The document discusses the expectations and needs of students and businesses for cost-effective, useful services, particularly focusing on marketing USB-related products. It details various marketing strategies, projected sales, and other business considerations, highlighting the unique selling propositions that differentiate the service. An income statement and cost structures are also mentioned, indicating a breakeven analysis and projected profitability.

1. start

3. What did we want?

5. Part-time

6. Part-time
Enjoy

7. What do people want?

8. What do we want?
we = students

9. Free

10. Free
Useful

11. Free
Useful
Easy

12. students
???

13. students
businesses

14. What do businesses
want?

16. Students

17. Cost-effective
Students

18. Cost-effective
Measurable Students

19. Cost-effective
Measurable Students
Reassurance

20. Cost-effective
Measurable Students
Reassurance

23. What do we do?

24. How many of you like
free stuff?

25. Ever used a USB Key?

27. Demonstrate

30. Track results

31. Track results
Appears every time

32. Track results
Appears every time
Ads cannot be deleted

34. Uniqueness

35. Uniqueness
Location

36. Uniqueness
Location
Usefulness

38. Secondary usage

39. Secondary usage
Learn about community

40. Secondary usage
Learn about community

41. What makes us
different?

49. Expensive

50. Ineffective

51. How is it made?

66. 19 Business days
Rush orders possible
MFN Status with US

67. How do we market it?

68. How do we market it?

70. Businesses

71. Businesses
Professional and
personal

72. Businesses
Professional and
personal
Voice concerns/
expectations

73. Businesses Students
Professional and
personal
Voice concerns/
expectations

74. Businesses Students
Professional and Frosh Week
personal
Voice concerns/
expectations

75. Businesses Students
Professional and Frosh Week
personal
Hip booth and
Voice concerns/ team
expectations

76. Businesses Students
Professional and Frosh Week
personal
Hip booth and
Voice concerns/ team
expectations
Upbeat music

77. Does it meet our goal?

78. Conservative Moderate Optimistic

79. Moderate

81. Moderate - 1st year
Sales 50 ads
Net Sales Can$62,500
Net Profit Can$9,124

82. Moderate - 1st year
Sales 50 ads
Net Sales Can$62,500
Net Profit Can$9,124
Breakeven
Sales 43 ads
Operating Expenses Can$53,376

84. No debt financing

85. No debt financing
No variable cost

86. No debt financing
No variable cost
No line of credit

87. no-no-no = win-win-win
The Office S02 E21

88. Where are we going?

89. How do YOU fit in?

90. ?

91. end

92. E xhibit 16 ! Income Statement
!""#$%&'$()*(+,"#-#./)01$(2&'3'".)
42#5(+&(1)!"+#6()7&%&(6("&)
8#2)/(%2)("1'".)9+&#:(2);<=)>??@)
!""#$%&'() *()"+,-.&'-+ !""#$%&'() /(0+,.&+ !""#$%&'() 1%&'$'"&'2
!"#$% &'()*+,+-* &++++++++
-./)**0** &'()*+,+)* &++1(/)**0** +&'()*+,+.* &++++2./)**0**
34$5"6789+:,4$8%$%
;<%6+<=+><<?%+@7%657AB6$? &)0'.+,+'*C+D &++++++++
)'/.**0** &++)'/.**0** &++++)'/.**0**
@$45$E7"67<8 &+++++++++++++-'.0)F &++++++++-'.0)F &++++++++++-'.0)F
;"G4B%+H$86 &')*+,+)+?"I% &+++++++++++++.)*0** &++++++++.)*0** &++++++++++.)*0**
J5BEC+H$86"# (*0F)+K+'**+CG+,+*01F &+++++++++++++++2F0F) &++++++++++2F0F) &++++++++++++2F0F)
+L<5+J5BEC+M'012N9#/+.O''+
>"% G7#$%N9#/+('ENG7#$P+ &+++++++++++++++'10*Q &++++++++++'10*Q &++++++++++++'10*Q
!6"67<8"5I ()*+AB%78$%%+E"5?+,+R!@+*0*( &++++++++++++++++++
.0-2 &++++++++++++.0-2 &+++++++++++++++
.0-2
J5"S$# &+++++++++++++++)*0** &++++++++++)*0** &++++++++++++)*0**
T7%E0+:,4$8%$% &+++++++++++++++)*0** &++++++++++)*0** &++++++++++++)*0**
U"8C+EV"59$% &(*NG<86V &+++++++++++++'(*0** &++++++++'(*0** &++++++++++'(*0**
+&'.0F)+786NG86V/+(.0F)+
J$#$4V<8$+W+X86$58$6 6$#NG6V+ &+++++++++++++(.)0Q* &++++++++(.)0Q* &++++++++++(.)0Q*
J<6"#+34$5"6789+:,4$8%$% &++++++++
)-/-.10-1 &++)-/-.10-1 &++++)-/-.10-1
Y$6+X8E<G$+U$=<5$+J", &++++++M')/2.10-1P &+++++
F/'(-01Q &++++-Q/'(-01Q
*based on quote at this quantity. Source: Daniels, Marina. "USB Quote Request." E-mail interview. 26 Jan. 2009.

93. E xhibit 16 (continued)
!""#$%&'$()*(+,"#-#./)01$(2&'3'".)
42#5(+&(1)!"+#6()7&%&(6("&3)
!""#$%&'() *+,+ !""#$%&'() *+,,
!"#$% &'()*+,+-* &+'**.***/** &'()*+,+'() &++
')0.()*/**
12$3"4567+8,2$6%$%
9:%4+:;+<::=%+>5%435?@4$= &A/0(+,+')B+C &+0D.E**/** &A/0(+,+(*B &++++D(.A**/**
>$23$F5"45:6 >:##G+H+I::4J &+++++++E'K/)D &+++++++++E'K/)D
&')*+,+)+="G%+,+E+
9"L2@%+M$64 &')*+,+)+="G%+,+(+F"L2@%$% &++++
'.)**/** F"L2@%$% &++++++'.)**/**
(*/D)+H+(E-+BL+,+
N3@FB+M$64"# (*/D)+H+')*+BL+,+*/0D &+++++++'(A/A) */0D &+++++++++'-)/'K
O:3+N3@FB+P'/0-Q7#.+KR
O:3+N3@FB+P'/0-Q7#.+KR''+ ''+L5#$%Q7#.+
<"% L5#$%Q7#.+('FQL5#$S &+++++++++'0/*A ('FQL5#$S &++++++++++++
'0/*A
()*+?@%56$%%+F"3=+,+T!>+ ()*+?@%56$%%+F"3=+,+
!4"45:6"3G */*( &+++++++++++K/E- T!>+*/*( &++++++++++++++K/E-
N3"U$# &+++++++E**/** &+++++++++)**/**
V5%F/+8,2$6%$% &+++++++'**/** &+++++++++')*/**
I"6B+FJ"37$% &(*QL:64J &+++++++(A*/** &(*QL:64J &+++++++++(A*/**
&'K/D)+564QL64J.+(K/D)+ &'K/D)+564QL64J.+
N$#$2J:6$HW64$36$4 4$#QL4J &+++++++(K)/A* (K/D)+4$#QL4J &+++++++++(K)/A*
N:4"#+12$3"4567+8,2$6%$% &++++
K(.'-*/-0 &++++D).)D'/)-
X$4+W6F:L$+I$;:3$+N", &++++
(K.-'D/'A &++++0*.0)-/A(
*based on quote at this quantity. Source: Daniels, Marina. "USB Quote Request." E-mail interview. 26 Jan. 2009.

94. E xhibit 18
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42#5(+&(1)6%-%"+()7,((&)
03)%&)8+&#9(2):;<)=>>?)
!"#$%&'()*'% +",%&()% -.)*/*$)*0
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!($5 6789 @AAAAAA:;<;:;=>? 6789 @AAAA;B?<CBB=?> 6789 @AAAA;BD<D::=DB
EF$*#%$$AG%H*$)&()*"# @AAAAAAAAAAAAA
IB=BB @AAAAAAAAAAIB=BB @AAAAAAAAAAAAA
IB=BB
7%$$JAK%.&%0*()*"# @AAAAAAAAAAAAA
;>=BB @AAAAAAAAAAAAAAL:=BB @AAAAAAAAAA;>=BB @AAAAAAAAAAAAAAL:=BB @AAAAAAAAAAAAA
;>=BB @AAAAAAAAAAAAAAL:=BB
2"M)N(&% @AAAAAAAAAAAA
>BB=BB @AAAAAAAAAAAA
>BB=BB @AAAAAAAAAAAA
>BB=BB
E"")5A(#,A8#*M"&/ @AAAAAAA?<BBB=BB @AAAAA
?<BBB=BB @AAAAAAA?<BBB=BB
7%$$JAK%.&%0*()*"# @AAAAAAAAAA?BB=BB @AAAAAAAA><OBB=BB @AAAAAAAA?BB=BB @AAAAAAAA><OBB=BB @AAAAAAAAAA?BB=BB @AAAAAAAA><OBB=BB
K"PPQ @AAAAAAAAAA;;;=:O @AAAAAAAA;;;=:O @AAAAAAAAAA;;;=:O
7%$$JAK%.&%0*()*"# @AAAAAAAAAAAAAAAD=DC @AAAAAAAAAAAA
;BI=>: @AAAAAAAAAAAAD=DC @AAAAAAAAAAAA
;BI=>: @AAAAAAAAAAAAAAAD=DC @AAAAAAAAAAAA
;BI=>:
4")(PA1$$%)$ @AAAAAA:L<>?D=D; @AAAA;BI<CDL=IB @AAAA;B:<IL>=O:
3R8S4T
K"#()%,A!(.*)(P @AAAAAAAAAAAA
;;;=:O @AAAAAAAAAAAA
;;;=:O @AAAAAAAAAAAA
;;;=:O
E%H*##*#HA!(.*)(P @AAAA;BB<BBB=BB @AAAA;BB<BBB=BB @AAAA;BB<BBB=BB
G%)(*#%,A3(&#*#H$ @AAAU;D<:OI=?IV @AAAAA
C<;>?=IL @AAAAA?L<;>?=IL
7%$$JAK&(N*#H$ @AAAAAAAAAAAAAAAAAW @AAAU><>:B=C;V @AAAU>D<DC>=O?V
3#,AG%)(*#%,A3(&#*#H$ @AAAAA
U;D<:OI=?IV @AAAAAAAAI<:L>=O? @AAAAAAAA:<D?B=C;
4")(PA-N#%&$XA3YF*)Q @AAAAAA:L<>?D=D; @AAAA;BI<CDL=IB @AAAA;B:<IL>=O:
!""#$%&'$()*(+,"#-#./)01$(2&'3'".)
@2%A'".3)B(2)4%2&"(2)
!"#$%&'()*'%A>BBC +",%&()%A>BBC -.)*/*$)*0A>BBC >B;B >B;;
@AAAAAAAAAAAAAAAAAAAAAAAAAAAAAW @AAAAAAAAAAAAA>:D=;; @AAAAAAAAAA?<;CC=BC @AAAA:IC=?D @AA
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95. @AAAA;BB<BBB=BB @AAAA;BB<BBB=BB
@AAAU;D<:OI=?IV @AAAAA
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@AAAAAAAAAAAAAAAAAW @AAAU><>:B=C;V @AAAU>D<D
@AAAAA
U;D<:OI=?IV @AAAAAAAAI<:L>=O?
@AAAAAA:L<>?D=D; @AAAA;BI<CDL=IB
!""#$%&'$()*(+,"#-#./)01$(2&'3'".)
@2%A'".3)B(2)4%2&"(2)
!"#$%&'()*'%A>BBC +",%&()%A>BBC -.)*/*$)*0A>BBC >B;B >B;;
@AAAAAAAAAAAAAAAAAAAAAAAAAAAAAW @AAAAAAAAAAAAA>:D=;; @AAAAAAAAAA?<;CC=BC @AAAA:IC=?D @AA
D<I:I=O?

96. Price Suggestions from businesses
!""#$%&'$()*(+,"#-#./)01$(2&'3'".)
453'"(33)%"1)62'+'".)!"&(2(3&)
) ! !
453'"(33) !"&(2(3&) 0$(2%.()
7'--'%83) "#$%&! !'!!!!!!!!()*++!!
0-%11'") ,&-! !'!!!!!!!!()+++!!
95:3);%'2)<)=%>(?5@) "#$%&! !'!!!!!!!!!!!.++!!
6(2A(+&)!8%.() ,&-! !'!!!!!!!!/)+++!!
6'+%"&()B(3&%52%"&) ,&-! !'!!!!!!!!!!!0*+!!
C5&#"?C'23&) ,&-! !'!!!!!!!!()1++!!
=#".#-'%")D2'--) ,&-! !'!!!!!!!!()1++!!
*("("E%58:3) ,&-! !'!!!!!!!!!!!1++!!
F(2#"'G5() 23! !
) ! !
0$(2%.()62'+() ) )H))))))))IJKKL))
=(1'%")62'+() ) )H))))))))IJKML))
E xhibit 14