The document provides guidance for a music video assignment. It includes sections for idea generation, research, pre-production planning, and organization. Some of the key elements covered include developing ideas for the video, researching other music videos, creating storyboards and shot lists, assessing location options and equipment needs, and contingency planning for potential issues. The overall goal is to fully plan out the proposed music video before going into production.
The document analyzes existing album covers, noting trends in their designs. Many covers feature a central image of the artist to identify them. Some use abstract art instead of images. Text is often bold and large to stand out. Color schemes aim to be cohesive and reflect the artist's brand. Unconventional covers can be effective at generating intrigue. Overall, there is diversity but simple, eye-catching designs generally work well across genres.
The document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos, including entertainment, branding, and sales. It also discusses strategies used by different types of artists. Task 2 covers styles, techniques, and conventions used in music videos, such as camerawork, editing, technical developments, and genre conventions. Task 3 involves analyzing a minimum of three music videos, drawing on concepts from the previous two tasks. The document emphasizes using examples and illustrations to support points and encourages adding extra slides as needed.
Music video couresework research completeFelixStanton
This document provides an overview of a case study assignment on music video production. It outlines three tasks to complete: 1) discussing the purposes and strategies of music videos, 2) examining styles, techniques and conventions of music video production, and 3) analyzing three specific music videos considering points from the first two tasks. Guidelines are provided for completing the case study, including using images from video examples and adding extra slides as needed. Task 1 questions explore core purposes of music videos and branding strategies. Task 2 focuses on technical elements like camerawork, editing, and developments in the genre.
Advertisement and Album Cover Annotation Exampleslpgsmedia
This document provides instructions for an assignment analyzing conventions of music CD covers and advertisements. Students are asked to find examples of conventional CD covers and advertisements, one each for a solo artist and band. They should annotate the examples, identifying conventions and explaining how they relate to the artist's persona and target audience. Examples are provided of conventions like the artist's image, song lists, and design elements that appeal to different genres and audiences.
This document provides guidance for a case study assignment on music video production. It includes 5 tasks to complete:
1) Understanding the purposes and strategies of music videos.
2) Exploring styles, techniques and conventions used in music video production.
3) Conducting a case study analysis of at least 3 music videos considering points from tasks 1 and 2.
4) The document also provides learning outcomes, assessment criteria, and tips for completing the case study. It encourages using examples and linking to external videos to support points.
This document provides information about the electro-pop/electro house genre of music. It discusses the history and development of electronic music starting in the 1970s with the invention of the Moog synthesizer. It then outlines some of the most popular artists in the genre, including Kraftwerk, Afrika Bambaataa, Madonna, David Guetta, Kesha, Gym Class Heroes, and LMFAO. The document also describes how electro-pop music is produced using electronic devices like synthesizers, drum machines, and software. It provides an example of the electro-pop artist Kesha and one of her most popular songs "Tik Tok".
The music video will tell a personal story about the artist's struggles with mental health and how their father helped pull them out of a dark period. It will show the father sitting with the artist and showing old photos to remind them of happier times. The video aims to show that people are never alone and to give hope to others facing similar challenges. It will be filmed using a phone and tripod at the artist's grandmother's house, with the artist and father as characters, to recreate how the father supported the artist in real life. The video links to the chosen song, which is about trying to help a loved one overcome a breakup and mental health issues.
The document discusses various album covers for indie rock artists and analyzes design elements and stylistic choices that indicate the genre. Common elements highlighted include:
1) Artists are often not featured prominently or at all on covers, instead focusing on artistic imagery.
2) Covers frequently use desaturated black and white tones or soft color palettes that connote the genre's retro influences and emotional sound.
3) Quirky borders and close-up shots of artists help identify them and suggest an alternative style.
The document analyzes existing album covers, noting trends in their designs. Many covers feature a central image of the artist to identify them. Some use abstract art instead of images. Text is often bold and large to stand out. Color schemes aim to be cohesive and reflect the artist's brand. Unconventional covers can be effective at generating intrigue. Overall, there is diversity but simple, eye-catching designs generally work well across genres.
The document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos, including entertainment, branding, and sales. It also discusses strategies used by different types of artists. Task 2 covers styles, techniques, and conventions used in music videos, such as camerawork, editing, technical developments, and genre conventions. Task 3 involves analyzing a minimum of three music videos, drawing on concepts from the previous two tasks. The document emphasizes using examples and illustrations to support points and encourages adding extra slides as needed.
Music video couresework research completeFelixStanton
This document provides an overview of a case study assignment on music video production. It outlines three tasks to complete: 1) discussing the purposes and strategies of music videos, 2) examining styles, techniques and conventions of music video production, and 3) analyzing three specific music videos considering points from the first two tasks. Guidelines are provided for completing the case study, including using images from video examples and adding extra slides as needed. Task 1 questions explore core purposes of music videos and branding strategies. Task 2 focuses on technical elements like camerawork, editing, and developments in the genre.
Advertisement and Album Cover Annotation Exampleslpgsmedia
This document provides instructions for an assignment analyzing conventions of music CD covers and advertisements. Students are asked to find examples of conventional CD covers and advertisements, one each for a solo artist and band. They should annotate the examples, identifying conventions and explaining how they relate to the artist's persona and target audience. Examples are provided of conventions like the artist's image, song lists, and design elements that appeal to different genres and audiences.
This document provides guidance for a case study assignment on music video production. It includes 5 tasks to complete:
1) Understanding the purposes and strategies of music videos.
2) Exploring styles, techniques and conventions used in music video production.
3) Conducting a case study analysis of at least 3 music videos considering points from tasks 1 and 2.
4) The document also provides learning outcomes, assessment criteria, and tips for completing the case study. It encourages using examples and linking to external videos to support points.
This document provides information about the electro-pop/electro house genre of music. It discusses the history and development of electronic music starting in the 1970s with the invention of the Moog synthesizer. It then outlines some of the most popular artists in the genre, including Kraftwerk, Afrika Bambaataa, Madonna, David Guetta, Kesha, Gym Class Heroes, and LMFAO. The document also describes how electro-pop music is produced using electronic devices like synthesizers, drum machines, and software. It provides an example of the electro-pop artist Kesha and one of her most popular songs "Tik Tok".
The music video will tell a personal story about the artist's struggles with mental health and how their father helped pull them out of a dark period. It will show the father sitting with the artist and showing old photos to remind them of happier times. The video aims to show that people are never alone and to give hope to others facing similar challenges. It will be filmed using a phone and tripod at the artist's grandmother's house, with the artist and father as characters, to recreate how the father supported the artist in real life. The video links to the chosen song, which is about trying to help a loved one overcome a breakup and mental health issues.
The document discusses various album covers for indie rock artists and analyzes design elements and stylistic choices that indicate the genre. Common elements highlighted include:
1) Artists are often not featured prominently or at all on covers, instead focusing on artistic imagery.
2) Covers frequently use desaturated black and white tones or soft color palettes that connote the genre's retro influences and emotional sound.
3) Quirky borders and close-up shots of artists help identify them and suggest an alternative style.
The document analyzes several album covers from electronic rock bands such as Awolnation, Pendulum, The Rapture, How to Destroy Angels, and The Prodigy. It discusses common conventions across the covers including dark color palettes that fit the genre, lack of band images, use of effects and editing, prominence of band names, and subtle references to technology. The covers generally aim to attract younger audiences through modern, plain but futuristic designs while representing the bands' unique sounds and themes.
The document analyzes the album covers of several hip hop/rap artists including Snoop Dogg, Jay-Z, and 50 Cent. It discusses how the covers use symbols and imagery that align with hip hop conventions to portray the artists as wealthy and powerful. These symbols include flashy jewelry, luxury cars and homes, drugs and money. The positioning and lighting of the artists is also described as emphasizing their dominance and larger-than-life public personas. Bullet holes, gang symbols and dark color schemes further position the music as tough or dangerous. Overall, the covers are found to rely heavily on stereotypical representations of the hip hop/rap genre.
The document discusses album covers for Adele's "21", Ne-Yo's "Year of the Gentleman", and Susan Boyle's "I Dreamed a Dream". The Adele cover features a simple black and white image showing her natural beauty. The Ne-Yo cover uses colors to create a palette and shows him in a suit. The Susan Boyle cover title represents her dream to succeed in music and features her transformed glamorous image.
The digipak for Rihanna's album "Loud" uses pinks and blues throughout to connote beauty and feminism, reflecting Rihanna's image as a desirable, pretty woman. The front cover is a close-up of Rihanna's face with red hair and lipstick, emphasizing her beauty. Inside, Rihanna is depicted stretched against a bed of roses, showing vibrancy associated with the album's up-tempo music. The two disc images also feature roses.
The album artwork shows the artist provocatively dressed on a beach towel, giving off a "california vibe" to match the album title. Her bold hair color and the artwork's summery feel suggest carefree music for relaxed listeners. The imagery aims to highlight the type of people who would enjoy the music.
The title "Teenage Dream" indicates youthful songs to appeal to a young audience. A collaboration with Snoop Dogg aims to introduce new elements and fans from different genres. The single "California Girls" ties in with the carefree, provocative imagery often associated with Californians. The record label selects popular artists, so being signed is a positive sign for the music.
The document provides guidance for completing a case study on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos, such as entertainment, branding, and sales promotion. Task 2 covers common styles, techniques and conventions used in music video production, including cinematography, editing, technical developments, and genres. Task 3 involves analyzing a minimum of three music videos considering the information from Tasks 1 and 2. The document emphasizes showing examples and linking points to further evidence when completing the case study.
The document provides an analysis of album covers, CDs, and websites for albums by Selena Gomez, Drake, and Taylor Swift. For each album, the analysis examines elements like the color scheme, typography, images, and how they relate to the theme and message of the album. The target audiences are identified as teenage girls for Selena Gomez and Taylor Swift based on the styles portrayed, and teenagers and young adults for Drake based on the themes in his music. Overall, the document analyzes how visual design elements of album covers and marketing communicate messages to fans.
The document provides ideas and options for designing a music video, album package, and magazine advertisement for an indie rock band. For the music video, it discusses potential locations, concepts, techniques, mise-en-scene, target audience, and examples. For the album package, it covers color scheme, font, digipak layout, CD/DVD design, and magazine advertisement layout. The goal is to craft a package that represents the band's style and appeals to their target audience of young indie rock fans.
This document analyzes and summarizes the album artwork for several albums, including Drake's Nothing Was the Same, The Weeknd's Starboy, and Stormzy's Gang Signs & Prayer. For Drake's album, the artwork depicts him as a child and as an adult to represent his journey, and uses colors of white and blue to symbolize themes in the songs. The Weeknd's album uses bright colors to depict contrasting emotions, with him in dark colors to represent mystery. Stormzy's album depicts him as Jesus at a dark last supper to represent religious and betrayal themes addressed in the songs.
The document analyzes several album covers and a concert poster. It discusses how the visual design elements of each cover - including the background, imagery, typography, color schemes, and composition - relate to the musical artists and genres. Key themes addressed across the covers include power, calmness, edginess, and representing the artists' brands and styles of music. The poster is also analyzed for how its imagery, fonts, and included information promote the musical act in a genre-appropriate way.
The document summarizes research on the album covers of three popular albums from 2012-2013: fun.'s "Some Nights", Bruno Mars' "Doo-Wops and Hooligans", and Adele's "21". It analyzes the visual design elements, color schemes, photos, and typography used on the front and back covers of each album's digipack and how they relate to the mood and themes of the music.
The back cover of the album continues the color scheme and imagery from the front cover. The main image from the front is split down the middle, with the track list in between. This draws attention to the list of songs. The plain white background helps the black text for the track list stand out as the focal point. Information on the spine matches the front cover for easy identification when stacked. The consistent style and colors tie the front and back covers cohesively together.
1. The relationship between this album cover and other material by the artist is consistency in color scheme, font style, and direct images of the artist to create a recognizable brand identity.
2. The cover image features the artist prominently, using contrast and sizing of text to draw attention, representing wealth through clothing and vehicles common to the genre.
3. The layout is simple with a full-page image and minimal text on the sides to avoid clutter while clearly showing genre characteristics through imagery.
The document analyzes and compares the Arctic Monkeys and The Kooks bands based on their target audiences, album artwork, website designs, and music video styles. For the Arctic Monkeys, the target audience is described as 15-28 years old and their album covers and website tend to use plain colors and fonts to make the key elements stand out. Their music has evolved over time and their names and lyrics reflect their attitudes. For The Kooks, their target audience is 15-25 and they aim to appear laid back with their relaxed indie music, hoodies and jeans fashion, and album covers and website that feature them standing out against plain backgrounds.
The document provides information about music video production, including the purposes of music videos, styles and techniques used, and a case study analysis. It discusses how music videos aim to entertain, promote the artist's brand, and increase sales. Common techniques include different camera shots and editing to set mood. Genre conventions also influence visual style. The case study analyzes several Katy Perry videos, noting examples of intertextuality, camerawork, and how they represent pop music conventions while challenging gender norms.
This document analyzes and compares the album artwork designs of several indie artists. It discusses common trends in indie album art, such as experimental designs that break conventions and focus more on mood and themes than the artist's face. Specific album covers are examined in detail, noting design elements like color schemes, photography styles, font and text treatments, and how these visual elements relate to the artist's brand, music genres, and themes. Overall trends of establishing consistent visual identities through repeated design motifs across multiple album releases are also described.
The document analyzes the cover design of Rihanna's album "Talk That Talk". It discusses the following key points in 3 sentences:
The main color scheme is black and white to resemble a newspaper and juxtapose the front and back covers. Rihanna's image on the front uses bright colors matching her pop music style. Her logo is prominently placed in the top left corner as the main selling point.
The summary analyzes the CD album cover for Rihanna's "LOUD" album. It notes that the title is written in Arial font across the bottom of the white album cover. This draws the focus to the main image of Rihanna with red hair and lipstick, symbolizing strong emotions that relate to the album title. The close-up shot emphasizes her femininity and allure. The use of red connotes the passionate, sensual nature of the R&B/soul music on the album based on tracks like "S&M" and "California King Bed". The cover appeals to both men drawn to its sexuality and teenage girls who may idolize Rihanna.
The document discusses designing a CD sleeve for a music genre of the student's choice. It outlines examining existing CD covers in different genres to understand conventions. A survey was also conducted among classmates to learn that bright colors, clear imagery from above of a crowd are preferred over dark colors and ambiguity. The feedback also indicated having the album name larger than the artist name.
The music video for Icona Pop's song "Manners" uses various camera shots and editing techniques to portray the artists as dominant figures. Close-ups of their faces emphasize the lyrics where they command someone to return to them. Fast edits and bright colors create an upbeat atmosphere that matches the electro-pop genre. While the video promotes Icona Pop, it provides a negotiated reading by not fully connecting the visuals to the lyrics.
The document provides guidance for a music video assignment, including sections on idea generation, research, potential techniques, and conventions. It suggests selecting a song and generating three ideas for the video, researching other music videos by noting camera work, editing, and more, and planning which conventions will be used, such as locations, costumes, and camera angles. The final idea chosen is for the song "Riptide" by Vance Joy, an upbeat indie pop/folk song about a coming-of-age love story.
The document provides details for a music video assignment, including research on techniques, conventions, and potential ideas. It discusses three initial ideas for the assignment - animation, animation with filmed footage, and chroma key. Research is presented on Taylor Swift's music videos and their characteristics. Potential songs are listed and research is shared on techniques, including shots and effects. The final idea selected is the song "Somos" by Alok and Melim, with biographies provided for both artists.
The document analyzes several album covers from electronic rock bands such as Awolnation, Pendulum, The Rapture, How to Destroy Angels, and The Prodigy. It discusses common conventions across the covers including dark color palettes that fit the genre, lack of band images, use of effects and editing, prominence of band names, and subtle references to technology. The covers generally aim to attract younger audiences through modern, plain but futuristic designs while representing the bands' unique sounds and themes.
The document analyzes the album covers of several hip hop/rap artists including Snoop Dogg, Jay-Z, and 50 Cent. It discusses how the covers use symbols and imagery that align with hip hop conventions to portray the artists as wealthy and powerful. These symbols include flashy jewelry, luxury cars and homes, drugs and money. The positioning and lighting of the artists is also described as emphasizing their dominance and larger-than-life public personas. Bullet holes, gang symbols and dark color schemes further position the music as tough or dangerous. Overall, the covers are found to rely heavily on stereotypical representations of the hip hop/rap genre.
The document discusses album covers for Adele's "21", Ne-Yo's "Year of the Gentleman", and Susan Boyle's "I Dreamed a Dream". The Adele cover features a simple black and white image showing her natural beauty. The Ne-Yo cover uses colors to create a palette and shows him in a suit. The Susan Boyle cover title represents her dream to succeed in music and features her transformed glamorous image.
The digipak for Rihanna's album "Loud" uses pinks and blues throughout to connote beauty and feminism, reflecting Rihanna's image as a desirable, pretty woman. The front cover is a close-up of Rihanna's face with red hair and lipstick, emphasizing her beauty. Inside, Rihanna is depicted stretched against a bed of roses, showing vibrancy associated with the album's up-tempo music. The two disc images also feature roses.
The album artwork shows the artist provocatively dressed on a beach towel, giving off a "california vibe" to match the album title. Her bold hair color and the artwork's summery feel suggest carefree music for relaxed listeners. The imagery aims to highlight the type of people who would enjoy the music.
The title "Teenage Dream" indicates youthful songs to appeal to a young audience. A collaboration with Snoop Dogg aims to introduce new elements and fans from different genres. The single "California Girls" ties in with the carefree, provocative imagery often associated with Californians. The record label selects popular artists, so being signed is a positive sign for the music.
The document provides guidance for completing a case study on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos, such as entertainment, branding, and sales promotion. Task 2 covers common styles, techniques and conventions used in music video production, including cinematography, editing, technical developments, and genres. Task 3 involves analyzing a minimum of three music videos considering the information from Tasks 1 and 2. The document emphasizes showing examples and linking points to further evidence when completing the case study.
The document provides an analysis of album covers, CDs, and websites for albums by Selena Gomez, Drake, and Taylor Swift. For each album, the analysis examines elements like the color scheme, typography, images, and how they relate to the theme and message of the album. The target audiences are identified as teenage girls for Selena Gomez and Taylor Swift based on the styles portrayed, and teenagers and young adults for Drake based on the themes in his music. Overall, the document analyzes how visual design elements of album covers and marketing communicate messages to fans.
The document provides ideas and options for designing a music video, album package, and magazine advertisement for an indie rock band. For the music video, it discusses potential locations, concepts, techniques, mise-en-scene, target audience, and examples. For the album package, it covers color scheme, font, digipak layout, CD/DVD design, and magazine advertisement layout. The goal is to craft a package that represents the band's style and appeals to their target audience of young indie rock fans.
This document analyzes and summarizes the album artwork for several albums, including Drake's Nothing Was the Same, The Weeknd's Starboy, and Stormzy's Gang Signs & Prayer. For Drake's album, the artwork depicts him as a child and as an adult to represent his journey, and uses colors of white and blue to symbolize themes in the songs. The Weeknd's album uses bright colors to depict contrasting emotions, with him in dark colors to represent mystery. Stormzy's album depicts him as Jesus at a dark last supper to represent religious and betrayal themes addressed in the songs.
The document analyzes several album covers and a concert poster. It discusses how the visual design elements of each cover - including the background, imagery, typography, color schemes, and composition - relate to the musical artists and genres. Key themes addressed across the covers include power, calmness, edginess, and representing the artists' brands and styles of music. The poster is also analyzed for how its imagery, fonts, and included information promote the musical act in a genre-appropriate way.
The document summarizes research on the album covers of three popular albums from 2012-2013: fun.'s "Some Nights", Bruno Mars' "Doo-Wops and Hooligans", and Adele's "21". It analyzes the visual design elements, color schemes, photos, and typography used on the front and back covers of each album's digipack and how they relate to the mood and themes of the music.
The back cover of the album continues the color scheme and imagery from the front cover. The main image from the front is split down the middle, with the track list in between. This draws attention to the list of songs. The plain white background helps the black text for the track list stand out as the focal point. Information on the spine matches the front cover for easy identification when stacked. The consistent style and colors tie the front and back covers cohesively together.
1. The relationship between this album cover and other material by the artist is consistency in color scheme, font style, and direct images of the artist to create a recognizable brand identity.
2. The cover image features the artist prominently, using contrast and sizing of text to draw attention, representing wealth through clothing and vehicles common to the genre.
3. The layout is simple with a full-page image and minimal text on the sides to avoid clutter while clearly showing genre characteristics through imagery.
The document analyzes and compares the Arctic Monkeys and The Kooks bands based on their target audiences, album artwork, website designs, and music video styles. For the Arctic Monkeys, the target audience is described as 15-28 years old and their album covers and website tend to use plain colors and fonts to make the key elements stand out. Their music has evolved over time and their names and lyrics reflect their attitudes. For The Kooks, their target audience is 15-25 and they aim to appear laid back with their relaxed indie music, hoodies and jeans fashion, and album covers and website that feature them standing out against plain backgrounds.
The document provides information about music video production, including the purposes of music videos, styles and techniques used, and a case study analysis. It discusses how music videos aim to entertain, promote the artist's brand, and increase sales. Common techniques include different camera shots and editing to set mood. Genre conventions also influence visual style. The case study analyzes several Katy Perry videos, noting examples of intertextuality, camerawork, and how they represent pop music conventions while challenging gender norms.
This document analyzes and compares the album artwork designs of several indie artists. It discusses common trends in indie album art, such as experimental designs that break conventions and focus more on mood and themes than the artist's face. Specific album covers are examined in detail, noting design elements like color schemes, photography styles, font and text treatments, and how these visual elements relate to the artist's brand, music genres, and themes. Overall trends of establishing consistent visual identities through repeated design motifs across multiple album releases are also described.
The document analyzes the cover design of Rihanna's album "Talk That Talk". It discusses the following key points in 3 sentences:
The main color scheme is black and white to resemble a newspaper and juxtapose the front and back covers. Rihanna's image on the front uses bright colors matching her pop music style. Her logo is prominently placed in the top left corner as the main selling point.
The summary analyzes the CD album cover for Rihanna's "LOUD" album. It notes that the title is written in Arial font across the bottom of the white album cover. This draws the focus to the main image of Rihanna with red hair and lipstick, symbolizing strong emotions that relate to the album title. The close-up shot emphasizes her femininity and allure. The use of red connotes the passionate, sensual nature of the R&B/soul music on the album based on tracks like "S&M" and "California King Bed". The cover appeals to both men drawn to its sexuality and teenage girls who may idolize Rihanna.
The document discusses designing a CD sleeve for a music genre of the student's choice. It outlines examining existing CD covers in different genres to understand conventions. A survey was also conducted among classmates to learn that bright colors, clear imagery from above of a crowd are preferred over dark colors and ambiguity. The feedback also indicated having the album name larger than the artist name.
The music video for Icona Pop's song "Manners" uses various camera shots and editing techniques to portray the artists as dominant figures. Close-ups of their faces emphasize the lyrics where they command someone to return to them. Fast edits and bright colors create an upbeat atmosphere that matches the electro-pop genre. While the video promotes Icona Pop, it provides a negotiated reading by not fully connecting the visuals to the lyrics.
The document provides guidance for a music video assignment, including sections on idea generation, research, potential techniques, and conventions. It suggests selecting a song and generating three ideas for the video, researching other music videos by noting camera work, editing, and more, and planning which conventions will be used, such as locations, costumes, and camera angles. The final idea chosen is for the song "Riptide" by Vance Joy, an upbeat indie pop/folk song about a coming-of-age love story.
The document provides details for a music video assignment, including research on techniques, conventions, and potential ideas. It discusses three initial ideas for the assignment - animation, animation with filmed footage, and chroma key. Research is presented on Taylor Swift's music videos and their characteristics. Potential songs are listed and research is shared on techniques, including shots and effects. The final idea selected is the song "Somos" by Alok and Melim, with biographies provided for both artists.
The document provides details about an assignment to create a music video, including research conducted on music video techniques and genres. The student selected the song "Somos" by Alok and Melim for their music video. They provided background on the artists and analyzed the meaning, style, and pace of the selected track. The student discussed the house and pop genres associated with the song and artists.
Mv assignment (not theory) pro forma copyAlfieJones3
The music video will celebrate the 25th anniversary of Oasis' album "(What's the Story) Morning Glory?" by incorporating the number 25 throughout. It will include shots of a record being played and footage of someone/something matching the depressing lyrics about drugs and alcohol. The pace and tone of the fast-paced song will be reflected in the video by using quick transitions and a black and white filter to fit the mood.
The music video adheres to several conventions of heavy metal genre videos. It features dark costumes, dim lighting, and the lead singer performing with a distressed look. It also includes symbolic elements like dark figures and the singer bleeding black blood. These visuals are meant to represent the dark and angry tones of the song lyrics. The video also includes conceptual scenes of a man being chased and killed by cloaked figures, representing his struggle with inner demons. Overall, the video uses common heavy metal conventions and symbolism to visually represent and amplify the emotions and themes in the song.
The music video depicts the band performing in a dimly lit basement, with the lead singer looking distressed and not smiling. Conceptual scenes show a man being chased and captured by dark cloaked figures, who cut him open so that black blood oozes from his wound. This matches the dark and sinister lyrics. The video conforms to conventions of the metal genre through its dark atmosphere, use of horror elements, and emphasis on performance over narrative.
The document discusses the purpose and types of music videos. Regarding purpose, music videos help sell songs, promote artists, and allow artists to be seen on different platforms. They also provide visuals to entertain audiences and allow connection with artists. There are two main types of music videos - conceptual/thematic videos that focus on ideas/imagery and performance videos that focus on live performances. Music videos aim to represent songs visually while entertaining audiences.
The document discusses the purpose and types of music videos. Regarding purpose, music videos help sell songs, promote artists, and allow artists to be seen on different platforms. They also provide visuals to entertain audiences and allow connection with artists. There are two main types of music videos - conceptual/thematic videos which focus on ideas and imagery, and performance videos which focus on live performances. Music videos aim to represent songs visually while entertaining audiences.
This document provides an overview of music videos, including their purposes and history. It discusses generic codes and conventions across different genres like heavy metal, indie rock, rap, and electronica. Three influential music videos are then analyzed in detail: Aphex Twin's "Come to Daddy" from 1997, Guns N' Roses' "Welcome to the Jungle" from 1987, and The White Stripes' "Fell In Love With a Girl" from 2002. Each summary highlights narrative elements, visual techniques, and how they relate to their respective genres.
The student plans to create a music video interpretation of the song "Do I Wanna Know?" by Arctic Monkeys. They will film close up and high angle shots of instruments being played at a music room in their college. Wide shots of a city at night, either York or using a green screen, will also be included. Transitions between scenes will be fast cuts synced to the beat of the song. The video will have a greyscale color scheme to match the romantic and potentially heartbroken theme of the song. Concerns include disruption while filming in public and unpredictable weather, but the student plans to schedule filming to avoid these issues.
The document discusses music videos and their purpose. It provides examples of different music videos and analyzes their conventions and techniques. The key points are:
1) Music videos help sell songs, promote artists, and make songs more memorable by telling a visual narrative that allows audiences to better understand and relate to the song.
2) Popular music videos use conventions like telling a storyline that cuts between the band performing and jumping between shots to the beat of the music.
3) Covering a popular song and creating a memorable music video can help unknown artists and bands gain popularity.
The document discusses various codes and conventions used in music videos, including technical techniques, symbolic techniques, colors, notions of looking, and star image. It then summarizes how the author's music video incorporated some of these conventions, such as a focus on color, star image, and facial expressions to convey meaning. The author challenged conventions by creating a purely performance-based video with still footage and no camera movements, similar to Bloc Party's "Banquet." The author then developed this idea further by combining elements from "Banquet" and A-Ha's "Take On Me" music videos.
This document provides information about music videos, including their purpose and history. It discusses how music videos started gaining more attention in the 1980s with the launch of MTV and VH1. Modern music videos are used as marketing tools and are accessible on various platforms like YouTube and mobile devices. The document also analyzes specific music videos like those by Bloc Party and Biffy Clyro, providing details on filming techniques and styles. Finally, it discusses considerations for an album cover, magazine advert, and band website promotion.
M.Steel Promo INVESTIGATION and ANALYSIS - Copy - Copy.pptx21008264
The document discusses planning and preparation for creating audiovisual content for the band Pretty Velvet. It includes details about meeting the band members, discussing their musical influences and style, analyzing similar artists' music videos for inspiration, and planning a podcast interview and potential music video. Market research found the target audience prefers indie, rock and alternative genres and consumes music on Spotify, Instagram and TikTok.
The document provides guidance for students creating a music video as part of an assignment. It includes a template PowerPoint presentation with sections for idea generation, research, pre-production assessment, visual planning, and storyboarding. Students are instructed to customize the template for their group's music video by replacing information on slides and adding additional slides and details. The document will be updated throughout the pre-production phase of creating the music video.
This document discusses the codes and conventions used in music videos and how the author developed and challenged them in their own music video project. It provides an overview of several key conventions like technical techniques, symbolic techniques, colors, and star image. It then describes how the author's video focused on color and star image through close-ups and facial expressions to represent the song. While the original cut was similar to Bloc Party's "Banquet," feedback requested more editing effects, so the author combined elements of "Banquet" with A-Ha's "Take On Me" by adding overlays and modifying colors and contrast.
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)HollyRileyA2
I did not find any explicit intertextual references to other films, TV programs or music videos in the "We Are Young" music video by Fun. The video focuses on depicting the song's lyrics through a narrative of a chaotic party scene. While it utilizes some common music video techniques like close-ups, slow motion and performance shots, it does not directly reference or allude to any other existing media texts.
This document provides ideas for a promotional package for an alternative R&B artist, including ideas for a music video, CD/album artwork and layout, DVD content, and magazine advertisement.
For the music video, the document proposes a narrative-driven video focusing on a single protagonist that connects to the meaningful lyrics of an alternative R&B song. Urban and abandoned locations would be used to tell the story through metaphor.
Ideas for the CD/album include a black-colored cover with bright accent colors featuring a close-up shot of the artist. The layout would continue the minimalist black and colored graphic style. A quote from the artist could feature on the inside panels.
Potential DVD content includes
The document discusses various codes and conventions used in music videos, including technical codes like editing style and use of sound, and symbolic codes like facial expressions and mise-en-scene. It then discusses how the student used some of these conventions, like color, performance, and focus on the lead singer's image, in their own music video. It challenges conventions by having limited camera movement and combining influences from the music videos for "Banquet" by Bloc Party and "Take On Me" by A-Ha to create a unique style.
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This document outlines the pre-production planning for a student's music video assignment. It includes research on song choices, video styles and techniques. Ideas generated include expressing different identities or conformity. Location scouting, equipment needs, personnel roles, and a schedule are considered. Visual planning includes concept boards, a storyboard breaking down the song structure, and a shot list. Risk assessments and contingency planning address potential production issues. Clearance forms will be completed for locations and participants.
- The music video production log summarizes what went well in the production, including the use of different angles, non-additive dissolves between color and black and white shots, and contrast between color and black and white footage. Areas for improvement included better image quality and using an actual fisheye lens instead of an effect. Key filming and editing techniques involved using a non-additive dissolve and black and white filter to overlay color shots on black and white footage, accentuating streetlights with lighting effects, and applying a fisheye effect inspired by the film "Mid 90s" using a fish eye lens app.
- The music video production log summarizes what went well in the production, including the use of different angles, non-additive dissolves between color and black and white shots, and contrast between color and black and white footage. Areas for improvement included better image quality and using an actual fisheye lens instead of an effect. Key filming and editing techniques involved using a black and white filter and effects to accentuate lighting to achieve a cinematic look and using a fisheye effect, inspired by the film "Mid 90s", to add to the 1990s feel.
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2. GUIDANCE
This template PowerPoint presentation includes all the
relevant elements you need to cover in your Music Video
Assignment
It is suggested you save this PP in a different name and
share it with your group so you always have a copy – some
sections require you to delete the information on the slide
and replace with your own work
Add more pages to each section where necessary [you
should be doing this!]
Add visuals as you see necessary
This document will be added to as you progress through the
pre-production phase.
Delete this slide when complete
4. RESEARCH & IDEA
GENERATION
Select a song/track that you like [or don’t like!]
Generate three ideas for music videos employing styles,
techniques and conventions that we have looked at in
previous sessions. Explore how you could interpret the
song differently using different methods
You can add any extra info you think is relevant, images,
mind maps, etc
For quick mind maps you could use bubbl.us to generate
these
5. RESEARCH
Watch a selection of videos to get your ideas started,
make note of a minimum of 5 – add extra slides,
screenshot the video and in bullet point note down info
in terms of camera, editing, art design, performance, etc
and how this might link to your production
Hint!
You’ve already done this in
your case study, so you can
summarise that here where
relevant
6. RESEARCH AND IDEAS
song – identity – xray spex
Music video ideas –
Video expressing different identities and celebrating them
Video showing people with no identities all looking the same
Video showing the contrast between people who express themselves
and those who look the same
7. RESEARCH
Bjork – big time sensuality
Black and white
Dancing and lip syncing in the street
Centre frame
Close up and full body shots
Mix of facial expressions – almost breaking fourth wall/very engaging with audience
Performingdancing on a moving vehicle
Slow motion shots
Out of focus towards the end
8. BJORK – BIG TIME
SENSUALITY
Black and white
Dancing and lip syncing in the street
Centre frame
Close up and full body shots
Mix of facial expressions – almost breaking fourth wall/very engaging with audience
Performingdancing on a moving vehicle
Slow motion shots
Out of focus towards the end
Expressing the emotions in the song through facial expression
Some faster clips
9. SLAVES – THE HUNTER
Neon colours
glitch
Close up shots mixed with full body shots
Front facing and birds eye/worms eye views
Reverse effects
Destruction
Low quality diy element
Heavy inspiration from the 90’s
Props
Performance
Coloured plain background
Centre frame
10. THE GARDEN – THY MISSION
Imitation/mockery of pop culture eg.) tv (jenny jones show)
Meaning of the video is to be yourself (rioting against jenny)
Context – the jenny jones show episode(hey punk lose the funk)
About changing goths to look “normal”
The riots in the video show the garden are against it
video shows to express yourself
Performance and acting
Costumes
High energy
11. THE 1975 - TOOTIMETOOTIME
lip syncing in front of plain coloured backdrops
Dancing in front of backdrops
Outfit changes
Candid shots of talkingsingingdancing
Different expressions
Every shot Centre mid frame
High energy
Diversity
12. MAC DEMARCO – ODE TO
VICEROY
- Pink grainy filter, glitchy and oversaturated
- Frame within a frame; circles, tv screen, picture frame, cigarette
box
- Performance elements – dancing /miming lyrics and instruments in
front of plain backgrounds miming instruments in the street
- Irony
- One central theme
- Over filtered
- Strange imagery splitting up frames of everyday footage
- Photos of him replaced with a frame of him dancing
- Front facing, worms eye view, shots from behind, birds eye view
- Repeated shots in a singular frame (boomerang)
- Frames fading into each other and grain effects separating them
- symbolism
13. POTENTIAL SONGS
Identity – x-ray spex
Only shallow – my bloody valentine
Celebrity Skin – hole
Teenage riot – sonic youth
Minor swing – Django reinhard
14. POTENTIAL TECHNIQUES
Close up shots
full body shots
Front facing shots
Birds eye view shots
Reverse shots
Frame within a frame; particularly circles
Mostly front facing shots
Candid shots
Black and white
15. CONVENTIONS YOU PLAN TO
USE
Rock conventions –
indoor and outdoor scenes
Dark scenes
Dark makeup
Different lighting to represent different moods
Black and white theme
16. MIND MAP OF IDEAS
[SUMMARY OF IDEAS]
Indoor and outdoor scenes
Use of symbolism – flowers represent what's naturally to good in the
world
Grain effects
Front facing, worms eye view, shots from behind, birds eye view, side
shots
Over-filtered
Performance elements – dancing/miming lyrics and instruments in
front of coloured backdrops
Oversaturated
Candid shots/clips
Slow motion/fast motion clips
Out of focus towards the end
Harsh transitions
17. SUMMARY
5 opportunities of your ideas
- learning post-production and editing skills
- Experimenting with different styles of filming
- experimenting with different colour themes
- opportunity to break genre conventions
- opportunity to practice planning pre-production
18. SUMMARY
5 restrictions to your ideas
- locations could be limited
- costume
- hair and makeup
- group numbers are limited
- skill level
19. FINAL IDEA –
ARTIST/TITLE/INFO
Teenage riot – sonic youth
Sonic youth were a New York rock band formed in 1981. The four
founding members remained together for the entirety of the bands
present years(1981-2011) and in that time were praised for “redefining
what rock guitar could do”. Taking heavy influence from The velvet
underground and the stooges, their inventive use of alternate tunings,
feedback and dissonance is what defined their sound and makes them
almost instantly distinguishable even to this day.
In 1986, Sonic youth signed with the record label SST – same as husker
du, black flag, dinosaur Jr and meat puppets. Artists from different
genres also made cameo appearances in some songs such as Chuck D
of Public Enemy in ‘Kool thing’, and guitarist and vocalist Thurston
Moore also did some solo work separate from the band.
Noise rock is the main genre sonic youth are categorized under, along
with alternative and indie rock. Sonic youth majorly popularized noise
rock, and they claimed it had taken the place of punk completely. Noise
rock as a genre mostly aims to focus on the art of playing
music/instruments improperly, much like what is seen in grunge and
punk and the band even went as far as putting screwdrivers under the
strings of their guitars to achieve distortion. Sonic youth were the first
band to ever bring melody to this sound which helped the genre to
gain mass popularity in the 90’s and made them pioneers of this genre,
and the 90’s rock scene as a whole.
20. FINAL IDEA – TRACK
SUMMARY
Written in 1988 (election year) the song was originally
named ‘rock and roll for president’, written as a tribute
to J Mascis from the band Dinosaur jr about the dream
the band had of him being president. The song made
such an impact on the youth of the 80’s and early 90’s
and has remained just as important today. Their
message, (however non-direct) was that no matter how
much campaigning politicians do, and no matter who the
president is, the youth of America will always choose
their own leaders.
The song is just short of 7 minutes long and is currently
being featured in a marc jacobs perfume ad which really
showcases the timelessness of it. It is also more inclusive
to a wider audience than a lot of their lesser known work
and breaks the typical conventions that alternative rock
bands at the time were involved with.
21. FINAL IDEA – YOUR IDEA
Your creative concept/video synopsis [describe your
interpretation, use of imagery or narrative, genre
conventions, etc]
Day in the life style video of character almost imagining a
‘teenage riot’ and how he wants to rebel against the way life
is – the town and the people.
Very candid – portraying a real day in the life but giving
context and meaning to the footage with the song.
Slow motion clips to show boredom
Fast motion clips (during slow parts of the song) to show
frustrations
Fish eye lense
23. GUIDANCE:
PRE-PRODUCTION
ASSESSMENT
You need to assess the viability of your production and
investigate what is required to enable you to make your
music video
Much of this task is hypothetical, which means you will
need to investigate standard costings for such a
production and apply these to your planned production
considering which equipment you would need and
resources, etc
Resources to support this are in the Pre-production
assessment folder on Blackboard
Delete the questions on each slide and insert your
responses
24. TEENAGE RIOT MUSIC VIDEO
In this music video I want to portray the angst that this video
represents for the youths that this song has impacted (including
myself). I also want to give an alternative meaning to what was
originally intended.
The music video will be almost a day in the life of a character and
his thoughts on society as reflected by the alt-rock scene Sonic
youth were part of, the intended outcome is to show the relevance
it still has today and to show a take that may not have been
presented in this way before.
The song is a tribute to J Mascis from the band Dinosaur jr and
how the band saw him as their dream president. The song presents
a message to society that no matter who is politically in charge in
America, teenagers will always choose their own leaders. My
interpretation will be a narrative of someone who is frustrated with
life and waiting for a teenage riot to happen. The song is quite a
slow tempo compared to others of its genre but it does vary
throughout the duration of the track and speed up in some parts. It
portrays an angsty mood throughout which is not unusual for a
band of this genre, and sets a rebellious tone with the music and
lyrics fused together. The structure is more melodic than the
standard noise rock song.
I will be using a camera and some kind of editing software in post-
25. LOCATIONS
Location - Harrogate town, valley gardens,(Perhaps
Leeds,York or knaresborough too)
Limitations – current covid restrictions could prevent
certain places being used.
No particular weather or location needed – day in the life
style – authentic
31. PRE-PRODUCTION: VISUAL
PLANNING
This section is concerned with the visual planning of your
music video
You should use this section to develop the sequencing or
your video, establish the relationship between the visuals
and the track itself and create a structure for you to
follow when filming
It is important that you ‘pre-visualize’ the video before
you make it; it will make filming and production a more
streamlined process
The following tasks are part of your visual planning
Pre-visualization and concept boards
Storyboarding
Shot list
32. PRE-
VISUALISATION/CONCEPT
BOARDS
Tool for exploring the direction and visuals
Provides inspiration and information for the “look & feel”
Presents key moments in your video
A means to sketch/plan ideas
Information on colour/lighting
Defining the “mise-en-scene”
Include as much here as you like, but keep it relevant to the
production, the following slides have been left blank for you
to approach in your own way, add more as you need to
Extension suggestion: edit a short sequence of clips that
have inspired or influenced your video [similar to this:
http://io9.com/5941145/this-directors-video-pitch-for-
hunger-games-might-be-better-than-the-real-movie]
35. RIP-O-MATIC
You should also construct a 15-20second Rip-o-matic
test reel using existing footage to convey the type of
video you want to make
36. STRUCTURAL BREAKDOWN
INTRO– footage of flowers with a nice filter, different
angles, shift focus, zoom in and out, slightly blurred, super
fast to contrast the tempo of the music, fish eye lense effect
on nature shots, quick flickers of character looking sad and
standing in different areas of the town/city with blank
expression looking straight ahead
VERSE–close up candid shots of character talking and
laughing, close up shots, extreme close-ups, flicking back
to flower shots every so often, fish eye lense, close-up
shots of different body parts, full colour, side profile shots,
quick flickers of the town at night
INSTRUMENTAL – extreme close-ups, full colour, candid
shots of character going through his day(shops, leaning
against bedroom wall and outside walls),shots of different
part of the town
VERSE- close-ups, candid shots(coffee shops, talking,
laughing),side profile, full colour with tinted blue effect and
37.
38. STORYBOARDING
Your storyboard should bring your idea to life
Provide an idea of the sequencing of you video
Provides a basis for production
Suggested online storyboard creators are:
https://www.storyboardthat.com
http://www.pixton.com [very complicated]
http://www.storyjumper.com [allows you to insert your own images]
Alternatively, hand draw or photograph your storyboard and
scan or copy to insert it onto your slides
There are lots of tips collected together on Blackboard!
39. SHOT LIST
Your shot list should contain the sequential breakdown
of what you need to shoot for your video
It should work in partnership with your storyboard
It will be your working document when you film
It should contain the shot number, scene number, shot
description, framing and action you will see
It should also have information on performers in the
scene and other props, etc
Shot list template is on Blackboard in the pre-production
folder.
42. LOCATION INFORMATION
Valley gardens Harrogate
Leeds city Centre
Bondabust, Leeds - 6 Mill Hill, Leeds LS1 5DQ
Montpellier quarter, Harrogate
Train
Urban Outfitters, Leeds - 64 Boar Lane Trinity Shopping
Centre, Leeds LS1 6HW
Montpellier Parade Harrogate
Cow vintage, Leeds
Blue rinse Vintage, Leeds
Pop Boutique, Leeds - 12-16 Central Rd, Leeds LS1 6DE
43. LOCATIONS
Valley gardens Harrogate
Leeds city Centre
Bondabust, Leeds
Montpellier quarter, Harrogate
Train
Urban Outfitters, Leeds
Mums kitchen, Harrogate
Cow vintage, Leeds
Blue rinse Vintage, Leeds
My old bedroom, Mums house, Harrogate
Pop Boutique, Leeds
44. RISK ASSESSMENT
Risk Risk prevention
Getting the public in the
background of shots
Film in more private places,
film when it is the least busy
or blur out faces in post-
production
Rain Increased risk of injury;
slipping etc
Risk of breaking equipment
45. CONTINGENCY PLANNING
Things go wrong
Your contingency plan is there to give you a backup or to
minimise the effect on production
You should consider the following areas: Technical,
Location, Personnel and Organisational areas [about 5
potential issues for each]
Use the form in pre-production folder on Blackboard
46. CONTINGENCY PLAN
Technical Location Personnel Organization
Low Battery –
Bring chargers,
make sure
everything is fully
charged before
leaving to shoot
Bad weather -
Can shoot in
shaded areas or
indoors. Also have
flexible days to
shoot in better
ways
Actor can't make it
– Have backup
Time management
– Work with actor
around other
comitments to
ensure all shots
are taken in time
Lost work - Make
sure to upload
everything to one
drive, a memory
stick, or save it to
computer files
Lighting – Always
shoot in areas
with good lighting
if it's dark, or
check when the
sunsets
Image change –
make sure actor
has same haircut
+ clothes
Stick to the shoot
plan - get
everything shot on
planned days so
everything is shot
in time for editing
Broken equipment
– Have a back-up
such as a camera,
phone camera, or
borrow from a
friend/college
Too crowded –
Take note of the
busiest and
quietest times
Make sure to have
a spare day
everyone can
shoot to get any
extra footage or to
make up for lost
time due to bad
weather
Low quality
footage – Take
numerous shots
and check footage
before leaving
Commerical
spaces closed –
Have backups
47. PRODUCTION SCHEDULE
Your schedule should budget a total of 10 hours for
production, that is for the filming and editing of your
project.
You should plan when you’re filming and how you intend
to use the in class days on your timetable/class schedule
48. SCHEDULE
Monday to wednesday – Complete planning and
location/shoot organising
Thursday – Sunday – shooting
Monday – Wednesday – In college editing and post-production
49. CLEARANCE AND
PERMISSIONS
Any place you film and anyone you use in the filming of
your video must have a completed form
Blank forms are on Blackboard for you to complete and
insert here