propositions, is paving the way for an “Internet
advanced Mobile Broadband networks healthcare that can deliver more cost- of everything”. Within the next decade, billions
deliver faster data rates, low latency and near effective and resource-efficient healthcare, For businesses of all kinds, connected of new devices will be connected to mobile
universal coverage. With 6 billion existing while offering individuals and carers much devices, vehicles and machinery will open up networks, providing consumers and businesses
mobile connections and close to 1 billion greater insight into patient lifestyles. opportunities to increase efficiency and with an array of applications, services and
Mobile Broadband connections, the mobile • Remote control of the home and its introduce smarter ways of working. In many experiences. These developments will usher in
sector already has unrivalled and immense appliances that can reduce utility bills and sectors, such as consumer electronics, the Connected Life in which we are always
economies of scale. Moreover, the mobile assist consumers with household chores. unconnected devices will be at a major connected, anywhere, and at any time.
industry is built on a global network of • Embedded mobile transport solutions that can competitive disadvantage. For example,
standards-based services and devices that provide eco-friendly route planning, emergency connected digital cameras can share and post Experience the Connected Life – Visit the
provide a highly stable platform on which to assistance (through eCall2 services) and also photos as they are taken; connected video GSMA Connected House, Hospitality Suite
build the connected future. help drivers avoid traffic congestion. cameras can upload video direct to the cloud; CY13, The Courtyard


1 02/02/2012 01:35

REDEFINING VOICE | MAVENIR
Pardeep Kohli,
President and CEO,
Mavenir

Bringing voice back
to the future

FUTURE BECKONS
VOLTE : THE ROAD TO A NEW VOICE ERA
In the world of the movies, the • Open Networks – Operators are opening
technology needed to go back to the up their network with Open APIs towards
future is a time machine. In developers, enabling them to participate in
telecoms, the advent of convergence the new network and service delivery. New
and cloud services are coming ideas and concepts can be developed and
together to bring voice back to the distributed more quickly, more nimbly, and
future, putting it front and centre in more cheaply. Operators have core assets
the heart of the mobile operator they can leverage to provide differentiating
value-creation strategy. features into IP-based applications, such as
presence, location, subscriber information
ndeed in our real world, operators are (with the proper privacy safeguards, of

I taking initiatives that bring to life Voice
over LTE or VoLTE and Rich
Communications programmes to develop
course).
• Personalization – Increased degree of
identity with social profiles, content and
and deliver a powerful range of new mobile reach. Today, avatars and enhanced contact
services on smartphones and connected lists on chat services and social media sites
devices that evolve to meet the user demands such as Twitter, LinkedIn and Facebook are
in this hyper-information age. But isn’t this visual examples of the consumer desire to
just the beginning? personalize their services.
More change is in the air and voice fused

REVENUE PRESERVATION THE NEW VOICE ERA
with video and converged messaging will The good news is that a move to a flat
become fundamental to a rich and collaborative vendors in a myriad of different and provides the fundamental capability for service core provides operators with a
suite of communications services. Further, we challenging geographical locations. All of this traditional telephony, key areas of converged platform for service innovation.
believe that operators are facing a unique is designed to help deliver and improve the opportunity beyond VoLTE include: Operators deploying VoLTE services are on
opportunity to transform their services network services that generate some US$600 billion in • High Definition – No longer a buzzword of the path towards that new era of voice are
and create a strategic asset that strengthens revenues. The new voice network has to the audiophiles, HD voice, HD video chat, looking to drive their own mobile cloud
their customer relationships and provides ensure convergence across the IP Multimedia share and conferencing leverage the high services strategy.
opportunities to monetize the network. Subsystem (IMS), existing networks and open bandwidth of LTE access networks. Further
web services to drive innovation. down the road, augmented reality or 3D chat
Convergence is a tool that adds the following and not far behind. Operators must consider how to accelerate
The rapid evolution to VoLTE technology is critical capabilities for the new voice network: • Multi-Screen Delivery – Unified their VoLTE deployments to respond to
transforming mobile networks today and • Single-number call routing – Improved communications becomes real as subscribers competitive and pricing pressures, while
providing a rare opportunity to re-energize network intelligence across multiple own multiple connected devices. Users will considering the previously-mentioned key
the telephony and messaging markets and domains and making “one number” receive the same service – anytime, opportunity areas beyond VoLTE. Standard
create an engine of innovation. However, services much easier and cheaper to deploy anywhere, any access, and any device. off-the-shelf VoLTE is not good enough.
VoLTE as currently defined, stops short of in a converged environment – be it Voice • Device and network mobility – Enabling This will be an era of open paradigms,
addressing some of the immediate service over WiFi, VoIP over HSPA, or VoLTE. one device to access and seamlessly roam where operators will offer more new
ubiquity concerns and having the compelling • Enhanced Quality of Service – With VoLTE across multiple network technologies and concepts to their subscribers in a compressed
capabilities possible with the technology to delivering network QoS, cross domain enabling one call or multimedia connection to timeframe. Not everything will be market-
fuel innovative user experiences. service synchronization is essential to move from device to device – mobile to tablet tested, vetted, and business-cased to the
In today’s real and competitive world, deliver the consistency, reachability and to TV – during one continuous session. same extent as it was in the old “telco” world.
VoLTE alone does not address the service availability for simplicity that • Group Collaboration – Younger It will be easier, quicker and less expensive to
requirements that would give the operators an consumers demand. generations connect with their social graph develop and trial new services and features,
upper hand. Operators have to accommodate • Billing Flexibility – A myriad of global and enterprises are enabling new make adjustments and enhancements, than it
requirements for business continuity as a key payment systems ranging from prepaid in collaboration tools. The resulting multimedia has ever been before.
differentiator. VoLTE is only a minimal countries like India, to drive higher network has to incorporate voice, video and This ‘new voice era’ is a key opportunity for
technology enabler in the short term as a penetration to new NFC payment systems messaging services delivered across a group. mobile operators to create a strategic asset
stepping stone towards the ‘new era of voice’. for personal content management. • Share and Cloud Store – Responding to the that re-energizes their customer relationships
consumer desire for rich collaboration, the new and provides new monetization
era of voice eliminates barrier between opportunities. If operators want to combat
Across the world, operators have worked on Among the most exciting aspects of the new telephony and messaging. Cloud storage of the threat of the OTT players on their voice
the creation of complex heterogeneous voice era are the new and enhanced voice, conversations and user generated content frees service revenues, we think it is vital that they
networks from multiple major infrastructure video, and messaging services. While VoLTE the user of any network or device dependencies. bring voice - back to the future.



A commonly supported set of lightweight and Web friendly APIs that allows mobile and other

GSMA One API,
network operators to expose useful network information and capabilities to Web application
developers. GSMA OneAPI is an official profile of the OMA RESTful Network APIs standard.

Using our APIs means reduced effort and time to create applications and content is portable
across mobile operators.

the standard for See for yourself – meet users and technical experts here at Mobile World Congress
Developers and operators are welcome to visit us on stand 7B82 to discuss OneAPI
opportunities, and see demonstrations from a wide range of companies who have already

Network APIs discovered the benefits.

www.gsma.com/oneapi

GSMA OneAPI project member companies demonstrating live on the stand

6 7
ZONE 4

ZONE 6 ZONE 3

4 5
Visit us on Stand 7B82, Hall 7
2 3
8
1

CLOUD SERVICES | GENBAND
By Micaela Giuhat,
Vice President of Product Marketing,
GENBAND

Reaping the
Rewards of a
Truly Mobile World
Today more than five billion people What’s next? Faster connectivity is leading television at home that night. While he’s
use mobile devices worldwide, many to greater convergence in ways that we could setting the recorder, he also checks to see if
of them smartphones. This year, the only imagine only a few short years ago. his wife armed the security system before she
number of smartphones and tablets Cloud technology has taken mobile left the house. He updates the family calendar
being shipped to consumers has connectivity to a new level, where individuals to reflect tonight’s meeting, so that she knows
outpaced shipments of notebooks can access not just the Internet, but their he won’t be home for dinner. While she’s at
and laptops. personal and work information anytime, lunch, she sees the calendar update and
anyplace. The implications for families – once decides she can use that time to visit her
e have quickly become a mobile separated by the need to work, study and live mother on the way home.

W society, demanding connectivity not
only at our desks, but whenever and
wherever we happen to be. Each year, more
in distant locations – may be even more
exciting than the implications for business.
Imagine an application that extends all of
The ability to simplify access to shared
calendars, address books, photos, and files
through cloud-based access and easy-to-use
consumers and businesses forego their landlines the features and services available on your menus breaks down generational barriers to
for the greater convenience and productivity of PC – instant and SMS messaging, e-mail, technology as well. My mother-in-law, who
wireless phones. And why not? A greater address book, social networks, and video chat lives alone, now uses a tablet PC to stay in
number of devices held by a growing number of - to your mobile device, all from a single touch with family members on a daily basis.
people has led to an explosion of mobile touch screen menu. Also picture all of your The touch screen, large icons and a simple
applications, all aimed at making our lives more computer files, business and personal, menu make using technology easy in a way
convenient, more connected, and more fun. accessible via the same application. Consider her home computer never could. She can
Wouldn’t it be great if one of these mobile the following scenarios unleashed by these view the latest family photos, send a message,
applications would allow me to easily and new capabilities. and even call 911 without getting out of her
simply manage all of my communications My daughter, who is at college in New chair. Even her address book has been
needs in one place? What if via one York, is shopping for an anniversary gift for transferred to the cloud, so that she can
application I could access my home security her grandparents, who live in South Carolina. access it from her tablet. No more searching
system, control the television, video chat with At the mall, via this easy to access app, she for the phone numbers she needs. And family “What if via one
a relative who lives abroad, and access an initiates a video chat with her brother, who members can quickly and easily check in on application I could access
important work document - all while I’m on happens to be at a coffee shop in New her more often – by text, video chat or phone
vacation in the Caribbean. Orleans, to allow him to see something she – at any time and from any location. And all my home security system,
As the line between our work and personal has picked out and get his opinion. He of this is done with the same shared control the television,
lives continues to blur, global connectivity approves, but suggests asking Aunt Rose, who application. video chat with a relative
has accelerated competition and spurred lives with their grandparents. My daughter Going forward, our always on, always with
innovation, and fewer people are leaving their sends an instant message to Aunt Rose, who us, always connected devices will enable us
who lives abroad, and
work at the office. Because we work more, we asks to join the session so the three of them to share and access information as never access an important
want simplified, straight-forward technology can catch up. She tells them she has uploaded before, simplifying and streamlining our document – all while I’m
that makes information and services easier to pictures of their cousin’s new baby to the busy lives. Instead of a world full of on vacation in the
access. With mobile devices we turn our cars, family’s cloud-based photo files so all three individuals interacting in silos with their own
coffee shops and kitchens into virtual offices. can easily view them, on the spot. devices -- organizations, communities and
Caribbean.”
IT has been consumerized as more At his office in London, my new boss families will collaborate on a grander scale
employees are using their personal devices decides to join a colleague for dinner, so he through shared, cloud-based applications –
for work purposes and vice versa. Today, the uses the same, user-friendly app on his regardless of which type or brand of mobile
technologies connecting us to the office and smartphone to record the English Premier device they use. The possibilities, as they
family are one and the same. League match he was planning to watch on say, are endless.


ADVERTORIAL

‘TEST ONCE, USE ANYWHERE’

Defined collectively by operators,
manufacturers, the test industry and other
interested parties, GCF Certification comprises
interoperability and conformance testing
complimented by field trials on live networks.
The scheme has also provided a platform for
1%

the harmonization of acceptance testing: by
minimising unnecessary duplication,
1%
5%

Manufacturers see connectivity as a way to acceptance testing overheads have been
Facilitating market growth for

4%

add value to their products or to open up prevented from running out-of-control.
incremental revenues from new services. Common, rigorous and trusted
4%

Unfortunately, the RF aspects of integrating certification criteria allow manufacturers to
mobile connectivity into a device can throw improve economies of scale. A certified,
subtle challenges at the unsuspecting engineer; multimode, multiband device will be
12%

it’s rarely as simple as ‘plug-and-play’. recognised as being relevant to a wide pool
connected devices & M2M

64%

Where mobile connectivity is positioned as of operators across diverse national
6%

an enhancement to the functionality or user markets. The scheme also effectively
experience of a device, inconsistent wireless underpins international roaming.
performance could dramatically increase To be credible, the scope of certification
after-sales customer support costs. needs to be clearly linked to the needs of
Adopting the discipline of subjecting new the market. As mobile technologies
products to certification could work out to be mature, device components tend to
a cost-effective way of minimising such risks. become more highly integrated, and their
For more than a decade, GCF Certification has been providing an assurance of operation becomes more predictable. GCF’s experience shows that a carefully chosen
Handsets Gateway/hotspot

interoperability between mobile phones, wireless modems and mobile networks. The ‘test selection of tests will provide a robust and rigorous assessment of established
USB Modem Network/notebook/ tablet
Module M2M Device

once, use anywhere’ scheme has made a significant contribution to the global success of both functionalities allowing finite testing resources to be focused on newer, less mature
From laptops, netbooks, tablets, e- 2011 Certified devices by device type

Data card/dongle Other

GSM and 3G. Similarly, this tried-and-tested tool can play a valuable role in the development technologies. This becomes particularly relevant at times of technological transition,

SUPPORTING LTE MARKET DEVELOPMENT
readers, media players and games

of new markets for future generations of connected devices and M2M applications. such as t he introduction of LTE.
consoles to smart meters, smart

Many new device categories will derive their mobile connectivity from embedded wireless
vehicles, mHealth appliances and a

modules that are physically and functionally self-contained. GCF has recognised that if the
host of diverse M2M applications, the

certification of a device is explicitly linked to the certification of its embedded module, it is For the first five years of its commercial existence, 3G was largely confined to the 2100 MHz
number and variety of products

possible to reduce the number and scope of tests that need to be applied to the device. band outside the unique spectrum regime present in North America. In contrast, regional
incorporating mobile connectivity is

Under an optimized process, testing can be focused on functionalities that are specifically differences in spectrum allocations have resulted in LTE being deployed across multiple
expanding at break-neck speed.

provided by the connected device rather than its embedded module: typically antenna, SIM bands from the outset.
contacts and user-interface, for example. Minimising test duplication becomes even more valuable in this situation. A harmonised
With its deep understanding of mobile interoperability, GCF stands ready to work with testing regime allows for more efficient use of testing resources. Not only does this
connected device developers, or industry bodies from sectors with an interest in M2M, to facilitate the development of LTE devices, it also minimises knock-on delays in the

GLOBAL REACH & RECOGNITION
help develop these opportunities for the benefit of all stakeholders. development of new 2G or 3G devices required for ‘business-as-usual’.
The LTE work plan initiated by GCF in early 2008 was constructed to allow each band to
be considered as a separate certification programme whilst embracing commonalities
During 2011, 479 different devices were certified by GCF – an increase of 14% on 2010. wherever possible. The strategic importance of this initiative drove a significant increase in
GCF’s listing of certified terminals illustrates the scale, scope and continuing relevance of GCF-participation from leading operators in Asia and North America.
Certification. The listings also provide an insight into the current state of evolution of the By the end of 2011 GCF’s LTE Certification scheme had embraced five active LTE FDD and
mobile industry around the world: two active LTE TDD frequency bands. Nine devices compatible with five of these bands had
• 67% of 2011 certified devices support 3G in one or more bands been certified. Form factors for the certified devices included USB modems, LTE-connected
• 63% support HSDPA Wi-Fi gateways, tablets and smartphones.
By Colin Hamling, Steering Group Chair and

• 49% support HSUPA The LTE FDD bands currently included within the scheme are being commercially
Director of Global Certification Forum (GCF)

• 46% support 3G in either the 900 or 1800 MHz bands currently used for GSM. This insight deployed in Europe, Japan, South Korea and North America. Of the LTE TDD bands, one is
suggests that devices are already available to support operators who have been permitted currently the subject of large-scale trials across China.
to ‘re-farm’ GSM spectrum. Having facilitated the global spread of GSM and 3G, GCF Certification is now supporting
the development of the market for LTE devices.
Recognition of GCF Certification is global:
• 320 devices certified in 2011 support 3G at 2100 MHz, the principal band for mobile Colin Hamling is a member of the GCF Board of Directors and Chair of the GCF Steering Group.
broadband services in Europe, the Middle East, Africa, Australasia and most of Asia,
including Japan.
• 45 devices support the 800 and 1700 MHz bands specific to Japan.
• 18 devices incorporate tri-band 3G across the 850 and 1900 MHz and Advanced Wireless
Service bands used in the United States. (Many more incorporate 3G in at least one of
these bands.)

The scheme is also being used for devices other than handsets and smartphones.
GCF can be found at Mobile World
Congress on booth E59
in Hall 2.1.
http://www.globalcertification
forum.org/


METRO DENSIFICATION | BELAIR NETWORKS
Bernard Herscovich,
Founding President and CEO,
BelAir Networks

The 2020
Mobile Network

SOLVING THE METRO DENSIFICATION
PROBLEM
Whether the industry experts and Figure 1 - Wi-Fi Connections (millions) over AT&T’s Network As we look to 2020, the impact is profound
pundits agree on the latest mobile when it comes to how fundamental network
traffic growth and data trending planning is changing to help make networks
analysis, there is one fact we can all better in metropolitan areas. Service
agree on: the networks we have providers face the same challenges as
today were primarily architected enterprise IT: how to do more with less.
based on standards set forth over a Mobile networks we know of today become
decade ago and could not possibly part of a wider hyper-connected network of
have foreseen the emergence of the radio access nodes that bring services to
Gig Subscriber. subscribers where they live, play, shop and
work the great majority of the time, which is
t’s hard to impossible to properly plan for in dense metropolitan areas. It is not too far-

I something that’s going to take place 10
years later. 3G and LTE Advanced enable
networks and devices to work together.
fetched to imagine that by 2020 we could
have as many as 100 million small cells (with
1, 2, 3 or more radios) in place to make big
Regulators and government set policies for network services better.
spectrum auctions and allocation of We all need to continue innovation with
unlicensed bands and mobile operators and The unforeseen growth in consumption sensory input and ease-of-use in mind.
special interest bodies try their best to that took the industry by surprise in 2009- Intuitive wins over manuals every day. We
influence the outcome, timing and access to 2010 was directly tied to the user experience To deliver new metro wireless network need to engineer for market adoption, not for
the oxygen that is licensed frequencies. with devices from two highly unlikely mobile services to businesses, you need a robust market re-adaptation. We are changing as
By the end of 2012, there will no longer be players (at that time): Google and Apple. They small cell network that can scale with a company too as we look to 2020 for
a debate whether TDD is better than FDD or made it easier to access applications and demands and integrate with the existing inspiration.
which spectrum is better or if Wi-Fi has a information on new devices that no longer access and core network – with simplicity
place in mobile networks. looked like phones, but small data devices and service as the focus for your customers.
The answer is simple: all available that let us access music, files, photos and Small cell networks need to sustain high
spectrum is needed, licensed and unlicensed, videos in ways we had not imagined. Though traffic and high interference environments
and people do not care which radio is used to we should have, keeping in mind how people such as Times Square in New York City or
empower them with Adele’s latest music hear, see, smell, touch and taste (sensory Mobile World Congress here in Barcelona.
video, a video chat from Barcelona to New inputs & output). Any small cell system or service provider Wi-
York or what it took to send the 10MB The advents of Android and Fi system must be designed to integrate with the
company slide deck to a potential investor. iPhones/iPads, and now, Cloud-based access service provider’s current network and back
Just make it work! Make devices and services to consumer and enterprise applications and office infrastructure, keeping in mind that 50,000 “The message is clear,
intuitive to use, secure, and with no-touch content have a dramatic impact on mobile to 100,000 access node deployments may ‘Status Quo’ is not the last
network access. networks and the entire ecosystem of become the new norm as we build out exit on the information
thousands of companies and millions of metropolitan areas with in-fill networks for
In the matter of 10 years, we have seen a people who work in the industry. outdoor and indoor coverage and capacity.
super highway – it’s the
dramatic growth in form of mobility and The message is clear, “Status Quo” is not Remote updating of software, business first. Innovate or become
capacity consumption: the last exit on the information super highway intelligence and monitoring features, including irrelevant.”
• Speeds of 100kbps average are now 1- – it’s the first. Innovate or become irrelevant. GPS location of each and every node, become
5Mbps (developed networks) Today, 70-80% of people in Western must-haves. To help make big networks better,
• Mobility was tailored to voice connections, Europe and USA reside in dense small networks must also overcome any cellular
and is now used for rich apps and video metropolitan areas, which by 2020 will co-location issues. Tomorrow’s service provider
• Consumption was measured in 5 and account for 90% of people — with the rest Wi-Fi or multi-access small cells are not
10Mbytes, now in 5-10Gbytes of the World (ROW) reaching 60%. The yesterday’s enterprise Wi-Fi or consumer Femto
• By 2020, the 20GB subscriber is a reality (if metropolitan areas represent 1% of the products. Large-scale small networks are
not before) total landmass. purpose-built with scale and integration in mind.



Near Field Communication (NFC) technology has been here for a few years now. With several

GSMA
commercial applications of SIM-based NFC actively launched over the last year and many more
in the pipeline, the momentum for NFC services is growing exponentially. Mobile NFC services
have reached critical mass in many countries globally, and the stimulation of the ecosystem
around these services is crucial to drive demand for future growth. The Mobile NFC Services
Seminar will address the challenges of developing the NFC ecosystem and the opportunities

Mobile NFC to collaborate with and align mobile network operators with the wider players to supply a
seamless end to end customer experience.

To learn more attend the NFC Seminar on Tuesday 28th February, 12:30 - 15:30,
GSMA Seminar Theatre, Hall 2.1

SIM-based NFC enabled mobile phones have a huge potential to make our lives easier by letting
us, with a simple touch, enable secure access to new transaction and payment services across a
range of sectors and industries. In the GSMA Pavilion, GSMA’s SIM-based NFC programme will be
hosting interactive demonstrations from Assa Abloy, Etisalat, Orange and Vianet.

Visit us in Hall 8, stand C118 to experience mobile NFC for yourself.

Visit the GSMA Pavilion and discover how Near Field
Communication can enable secure mobile solutions
for retail, transport, payment, access and more.

6 7
To see these in action and ﬁnd out more, visit the GSMA ZONE 4

Pavilion in Hall 8, Stand C118 or visit ww.gsma.com/nfc ZONE 6 ZONE 3

Mobile NFC Services Seminar, GSMA Seminar Theatre, 4 5
Hall 2.1 Tuesday 28th February 12.30 - 15.30 2 3
8
For more information email nfc@gsm.org. 1

ANALYSIS | INDIA
Matt Ablott,
Senior Editorial Analyst, Wireless Intelligence
www.wirelessintelligence.com

Network shutdowns
to reshape Indian
mobile market
The shock decision this month by India’s Supreme Court to order the India net additions, annual, 2001–2011
cancellation of 122 regional mobile licences could impact almost 10 percent
of the country’s mobile users, according to Wireless Intelligence. The licence
cancellations will serve to put the brakes on growth in the world’s second-
largest mobile market, which is already slowing following regulatory
uncertainty in the wake of the so-called ‘2G licensing scam.'

ince Q1 2008, 120 networks have penetration (on an active users basis) will by

S launched across India’s 22 circles,
including most of the start-up networks
using the 2G licences issued under
this stage stand at 58 percent rather than the
current projection of 82 percent.
According to the latest Wireless
controversial circumstances by the office of Intelligence data, total Indian mobile
disgraced former telecoms minister, A Raja. connections grew by 19 percent year-on-year
Among incumbent operators, six launched in 2011, less than half the 48 percent average
networks in additional circles during this growth recorded over the previous three
period: Aircel (14 circles), Idea Cellular (11), years. Total yearly net additions in 2011
MTS (21), Tata Docomo (three), Vodafone declined to 141 million from 227 million a
(seven) and Loop Mobile (12), while four new year earlier. The slowdown was even more
operators have launched: Etisalat’s Cheers pronounced in Q4 2011, where quarterly net
Mobile (15), Telenor’s Uninor (15), S Tel (five) additions were recorded at 20 million,
and Videocon Mobile (17). Several of these compared to 60 million a year earlier.
new operators now face having to shut down “This is evidence that India’s market size
within the next four months following the has been inflated and its growth opportunities Source: Wireless Intelligence
Supreme Court’s ruling - unless they are able largely diluted, and thus the next step for
to buy-back licences in the court-ordered regulators and operators is to re-install a Policy’ announced in the wake of the licensing Meanwhile, the Telecoms Regulatory
reauction of the cancelled licences. climate of confidence in the market to scandal; the DoT’s intention to delink future Authority of India (TRAI) has identified that
These network launches have helped the stimulate much needed investment,” said Joss spectrum allocations from operator subscriber almost 30 percent of the estimated current
market triple in size since 2008 with annual Gillet, senior analyst at Wireless Intelligence. bases; delays in the allocation of additional total of 900 million mobile connections in
connections growth peaking in 2009 (51 “This daunting task has been kicked-off by numbering resources; and rule changes country are inactive, putting the total number
percent year-on-year), before slowing operators which are slowly easing the long- introduced by operators regarding the activity of ‘active’ connections at about 650 million.
dramatically last year. lasting price wars which have brought mobile period allowed for prepaid users. According to the TRAI, rural penetration in
Total Indian mobile connections passed tariffs and ARPU in the country down to the Previously, users would see their services India only increased by 17 percentage points
900 million in January and are expected to lowest levels in the world.” terminated if they had not recharged their between 2009-11 to 36 percent, while urban
reach 1 billion by year-end. However, the A number of factors have triggered this prepaid cards or placed/received a call within penetration has increased by 58 percentage
large share of inactive SIM cards in the slowdown, including regulatory uncertainty a period of 180 days. Late last year, both points to 161 percent over the same period.
country’s installed base shows that real ahead of the finalisation of the ‘New Telecom Bharti Airtel and Vodafone reduced this “This is a clear indicator that urban areas
period to 60 days while state-owned BSNL have been at the centre of competitive efforts
reduced it to 90 days last month. Airtel stated from mobile operators and that demand in
ABOUT WIRELESS INTELLIGENCE that this change was necessary in order to rural areas – which to date represent only one
free up unused numbering allocations for new third of the country's total connections – is
Wireless Intelligence is the definitive source of mobile operator data, customers given the overall country-wide still largely untapped,” adds Gillet. “However,
analysis and forecasts, delivering the most accurate and complete set of shortage. These changes are expected to market uncertainty will remain for some time
industry metrics available. Relied on by a customer base of over 700 of have a negative effect on connections growth - or until market consolidation has
the world's mobile operators, device vendors, equipment manufacturers over the coming quarters. materialised. The recent disruption brought
and leading financial and consultancy firms, the data set is the most The slowdown has seen many operators by the cancellation of 122 licences will push
scrutinised in the industry. With over 8 million individual data points – begin to report negative net additions. In Q4 a number of operators to exit the market
updated daily – the service provides coverage of the performance of all 2011, Tata Docomo recorded a 5.3 million while the government’s ‘New Telecom Policy’
940 operators and 780 MVNOs across 2,200 networks, 55 groups and 225 decline in connections compared to previous – currently scheduled to be published in mid-
countries worldwide. For further information please contact quarter, while new entrants Videocon Mobile 2012 – will install new rules surrounding
info@wirelessintelligence.com at (-826,398) and Ping Mobile (-32,461) also M&A, taxes, licence conditions and spectrum
saw declines. allocations.”


09:14

ANALYSIS | AUSTRIA
Matt Ablott,
Senior Editorial Analyst, Wireless Intelligence
www.wirelessintelligence.com

3 becomes powerful
number-three player
in Austria as market
consolidates
Austria is the latest mature Western Austria mobile connections, Q3 2011
European mobile market to see ABOUT WIRELESS INTELLIGENCE
consolidation following the merger A1 Telekom T-Mobile Orange 3 (Hutchison)
between the country’s two smallest Wireless Intelligence is the
Connections (million) 5.2 3.9 2.2 1.3 12.6
operators, 3 and Orange, while the definitive source of mobile
parent of the market leader – Market Share 41% 31% 17% 10% - operator data, analysis and
Telekom Austria’s A1 – is also the forecasts, delivering the most
subject of takeover speculation. YoY growth 4% 7% -1% 27% 6% accurate and complete set of
industry metrics available. Relied
% Prepaid 23% 38% 13% 24% 26%
ustria is a highly-penetrated and on by a customer base of over

A fiercely competitive mobile market so
consolidation will be welcomed by the
main protagonists. Four competing networks
% Contract

% 2G
77%

49%
62%

61%
87%

42%
76%

-
74%

47%
700 of the world's mobile
operators, device vendors,
equipment manufacturers and
serving a population of less than 9 million is leading financial and consultancy
% 3G 51% 39% 58% 100% 53%
clearly unsustainable in a market that is firms, the data set is the most
shifting focus from connections growth to LTE Yes Yes No Yes - scrutinised in the industry. With
subscriber profitability. over 8 million individual data
According to the latest Wireless Source: Wireless Intelligence points – updated daily – the
Intelligence data, Austria is approaching 150 service provides coverage of the
percent market penetration, making it the The net consideration payable by 3 3 Austria switched on its first commercial performance of all 940 operators
fourth most penetrated mobile market in Austria of EUR0.9 billion for Orange LTE network in the country’s capital city, and 780 MVNOs across 2,200
Western Europe behind only Finland, Austria (after the sale of the assets to Vienna, in November. A1 and T-Mobile both networks, 55 groups and 225
Portugal and Italy. Nevertheless, the Austrian Telekom Austria) equates to 6.9x earnings launched LTE in Q4 2010, also in the countries worldwide. For further
market still managed to grow by 6 percent (EBITDA). 3 is targeting cost and capex capital. The new networks are now being information please contact
year-on-year in Q3 in 2011 with only synergies to the tune of EUR500 million rolled out in other urban centres, including info@wirelessintelligence.com
Orange’s customer base contracting slightly from the combination. Graz and Linz.
from a year ago (by 1 percent). As the merger involves the two smaller Meanwhile, Telekom Austria, which has
The market is also highly advanced with 3G players, the deal should have no problem been struggling financially, appears to be ripe operators in Eastern Europe, notably in
connections now accounting for half of the getting regulatory approval. The transaction for a takeover. While the Austrian Bulgaria (Mobiltel), Belarus (Velcom),
country’s total (53 percent) and three of the merges third-placed operator Orange and government’s 28.4 percent 'blocking' stake in Slovenia (Si.mobil), Macedonia (Vip), Croatia
four local operators having launched LTE. fourth-placed 3 to create a powerful number the firm makes a hostile takeover extremely (VIPnet) and Serbia (Vip).
Almost three quarters of Austrian mobile three behind Telekom Austria’s A1 and difficult, an investment vehicle led by notable In the first nine months of 2011, Telekom
subscribers are also now on postpaid second-placed T-Mobile. According to the Austrian ‘corporate raider’ Ronny Pecik has Austria reported a 73.2 percent year-on-
contracts. latest Wireless Intelligence figures, based on steadily built up a 15 percent stake in recent year decline in net income to EUR68.7
Hong Kong's Hutchison Whampoa, owner Q3 data, the deal would create a combined months and is poised to use its influence to million, while sales dropped 4.1 percent to
of 3 Austria, is to acquire 100 percent of entity with 3.5 million mobile connections trigger a shift in Telekom Austria’s ownership EUR3.34 billion.
Orange Austria from its current owners and a 27 percent market share. and board make-up. Regardless of what happens to its
France Telecom (35 percent) and private- France Telecom and Mid Europa Partners Pecik is reportedly in alliance with shareholder structure – or its Eastern
equity firm Mid Europa Partners (65 percent) acquired 3 Austria, formerly known as One, in Orascom Telecom founder Naguib Sawiris European assets – the focus for Telekom
for an enterprise value of EUR1.3 billion. 2007 for EUR1.4 billion, in a deal that was and one suggested scenario for the group is Austria in its home market continues to be to
However, 3 Austria will then sell on to Orange touted at the time as the “largest industrial that they lobby Telekom Austria to align (or ensure its mobile unit does not cannibalise its
Austria assets worth EUR390 million to leveraged buy-out in Austria.” However, possibly divest) some assets in Eastern fixed business. Along with pricing and
Telekom Austria. These assets include Austria is now one of several European Europe to Orascom or VimpelCom, regulatory pressures, fixed-to-mobile
Orange’s prepaid ‘Yesss’ mobile brand, plus markets where France Telecom is disposing Orascom’s indirect majority parent. Telekom substitution has been a major headache for
spectrum and base station sites. of assets it deems as ‘non-core.’ Austria controls a number of mobile the incumbent in the year to date.



Visit the destination
showcasing the
future of our industry
for a rewarding
experience
GSMA – Representing our members,
the world’s Mobile Network Operators and the
broader mobile eco-system.

6 7
ZONE 4

Come to the GSMA Pavilion to make sure ZONE 6 ZONE 3

Pavilion
your experience the very best the Mobile World Congress 4 5
has to offer.
2 3
GSMA Pavilion – Hall 8, Stand C118 8
1

15:02


Long Term Evolution (LTE) global forecasts
Te
erm on (LTE) glob forecasts
LTE) bal recasts

Networks 5% coverage of
2011 2016 the world’s
world’s
population
10 million LTE
LTE 500 million LTE
0 LTE
(2011)

connections globally connections globally Asia-Pacific to represent
LTE
45% of global LTE
connections with more
LTE
than 200 million LTE
connections (2016)

Over 50 live LTE
LTE Over 200 live LTE
ver LTE
networks across
across networks across more
across more North America and
30 countries than 70 countries Western urope e
Western Europe represent
over two thirds of global
LTE conne
LTE connections (2011)

Spectrum
LTE
LTE spectrum fragmentation caused by 38
deployed frequency band combinations in 2015
frequency
“Spectrum fragmentation has
Type
Type of frequency band as % of network deployments 2011/15 Frequency fragmentation by % of LTE connections 2011/15
LTE
the potential to hinder global LTE
LTE
roaming if device manufacturers
are required to include support
for many disparate frequencies
in their devices”
Joss Gillet, Senior Analyst
Wireless

By 2015, the majority of regional LTE connections will be dominated by the following frequency bands and combinations (MHz):
y LTE w b ed wing nat

AMERICAS ASIA-PACIFIC
ASIA-PACIFIC
P EUROPE: EAST
ROPE: EASTERN
TERN EUROPE WESTERN
EUROPE: ERN ME
MEA
EA USA/CANADA
A
2600 2100 2600 2600 2300 700
850/1700/1900/2100 800/1800 2300 800/2600 2100
700/1800 700/2600
1800 1800
800/900/2600

Devices “The availability of
Handsets to account for
20% of the global LTE
LTE
20%
0% 33%
3% 50%
50%
0 LTE
LTE smartphones is
limited by the lack
devices market in 2013,
33% in 2014, 50% in 2015 2013 2014 2015 of LTE spectrum
LTE
harmonisation”
Average LTE
Average LTE USB dongle
dong Devices cost
Joss Gillet, Senior Analyst,
Wireless VoLTE compatible
VoLTE
L ibl
retail price is US$200,
compared to US$500 for
twice the average
monthly income in x2
x2 networks and
devices to be
smartphones (2011) US$200 US$500 BRIC countries
launched in 2012.

© Wireless Intelligence
Wireless web: wirelessintelligence.com email: info@wirelessintelligence.com twitter: @wi

VILLAGE MAP

Hall 1.0 Level 3 Hall 8.0
Auditorium 1 (Conference Room) Opening Times
Ground Floor Bar and Restaurants
- Opening Keynote 1: Mobile Operator Strategies
Bar and Restaurants Cloakroom EXHIBITION OPENING TIMES
(Monday)
Cloakroom Damm Bar Hall 1.0, Hall 2 (2.0, 2.1), Hall 6.0, App Planet (Hall 7.0) and
- Keynote 2: The Connected Consumer (Monday)
Exhibition Exhibition Hall 8.0
Information Desks – Sponsored by - Mobile World Live Extra featuring Facebook (Monday) GSMA Pavilion Monday 27 February ..............................................09:00 – 19:00
- Mobile World Live Keynote featuring Ford Tuesday 28 February ..............................................09:00 – 19:00
Toilets GSMA Sales Office Wednesday 29 February..........................................09:00 – 19:00
Level 1 - Keynote 3: Mobile Operator Strategies in Developing Hospitality Suites Thursday 1 March ..................................................09:00 – 16:00
Hospitality Suites Markets (Tuesday) Information Desk – Sponsored by
- Keynote 4: Exploring the Mobile Cloud (Tuesday) Toilets OUTDOOR EXHIBITION AND HOSPITALITY
Hall 2.0 - Global Mobile Awards Ceremony (Tuesday) SUITE AREAS
Ground Floor Avenue Hall 1.1, Hall 3.0 (3.0 Courtyard, 3.1 Gallery),
- Mobile World Live Keynote featuring Google
Hall 4 (4.0, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7, 4.8), Hall 6.0,
Accommodation Services – provided by (Tuesday) ATM/Cash Machine
Hall 8.0, App Planet (Hall 7.0), Avenue, Zone 3 (Z3),
Bar and Restaurants - Keynote 5: Mobile OS & Applications (Wednesday) Exhibition Zone 4 (Z4), Zone 5 (Z5), Zone 6 (Z6)
Damm Bar - Keynote 6: Financial Services in a Mobile World Fast Track /Access Monday 27 February ..............................................07:30 – 22:00
Cloakrooms Lost & Found Tuesday 28 February ..............................................07:30 – 22:00
(Wednesday) Wednesday 29 February..........................................07:30 – 22:00
Exhibition - Regional Focus: BRICS & The Challenges of Metro Ticket Machines
Thursday 1 March ..................................................07:30 – 16:00
Information Desks – Sponsored by Innovation (Wednesday) Police Station
Registration – Sponsored by Restaurant Booking REGISTRATION OPENING TIMES
- Mobile Money - NFC (Wednesday)
Toilets Service – provided by Saturday 25 February ..............................................09:00 – 18:00
- Mobile World Live Keynote featuring Ericsson
VAT Refund/Tax Toilets Sunday 26 February ................................................09:00 – 20:00
(Wednesday) Monday 27 February ..............................................07:00 – 20:00
Mezzanine
Meeting Rooms A,B,C & D
- Keynote 7: Driving the Mobile Technology Evolution Plaza España Tuesday 28 February ..............................................07:30 – 19:00
(Thursday) Wednesday 29 February..........................................07:30 – 19:00
Level 1 Airport Shuttle Thursday 1 March ..................................................07:30 – 16:00
Room 5 (Conference Room) Metro Station
Exhibition
Media Centre - Mobile Health: Getting Mobile into the System Taxi Station
Networking Lounge (Monday)
- Mobile Health: mHealth for the User (Monday) Avenida Rius I Taulet (between upper
GSMA Seminars
Bar and Restaurants - Mobile Health: Emerging Markets (Tuesday) and lower village)
- Mobilising the Retail Business (Tuesday) Hotel Shuttle Buses
Hall 3.0/Courtyard - Consumer Devices: Riding the Smart Device Wave Private Shuttle Buses TOILETS FIRST AID CENTRE
ATM/Cash Machine (Wednesday) Taxi Station
Bar and Restaurants - Embedded Mobile: State of the Market
Exhibition
Zone 3, Zone 6 CAFÉS & RESTAURANTS SHUTTLE BUS
(Wednesday)
First Aid - Embedded Mobile: Automotive & Utilities Exhibition
CLOAKROOMS TAXI RANK

Hall 4.0 (Thursday) National Palace/MNAC
- Embedded Mobile: Consumer Electronics
Bar and Restaurants (Thursday) Leadership Summit ATM MACHINE VIP PICK UP &
DROP OFF POINT
Business Centre (Level 8) provided by Room 6 (Conference Room) ONCE
Cloakroom (Level 0) - Business Transformation: Operators as Agile FREE WIFI HOTSPOTS INFORMATION DESKS
Hospitality Suites LG
Businesses (Monday)
Hourly Meeting Rooms (Level 8) - Business Transformation: Operators as Intelligent Cupula METRO TICKET MACHINE EXHIBITOR SERVICE DESKS
Information Desk (Level 2) – Sponsored by Partners (Monday) TICKET MACHINE

Toilets HTC (Sunday, Monday)
- Mobile Cloud: Home of the Future (Tuesday) POLICE STATION RESTAURANT BOOKING SERVICE
VIP Networking Lounge (Level 0) - Mobile Cloud: Cloud & Network Intelligence Mies
Executive Hospitality Suites (Level 1) (Tuesday) NVIDIA (Monday) LOST & FOUND METRO

Hall 5.0 - Networks: Network Infrastructure Costs Intel (Tuesday, Wednesday)
(Wednesday)
Level 0
- Networks: QoE & Capacity (Wednesday)
Auditorium 2 (Conference Room)
GSMA Meeting Room 32
- Mobile Applications: Apps for All (Monday)
Toilets
- Mobile Applications: The Future of Voice & VILLAGE MAP
Messaging (Monday) Hall 6.0 SPONSORED BY
- Mobile Applications: Building for Tomorrow Cloakroom
(Tuesday) Exhibition
- Mobile Enterprise (Tuesday) Hospitality Suites
- Mobile Innovation: A Vision of 2022 (Wednesday) Meeting Rooms: A, B & C
- Media & Entertainment: The Future of Mobile
Music (Wednesday) Zone 4
- Technology Evolution: Network Architecture Exhibition
Evolution (Thursday) VIP Pick-Up & Drop-Off Point Sponsored by
- Technology Evolution: Network Operations Paella Restaurant
Evolution Sponsored by
Auditorium 3 (Conference Room)
- Mobile Cloud: Competitive Landscape (Monday) Zone 5
- Mobile Cloud: Contending for Content (Monday) Exhibition
- Mobile Advertising: Mobile in the Marketing Mix
(Tuesday) Magic Fountain
- Mobile Advertising: Social Media (Tuesday) Networking by Moonlight (Monday & Tuesday
- Mobile Advertising: The Mobile Advertising 18.30 - 20.30)
Ecosystem (Wednesday)
- Mobile Advertising: Emerging Markets App Planet (Hall 7.0)
(Wednesday) Application Developer Conferences
- Mobile Money: Developments in mPayments App Lounge – Sponsored by
The App Monetization Exchange
(Thursday) Bar and Restaurants
- Mobile Money: Emerging Markets (Thursday) Cloakroom
Speaker Testing Room Damm Bar
Speaker Preparation Room Exhibition
Cloakroom First Aid
Toilets Hospitality Suites
Information Desk – Sponsored by
Level 1 Prayer Room
Conference Restaurants Toilets
Information Desk – Sponsored by Rich Communication Suite, Monday
Toilets GSMA Spam Reporting Service, Monday and
Level 2 Tuesday
Conference Pass Upgrade Desk Mobile Advertising (MMM/MAM), Monday and
Mobile World Live TV Studio Thursday
GSMA Meeting Rooms 1 & 2 Mobile Broadband - an update on HSPA+ and LTE,
Rooms 21,22,23 Monday
Medas Restaurant GSMA OneAPI, Tuesday
Supplier Offices:- Embedded Mobile Seminar, Tuesday
- Exhibition Freighting Mobile Energy Efficiency and Green Power for
- Itn International - Lead Retrieval Services Mobile, Wednesday
MMU Working Group, Wednesday

All information correct as of February 17, 2012


FLOORPLANS | HALL 1

1A23

1A15 1A03
1A55 1A45 1A41 1A27 1A19
1A59 1A07
1A11

1A62 1A56 1A50 1A48 1A40
1B19 1B13 1B01
1A46 1B31
1A70
1B63 1B59 1B55 1B51 1B49 1B39

1B70
1B14 1B12 1B08
1B18
1B22 1C01
1C63 1C53 1C43 1C31
1C13 1C09 1C05
1C67
1C17

1C62 1C58 1C50 1C44 1C34 1C14 1C06
1D01
1D19

1D67 1D45 1D33 1D07

INFORMATION DESK 1D64 1D62 1D56 1E51
1D06
1D68 1D34
1E19
CAFÉS & RESTAURANTS 1D70 1E01
1E67 1E57 1E47 1E43 1E05 1E03
1E69 1E37 1E31
HEIGHT TO UNDERSIDE OF PIPE = 4.6m

1E70

1E60 1E58
1E72
1E56
1E52 1E44 1E38 1E32 1E02
1E62 1E04
1E74 1E54
1E64 1F17
1E68 1E66 1F07
1F61 1F53
1F47 1F43 1F39 1F33 1F25 1F01
1F69 1F05
1F59 1F51

1F68 1F00

CLOAKROOMS 1F62 1F60 1F04
1F44 1F38 1F24 1F20 1F14
1F56 1F02
1F70
1G59
1G31
1G63
1G55 1G49 1G45 1G39 1G19 1G15 1G13 1G05 1G03

1G69 1G61

HE
IGHT
TO
UN
DE
RS
IDE
OF
PIP
E= 1H6 1G38 1G36 1G34 1G32 1G26
VILLAGE MAP
4.6
m
0
1H49 1G48 1H21
1H39 1H33
SPONSORED BY 1PB
1
1H29

1J4
6 1J37 1J33 1J31
1J4
5
1J4
4

1J42 1J36 1J34 1J32

1.1HS51 1.1HS49 1.1HS47 1.1HS43 1.1HS39 1.1HS35 1.1HS25 1.1HS21
1.1HS29

1.1HS52 1.1HS48 1.1HS40 1.1HS36 1.1HS32 1.1HS28 1.1HS24 1.1HS20

1.1HS57

1.1HS62

1.1HS59

1.1HS61

1.1HS65
1.1HS64

ACCESS TO

1.1HS70

1.1HS72



HALL 2.0 & 2.1 | FLOORPLANS

VILLAGE MAP
2.1EZ11
2.1EZ10
2.1EZ9
2.1E91 2.1E83 2.1E77 2.1E75 2.1E71
2.1E69 2.1E67 2.1E65 2.1E63 2.1E61
2.1E57 2.1E53 2.1E51
SPONSORED BY
2.1E98

2.1EZ13 2.1EZ6
2.1E96 2.1E70 2.1E64
2.1E62 2.1E56 2.1E52
2.1E80 2.1E76 2.1E74
GSMA MEDIA CENTRE
2.1EZ14 2.1EZ5

2.1E68 2.1D59
2.1E94 2.1E60
2.1EZ15 2.1EZ4 2.1E58 2.1D51

2.1EZ16 2.1EZ3 2.1D63 2.1D61
2.1D67 2.1D53
2.1E59
2.1D97 2.1EZ17 2.1EZ2 2.1D75 2.1D71

2.1D69
2.1EZ18 2.1EZ1

2.1D80 2.1D78 2.1D74 2.1D72 2.1D70 2.1D66 2.1D60 2.1D46 2.1D26 2.1D20 2.1D16 2.1D10 2.1D08

2.1D58 2.1C49 2.1D40 2.1D34 2.1D24

2.1C85 2.1C83 2.1C81 2.1C75 2.1C73 2.1A69 2.1A59 2.1C45 2.1C27 2.1C15 2.1C13 2.1C11 2.1C09 2.1C07

2.1C72 2.1C70 2.1C66 2.1C62 2.1C60 2.1C58 2.1C50 2.1C28 2.1C26 2.1C12

2.1C64 2.1C38
2.1C20 2.1C10
2.1B77 2.1B75 2.1B73 2.1B71 2.1B61 2.1B59 2.1B51
2.1B25 2.1B11
2.1B29 2.1B27

GSMA
Seminar 2.1B82 2.1B78 2.1B76 2.1B74 2.1B72 2.1B58
2.1B40 2.1B32 2.1B26 2.1B12 2.1B10
Theatre Networking 2.1B22 2.1B20 2.1B16 2.1B14

2.1A85 2.1A83 2.1A81 2.1A79 2.1A77 2.1A75 2.1A73
Lounge 2.1A58
2.1A39 2.1A33 2.1A27 2.1A21 2.1A19 2.1A15 2.1A13 2.1A11 2.1A05

2.1A82 2.1A78 2.1A76 2.1A74 2.1A72 2.1A70 2.1A68 2.1A64 2.1A56 2.1A42 2.1A40 2.1A36 2.1A34 2.1A32 2.1A28 2.1A24 2.1A14 2.1A12 2.1A10 2.1A06

REGISTRATION

I
The mPowered Brands Theatres and
CAFÉS & RESTAURANTS Ambassador Lounges can be found
FREE WIFI HOTSPOT
on the Mezzanine Level of Hall 2.1
2D01

Powered by Cisco
2D02
2B01

2D03
ACCESS TO
2D05 2A06

2D06 2C05 2C06
2B05
2B06 2A05
MEZZANINE
2A10

2C09 2C10 2B09
2D08
2A14
2B12
ACCESS TO
2C13
2C14 2A16
2B13
2D14
2C15 2A07 2A17
2D15 2C16
2D16
2B16
DAMM 2B17
2H02 2H01 2H04 2G01 2F01 2F02
2J01 BAR 2D20 2C19
2C20

2D23
2A26

2H08 2F07
2H07 2G11 2F08 2B26 2A23 2A25
2G08
2D26 2C25 2C26 2B25
2E07
2J09 2A27
2H10 2F09
2A28
2F12
2G13 2E12
2J11 2G12 2D29
2C28 2B27 2.95m To bottom of unit

2A29
Aircon

2J12 2H11
Unit

2H14 2F14 2B28 2A31
2J18 2E14
2J15 2G16 2D28 2C31
2H19 2G15
2J20 2H18 2G18 2D33
2F13 2B38 2A35
2E17

2E18 2B33
2B39 2A37
2G20
2D40 2C37
2F18 2D37
Ramp
2J21 2B40

2J25

2J27
2F27
2G28 2F28
2J29 2D49
2C46 2B47
2F29 2E33 2C47
2J31
2F32 2E30
2G32
2H34 2A47
2F33 2D51
2B53
2H33
2A56
2G37 2G33 2F36 2E35 2D54 2C53
2J41 2H36 2E38
2F37 2C62 2A58
2B57
2D59
2J49 2J42 2A60
2G38 2E41
2H42 2G39 2F41
2D62 2C63 2B61 2A61
2J46 2A62

2A66
2H43 2H45 2H50 2G41 2D65
2J48 2E46 2B68
2B69
2J51 2H54 2C67
2H47 2D66 2B70
2J50 2G45 2B69-B
2J53 2A70
2H56 2B69-C
2J52
2J55 2B72 2A67
2H53 2E58
2J54
2J57 2B73
2H58 2G50 2E47 2D77 2C75 2C72
2F49
2J56 2B76
2J59 2H57
2H60 2G55 2D82 2A78
2J61 2J58 2B75
2B80
2H61 2G57
2J63 2J60 2H59 2A73
INFORMATION DESK 2C81
2B77
2B82
2H64 2G63 2A82
2J64
2J65 2H62

CAFÉS & RESTAURANTS
2E66 2A86
2J69 2J70 2H69 2H70 2H71 2G69 2G70 2F69 2C88 2B87 2B89 2B90

FREE WIFI HOTSPOT 2D88
2A90

Powered by Cisco

2C115 2C114 2C105 2C103 2C92 2B113 2B112 2B111 2B92 2A92

2A97-B
2C112 2C106 2C102 2C93 2B127 2B110 2A126 2A111 2A110
MEZZANINE 2B115
2C107 2C101 2C94 2B126 2B109 2B93 2A108
2A125 2A112
2B116
2C111 2C100 2C95 2B125 2B108
2C110 2A107
2B117 2A97
2C109 2C96 2B124 2B106
2C108 2B95 2A114
2B119
2A103
2C9
8 2B104
2B98 2A116 2A102
2B123 2A122
2B122 2B100
2A118 2A101
2B120 2A100
CLOAKROOMS 2B103
2B101
2B102

2A120



FLOORPLANS | HALL 3.0 & HALL 3.1

CY03 CY01

CY15 CY13 CY07

CY08 CY06 CY02

COURTYARD RESTAURANT

CY18 CY20 CY22


FREE WIFI HOTSPOT
CY31
Powered by Cisco CY17 CY19 CY21 CY23
CY29

CY25
ATM MACHINE

ACCESS TO

ACCESS TO

ACCESS TO

ACCESS TO

ACCESS TO

3.1HS71 3.1HS65 3.1HS61 3.1HS51 3.1HS41 3.1HS37 3.1HS35 3.1HS33 3.1HS31 3.1HS29 3.1HS13 3.1HS09 3.1HS05
3.1HS21 3.1HS19 3.1HS17 3.1HS15 3.1HS01

3.1HS72 3.1HS70 3.1HS64 3.1HS62 3.1HS60 3.1HS58 3.1HS56 3.1HS54 3.1HS50 3.1HS44 3.1HS42 3.1HS36 3.1HS34 3.1HS30 3.1HS26 3.1HS24 3.1HS20 3.1HS16 3.1HS10 3.1HS08 3.1HS04 3.1HS02

3.1HS83 3.1HS84

3.1HS86
3.1HS85

3.1HS88

3.1HS87

3.1HS90 CAFÉS & RESTAURANTS

3.1HS91

3.1HS94
ACCESS TO
3.1HS93

3.1HS96
ACCESS TO
3.1HS97 3.1HS98

ACCESS TO
3.1HS100
3.1HS99

3.1HS102
ACCESS TO
3.1HS101

GALLERY

3.1HS113 3.1HS112

3.1HS115

3.1HS117 3.1HS114

3.1HS125

3.1HS126

3.1HS127
VILLAGE MAP
3.1HS129
SPONSORED BY
3.1HS131
3.1HS133

3.1HS138 3.1HS140
3.1HS147 3.1HS149 3.1HS153 3.1HS155 3.1HS161 3.1HS165 3.1HS171 3.1HS175 3.1HS181 3.1HS185 3.1HS187

3.1HS137
3.1HS156 3.1HS158 3.1HS162 3.1HS164 3.1HS166 3.1HS168 3.1HS170 3.1HS172 3.1HS174 3.1HS176 3.1HS184 3.1HS186



HALL 4 & HALL 6 | FLOORPLANS

4.5HS11 4.5HS01
4.5HS23 4.5HS17

4.8MR8 4.8MR6
4.8MR7 4.5HS29

Business 4.8MR5

4.9HS01 Centre 4.8MR4
4.5HS16 4.5HS04 4.5HS02
Hall 4.5 - 4.7
4.8MR3

4.8MR2
4.5HS14 4.5HS44

4.8MR1

Hourly Meeting Rooms

4.6HS46

56
4.

HS
6H

4.7
S4
8
4.6HS38

8
S5
4.

7H
6H
4.7HS59 4.7HS61

4.
S5
4.7HS63

0
4.6HS01 4.7HS57

0
4.

S6
6H

7H
S5
4.6HS02

4.
4.6HS39

2
4.7HS43

Hall 4.8 4.6HS05
4.6HS04
4.6HS36
4.6HS35 4.6HS49 4.7HS47 4.7HS41
4.7HS39
4.7HS35

4.6HS07 4.7HS33
4.6HS06
4.6HS31 4.6HS53
4.6HS57
4.6HS27 4.7HS27
4.6HS61

4.6HS13

4.7HS01 4.7HS03 4.7HS05 4.7HS13 4.7HS15 4.7HS19
4.6HS15 4.6HS17 4.6HS21 4.6HS23 4.6HS62 4.6HS63

FREE WIFI HOTSPOT

Hall 4.0 - 4.1
Powered by Cisco

INFORMATION POINT

4.1EHS7 4.1EHS8 4.1EHS9 4.1EHS10 4.1EHS11 4.1EHS12 4.1EHS13 4.1EHS14 4.1EHS15 4.1EHS16 4.4HS31 4.4HS25 4.4HS19

ACCESS TO
4.1EHS6 4.1EHS5 4.1EHS4 4.1EHS3 4.1EHS17
4.1HS01 4.4HS09

4.4HS20 4.4HS16
4.1EHS18 4.4HS30 ACCESS TO
4.1EHS2
4.1EHS19
Hall 4.2 - 4.4 4.4HS07

4.1HS37 4.4HS05
4.1EHS1 4.4HS14
ACCESS TO
4.4HS03
4.1HS14

4.4HS02 CLOAKROOMS
4.1HS02 4.4HS01

VIP Networking Lounge

4.2HS12

4.2HS15
4.3HS40
VILLAGE MAP
4.3HS30
4.2HS18 4.3HS50
SPONSORED BY

4.2HS25
4.3HS02 4.3HS10 4.3HS12
4.2HS40
4.2HS36

4.0HS27 4.0HS19 4.0HS02 4.2HS42

4.3HS01 4.3HS05 4.3HS13 4.3HS15 4.3HS19

ACCESS TO

TOILETS

6E01

6E20

6HS10 6HS8 6HS4
6HS84 6HS82 6HS28 6HS24 6HS20 6HS18 6HS14

6E30
6HS80

6C43
6C50

6C63 6C23



MOBILE NETWORK EFFICIENCY | SK TELECOM
Dr. Byun, Jae W.
CTO and Head of Corporate R&D Group,
SK Telecom

A Step towards the
Best User Experience
in Mobile Networks
hat can be done by operators to With the explosive growth of mobile traffic driven by the spread of eliminating unnecessary keep-alive signals,

W realize a mobile network of greater
speed and capacity using their
limited amount of wireless resources? Until
smartphones and tablet PCs, coupled with the increasing number of diverse
large-volume multimedia content, file sharing and messenger applications,
mobile networks are now entering a completely new phase where they face
which will in turn reduce power
consumption of handsets by these
applications. Moreover, as the management
now, mobile carriers’ solution was to achieve a huge unprecedented challenge in terms of speed, capacity and versatility. of keep-alive signals - previously 100
advancement of the wireless access In this rapidly changing mobile environment, the most important task given percent done by messenger and SNS
technology, upgrading the network from 2G to mobile network operators is to meet the level of Quality of Service (QoS) developers - is, to some extent, shifted to
to 3G, then to 4G. Data downlink speed, expected by customers. mobile operators, messenger and SNS
which was a mere 9.6Kbps decade ago, developers can save equipment investment
constantly evolved to exceed 70Mbps [Figure 1] Significant gains so far, but reaching theoretical limits cost and offer more stable services.
(theoretically), as of January 2012, with the Lastly, as wireless access technology nears
deployment of LTE networks. However, as saturation, there is a paradigm shift taking
can be seen from Figure 1, the pace of place in the field of network development.
network speed growth dropped sharply in the Smarter use of networks – i.e. using a
recent few years, making it difficult to expect multiple number of already deployed
a dramatic enhancement in speed like those networks – is realizing faster and faster
witnessed during the migration from AMPS to transmission speed. Hybrid Network
IS-95 and from IS-95 to WCDMA. Even now, simultaneously uses two different types of
when the evolution of access technology is networks, LTE and Wi-Fi, or 3G and Wi-Fi, to
slowly reaching maturity, mobile traffic is deliver the highest data transmission speed.
increasing at breakneck speed, showing no Technology that enables simultaneous use
signs of a slowdown. of two different networks can not only
To ensure the best Quality of Experience provide customers with greater transmission
(QoE) for customers under the given speed, but also allow them to experience
circumstances, operators need to focus on seamless data connectivity. For instance,
ultra-intelligent traffic engineering methods given the coverage limitations of Wi-Fi
that make full use of the homegrown network networks, users get disconnected from data
topology built through extensive experience services once they walk out of the area
in network operation, the vast amount of user covered by a Wi-Fi Access Point (AP). In such
data and wireless network performance data. cases, users have to go though the
The first example is a technology that [Figure 2] Hybrid Network inconvenience of retrying to download data
manages QoS in order to prevent the wireless via a 3G connection. However, with
network resources from being monopolized by intelligent use of this technology, operators
certain heavy users, which causes access will be able to guarantee seamless
difficulty or limited services for the rest of the connectivity and mobility by monitoring the
users. The idea is to ensure optimal experience status of the two networks, during which time
for all who access the network for diverse they can choose to use one network once a
services by maintaining a certain level of QoS. problem is detected in the other one. In other
Of course an operator can develop a particular words, customers will be able to enjoy high-
set of rules and apply them to all users, but speed, seamless data service regardless of
recently a smarter way of QoS management is time and place.
being increasingly put to use. That is, QoS is The traffic engineering/management
controlled based on a comprehensive analysis methods and heterogeneous network
of information including subscriber technology described above are some of the
information, subscriber’s price plan, user’s answers found by mobile operators to
network using pattern, network capacity address network-related challenges they are
(user’s location) and current time. send/receive keep-alive signals or push burden on the network and thereby causing facing today. Aimed at delivering the perfect
The second example of traffic notifications to/from smartphones on a network failure. As an answer to this user experience, these technologies will
management can be found in keep-alive regular basis to check each other’s status. In problem, an innovative solution that enables contribute to ensuring a stable quality to all
signals or push notifications that emerged case a smartphone is installed with a comprehensive management of these keep- users of mobile networks by distributing
with the advent of various mobile number of messenger and SNS applications, alive signals through a separate server has traffic across different types of networks and
messenger services and social networking an excessive amount of keep-alive signals been adopted. This solution effectively blocking heavy users from dominating the
services (SNS). Messenger and SNS are sent and received, imposing a huge prevents network overload while available network resource.


APP PLANET & HALL 8 | FLOORPLANS

VILLAGE MAP
SPONSORED BY

7I10
Auditorium A

7H10 7H20

7H1
7H12 7H14 7H16
7H2 7H30
7G7 7G9 7G11

7G4 7G6 7G8
7G10
7H40
Auditorium B
Damm
Bar (HALL 7)
7F1 7F3 7F5

7F10 7F12 7F14 7F16 7F20 7F24
App Lounge

7E42 7E44 7E52 7E58
7E68 7F89 7F91 7F93 7F95 7F97
7F81 7F83 7F85 7F87

7D36 7E45 7E47 7E61 7E63 7D64 7F80 7F82 7F84 7F86
7D42 7D50 7D56 7E75
7E69 7E81 7E83 7E85 7E87
7D46 7D58 7D60 7D62

7E73 7E80 7E82 7E84 7E86
7C56
7D22 7D35 7D90
7D81 7D83 7D85 7D87
7D45 7D49
7C70
7D20 7C37 7D61

7C18 7E71
7C58
7C38 7D80 7D84
7C28
7C30

7C42 7C44

H 7C62 7C81 7C83

7C34
7C82 7C86 7C87 7C90
7C35 7C69
7C80
7B26 7B28
7C106
7B34
INFORMATION POINT
7B38
7B70
7B80
7B82 7B84 7B90 7B96 7B104
Auditorium C
7B33
CAFÉS & RESTAURANTS 7B42
7B102

7B35 7B68 7A80
7B86 7B92 7B98
7A86 7A96
7A103 7A107
7A112

7A82
7A38 7A72

7A84 7A88 7A90 7A92 7A94 7A98 7A100 7A102 7A104 7A106

PRAYER ROOM

CLOAKROOMS

FREE WIFI HOTSPOT
Powered by Cisco

ACCESS TO

INFORMATION POINT


CLOAKROOMS

8C01
ACCESS TO

8C129 8C115 8C25

8C141 8C139 8C67 8C55
8C167

8C132 8C118
8C78
GSMA 8C66 8C32
8B175 8B171 8C72
8B169 Pavilion SALES
8B145
8B109 8B101 8B91 8B83 8B53 OFFICE
8B127 8B73 8B65
8B79
8B177
8B117
8B71

8B30

8A171 8B76
8B110 8B94 8B70 8B68
8B192
8A51
8A139 8A125 8A115 8A102 8A84
8A159 8A147
8A169
8A77
8A69 8A67
8B178 8A111 8A93

8A167
8A28
8B197

8A150 8A142 DAMM BAR 8A86 8A80 8A76 8A70 8A50
C3



FLOORPLANS | ZONE 3, ZONE 4 & ZONE 5

Z3.1

Z3.2

Z4.1 Z4.2

Paella Restaurant

VIP Pick-Up
& Drop-Off

Z5.1

Z5.1



ZONE 6 & AVENUE | FLOORPLANS

Z6.1

TOILETS

CLOAKROOMS

VILLAGE MAP
SPONSORED BY


ATM MACHINE

METRO TICKET MACHINE

ACCESS TO

ACCESS TO

AVENUE ACCESS TO

ACCESS TO

TOILETS
AV105

AV107

AV108

AV109

AV114

AV116
AV100

AV102
AV97

AV99
AV89

AV90

AV91

AV92

AV94

AV95
TOWER

AV34

AV33

AV32

AV30

AV29

AV27

AV25

AV23

AV22
AV43

AV42

AV41

AV38

AV37

AV35
AV44
AV47
AV48

AV14
AV12
AV06

AV09
AV01

AV16

AV20
AV10
AV03

AV05
TOWER

AV76

AV78

AV79

AV81

AV83

AV84

AV86

AV87
AV71

AV72

AV74
AV64

AV66

AV69
AV55

AV60



EXHIBITOR LISTING

COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

Kineto Wireless 1A41 DTS 1.1HS39 Cassis International 2F49
HALL 1.0 Kochar Infotech P Ltd 1J33 EMPIRIX INC. 1.1HS25 Castlabs GmbH 2D51
@-yet GmbH 1B13 Korea Trade-Investment Promotion Agency (KOTRA) 1E05, 1F07 F5 Networks 1H21, 1.1HS64 Cavium, Inc. 2B05
7Layers 1G34 KOTRA HQ 1F07 Gameloft 1.1HS24 cDemo Mobile Solutions 2A97-B
Accanto Systems 1J37 Lavandoo Mobile Solutions GmbH 1B13 Informa Telecoms & Media 1.1HS40 Ceedo 2D82
Accuris Networks 1F17 LogMeIn 1G31 Intellect c/o Tradefair Ltd 1.1HS43 CelCite 2B13, 3.1HS44
Adax 1E43 MACH Sarl 1H49 JDSU 1G63, 1.1HS65 CellGuide 2C75
ADECEF 1F56 Mavenir Systems 1G45 Meucci Solutions 1J46, 1.1HS47 Cellint Traffic Solutions 2C62
Adobe Systems Incorporated 1C31, 4.1HS37 MCTEL 1G13 Mobixell Networks, Ltd. 1.1HS51 CellMax Technologies AB 2B06
Aeroflex 1B14 MediaTek Inc. 1C58, 3.1HS161 Radisys 1F01, 1.1HS28 Cellular Italia S.p.A. 2F18
Agilent Technologies 1A46, 1.1HS35 Medisana AG 1B13 Sand 9 1.1HS52 CelPlan Technologies Inc 2D37
AIRCOM International 1A23 METRO GROUP Future Store Initiative 1B01 Tango Telecom 1F17, 1.1HS59 Centile Telecom Applications 2A35
Airspan Networks 1C53 Meucci Solutions 1J46, 1.1HS47 Tektronix Communications 1D67, 1.1HS36 Cerillion Technologies Ltd 2D65
Airweb SAS 1G32 Mformation Technologies 1A56, 4.4HS31 Tensilica 1F39, 1.1HS70 certgate GmbH 2C112
Aito Technologies 1E19 Microsoft Corporation 1D19 The Now Factory 1F17, 1.1HS61 CETECOM GmbH 2D77
AixSolve GmbH 1B13 Mindspeed Technologies 1E57, 3.1HS131 Vantrix 1.1HS48 CGIT 2E47
Altobridge 1F17 Mixem Solutions Ltd. 1E19 Watchdata Technologies Pte Ltd 1C05, 1.1HS32 Cinetix Srl 2A10
AMPHENOL ANTENNA SOLUTIONS 1D56 Mobile World Capital - Barcelona Hospitality Suite 1F00 Cluster Edit 2E47
Anite Telecoms Ltd 1F43 MobileAware 1F17 HALL 2 Coelmo srl 2C111
Anritsu 1B31 MobileMonday Belfast 1E67 Coiler Corporation 2A26
Mobilethink A/S 1F68 2N TELEKOMUNIKACE 2G13 Comba Telecom Systems AB 2E30
AQ Corporation 1E05
Movirtu Limited 1D64 2operate ApS 2A05 COMITE EXPANSION ECONOMIQUE DU VAL D'OISE 2E47
Argela 1C13
MTLD Top Level Domain T/a DotMobi 1F17 6WIND 2B122 Commsquare 2H33
Arieso 1D62, 3.1HS62
Muvee Technologies Pte Ltd 1F04 a:k:t: Informationsystems AG 2H71 Communology GmbH 2B68, 3.1HS112
ARM Limited 1C01, 1.1HS57
My Tour Talk 1E67 Acapela Group 2E47 Computaris International Limited 2A60
Ascom Network Testing 1C09
N Diseno Y Arte Digital, SL 1J42 Accel Telecom 2C72 Comsys Telecom & Media - I-New Communicative Solutions 2B82
Ascot International Srl 1A19
N.A.T. GmbH 1B13 Accuver/Innowireless 2B127 ConceptWave Software Inc. 2A112
Astellia 1B08
NEOMTEL 1E05 Ace Technologies Corp. 2F09 Cooler Master Europe B.V. 2A90
AT4 wireless 1H29
NetScout 1G05 AceAxis Ltd 2F07 Coresonic AB 2F13
Automation Engineering Incorporated 1J32
Nexus Telecom AG 1J36 ACT750 2E47 CPC Co Ltd 2C94
Avanquest Software (BVRP) 1B59
Novatel Wireless, Inc. 1A55 ActivNetworks 2E47 Creova 2F49
avinotec GmbH 1B13
NRW.International GmbH 1B01, 1B13 AD4SCREEN 2E47 Crypto Telecommunication Security SA 2F14
Bayer MaterialScience AG 1G49
Nujira Ltd 1C62 ADAPTIT SA 2H61 Crystal Reality LLC 2F69
Benetel 1F17
NVIDIA Ltd 1C34 Adelya 2E47 CTDI GmbH 2H01
Bercut Ltd. 1A45
NXP Semiconductors Netherlands BV 1F14 ADEUZA 2F49 Danish IT Industry Association 2A05
Bluechip Technologies t/a Guardian24 1E67
NXP Software 1A15 ADTECH AG 2B38 Datang Telecom Technology & Industry Group 2H33
Bluegiga 1F62
Olaworks Inc 1E05 Advanced Track and Trace 2E47 Dataport Bilgi Islem Çözümleri San. ve Tic. Ltd. Sti. 2E66
Booz & Company GmbH AV116, 1F51
OnMobile Global Ltd 1F38 Advantech Co. Ltd. 2G38 DATATRONICS, S.A. 2A86
boxPAY 1F17
Open Idea 1H33 Aeon Consulting 2E47 Davicom, a division of Comlab 2A101
brite:bill 1F17
Opera Software 1C44 Aerotel Medical Systems 2C72 DAXIUM 2E47
Busan Technopark (Senior Product Industrial Center) 1E03
OPTICOM GmbH 1B39 AFD Technologies 2E47 DAZA-T ELECTRONICS COMPANY 2J54
Business Oulu 1E31
ORBIT IT Solutions 1B13 Agence Regionale De Developpement Paris Ile -De France 2E47 D-CAT Technologies 2E66
Cambridge Broadband Networks Limited 1G26, 4.3HS30
P3 communications GmbH 1B70 agenceNTIC Bourgogne 2E47 Defne 2H42
Cambridge Consultants Ltd 1E69
Paper Bag Ltd 1E67 AIPTEK International Inc. 2J18 DELTA OHM 2E47
CBOSS 1D06
Parfield Software S.A.E. 1D33 Aktavara AB 2F13 Deltanode Solutions AB 2A23
CCI - COMMUNICATION COMPONENTS INC 1E62
Peter-Service 1A48 Alberta Canada 2A108, 2A110, 2A97-B Desay Electronics (Huizhou) Co Ltd 2A103, 7F97
Celluon Inc 1F07
Phone Fashion 1F59 Alberta ICT Industry Association 2A110 Dhatim 2E47
CERAGON 1D01
Picochip 1E57, 3.1HS127 Allot Communications 2B53 Dialog Semiconductor AV108, 2F28
CEVA 1F33
Polystar Instruments AB 1E04 ALSETT 2E47 Dialoga Group 2C20
Chips & Media Inc 1F07
Powerme Mobile 1J45 Altai Technologies Ltd 2C96 Dicapac Co., Ltd. 2B109
CM International 1C67
Printechnologics GmbH 1J37 AltiGen Communications, Inc. 2D33 DigiMo Group Ltd 2C72
Comarch S.A. 1F20
Project People Limited 1H60 Alvarion 2A114, 2C25 Digital Receiver Technology, Inc. 2B106
CommProve 1H39
PROTEI 1B49 AM3D A/S 2A05 Digitata 2C105
COMPRION GmbH 1G38
PT 1G15 AMD Telecom S.A. 2E07 DingLi Communications Corp.,Ltd. 2E35
Comptel Corporation 1C06
Qualigon GmbH 1B13 AMOS- Spacecom 2C72 Discretix Technologies Ltd. 2C72, 4.7HS22
ComputaMaps 1C17
RADCOM 1D01 ANT+ 2C93 DocDoku 2E47
Comviva 1E01
Radisys 1F01, 1.1HS28 AnyDATA Corporation 2A78 DORIANE 2F49
Contela 1F07
Redknee 1E37, 3.1HS165, 3.1HS171 Apliman Technologies 2J25 Doro AB 2G01
Convergys 1G69, AV69
Revector 1E58 AppBooster Sweden AB and OptiCaller Software 2F13 Dotemu 2E47
Creanord Oy 1E19
Rightware Oy 1E19 Appsfire 2E47 DragonWave Inc. 2A118
Creative Communication Solutions - Cequens 1D33
Roamware Inc 1E44 AppSpotr by CamClic 2F13 DxO Labs 2E47, 3.1HS88
Crucialtec Co., Ltd. 1G39
Rockshore 1E56 APS DIGITECH HOLDINGS LIMITED 2J61 EASTCOMPEACE SMART CARD CO.,LTD. 2H36
CSIT 1E67
Rohde & Schwarz GmbH & Co. KG 1E51 Aptilo Networks 2B117 eb Lab 2E47
cVidya Networks Ltd. 1F05
Rsupport Co., Ltd 1E05 AQUAFADAS 2F49 Echovox 2F49
Cypress Semiconductor Corp 1B12, 1.1HS21
S3 Group 1F17 Aquaways Co., Ltd. 2J20 Elan Microelectronics Corporation 2G33
Dasan Networks, Inc 1E74
SAP AG 1B22 AriadNEXT 2F49 Electro Power Systems SpA 2B104
digame mobile GmbH 1B13
Scottish Development International 1E68 Arkamys 2E47 Elite Mobile 2C10
DigitalAria Co Ltd 1F07
Secusmart GmbH 1B13 Arkivator Telecom 2F13 Elliptic Technologies 2A112
Ditech Networks 1E52
sensewhere Ltd 1E64 Artı Teknoloji Kollektif Sti. 2E66 EMSS Consulting (Pty) Ltd 2B70
Dolby Laboratories, Inc. 1C43, 1.1HS72
SES RFID Solutions GmbH 1B13 Artificial Solutions 2F13, 7F86 Encap 2A67
Dream Chip Technologies Ltd 1E72
Sewon Teletech Inc 1F07 Artilium 2H33 Endstream Communications 2J12
Duesseldorf, City of 1B13
Silent Communication 1F02 Artiza Networks, Inc. 2D49 ephoneNet 2E47
E-Blink 1F61
Silicon Vision 1D33 arvato distribution GmbH 2J09 ERCOM 2D66
ECCO Outsourcing 1D33
Singapore Pavilion (SMa) 1F04 Ascade 2F13 Escaux 2H33
Egypt South Africa for Communications 1D33
SK C&C 1F07 Asentria Corporation 2B87 ESET, spol. s r.o. 2G37
Emblacom Oy 1E19
Smardi (Smart design & research institute) 1E03 ASIATELCO TECHNOLOGIES CO 2H45 ESKADENIA Software 2A62
Emirates Data Clearing House 1F60
Smart Villages Company 1D33 Askey Computer Corp. 2B72 Ethrix 2C62
Enterprise Ireland 1F17
Socowave Limited 1F17 Aspiro 2A67 EUPEN - Kabelwerk Eupen AG 2H33
Entre Marketing Ltd 1E19, 1F62, 4.4HS25
Softforum Co., Ltd 1F07 Atchik-Realtime 2G32 Eurocontracts s.r.o. 2J27
Equiendo Ltd 1F17
Solaris Mobile Ltd. 1F17 ATES Networks 2E47 Euromediterranee 2F49
Escher Group Ltd 1F17
SPB Software Ltd. 1A27, 4.1HS25 ATLANTIS INTERNACIONAL S.L. 2F32 Exalt Communications, Inc. 2F36
ESRI Northeast Africa 1D33
SPB TV 1A70 AtomiZ SA 2E47 Exir Telecom 2C19
Etisal International 1D33
Speechstorm 1E67 AUGMENTED REALITY LAB SL 2H47 eZ Systems 2E47
European Communications Engineering 1E19
Spirent Communications 1C14 Ausonia S.r.l. 2F08 Fält Communications AB 2F13
EVISTEL 1A11
Star Arcade 1E19 austriamicrosystems – TAOS 2H02, 4.5HS14 Feedbox 2C62
EXFO Nethawk 1G55, 3.1HS20
STAR FINANZ GmbH 1B01 Avenir Plastic Cards 2F49 FibroLAN Ltd. 2C62
Exomi Oy 1E19
Starhome GMBH 1E32 Avenir Telecom 2C47 Figen Yazilim Evi Ticaret Limited Sirketi 2E66
F5 Networks 1H21, 1.1HS64
Steepest Ascent Ltd. 1E54 Avertim 2H33 FIME 2E47
FeedHenry 1F17
Stream Media Pte Ltd 1F04 Avoca Technologies Inc. 2A97 Fixmo 2A97
Femto Forum 1G19
SwissQual AG 1A07 Avvasi Inc 2A97, 4.6HS39 Flanders Investment & Trade 2H33
Fjord 1E19
Tagit Pte Ltd 1F04 Awex Barcelona Foreign Trade Office 2H33 Flash Networks 2C53
Foxda International Limited 1G61
Tango Telecom 1F17, 1.1HS59 Awex -Wallonia Export & Investment Agency 2H33 FlexGroups 2A102
F-Secure Corporation 1E19
TAWASOL IT 1D33 Awox 2F49 Flixwagon 2C75
FUJITSU SEMICONDUCTOR LIMITED 1F69, 3.1HS175
Tecnotree Corporation 1C50, 3.1HS187 AWT Walloon Telecom Agency 2H33 Flybits 2A97
FUTURE PRODUCT DESIGN 1J44
Tekelec International SPRL 1F44 Axell Wireless 2C26 Focus Infocom GmbH 2C115
Gigamon LLC 1A03
Tektronix Communications 1D67, 1.1HS36 Azcom Technology 2F01 Forsk 2H18
Giza Systems 1D33
Telecomax VAS for Mobile services 1D33 AzureWave 2C09 Foshan Amplitec Tech Development Co., Ltd 2H69
Globitel/Global Modern Telecom Sol. 1A59
Telenity 1B51 Baboonix LTD 2C75 Foxcom 2C62
GoS Networks 1F17
Tensilica 1F39, 1.1HS70 Baseband Technologies Inc 2A110 Franklin Wireless 2C106
Gyeonggi Technopark 1E03
Testplant 1E60 Beepeers 2F49 Fraunhofer HHI 2E41
Hancom Inc 1F07
The Now Factory 1F17, 1.1HS61 Beepsend AB 2F13 Fraunhofer IIS 2E41
HRS Hotelreservation Service Robert Ragge GmbH 1B13
TIBCO Software SL 1C63 beeweeb 2A29 Fraunhofer-Gesellschaft 2E41
hSenid Software Singapore Pte Ltd 1F04
Tieto Corporation 1F25, 3.1HS153, 3.1HS156, 3.1HS158 Beijing Digital Grid Technology Co.,Ltd 2J69 French Pavilion/Ubifrance 2E47, 2F49
HTC Europe Co Ltd 1D34, Z4.1
T-monet Inc 1F07 Belgium-Belgica 2H33 Frequency 2J01
iBasis 1E32, 3.1HS164
TotalMobile 1E67 BeNomad 2E47 From The Future 2H33
Ibys Technologies S.A. 1G36
TriQuint Semiconductor 1B55, AV97 Berkeley Varitronics Systems 2B80 fSONA Networks Corp 2B73
Imagination Technologies 1D45
tyntec 1B13 Berlin-Brandenburg c/o Berlin Partner GmbH 2D51 Fujian Helios Technologies Co.,Ltd. 2H61
IMImobile Pvt Ltd 1A62, 1B63
Ulticom 1G48 Bewigo Technologies 2E47 FutureCard 2A122
Information Technology Industry Development Agency-ITIDA 1D33
Victory Link 1D33 Birdstep Technology AB 2F13 Futurecom 2B108
initialT Co.,Ltd 1F07
Visa Inc. 1B19 Blackbox Integrated Data Collection 2A108 Fuzhou Rockchip Electronics Co., Ltd 2J65
INOVAR 1F47
ViviTouch (Artificial Muscle, Inc.) 1G49 BLiNQ Networks 2A97 FXI Technologies AS 2A67
Inspire Tech Pte Ltd 1F04
Volubill 1B18, 3.1HS162 bluenove 2F49 GEKA Telecom 2E47
Integration Services and Technologies 1D33
Watchdata Technologies Pte Ltd 1C05,1.1HS32 Bluestreak Technology Inc 2A101 GENBAND 2A07
Intelligent Services Solutions (ISS) 1D33
Webroot Inc. 1G03 Bluwan 2B61 Geoimage 2E47
InterDigital 1D07
WeDo Technologies 1J31, 1J34 BMX Computers 2H33 Gintel 2A67
Intivation 1F53
Wellington Computer Systems Ltd 1E67 BoomeRing Communication (2005) Ltd. 2C72 Gionee Communication Equipment Co.Ltd.ShenZhen 2F29
Invest Korea 1E05
Welsh Assembly Government 1E66 Boost Communications 2F33 GLOBO Mobile S.A. 2C05
Invest Northern Ireland 1E67
Wireless Power Consortium 1F62 BRETAGNE INTERNATIONAL 2F49 GO TO MARKETING COMMUNICATION LIMITED 2J46
Invigo Offshore SAL 1E70
WOYC Ltd 1J42 BRGR Media 2F49 GoNet Systems 2C72
IP Access Ltd 1E02
Xceed Technologies 1A40 Brodit AB 2B124 Goome Interactive 2C72
IPProtocol 1D33
XPAL Power Inc. 1G59 Brussels Invest & Export 2H33 Government of Canada 2A107
Iptune Ltd 1E19
Xpress Integration 1D33 Brussels Invest & Export Madrid 2H33 Groupe Elabor 2E47
Ixia 1E47
YOC AG 1B13 Bulkypix 2E47 Groupe Synox 2F49
Ixonos 1E19
Buzzinbees 2F49 GRUPO ORMAZABAL 2C37
Jampot Technologies Ltd. 1E67
JDSU 1G63, 1.1HS65 HALL 1.1 BYKOD 2E47 GSMK CRYPTOPHONE 2D59
Bytemobile 2B77, 3.1HS113, 3.1HS115 H@ND International 2H59
Jibe Mobile 1A50
42 Telecom C&D Technologies 2B89 Haiku 2E47
Jinny Software Ltd 1E38
(Global Sales & Marketing) 1.1HS29, 1.1HS62 C4-Command & Control 2C72 Hanwang Technology Co., Ltd 2J48
JOT Automation 1E19
Agilent Technologies 1A46, 1.1HS35 Calade Technologies 2F49 haploid 2F49
JumpSurf 1F04
ArcSoft Inc 1.1HS49 CallMyName NTTM 2J42 HOBIM 2B57
Juni 1F07
ARM Limited 1C01, 1.1HS57 Callup Net 2D82 Horizon Globex 2B95
Kaelus 1D68, 3.1HS166
Cypress Semiconductor Corp 1B12, 1.1HS21 CAPPTAIN 2F49 Human Factors International 2B111
Kapsch CarrierCom 1F24
Dolby Laboratories, Inc. 1C43, 1.1HS72 Cardtek 2B28 iBeaken 2H33
Keynote SIGOS GmbH 1F70


EXHIBITOR LISTING


iBwave 2A56 Nomad 3D 2F49 StarVedia Technology Inc 2G70 Do It In Barcelona 2.1B26
ICQ 2C62 Nomadesk 2H33 Stoke, Inc. 2D08 Econet Solar 2.1E57
Idomoo Ltd 2C62 Nordic Semiconductor 2A67 Streamwide 2H50 Elitecore Technologies 2.1A27
Ikivo 2F13, 4.6HS46 novero 2C15 Studio Ama 2F49 Ephone International (S) Pte Ltd 2.1E63
IKT Norge 2A67 NovoSpeech Ltd 2C75 Subex (UK) Limited 2G45 Exadel 2.1A59
IMEC 2H33 Octasic Inc. 2H58 Sud de France Développement 2F49 Fiabee Inc. 2.1B76
implementa gmbh 2H34 Omniware Solutions Inc. 2A97 SUPERTOOTH E.C.E. S.A.S. 2G18 Fiberlink Communications 2.1EZ18
Infinite Peripherals 2D14 Onda Communication S.p.A. 2B17 Surikate 2F49 Flexenclosure 2.1D67
Infobip 2B01 One Smart Star 2C75 Sweden at the Mobile World Congress 2F13 GE Energy Storage 2.1C11
Infonova GmbH 2F12 Ontario Ministry of Economic Development Sweden Mobile Association 2F13 Gemtek Technology Co., Ltd. 2.1C38
InforUMobile 2C72 and Innovation 2A97, 2A112 SWID 2F49 Genie Networks Limited 2.1A14
Innovation Norway 2A67 Opal 2A92 SwingMobility 2F49 GILDEMEISTER energy solutions 2.1E70
INNPU TELECOM-TECHNOLOGY CO.,LTD. 2J64 Open Cloud Ltd 2C88 SYMENA 2C103 Global Certification Forum (GCF) Ltd 2.1E58, 2.1E59
INSIDE Secure 2D88, AV72 Open Sugar 2E47 Synapse Mobile Networks Nordic AB 2F13 Global Payment 2.1D72
Insight SIP 2F49 OpenSignalMaps & Wi-Ex 2J29 Synchronica plc 2A37 GNSS Technologies Inc. 2.1EZ9
Insiteo 2E47 Optiway 2C62 Systematic Paris-Region Cluster 2E47 GOTrust Technology Inc. (GO-TrusT) 2.1C26
Intecs SpA 2B110 Orca Interactive 2C75 SZ Telstar Co., Ltd 2J57 GSMA 2.1A68, 4.6HS13
Intellicore 2F49 Origin GPS 2C62 Tagattitude 2E47 HCL Technologies 2.1A36, 4.4HS19
Intersec 2D15 P.I. Works TR Bilisim Hizmetleri Sanayi ve Ticaret A.S 2E66 Tail-f Systems 2F13 HDMI Licensing, LLC 2.1A42
Intracom Telecom 2C46 P2i 2E58 Talkpool 2F13 HealthAlert App 2.1E65
Invest in Bavaria 2C16 Page Up 2E47 Tam Tam Consulting 2H33 Heliocentris Energiesysteme GmbH 2.1E71
Invest in France 2F49 Panorama Antennas Ltd 2B98 Taqua 2A06 Hidalgo 2.1E60
IP Trade 2H33 Partelec 2E47 TATA ELXSI LTD 2D23 iCreation Inc 2.1B27
iPal Interactive Learning 2A97 Partron 2H04 TazTag 2F49 IGS corporation Limited 2.1B29
IPERLINK 2E47 Pass Solutions 2G16 TD Industry Alliance (TDIA) 2A73 iHealth Lab Inc. 2.1E61
IPgallery 2D82 Penna Reklam Produksiyon Organizasyon TE Connectivity 2A61 InAccess Networks SA 2.1D66
IQSIM 2F49 Yazilim Hizmetleri Tic. Ltd. Sti 2E66 Team Cote D'Azur 2F49 Inceptum d.o.o. 2.1B16
ISKRATEL 2F41 Perceptiva LABS 2E47 TEAMBLOGGER 2H33 INCROSS Co., Ltd 2.1A10
Israel Export Institute & International 2C62, Phaesun France SAS 2F49 TECHFAITH WIRELESS COMMUNICATION 2J21 Indus Net Technologies 2.1C13
Cooperation Institute 2C72, 2C75, 2D82 Phonitive 2E47 TechnoSpin 2C62 INMESOL, S.L. 2.1B61
Istanbul Chamber of Commerce 2E66 pic2world 2C72 Teclo Networks AG 2A14 InMobi 2.1C64
Istanbul Electrical-Electronics, Machinery and Information Picitup 2C75 Tekora 2E47 IPIX 2.1A76
Technology Exporters' Association 2A125 Pixavi AS 2A67 Telco Systems 2D82 ipoque- a Rohde & Schwarz Company 2.1A74
JABLOCOM 2G69 Pixeet 2F49 Telcordia 2B25 iQuest 2.1D34
Jamo Solutions 2H33 PIXOWL INC. 2E47 TeleBilling A/S 2A05 IT Six Global Services 2.1D34
Jasper Wireless 2C110, 4.4HS01, 4.4HS30 Playground 2F49 TeleMessage 2C72 Itude Mobile 2.1E67
JIANGXI JIANGGANGSHAN CKING COMMUNICATION Plugnsurf 2E47 Telena 2A10 IVIO 2.1E91
TECHNOLOGY CO.,LTD. 2J52 Polaroid 2C14 Telepin Software 2A97 Job and Esther Technologies 2.1C49
John Wiley & Sons Ltd 2A100 Pole Star 2E47 Teligent Telecom 2F13 Joyent 2.1A75, 3.1HS90
JPL NASA 2C92 Polycom 2D01, 4.6HS06 Tellabs 2A47 KL Trade Sp. z o.o. 2.1B32
Jungo Ltd 2C75 Pops 2C75 Telmar Network Technology 2G08 Koncar - Electrical Engineering Institute, Inc. 2.1E74
justAd.TV Ltd 2C62 Pordiva 2E66 Tevolys 2E47 Laipac Technology Inc 2.1D63
KATHREIN-Werke KG 2B16 PowerOasis Ltd 2H08 Tierone OSS Technologies Inc. 2A97 Layer 7 Technologies 2.1A79
Kavveri Telecom España SLU 2G20 PRAGMA 2F49 Tongyu Communication Inc. 2C114 Level, Ltd. 2.1D51
Kawet 2E47 Prisma Engineering 2E12 TOPWISE COMMUNICATION CO.,LTD 2J50 Maxcom 2.1D59
KEBTechnology Co., Ltd 2H14 Projektron 2D51 Trango Systems, Inc. 2A126 mCRUMBS GmbH 2.1C60
KINOMAP 2E47 Provence Promotion 2F49 Transatel 2E47 Metis S.A 2.1E68
Komtel Telekomunikasyon Ltd. Sti 2E66 Province of Quebec 2A101 Transfer To 2E47 MicroStrategy 2.1C50, 3.1HS97
Kontron 2A28 PSWinCom AS 2A67 TRANSWITCH CORP 2G63 MobiWork 2.1A81
Lapback AS / Ozonity AS 2A67 Pureagency 2F49 Trendit 2C72 Momac 2.1D58
Largilliere Finance 2E47 Push Science 2A112 Triplay 2C72 MoPub Inc. 2.1A58
LDmobile 2F49 QGate Innovations GmbH 2B39 Trusted Logic 2B12 MoreMagic Solutions, Inc. 2.1D80
Leib ICT 2A116 Qingdao Haier Telecom Co.,Ltd. 2J11 TrustNorway AS 2A67 Movidius 2.1E51, 4.7HS06
Lemonway 2E47 QINGDAO HIPOWER NEW ENERGY GROUP CO., LTD 2H43 Turkcell Technology Research & Development Inc 2B57 NETCOM TECHNOLOGY (HK) LTD. 2.1C81
Life Informatique 2E47 Qosmos 2A70 TXO Systems 2B116 NIS GLONASS 2.1B40
LIN.K 2H33 Qosmotec Software Solutions GmbH 2D49 Ubidyne 2C98 noriba GmbH 2.1D60
LINKRA 2C108 Qowisio 2F49 Ubleam 2E47 NTA GLOBAL 2.1E80
Linktop Technology Co., Ltd 2H62 QuadManage 2C62 UBM TechInsights 2B113 Oblong Industries, Inc. 2.1D16
Linpus Technologies Inc 2B126 Quality Technology Industrial Co., Ltd. 2J51 ULEX Innovative Systems 2F49 Obopay Inc 2.1C85
LitePoint Corporation 2B75 QUTU THERMAL CONTROL SYSTEMS CO., LTD 2B40 Umeox Mobile Limited 2D40 OPENCODE SYSTEMS 2.1B51
LivingObjects 2E47 RAD Data Communications Ltd. 2C72 United Time Technology Co.,Ltd 2J63 Paythru 2.1C75
Lleida.net 2E38 RADWIN Ltd 2C62 Upnext Research 2F49 Pearson 2.1A78
Logia Group ltd 2C72 Raycap 2H56 UTEL 2E47 Pentalog Romania 2.1D34
LOGIWAYS 2F49 RCS Rampal Cellular Stockmarket 2C62 UXP Systems Inc. 2A97 Plexstar Inc. 2.1A21
Loyaltek 2H33 RD-GEO 2E47 VASCO Data Security 2H33 Polaris Networks Inc 2.1B12
Lyrtech RD 2A101 RealVNC Ltd 2E14 Vayosoft Ltd 2D82 Pontiflex 2.1A69
Madgic 2E47 Recommerce Solutions 2E47 V-DOCS 2D20 Powerstorm 2.1E75
Maeglin Software/Pleex 2F49 REVE Systems 2A111 vedicis 2C102 Poynt Corporation 2.1C58
Magicsolver 2A25 REZOPEP - MIDI-PYRENEES' INCUBATOR NETWORK ASSOCIATION 2E47 VeriFone 2D06, 3.1HS129 Preventice 2.1D61
MailVision Ltd 2C62 RF Window Co Ltd 2D28 Vertex Wireless Co., Ltd 2B101 Procera Networks 2.1A39, 3.1HS170
Mapping Control 2F49 Rivierawaves 2F49 Viaccess 2B69 PT. Konten Indomedia Pratama 2.1C15
Mapyourdream 2E47 Roam4Less 2A97 Vidiator 2D05, 3.1HS58 PT. Sarana Maju Lestari 2.1D08
Marben Products 2D03 Robots and Pencils Inc 2A110 ViewSonic Europe 2H10, 3.1HS54 QIWI Ltd 2.1D74
Materna GmbH Information & Communications 2A27 Rohde & Schwarz Topex 2A58 VISICOM 2D29 QUALTEH 2.1D34
Matrixx Software 2F02 RoutoMessaging 2A82 Vision Objects 2H54 Questex Asia Ltd 2.1E94
MCR Media Group 2C72 Ruckus Wireless 2D62 VitalSignals Enterprises Inc 2A110 Racelogic 2.1B11
Me Plus My Mobile 2E47 Runcom Technologies Ltd 2D82 Vivacoeur 2F49 Ranplan Wireless Network Design Ltd. 2.1A05
Media Mobility 2E47 Saguna Netoworks 2D82 Vivatel Co Ltd 2C101 Raylight Soluciones Tecnológicas S.L 2.1E69
Media5 Corporation 2A101 Sandvine Incorporated 2H57 Vizrt 2F37 Rosberg System AS 2.1A85
Mentum 2G15 Sanjole, Inc. 2C100 VMware 2G39 RouteSms Solutions Limited 2.1A24
Mer Telecom 2C72 Sanopolis 2H33 VNL 2B33 Rx Networks Inc 2.1C28
Mercury Mobile Int AS 2A67 Santok 2C31 Voipswitch 2J49 SAFT 2.1D71
Mesaplexx UK Ltd 2E46 SBS SpA 2H07 VSS Monitoring, Inc. 2B115 Seavus 2.1A83
Midi Pyrenées Expansion 2E47 Scan Engineering Telecom CJSC 2B102 VTT Technical Research Centre of Finland 2G12 Sedco 2.1D20
MIND CTI 2D82 ScanBiz Mobile Solutions LP 2C75 W3C 2A31 Sematron España 2.1B25
MIXXIT 2F49 SCS Cluster 2F49 Watch4net 2A101 SHENZHEN SANJUN POWER INDUSTRIES.CO 2.1A19
Mob4Hire 2A110 SDMO INDUSTRIES 2E17 WaveIP 2C72 SLA Mobile 2.1D78
Mobenga AB 2F13 Secfone AG 2J41 Wavion Ltd. 2A114, 2C25, 2C62 SoftLayer Technologies 2.1B72
Mobile Arts 2F13 Selecom 2F49 Wedge Networks Inc. 2A97-B Solacia Inc 2.1C66
Mobile Systems International 2B90 SENSIRION 2C107 w-HA 2B69-C SOTI Inc 2.1C45
Mobile Tag SAS 2E47 Sequans Communications 2G11 Wind River 2A17, 4.4HS02 Stella Doradus 2.1C27
Mobile Token 2H33 SerVision Ltd. 2C72 WIT Software 2C63 Strastar Communications 2.1A13
Mobilead 2E47 SETELIA 2F49 Wondercode AS 2A67 Swissmed Mobile 2.1E62
Mobilemonday Brussels 2H33 Shaanxi XinTong Intelligent Technology Co., Ltd 2B09 Xbrainsoft 2E47 Synchronoss Technologies, Inc. 2.1B82
Mobiletech 2A67 Shanghai BroadMobi Communication Technology Co Ltd 2J55 Xiamen 35.com Mobile Communication Technology CO.,Ltd. 2A120 TELECOM REVIEW 2.1E98
MobilitySector 2A108 Shen Zhen Power Idea Technology Limited 2J56 Xtreme labs Inc 2A97 TeleSemana.com 2.1E96
Mobinets (Mobile Networks Solutions) 2H64 Shenzhen Anycool Communications Co., Ltd. 2H70 Yangzhou Jingcheng Electronics Ltd. Co., 2J70 Telnet Redes Inteligentes, S.A 2.1A34
MobiWeb 2A16 SHENZHEN BLEPHONE TECHNOLOGY CO.,LTD. 2J60 YOUi Labs Inc. 2A97 Tenesol & EDF Groups 2.1E77
MobPartner 2E47 Shenzhen Ephone Communication Technology Co.,Ltd 2J59 Zoom Technologies, Inc. 2C109 Tessera 2.1D32, 3.1HS65, 3.1HS70, 3.1HS71, 3.1HS72
Mobylla 2H33 Shenzhen Gongjin Electronics Co.ltd (T&W) 2J58 The Logic Group Enterprises Ltd 2.1C72
Moimstone Co Ltd 2B26 Shenzhen Huaptec Co., Ltd 2J53
Mondial Telecom 2H33
HALL 2.1 ThinSlices 2.1D34
Shenzhen Konka Telecommunications Technology Co. Ltd. 2F27 Tom Sawyer Software 2.1E83
Moobifun 2E47 ShenZhen SIMTECH Technology Co.,Ltd. 2B100 ADS PROFESSIONAL EVENT 2.1D34 Transilvania Software 2.1D34
Moota Telecom AS 2A67 Shenzhen Wave Multimedia Co.,Ltd 2J15 Aexio Software Sdn Bhd 2.1B22 UMIC Research Centre, RWTH Aachen University 2.1D53
MOOTWIN 2E47 Shyam Networks (A Division of VNL) 2B47 AIRTAG 2.1B77 UnboundID Corp. 2.1B74
More Mobile Relations 2A67 SIAE MICROELETTRONICA 2D54 Airway Technologies 2.1A40 Urban Green Energy 2.1D69
Mosaik Solutions 2D26 Siemens AG CMT 2H53 Anomalous networks 2.1A15 Utiba Pte Ltd 2.1C73
Mpathix 2A97 Sigma Mediterranee 2F49 APPSCEND 2.1D34 V2R VISION TO REALITY 2.1EZ13
Mr Handsfree (TE-Group NV) 2H33 Siklu Communication Ltd. 2C72 Arista Networks 2.1A77 Verivo Software, Inc. 2.1C20
MTI Wireless Edge Ltd. 2B125 Silicon Image 2C06 AROBS Transilvania Sofware 2.1D34 Vineyard Networks Inc 2.1A72
Multicell 2F49 SILIGENCE 2F49 ARTKLIKK 2.1B59 Vire Labs Ltd 2.1C12
myFC AB 2F13 SIMCom Wireless Solutions Co.,Ltd. 2H19 Arvento Mobile Systems 2.1D26 Visual Fan 2.1D34
Myfeelback 2E47 SimService A/S 2A05 ASICBANK Co., Ltd 2.1E56 VisualOn Inc 2.1D24, 4.7HS05
NAMIKI PRECISION JEWEL CO., LTD 2B120 SIRADEL SAS 2G41 Azimuth Systems 2.1D46 ViVOtech, Inc. 2.1C72
Nanjing Wanlida Technology CO Ltd 2D02 Sisteer 2E47 Batterie plus 2.1EZ6 Vogtec 2.1B20
Napatech 2G28 Skiller Games 2C72 Bima 2.1C83 WaveNET 2.1EZ3
Nash Technologies 2E18 SKYFIBER 2B92 BIOMETRY 2.1A85 Wirecard Technologies AG 2.1D75
National Instruments 2B93 SleepRate by HypnoCore Ltd. 2C75 BIT & Pulse Co Ltd 2.1A11 Yangzhou Mastone Communication & Electronics
NAVITEL s.r.o 2H60 Smartadserver 2E47 Bitdefender 2.1C10 Development Co., Ltd 2.1A28
Nedstack PEM Fuel Cells 2C95 Smartcom 2F49 BroadSoft, Inc. 2.1A12, 4.1EHS11 Zoho Corporation (ManageEngine/WebNMS) 2.1B78
Nemotek Technologie 2B112 SMScarrier.EU by interactive digital media GmbH 2G50 CalAmp 2.1A70
Neomades 2F49 SMSGlobal 2C28 Carrier IQ 2.1A33 Hall 3.0 Courtyard
Neonode Technologies AB 2J31 SMSTRADE 2B27 Continua Health Alliance 2.1E64
Neosesame 2E47 SNAPKEYS 2C75 Corning Cable Systems 2.1C09 2Embedcom CY03
NET CHECK GmbH 2D51 SNAPP 2F49 Corning MobileAccess 2.1C07 Abertis Telecom CY25
NetComm Limited 2B119 Sofialys 2E47 Cummins Power Generation 2.1E76 Accenture CY17
Netheos 2F49 Sofrecom 2B69-B Cyberplat LLC 2.1D70 ALBEDO Telecom CY03
Netsweeper 2A112 SOLiD Technologies, Inc. 2C67 Cytech 2.1C62 Andago Ingenieria SL CY22
New Media Network 2A67 Sonus Networks 2C13, 4.2HS25 Datapolice ( Formula Factory BV ) 2.1D10 Aplicaciones y Proyectos Tic (Aptica) CY22
Newfield Wireless 2A66 Spaceyes 2E47 Dension Audio Systems Ltd. 2.1B10 Aviat Networks CY08
Newport Media, Inc 2E33 Sphere 3D Inc 2A97 Developing Solutions, Inc. 2.1EZ1 Barcelona Digital Technology Centre (BDigital) CY03
Nexage 2B103 Spinner GmbH 2C81 Digivive Services PVT Ltd 2.1A73 Barcelona Media CY03
NICE Systems 2B76 SPIRIT DSP 2H11 DMD Mobile Sdn. Bhd. 2.1B71 Bharti Airtel Limited CY02


EXHIBITOR LISTING


Brightstar Corp. CY01 comScore 4.6HS52 eBuddy B.V 7C34 Comverse 8B83
Costales, Fernandez y Asociados SA CY25 CounterPath Corporation 4.6HS21 eGain 7D58 CSG International 8A67
CTTC CY03 Cygnus Broadband 4.7HS27 Endomondo 7E63 Duracell Powermat 8B127
Directorate General for Telecommunications and the Deutsche Telekom AG 4.1EHS14, 4.1EHS15 Enough Software 7D62 emporia Telecom Produktions- und Vertriebs GmbH & Co KG 8A139
Information Society CY03 Discretix Technologies Ltd. 2C72, 4.7HS22 Enterprise Lithuania 7H2 eServGlobal 8A69
EEN-Enterprise Europe Network CY03 D-Link Corporation 4.6HS38 Enterprise Lithuania IT Cluster 7H2 Ezetop Ltd 8C55
Emovilia CY03 Ecrio Inc. 4.2HS36 ETRONIKA 7H2 Gemalto SA 8A102
Etisalat CY20 Entre Marketing Ltd 1E19, 1F62, 4.4HS25 EVP International 7G7 Giesecke & Devrient GmbH 8B65, AV84
Eurostar Mediagroup CY22 Equinix 4.6HS02, 4.6HS05 Fastaxi SL 7E86 Golla Oy 8A50
France Telecom/Orange CY07, 4.7HS56 Facebook 4.6HS22, 4.7HS35, 4.7HS44, 4.7HS46 FeliCa Networks, Inc 7A107 Google Inc 8C25, 8C32
Fujitsu Limited CY15, 3.1HS125, 3.1HS87 France Telecom/Orange CY07, 4.7HS56 Fiksu 7H12 Gree Inc 8A167, 3.1HS19, 3.1HS21
Fundació i2Cat CY03 GCT Semiconductor, Inc. 4.5HS02 Fon Technology 7E69 GSMA Pavilion - GSMA 8C118
Geeksphone CY22 Google Asia Pacific Pte. Ltd 4.6HS49, 4.6HS53 fonYou Telecom, S.L 7F5 Huawei Technologies Co., Ltd 8A159, Z6.1, Z6.2, Z6.4, Z6.5, Z6.6
Genaker CY03 GSMA 2.1A68, 4.6HS13 Forum Telecom, Inc. 7F16 Innopath Software 8C67
GOVERNMENT OF CATALONIA /GENERALITAT DE CATALUNYA CY03 GSMA - Partnership Programme 4.7HS32 Garmin / NAVIGON - a Garmin Brand 7D36 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01
Gowex CY25 HCL Technologies 2.1A36, 4.4HS19 GetJar 7H2 LG Electronics Inc 8B178
GSMA - Embedded House CY13 Hewlett-Packard Company 7C37, 4.6HS04, 4.6HS08, 4.6HS09, GfK 7C69 Morpho, e-Documents 8B76, AV79
IBM CY23 4.6HS11, 4.6HS12, 4.6HS15, 4.6HS17, 4.6HS31, 4.6HS35 Grupo.Mobi 7E71 Motorola Mobility UK Ltd 8A28, 8A51
Ingenia Telecom, S.L. CY22 Ikivo 2F13, 4.6HS46 GSMA OneAPI 7B82 NEC Corporation 8A125, 8A150
INVEST IN SPAIN CY25 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01 HaptiMap 7H14 NewNet Communication Technologies 8A169
JSC Ingenium CY25 Intrinsyc Software International, Inc. 4.7HS01 HeART BIT, Inc. 7A94 Nokia Siemens Networks 8C01
Juniper Networks CY06 Jasper Wireless 2C110, 4.4HS01, 4.4HS30 Hewlett-Packard Company 7C37, 4.6HS04, 4.6HS08, NTT DoCoMo, Inc 8B117, 4.2HS40, 4.2HS42
Mobbeel CY25 Kyocera Communications, Inc 4.5HS04 4.6HS09, 4.6HS11, 4.6HS12, Oberthur Technologies AV66, 8B68
Narada Robotics CY03 LG Innotek Co., Ltd 4.7HS19 4.6HS15, 4.6HS17, 4.6HS31, 4.6HS35 Orga Systems GmbH AV91, 8B70
Naranya CY22 MASTERIMAGE 3D 4.1EHS7 Hidden Brains Infotech Pvt.Ltd 7G4 Powerwave Technologies 8B109
NEAPOLIS CY03 Maxim Integrated Products, Inc. 4.3HS01, 4.3HS05, 4.3HS12, 4.3HS40 HR-Germany / iGRIP 7F10 Qualcomm Incorporated 8B30, 8B53
Panasonic Mobile Communications Co., Ltd. CY31 McAfee International Ltd 4.7HS42 IGTS 7H2 Rich Communications Ecosystem 8C118
Protección Online CY25 Mformation Technologies 1A56, 4.4HS31 Immersion 7C56 Samsung Electronics Co Ltd 8B169, 8B171, 8B175, 8B177, 8C167
Secretaría de Estado de Telecomunicaciones y para Microelectronics Technology Inc. (MTI) 4.6HS57 InMobiles BV 7H16 SanDisk Corporation 8B91
la Sociedad de la Información CY22, CY25 Micron Technology, Inc. 4.2HS18 Innova 7C62 Sicap 8B94
Simfonics Iberia S.L. CY22 MIPS Technologies, Inc. 4.6HS36 InQBarna 7E84 SK Planet Co., Ltd 8A147
SITmobile CY22 Mobile World Capital - Barcelona Conference Centre 4.9HS01 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01 SK Telecom 8A142, 8A147
Sixtemia Mobile Studio CY03 Monotype Imaging Ltd 4.7HS36 InternetQ 7B26 Skyworks Semiconductor SAS 8C132
Solaiemes CY22 MontaVista Software, Inc 4.1EHS16 INTSIG INFORMATION CO., LTD 7E45 Symantec Corporation 8A171
Sybase 365 CY18 Movidius 2.1E51, 4.7HS06 Invensense 7B80 Symsoft 8C72
Telenor Group CY19 Movik 4.7HS14 Itero 7H2 Tecore Networks 8C78
Tempos21 CY03 MtekVision Co., Ltd 4.5HS01 Itinerarium 7F83 Teleca AB 8B79
Ubiqua CY25 Murata Electronics Europe 4.7HS38 iTo, UAB 7H2 TeleCommunication Systems, Inc. 8C115
Unkasoft Advergaming CY25 Nanoradio AB 4.7HS60 J1CK Mobile Systems 7B86 Telefonica S.A. 8A115
Urbiotica CY03 Netbiscuits GmbH 4.5HS11 Jabra / GN Netcom 7E58 Texas Instruments Incorporated 8A84
Vodafone Group Services Ltd CY29 NetLogic Microsystems Inc. 4.5HS44 Japan External Trade Organization (JETRO) 7A84, 7A88, 7A90, ZTE Corporation 8B145, 8C129, 8C139, 8C141
Zain CY21 NetNumber Inc 4.7HS47 7A92, 7A98, 7A103, 7A104, 7A106, 7A107, 7A112
Zed Worldwide S.A. CY22 Jarbull by Globsis 7F20
NTT DoCoMo, Inc 8B117, 4.2HS40, 4.2HS42
jig.jp co., ltd. 7A100
ZONE 3
Zhilabs SL CY22 Nuance Communications, Inc. 4.7HS03, 4.7HS18, 4.7HS20
Polycom 2D01, 4.6HS06 Kaspersky Lab 7B38 Ford Motor Company Z3.2
Hall 3.1 Gallery Pontis 4.5HS29 Krusell 7E68 Qtel International Z3.1
QuantumWave Capital 4.7HS48 madvertise Mobile Advertising 7B102
Actix 8C66, 3.1HS16 RealNetworks Inc 4.0HS19 Mail2World, Inc. 7G9 ZONE 4
Antenna Software 3.1HS172 Red Bend Software 4.3HS50 Malcom 7E73
AuthenTec 3.1HS174 ROUTE 66 4.7HS04 mBlox 7D49 HTC Europe Co Ltd 1D34, Z4.1
AVG Technologies CZ, s.r.o. 3.1HS138, 3.1HS140 S Technologies Ltd 4.4HS03, 4.4HS05, 4.4HS07, 4.4HS09 mediba Inc. 7A90 ST-Ericsson 7D45, Z4.2
BridgeWave Communications 3.1HS86 Samsung Semiconductor Europe GmbH 4.0HS02 Metasite Business Solutions, UAB 7H2
Business Logic Systems 3.1HS186 Scalado 4.6HS27, 4.6HS61 Microgaming Software Systems Ltd 7H20 ZONE 5
Bytemobile 2B77, 3.1HS113, 3.1HS115 Shazam Entertainment Limited 4.2HS12 millenoki ltd 7B33
CelCite 2B13, 3.1HS44 Sierra Wireless AV44, 4.3HS02 milog Inc. 7A88 Ericsson 6E01, 6E30, Z5.1
Cloudmark Inc 3.1HS133 Sonus Networks 2C13, 4.2HS25 MIPI Alliance 7H10
Cognovo Ltd 3.1HS30 Sprint 4.1EHS10 MOBIBASE 7F3 ZONE 6
Colt Telecom 3.1HS26 SRS Labs 4.7HS10 Mobile Systems, Inc. 7E61
Communology GmbH 2B68, 3.1HS112 MobileKing GmbH 7D42 Huawei Technologies Co., Ltd 8A159, Z6.1,
Stollmann E+V GmbH 4.6HS62
Critical Path 3.1HS42 MobOn 7H2 Z6.2, Z6.4, Z6.5, Z6.6
SYNAPTICS INC 4.7HS39
CTI Group 3.1HS50 Syniverse AV105, 4.1EHS8 Mocean Mobile 7B34
Deltenna 3.1HS181 Synopsys 4.2HS15 Mokipay Europe 7H2 Avenue
DigitalRoute 3.1HS04 The Carphone Warehouse 4.1EHS19 Movilway 7B68
Acme Packet AV48
DxO Labs 2E47, 3.1HS88 TM Forum 4.6HS50 Mozilla 7A38, 7B96
ALCATEL ONE TOUCH AV10, AV12, AV32, AV33, AV34
Evolving Systems 3.1HS98 TomTom 4.3HS19 Mubiquo Apps S.L 7B90
ANADIGICS AV83
EXFO Nethawk 1G55, 3.1HS20 Ubiquisys AV92, 4.1EHS12, 4.3HS13 MultiActiva Mobile 7F81
Aricent Group AV86
Export Development Canada 3.1HS93 Verizon Wireless 4.1EHS3, 4.1EHS4, 4.7HS13, 4.7HS15 NDrive Navigation Systems SA 7C70
Atos AV06
Fujitsu Limited CY15, 3.1HS125, 3.1HS87 Vesta Corporation 4.6HS63 NeoSOFT Technologies 7F95
BelAir Networks Inc. AV03
FUJITSU SEMICONDUCTOR LIMITED 1F69, 3.1HS175 VIMPELCOM LTD 4.1EHS5, 4.1EHS6 Neosono 7E85
BICS (Belgacom International Carrier Services) AV47
Fundamo 3.1HS168 VisualOn Inc 2.1D24, 4.7HS05 net mobile AG 7D35
Blippar AV35
Good Technology 3.1HS96 Wi-Fi Alliance 4.6HS48 Neustar AV89, 7A86
BlueRun Ventures AV100
Gree Inc 8A167, 3.1HS19, 3.1HS21 Wind River 2A17, 4.4HS02 NewPace Technology Development Inc. 7F89
Booz & Company GmbH AV116, 1F51
Hitachi, Ltd. 2.1D40, 3.1HS41, 3.1HS51, 3.1HS61 Yulong Computer Telecommunication Nokia Corporation 7H30, 7H40, 7I10
Brightpoint, Inc. AV78
iBasis 1E32, 3.1HS164 Scientific (Shenzhen) Co., Ltd 4.1EHS2 NTT Solmare Corporation 7C44, 6HS84
Carbon Diem AV35
Joyent 2.1A75, 3.1HS90 Octopod, Ltd 7B92
Ciena AV09, AV74
Kaelus 1D68, 3.1HS166 Hall 6 Oonair 7C35
Cisco 8A70, 8A111, AV64
Lime Microsystems 3.1HS100 OPENMARKET 7E42
Convergys 1G69, AV69
MediaTek Inc. 1C58, 3.1HS161 ACI 6HS4 openTrends Solucions i Sistemes S.L 7F93
Dell Marketing L.P. AV23
MicroStrategy 2.1C50, 3.1HS97 Aepona 7E44, 6HS8 OtterBox 7D60
Dialog Semiconductor AV108, 2F28
Mindspeed Technologies 1E57, 3.1HS131 Alcatel-Lucent 6C23, 6C63 Planet Media 7C83
Dialogic Inc. AV114
Movile 3.1HS184 Atlantic Provinces 6HS18, 6HS20 Plunge interactive 7F85
eeGeo lTd AV35
Movius Interactive Corporation 3.1HS126 Brightcove 7G8, 6HS28 Podsimka LLC 7A72
Emitac Mobile Solutions AV25
Nextreaming 3.1HS176 Ericsson 6E01, 6E30, Z5.1 Private Planet 7C30
Freescale Semiconductor AV27
NGMN Ltd 3.1HS114 IMA (Israel Mobile and Media Association) 6C43, 6C50 QITLABS 7D83
Freescale Semiconductors UK Ltd AV35
Nielsen 3.1HS149 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01 Qustodian 7F84
Geonovo Limited AV35
Nomor Research GmbH 3.1HS56 MobiTV, Inc 6HS10 Roambi 7C106
Giesecke & Devrient GmbH 8B65, AV84
Oasis SMart SIM 3.1HS185 NTT Solmare Corporation 7C44, 6HS84 RubicPro Ltd. 7F1
Imperial College London AV35
Packet 1 - Greenpacket Sdn Bhd 3.1HS101 Sony Ericsson Mobile Communications AB 6E01 RUNTASTIC 7F91
INSIDE Secure 2D88, AV72
Peregrine Semiconductor 3.1HS01 Telmap Ltd 7C42, 6HS24 Sennheiser Communications A/S 7D56
Iwireless Solutions AV35
Picochip 1E57, 3.1HS127 Transaction Network Services (TNS) 6HS80 Service2Media 7B35
Location Labs / Safely AV100
PMC-Sierra Inc. 3.1HS08, 3.1HS10 Urban Airship 6HS82 SHIFT inc. 7A106
LSI AV76
Procera Networks 2.1A39, 3.1HS170 ShinobiControls 7G6
Marvell Semiconductor, Inc. AV55
Rambus Inc 3.1HS09, 3.1HS13 App Planet SlashMobility 7E83
Metaswitch Networks AV81
Redknee 1E37, 3.1HS165, 3.1HS171 Sling Media Inc 7E52
AddFleet 7E87 Millennial Media AV42
RGB Networks 3.1HS34 Smaato 7C38
ADEYA SA 7F24 mimoOn GmbH AV109
Sonim Technologies 3.1HS102 SOFT FOR YOU, SL 7F87
Adfonic 7A96 Mobile World Live AV05, AV20
Sycamore Networks, Inc. 3.1HS155 Spicysoft Corporation. 7A98
Adtriple 7E73 Mobilize AV35
Symmetricom, Inc 3.1HS99 ST-Ericsson 7D45, Z4.2
Aepona 7E44, 6HS8 Morpho, e-Documents 8B76, AV79
Tecnotree Corporation 1C50, 3.1HS187 STMicroelectronics 7C18
AGENCE FRANCE PRESSE 7D64 Myriad Group AG AV102
TeleTech 3.1HS147 Synctur 7D87
agmis, UAB 7H2 Neustar AV89, 7A86
TeliaSonera AB 3.1HS31, 3.1HS33, 3.1HS35, 3.1HS36, 3.1HS37 Tajseed Co. Ltd. 7D46
Airpush 7A80 Oberthur Technologies AV66, 8B68
Tessera 2.1D32, 3.1HS65, 3.1HS70, 3.1HS71, 3.1HS72 TeleSoftas UAB 7H2
ALK Technologies Ltd 7C80 Openet AV94
T-GAIA Corporation 3.1HS05 Telmap Ltd 7C42, 6HS24
ANALOG TWELVE Co., Ltd. 7A102 Oracle AV60
Tieto Corporation 1F25, 3.1HS153, 3.1HS156, 3.1HS158 theChanner 7E81
Apadmi Ltd 7C28 Orga Systems GmbH AV91, 8B70
Velocent 3.1HS83, 3.1HS84 Thumbstar 7C28
Apperian, Inc 7G11 PacketVideo AV38
VeriFone 2D06, 3.1HS129 TransferJet Consortium 7D22
appMobi 7E75 Pinger AV01
Vidiator 2D05, 3.1HS58 Upstream Mobile Marketing Limited 7D61
arara inc. 7A92 Renesas Mobile Corporation AV16
ViewSonic Europe 2H10, 3.1HS54 Uwanna Inc 7G10
Artificial Solutions 2F13, 7F86 RFMD AV71
Vlingo 3.1HS24 VALID 7B84
Auris 7F16 Rovi Europe Limited AV90
Volubill 1B18, 3.1HS162 VELTI 7C58
BACKELITE 7D84 SEVEN Networks AV41
Wireless Intelligence 3.1HS85 Vopium A/S 7F12
Baltic Car Equipment 7H2 Sierra Wireless AV44, 4.3HS02
Voxtrot 7A82
SmithMicro Software AV22
Hall 4 Baltic Web Studio 7H2 Vserv Digital Services Pvt. Ltd 7H1
Stream Communications AV35
BCN touch 7E80 WAC Application Services Ltd. 7C82
4G Americas 4.7HS50 BIJUTSU SHUPPAN NETWORK Co., ltd. 7A103 Sub10 Systems Ltd AV35
WIN Information Technology Inc 7B104
Acer Europe S.A 4.1EHS9, 4.1EHS13 BlackBelt SmartPhone Defence Limited 7C28 Syniverse AV105, 4.1EHS8
Wireless Media 7D80
AdaptiveMobile 4.6HS01 BlackBerry by Research In Motion Ltd 7B42 TATA Communications (America) AV99
WorldConnect AG 7B98
Adobe Systems Incorporated 1C31, 4.1HS37 Blinzy Studios 7D81 The Western Union Company AV87
wöwbile Mobile Marketing 7D85
Airvana LLC 4.7HS58 Brightcove 7G8, 6HS28 TriQuint Semiconductor 1B55, AV97
Yospace Technologies Ltd 7D20
Altair Semiconductor 4.6HS23 Business Support Solutions 7C28 Ubiquisys AV92, 4.1EHS12, 4.3HS13
Zyncro 7F82
Amobee 4.3HS15 BuzzCity Pte Ltd 7E47 UK Trade & Investment AV35
Wipro Technologies AV30
Aptina Imaging Corporation 4.5HS16 Canonical 7C87 Hall 8 Wolfson Microelectronics AV95
ASUS Technology PTE. LTD 4.4HS14 CELSYS,Inc 7C44
Atmel Corporation 4.3HS10 Ciklum 7F14 2LK DESIGN LTD 8B192 Wood & Douglas AV35
Audience, Inc. 4.7HS31 CooTek 7C90 Acision Nederland B.V 8A86, 8A93
austriamicrosystems – TAOS 2H02, 4.5HS14 Counterpoint, SL 7F80 Actix 8C66, 3.1HS16
Avvasi Inc 2A97, 4.6HS39 Coyote Systems 7C81 AirWatch 8B110
Aylus Networks, Inc. 4.6HS07 CRI Middleware Co., Ltd. 7A104 Amdocs Management Limited 8B101
Broadcom Corporation 4.1HS02 Deezer 7C86 AT&T 8A77, 8A80
BroadSoft, Inc. 2.1A12, 4.1EHS11 Desay Electronics (Huizhou) Co Ltd 2A103, 7F97 Cellebrite 8B71
Cambridge Broadband Networks Limited 1G26, 4.3HS30 Digimarc Corporation 7B70 Celltick 8B73
Cambridge Silicon Radio Ltd 4.0HS27 Down to Moon 7E82 Cisco 8A70, 8A111, AV64
Citibank N.A. 4.1EHS1 eBay Inc 7D90 CLX Networks 8C72


EXHIBITOR NEWS

MACH, the leading provider of Service attacks, while reducing
cloud-based managed losses caused by human error.
communication services, today Joseph George, Director Fraud
announced the launch of its M2M & Revenue Assurance, MACH,
Revenue Protection Solution, commented: “MACH’s M2M
designed to help M2M service Revenue Protection Solution
providers reduce losses from reduces the impact of fraud to an
fraud and malicious activity on absolute minimum, helping M2M
their networks. Part of its broader service providers to protect
Revenue Protection portfolio, the revenues and ensure services are
new solution helps M2M service correctly billed for.”
providers protect against
fraudulent threats, including SIM Come and visit us at stand 1H49
cloning, call selling, and Denial of or contact us via: info@mach.com

SIM-only is a great low-cost
option to attract new customers,
and is growing in many wireless
markets. Simplifying distribution
and removing handset subsidies
helps to dramatically reduce
customer acquisition costs.
Evolving Systems’ Dynamic SIM
AllocationTM, used by wireless
MACH Revenue Protection Solution Helps

carriers globally, is especially
M2M Service Providers Reduce Fraud Losses

valuable to carriers offering SIM-
only. The ultimate in just-in-time
allocation of resources, it allows a
universal SIM card to be used for
Building

all products, and provisioned only
when first used – dramatically
cutting customer acquisition costs.
a Better

But although the SIM is generic,
the customer needn’t be. Dynamic
SIM Allocation lets the user tailor
SIM-only

their services via their device as CTS, Crypto Telecommunication provides seamless end-to-end built-in SD card 32 GB in encrypted mobile device you have, with NUME
part of the provisioning process. The Security S.A. presents the most protection for you GSM connection, form. NUME uses VoIP technology. you can be sure that all your private
user gets the service they want, and powerful hardware encryption using strong voice, data, SMS, MMS Encrypted communication between information, transactions and
Offer

the carrier ensures the right tariff – device – NUME. NUME, a small and E-mail encryption. It has users can be established via 3G conversations are secured.
prepaid or contract - is applied. portable dual-processor encryptor, compatible implementations for network or through CTS company
can be connected via Bluetooth or Windows, MacOS, Apple iOS, SIP server, using direct Internet Come and visit us at 2F14 or
Evolving Systems - Hall 3.1 Suite cable to any mobile telephone, Android, Symbian, Blackberry access via Wi-Fi or WiMax. So contact us: www.nume.ch,
98 - DSA@evolving.com tablet PC or standard PC. NUME operation systems. NUME has a wherever you are, whatever modern info@nume.ch
World's first

Migration to 4G networks With its modular architecture,
presents both opportunities and the Jinny 4GMC can act as a CS/PS
portable

challenges to mobile operators: SMSC, an SMS Router, an IP-SM
While LTE provides better Gateway or an SMS Store. Each
spectrum utilization and module can scale independently
answers the demands for the depending on the requirements. A
voice and

increasing mobile broadband rules engine allows configuration
traffic, it has no circuit-switched of routing, filtering and charging
voice and SMS support. This actions using a very simple web-
requires an IMS overlay to based interface.
data encryptor

provide equivalent services to Without needing additional
the subscribers. hardware or software, the Jinny
The transition to All-IP requires SMSC provides a wide range of
massive investments and will take features that enable operators to
years to finish. During this period, boost customer loyalty and
the challenge to the operator is to messaging revenues, like
manage a hybrid, circuit-switched personal black/white lists,
and packet-switched network in forward, auto-reply and Closed
such a way that customer User Groups.
experience is maintained. The 4G SMSC is founded on
The Jinny 4GMC has native Jinny’s distributed componentised
support for both IMS and 2G/3G architecture, which supports the
circuit switched networks. This industry-leading performance,
provides a seamless customer high availability and cost-effective
experience regardless of the scalability for which Jinny
network they are attached to: from products are known.
Jinny Demonstrates the Next

store-and-forward capabilities to
personalization and charging. It Come and see a demonstration
Generation of IP-Ready Messaging

also simplifies the network of the Jinny 4G Messaging
architecture, bypassing the need Centre in Hall 1, at Stand 1E38,
for a separate IP SM Gateway. or visit www.jinnysoftware.com.
at Mobile World Congress


EXHIBITOR NEWS

Procera¹s PL20000 is the industry¹s PL20000 offers network operators a
first 100GE capable Intelligent Policy no compromise solution that enables
Enforcement (IPE) platform, with massive growth and without
support for up 320 Gbps of throughput sacrificing scalability or service
in a single system, and multi-system creation capabilities. The PL20000
performance scaling up to 5 Tbps.It is removes previous limitations for

designed for the most stressful subscriber provisioning, policy
network deployments, with the interactions, policy enforcement,
performance and capacity to handle charging, application identification,
up to 10M subscribers with fully analytics, and congestion Visit Procera at
personalized services in a policy management that constrained www.proceranetworks.com or in
enforcement configuration. The network services and profitability. Hall 2.1 Stand# 2.1A39

Polystar, a leading supplier of Polystar’s future proof and
New PacketLogicTM

Service Assurance, Network powerful product portfolio will aid
Monitoring and Test Solutions, is Yoigo vision of delivering high
PL20000 - Provide carrier-

selected by the Spanish mobile quality mobile services to the
operator Yoigo (owned with a Spanish market. Apart from giving
scale personalized

share of 76% by TeliaSonera) to Yoigo full visibility of the network
supply network-wide Signalling performance and services quality,
Monitoring and Service Assurance Polystar reporting tool Jupiter also
services and grow your

solutions, ensuring end-to-end adheres to the important Spanish
service quality. Polystar’s products SETSI regulation’s quality KPIs.
business

have proved to conform to all
technical requirements and will be Come and visit us at stand
deployed on Yoigo’s network, 1E04 or contact us via
replacing the existing system. MWC2012@polystar.com

JDSU introduces PacketPortalTM, providers, no longer limited by business, monitoring or
an industry first using a revolutionary information blindspots, can address management application.
Polystar Selected by

cloud approach to intelligence the issues of driving costs down, PacketPortal now lets you see
collection. By decoupling data maximizing the customer experience the network the way your
capture and filtering from and delivering exciting new tailored customers experience it.
Yoigo for End-to-End

management and analysis, JDSU is services. Powered by an open value-
able to dramatically reduce the cost, creating platform combined with a Visit the JDSU Booth in Hall 1,
Service Assurance

size and complexity of information comprehensive partner model, stand 1G63 to find out more
collection bringing unprecedented PacketPortal delivers the right about the unique PacketPortal
and massive scale. Now service intelligence at the right time to any solution or visit www.jdsu.com
JDSU
PacketPortalTM
Redefining
Customer,
Content &
Network
Intelligence

500 Million

Come talk to the company that has complete solution that enables
provided advanced mobile device mobile operators, managed
Devices…Managed™

management in the field for the most service providers and enterprises
demanding customers in the world— to remotely manage, support and Fujitsu is showing the new quad- there, experience Fujitsu features Come and visit our stand at
over 500 million devices managed— secure all types of mobile devices core ‘superphone’ with ultra-fast like waterproof performance for ‘Courtyard CY15’ or contact us
and more being supported every day. across all network types. OS, along with the world's thinnest yourself. Fujitsu is the one via the Fujitsu website
500 million devices—that is why 6.7mm waterproof Smartphone, Smartphone maker with vertically (www.fujitsu.com)
Mformation® Technologies Inc. is Come and see us at Mformation’s and much more. You will be able to integrated manufacturing, a global
the leading global provider of stand: in Hall 1, Stand A56, or touch and try all the incredible new ICT presence and comprehensive
mobile device management contact us at Smartphones and tablets by Fujitsu expertise ranging from
(MDM) technology, offering a cathy.ducker@mformation.com. at the Fujitsu stand. While you're supercomputers to tablet PCs.
Fujitsu Delivers Virtuoso Performance


EXHIBITOR NEWS

A new consumer survey, willing to spend more, if operators
commissioned by Comptel engaged with them more.
Corporation, the leading vendor of Comptel offers solutions which
Customer Engagement software, combine the ability to collect a large
has revealed that two-thirds of amount of data, make sense of them
consumers feel neglected by their through advanced analytics, and take
mobile operators and that almost engaging action through policy
half are likely to churn within the control, charging or service fulfilment.
next two years as a result. The
survey also reveals how For a copy of the research
consumers in United Kingdom, results, please visit Comptel

France, Germany and the United (www.comptel.com) at booth
States would be more loyal and #1C06.

Wi-Ex, a leading provider of
LifeVibes multimedia software Gingerbread, and video editing for consumer and commercial mobile
now features in 2 out of 3 Android- Honeycomb. Most recently, it has signal boosters for the home and
powered handsets. That’s 200 greatly simplified the integration office, is showcasing its zBoost
Survey Reveals Customers

million devices! The development of LifeVibes VoiceExperience for European product line including the
of multimedia framework Ice Cream Sandwich. You can hear zBoost-ONE UMTS 3G Signal Booster
Need More Love From

solutions has been key to bringing LifeVibes VoiceExperience for and zBoost for home and office.
multimedia to Android devices. yourself on the NXP Software zBoost eliminates mobile phone
Their Mobile Operators

And, as an OHA member, NXP stand Hall 1, A15. Make a real-life notspots by increasing the mobile
Software played a significant role. call and hear the amazing clarity signal indoors and eliminating
It started by contributing to the of LifeVibes noise suppression, dropped calls. With zBoost, users
audio effects framework in echo cancellation and HD Voice. can take full advantage of voice,
data and Internet services on their
iPhone, Blackberry, DROID,
smartphone and other connected
devices including iPad and tablets
including 3G high-speed data and
video, instant messaging, pictures
and more at home and in the office.
Discover why LifeVibes

Visit us at stand 2J29
Or at www.Wi-Ex.com/MWC2012
software is big in
Android devices
zBoost Your Mobile

MIPI Alliance today announced a
battery interface for mobile devices
Phone Notspots

which improves consumer safety,
battery performance, lessens the
battery’s environmental impact. The
robust, scalable and cost efficient
single-wire communication
interface is the first standard to
address these key issues. Mobile The RFMD® RFRD730x RF
device users can now look for smart platforms bring together ultra-
batteries with longer lifetime, safe, efficient PA families and high
environmentally-friendly battery performance switch and antenna
chemistry as well as increased management products into a
safety through temperature complete RF reference design
MIPI® Alliance

monitoring and decreased risk of for LTE smartphones, tablets,
counterfeit products. Plus, ultra books, and M2M devices.
Enables Smart, Safe,

members of the mobile device The RFRD730x family of RF
ecosystem – OEMs, chipset platforms delivers a quantum
Performance-Enhanced

suppliers, battery slave IC suppliers leap improvement in transmit
and battery pack manufacturers – power efficiency and LTE
will benefit from a commonly harmonics management versus
Batteries for

accepted battery interface that previous generation solutions.
saves design and manufacturing The RFRD7301 provides a
Mobile Devices

complexity, reduces chipset space Hall 7, Stand 7H11 complete RF platform for
and improves cost margins. For MIPI® is a registered mark of simultaneous voice and data
more information, go to MIPI Alliance, Inc. transmission architectures (SV-
Complete Mobile RF

www.mipi.org/BIF . To see a LTE), while the RFRD7302
working demonstration of the Media Contact: provides world HSPA+ and North For further information or to
Reference

specification, visit the MIPI Alliance Marcia Barnett American LTE coverage. Other request a meeting with RFMD at
booth in Hall 7, 7H11 at Mobile 214-868-8861 variants are available for various MWC, contact us at
Designs

World Congress. marcia.barnett@mipi.org frequency band requirements. kingram@rfmd.com


PROGRAMME

DAY 2 Tuesday, February 28, 2012
Keynote 4: Mobile Cloud: The Home of the Future
Conference Sessions
Exploring the Mobile Cloud Embraces Mobile Cloud
11:00 - 12:30 14:00 - 15:30
Keynote 3: Mobile Operator Strategies in Location: Hall 5 - Auditorium 1 Location: Hall 5 - Room 6
Developing Markets
As individuals and enterprises become increasingly mobile, the Mobile cloud services, ranging from email, messaging and storage
9:00 - 10:30 demand for online storage, delivery and access of content and solutions to gaming applications are increasing rapidly. What’s more,
Location: Hall 5 - Auditorium 1 availability of services is exploding. This is a mobile cloud world, a the user experience in the home is extending; cloud services are
world where one’s entire life must be accessible remotely and being accessed by multiple media devices using both mobile and
The positive impact of mobility on developing economies is well
instantly from any device of choice. In this scenario, players across fixed line connections. While this choice is potentially empowering
documented, and as the number of global mobile connections
the industry, including regulators, must collaborate to address the for the user, it can create a fragmented user experience as the
continues to grow, many of the additional connections will come
challenges of technological reliability, online privacy, user safety as delivery of content may not always extend to all the user’s devices.
from the developing world. But bridging the digital divide is about
well as cultural barriers. In the end, users’ demand to have personal How can the user pay for cloud content once, but access the same
more than merely providing access to mobile phones.
clouds, be it for entertainment or work, will pose a number of content seamlessly on multiple devices in the home, regardless of
How have operators tailored their business models to thrive in a challenges for all participants in the ecosystem, including whether using a mobile or fixed line connection?
world where economic constraints are most harsh? How have the governments.
This session will explore what mobile network operators and other
services they have provided helped to enrich the lives of consumers
How will the mobile industry deliver a seamless service experience service providers can do to ensure that the user remains at the
and communities? What impact will mobile have on users who are
while dealing with this new paradigm where all our content is centre of the cloud experience as cloud content and media devices
accessing the internet for the first time? How can this spur a new
stored online? Where are we in terms of readiness and ability to continue to proliferate.
wave of innovative services and help the developing world to
offer reliable and affordable cloud services? And which are the
continue its upward trend of economic inclusion?
biggest hurdles to overcome as these services become widely
The CEOs of many of the world’s leading operators will share their adopted worldwide? Mobile Advertising: Mobile in the Marketing
insights and pioneering work in this developing world in a keynote
CEOs from across the value chain will discuss the future of the
Mix - Does Having an App Count?
which will challenge conventional wisdom and paradigms from the
mobile cloud, its requirements and drivers, and innovations we can 14:00 - 15:30
developed world.
expect to see in the coming years. Location: Hall 5 - Auditorium 3
Mobile has the potential to be all things to all men when it comes
KEYNOTE SPEAKERS:
KEYNOTE SPEAKERS: to advertising. Big screens and fast networks mean mobile can
MODERATOR: compete for eyeballs with TV and movies; search puts it up against
MODERATOR: the fixed internet; SMS and messaging are possible replacements
Siki Mgabadeli,
Stuart Carlaw, CRO, ABI Research for direct mail. But is such a blanket approach the right one? What
Freelance Anchor & Producer, SAFM
is the ‘right’ use of mobile in advertising? Does the contextual
Ben Verwaayen nature of mobile actually mean that we should be talking about
Sunil Mittal
CEO marketing, not advertising?
CEO & MD
Alcatel-Lucent This session will ask how mobile should fit into a brand’s cross-
Bharti Airtel
platform marketing strategy. It will consider how we should
John Chambers conceptualise mobile, whether in terms of its potential to create a
Santiago Fernández Valbuena
Chairman & CEO short term splash or to build and support long-term consumer
Chairman & CEO
Cisco engagement.
Telefónica Latin America
René Obermann
Jo Lunder
CEO
CEO
Deutsche Telekom
VimpelCom

All details correct at the time of going to print. Please visit the Information Points at Mobile World Congress for any updates or changes to the Conference programme.


PROGRAMME

DAY 2 Tuesday, February 28, 2012
Mobile Applications: Building for Tomorrow - Mobile Cloud: Cloud & Network Intelligence Mobilising the Retail Business
The Evolution of App Development 16:00 - 17:30 16:00 - 17:30
14:00 - 15:30 Location: Hall 5 - Room 6 Location: Hall 5 - Room 5
Location: Hall 5 - Auditorium 2 In recent years operators have struggled against the threat of It’s not news that mobile technologies are making a huge impact on
The changes in the app-development environment have been many disintermediation from disruptive Over The Top players and the the retail business. Instant price comparison, mobile payment
and varied over the last few years. The journey from 2007, when prospect of being relegated simply to ‘pipe’ status, dumb or not. technologies, competitive online alternatives and the convenience
the market that didn’t even know what apps were, let alone really Today, technology trends offer operators the chance to gain renewed appeal that mobility brings to the casual window-shopper have
use them, to where we are today has already seen the rise and fall relevance for their customers. surely changed the way we all shop and this industry works.
of several development platforms. This fluctuating landscape has The increasing convergence between networks, IT and cloud By leveraging on better knowledge of consumer behaviour,
forced developers to make difficult choices about what to develop capabilities offers operators many new ways of understanding their demographics and context, retailers are developing more attractive
for which platform. Plus it’s getting harder and harder for individual customers, networks and services. This in turn opens up a wealth of ways to improve the overall shopping experience, all the way from
apps to stand out as they become victims of their own success. opportunities to deliver smarter services, engage in timely ways with inventory management - one of the most important secrets of the
This session will look at the current app development landscape and customers and identify cost savings. trade - to mobile payments and transactions and it seems that the
will examine the emerging trends that will shape the future smartphone revolution has just started to redefine the retail business.
The visibility and control enabled by combining cloud
ecosystem. Speakers will discuss the drivers for change, the value of methodologies with extra intelligence in the network will be vital to This session will bring together executives from different players in
HTML5 versus developing for native platforms and the problem of reclaiming a share of customers’ attention and wallets. This session the mobile retail ecosystem to discuss the latest trends and drivers
discovery. They will also look beyond handset-based apps to mobile examines practical experiences at the cutting edge of such activities that are shaping this revolution.
apps for TV, for cars etc, and will consider what the ecosystem and and looks at where such capabilities will lead.
business models for non-handset and cross-platform apps look like.
Mobile Enterprise: Maximising Workforce
Mobile Advertising: Context is King - Productivity in the Age of Consumerisation
Mobile Health: Emerging Markets -
Advertising & Marketing with Mobile Social 16:00 - 17:30
Partnerships for Growth
Media Location: Hall 5 - Auditorium 2
14:00 - 15:30
Location: Hall 5 - Room 5 16:00 - 17:30 The enterprise is becoming increasingly mobile - and personal. The
Location: Hall 5 - Auditorium 3 lines between work and personal lives are blurring; the use of
The emerging economies present a challenge for mHealth equal to, but personal mobile devices in the workplace is adding to the
different from, the more mature health markets. Many regions lack It’s no surprise that, given mobile’s inherently personal nature, it has
grown quickly to be a major channel for social media. This complexity for enterprise IT departments which must manage this
robust health infrastructures and even basic health care provision, proliferation of personal mobile devices and ensure device security.
which presents considerable difficulties in improving locals’ health. But willingness of users to engage with mobile social networking offers
real opportunities for brands to create contextually relevant In light of this growing consumerisation of IT, how can enterprises
the lack of legacy health systems and universal healthcare support may most effectively mobilise securely? Are bolt-on mobile enterprise
mean that the benefits of mobile health can be felt in the emerging messages for their customers.
solutions sufficient, or is it necessary to integrate mobile solutions
economies much sooner than in the developed nations. Advertisers are already getting get a grip on PC-based social media: deep within the enterprise’s infrastructure fabric? What is clear is
There is no one-size-fits-all model for bringing these benefits to eMarketer predicts social network advertising revenues to reach that enterprise mobility needs to offer a compelling user experience.
people on the ground but it is generally agreed that partnerships US$10 billion in 2013, almost double the $5.5 billion forecast for
2011. But the personal gets more personal and the contextual more This session will showcase examples of solutions that are
will be a fundamental feature. The varied capabilities – commercial, successfully mobilising the enterprise. It will also discuss the
technical, regulatory, cultural - needed to deliver fully realised contextual with mobile, so marketers still have a lot to contend with
before marketing via mobile social networks really lives up to its challenges faced by mobile network operators and other service
mHealth services means that no single player can do it on their providers in rolling-out mobile enterprise solutions in the age of IT
own. potential.
consumerisation and will ask how enterprises can most effectively
This session will consider how partnerships will work in the This session will ask how the combination of presence and social utilise mobile technologies to maximise workforce productivity.
emerging markets to deliver successful mHealth services. It will context that mobile offers can be used for brand advertising. It will
discuss the efficacy of existing mHealth projects and consider how ask whether audience targeting and relevance is more assured via
to build sustainable mHealth business models for low and middle the mobile channel, and how the mobile social media approach can Mobile World Live Keynote
income countries. fit with a wider advertising campaign.

18:00 - 18:45
Location: Hall 5 - Auditorium 1
The Mobile World Live keynotes will once again feature the industry’s
leading lights, sharing their visions for the future of mobile technology.
These special stand-alone evening sessions are a break from the traditional
format, and are the only Mobile World Congress conference sessions to
be broadcast live over the internet and via Mobile World Live TV.
In 2010’s inaugural Mobile World Live Keynote, Google’s executive
chairman Eric Schmidt famously proclaimed Google’s new strategy
of putting “Mobile First!”
The following year saw Eric Schmidt return to give an update on
the meteoric rise of Android and emphasised the importance of LTE
and cloud computing to the future of new mobile services and
innovative technologies.
Make sure to once again join Google’s executive chairman Eric
Schmidt for what promises to be another excellent and thought
leading contribution to the Mobile World Live keynote programme.

KEYNOTE SPEAKER:
Eric Schmidt
Executive Chairman
Google


CONGRESS IN PICTURES


APPS NEWS

Ford announced that its
AppLink smartphone app
voice-control system will be
available globally. The
technology allows users to
By Steve Costello

control their smartphone
apps in the car using voice
control via the SYNC
By Tim Ferguson

connectivity suite that
connects to smartphone
using Bluetooth. Ford said it
plans to work closely with
developers to provide the best

services through AppLink.

Jibe Mobile said it had
delivered the first developer
application based on joyn,
the GSMA-backed effort
Apps GSMA calls for

enabling mobile apps with
NEWS IN BRIEF... forget is the consumer doesn’t care.

support for rich
If you build something that fits one
players

communication features. The
purpose really well, if that’s HTML5
Ford reveals in-car
efficient apps

company is showcasing eight
or something else, it doesn’t matter.”
voice control app
debate

compatible products, built
Head of Telefonica’s BlueVia, Jose

using its Jibe SDK, running
Valles, said the increase in internet-
HTML5

on the Vodafone network.
connected devices will make HTML5
web apps more relevant but not to the relatively low amount of data traffic.”
potential extent that web apps will be wiped
out. “I don’t think [HTML5 is] going to he GSMA announced an
A driver behind this is the spread of
“network unfriendly” applications that
kill native apps but there is going to be
T initiative to help manage are not optimised for mobile networks,

By Steve Costello
a migration of the percentage of growing data volumes and which have unique requirements and
evelopers and businesses usage of the applications to HTML5.” signalling demands generated by constraints that are not present in the

D debated the potential of
HTML5-based apps to
replace their native siblings at
Session moderator, IDC analyst
Scott Ellison, meanwhile suggested
that native apps will always be one
smartphones.
The organisation has created a
developer’s guide which it said will
fixed internet.
Backing the efforts, a taskforce of 22
operators has been created, which will
Congress yesterday. step ahead of web apps. “As we see help ensure applications are “more work with “all areas of the mobile
Speaking on the ‘Mobile HTML5 begin to catch up to native user and network friendly,” supported application ecosystem,” including
Applications: Apps for All - How OS capabilities, the native OSes will by the launch of a Smarter Apps developers, platform providers, app
Apps are Changing our Lives’ evolve again,” he said. Challenge intended to drive the store owners, handset makers and
Jibe claims session, TripAdvisor VP, Mobile However, FT.com MD Rob development of efficient mobile apps. network equipment providers.
joyn first Partnership, Nathan Clapton, said Grimshaw argued that HTML5 It was noted that the well Operators involved include Bharti
the fact the apps are “so well does have the potential to replace documented consumer demand for Airtel, KT, NTT Docomo, Orange,
established in the consumer mindset native apps. FT.com replaced its apps has “resulted in a greatly Rogers Communications, Telecom
around the world” means it will be iOS native app last year, replacing it increased signalling load at the Italia, TeliaSonera, Verizon Wireless,
tough for web apps to outcompete with an HTML5 web app, which has network level, compared with the VimpelCom and Vodafone.
them. “I think on a technical level proved popular. The company has
there are certain functions that also boosted revenue from the app
native apps provide much better as a result, with Apple no longer
than HTML5,” he added.
CEO of apps analytics firm
taking a cut from subscriptions.
“HTML5 will take down native WhatsApp passes 2B
Distimo, Vincent Hoogsteder,
agreed that native apps will survive.
“I don’t think [HTML5] will kill
apps. Why do you need a native app
if it can all be done on the web?
Apps are the aberration, not the
message per day mark
native apps. What we sometimes web,” he said.

By Matt Ablott
essaging apps company

China Mobile touts China Mobile now has 169
million of its 655 million
M WhatsApp has seen its
users sending more than 2
billion messages per day, Jan

apps platform strategy subscribers registered on the
platform. Some 115,000 apps are
available on the store and Li Yue
Koum, the company’s CEO, told
Congress yesterday.
“It’s been a really humbling
said that it had clocked up 670 experience to witness that, and to
million downloads to date. understand that so many people
“Compared with Apple we have a are relying on something we built,”
long way to go, but it shows the he said. The company passed the 1
potential,” he added. “We are the billion mark in October 2011. not until it was evolved from its
gateway for selling services in the Koum described the core basic premise – to send status
Chinese market.” features of WhatsApp as “basic updates to contacts – that it
But it’s not just about selling apps. Li messaging, group chat and media became a success. Discussing the
Yue said the platform was also using sharing.” However, usability is also original incarnation, Koum said:
enabling services such as a job a key consideration, with the “we built it, we really loved it, we
creation scheme for college graduates, executive noting that “we also got no traction whatsoever.”
which is live across 2,000 universities worked hard to make sure that it’s After moving toward a more
with 3.7 million registered users. really simple, and worked hard to traditional messaging proposition,
Sharing the stage with Li Yue, make sure that the application is “overnight, we saw just huge,
AT&T Mobility CEO Ralph de la always working correctly.” huge uptake and user response –
Vega also outlined how the US Cross-platform support has been it was great.”
operator was reaching out to apps a key part of WhatsApp success, Koum said that the reasoning
Launched in 2009, Li Yue said developers. “We need to embrace with Koum noting that it currently behind its adoption of a
hina Mobile president Li Yue that Mobile Market had developers and treat them like our supports six platforms. He said that subscription business model was

C used his keynote address at
Congress yesterday to talk
up the importance of its Mobile
“fundamentally changed
revenue model” as China Mobile
embraces what he called a “smart
our customers,” he said. “We not
waiting for developers to come to
us – we‘re going to them.”
the company has “worked really
hard” to enable this – “if you have
iPhone, or BlackBerry, or Android,
two-fold: user experience – “people
don’t wake up every morning and
say they want to see more
Market apps platform to enable the channel” strategy. “Mobile Market To this end, de la Vega cited the or Nokia, or Windows Phone, you advertising” – and to avoid the need
world’s largest mobile operator to has become a crucial platform for AT&T Foundry developer centres can message with your friends.” to amass subscriber information.
reach out into new market us both as a cooperation platform up and running in California, Texas Although the app is now seeing “We don’t really want to collect any
segments. and a way to sell to users,” he said. and Israel. some considerable success, it was data about our users,” he said.
StripADnyukoplus.pdf 1 2012/01/26 13:17:59


APPS NEWS

Jon Summers,
SVP, App & SVC Services, AT&T

By Steve Costello

Time: 14:00

What will be the theme of your presentation?
I’ll be talking about how AT&T is moving network services into the cloud, and
making them addressable by turning them into platforms and exposing them
as APIs. We’re exposing our tools and capabilities to developers, so they can
build innovative apps and services much faster than previously possible.

How do you see the role of the operator in the apps ecosystem?
Brightcove’s App Cloud

At AT&T, we have a fast, widely-available network, top-tier cloud
Q&A r

infrastructure, and developer tools and APIs that are second to none. By
making all these capabilities available to developers and start-ups that might
gains push notifications

have minimal resources, we can accelerate the pace of innovation and deliver
the great new apps and services that our customers expect.
Building for
and analytics

Why should developers look to work with operators rather than aligning
with a platform play?
Tomorrow - The

We aren’t necessarily looking for exclusive arrangements with developers.
Evolution of App

But we do bring capabilities to which developers might otherwise not have
access. AT&T offers developers the opportunity to create and refine their
Development

apps on the full range of mobile platforms.
loud content services

C

In addition, our network knowledge has enabled us to create developer tools,
company Brightcove today

such as the recently-introduced Application Resource Optimizer, that allow
announced an update to its

programmers to fine-tune their apps to be as data- and energy-efficient as
App Cloud platform, which is

possible. We will continue to innovate with new capabilities that enable
designed to enable digital media

developers to take full advantage of the AT&T Network.
and marketing companies to build

We are really positioning ours to be the most open, secure, and feature rich
and operate cross-platform native

network when it comes to enabling application innovation.
apps for iOS and Android
smartphones and tablets.

Which technologies do you think will be important in next-generation apps?
The new release provides additional

Cloud is a major driver and enabler in mobile apps, from the consumer level
capabilities in two areas: content

to the enterprise. At our annual developer summit in January, we announced
analytics and push notifications.

several new cloud offerings, including the Cloud Architect solution and our
Ashley Streb, VP of technology

support for the OpenStack ecosystem. Our solutions enable developers to
for the company, told Mobile World

both run their apps in the AT&T Cloud while also leveraging our Cloud
Daily that with the analytics tools, is “trending hot” in order to enable content. “This really helps you fine-

platform to access a variety of network and billing APIs. We also announced a
“we’re looking at enabling real-time further, targeted promotion. tune you strategy in terms of sending

beta version of our Developer Center For Health offering. The Developer
insight into how content is being The push messaging tools enable out notifications,” he continued.

Center ForHealth is an open set of developer tools and infrastructure for
consumed by users within the app.” content providers to send messages to Brightcove announced general

building connected fitness- and health-related apps.
This can be used to track how many consumers, either targeting their entire availability of App Cloud in

By Steve Costello
times videos have been watched, customer base, or segmenting based November 2011. While Streb

Are customers demanding cross-screen apps, rather than discrete
images viewed or articles read, so on criteria such as geographic location declined to provide details of its

products for different platforms?
that content providers can see how or users who have not opened an app uptake, he did state that “we are

Yes, which is why we’ve been announcing several new products in this area.
the audience is interacting. in a certain period of time. very happy with the progress. We

Earlier this month, we launched the AT&T U-verse App for iPad which allows
“There’s a bunch of different Integrated analytics delivers real- have successful customers with

users to link their iPad with a U-verse receiver to get info about shows and
ways we envision people leveraging time feedback on the number of apps that are live in the store, who

access to the U-verse programming guide and DVR scheduling. Qualifying users
this information,” Streb continued, messages delivered, the number are realising a lot of benefits from

also can watch hit shows and movies on their iPad using their in-home Wi-Fi.
for example to track material which opened, and user interactions with the having a good app strategy.”

Do you think apps will ever be a significant profit generator for an operator?
Great apps are valuable because customers expect them. What’s more, they
SKT: cross
apps which have previously been

expect those apps to take full advantage of the network capabilities, while
commonplace.

being data- and energy-efficient. By making our resources available to
According to the executive,
platform

developers, they can build those great apps, which in turn results in customer
HTML5 “holds the promise to

growth. That strategy is paying off. In the fourth quarter, AT&T set a new
break the app distribution silos of
key to

record with 9.4 million smartphones sold, nearly double the number sold in
iOS and Android platforms,” noting

the third quarter and 50 percent more than the previous quarterly record.
that mobile operators are among

extending those supporting the technology.
“However, HTML5 is still far

app appeal

By Steve Costello
from becoming a replacement for
native applications. Therefore,
native applications will co-exist
where higher performance and
deeper access to hardware are
required,” he continued.
he adoption of cross- SK Telecom has its own app

T platform and cloud
technologies to “broaden the
purview” of apps will be a major
store, called T store, which in South
Korea is open to customers of rival
operators, with the executive noting
topic in the industry in the coming that the store has been “recognised The company also has T store
months, Hoojong Kim, SVP of the to be well-organised and superior to operations in international markets
Global Technology Research other stores” available in the such as China and Japan, where it
Institute at SK Telecom, told Mobile market. While serving customers of does not have an operator business,
World Daily. its competitors, he also noted that meaning it had to “change perspective
These developments will be “the other operator which competes and re-organise the strategies.”
accompanied by the increased against us in the Korean market “We have to put a lot of resources
availability of apps featuring submitted some apps in T store, and efforts, in the process of
integration with social networking and even use the T store as a marketing and advertising, to
and real time communication channel of marketing and a way of distribute the T store to all the
services, in place of “standalone” contacting with consumers.” mobile handsets,” he concluded.

and control over how apps use lead of mobile operators and consider across the entire ecosystem to
GSMA he GSMA, supported by
their personal information.
Operators including Deutsche
how they can adopt the guidelines.”
The operators will use the privacy
ensure we deliver a secure
environment that respects the
unveils app
privacy
T leading mobile operators in
Europe, has published a set
of global privacy design guidelines
Telekom, France Telecom-Orange,
Telecom Italia, Telefonica, Telekom
Austria Group, Telenor, TeliaSonera
guidelines in their own branded apps.
“Today’s announcement is a
good first step in establishing best
privacy of mobile consumers,”
said Anne Bouverot, Director
General of the GSMA.
for mobile app development. and Vodafone are involved in the practices for our industry. We The launch follows a
The intention is to provide users initiative, and “it is hoped other parties encourage an active dialogue and consultation across the wider
guidelines with better transparency, choice in the mobile ecosystem will follow the broad support of these guidelines mobile ecosystem.


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